sbExperiential
sbExperiential (SBX) is a boutique experiential marketing agency in Cornelius, North Carolina that designs and builds custom physical-digital brand activations for enterprise clients, combining in-house fabrication, sensor integration, and VR/AR technology for marquee events.
- Company typePrivate
- Founded2019
- HeadquartersCornelius, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What sbExperiential does
sbExperiential (SBX) is a privately held, boutique experiential marketing agency headquartered in Cornelius, North Carolina. Founded in 2019 as a spin-off from Social Booth (which itself was established in 2011), SBX specializes in designing and executing custom physical-digital brand activations that merge VR, AR, and sensor-integrated hardware. The company serves enterprise brands and their agency partners, with publicly documented projects including a VR lawn mower experience for Cub Cadet (in collaboration with Brightline Interactive) and the 'Face-Off Fury' hockey coaching game for SAP (commissioned via Momentum agency). SBX also maintains the Social Booth sub-brand, which offers branded photo and video media capture products that can be shipped globally.
SBX's core technology combines in-house fabrication capabilities—CNC production, 3D printing, metal welding, and custom electrical work—with digital interactive development and sensor integration. A key differentiator is the team's ability to strip physical equipment of its original chassis and retrofit it with sensors, rumble packs, and custom electronics, enabling hands-on physical interaction to control VR environments. This vertical integration eliminates subcontracting and allows SBX to control the full build-experience loop. Additional use cases extend into government and law enforcement training via sensor-equipped training hardware.
The business model is primarily project-based professional services, with pricing customized per engagement and not publicly disclosed. Revenue streams include custom experiential activations for major events (Super Bowl, NASCAR fan zones) and Social Booth hardware/media capture product sales. The company operates with a small specialized team (11-50 employees), pursues a sales-led and event-driven go-to-market motion targeting enterprise clients and their agencies, and is founder-owned with no disclosed institutional funding.
sbExperiential firmographics
Firmographics- Name
- sbExperiential
- Legal name
- Sb Experiential, LLC
- Website
- https://sbx.agency
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- sbExperiential (SBX) is a boutique experiential marketing agency in Cornelius, North Carolina that designs and builds custom physical-digital brand activations for enterprise clients, combining in-house fabrication, sensor integration, and VR/AR technology for marquee events.
- Ownership category
- akta.pro rank
sbExperiential industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850), Commercial Photography (541922)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM)
- akta.pro secondary industries
- Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK), Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where sbExperiential is headquartered
LocationHeadquarters
- HQ city
- Cornelius
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
sbExperiential business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Experiential Activations: Project-based revenue from designing and executing custom experiential activations for brands and agencies. Includes VR experiences, interactive games, and physical-digital hybrid experiences. The company takes on the most custom, disruptive ideas.
- Social Booth Products: Revenue from Social Booth branded media capture products that can be branded and shipped globally to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
sbExperiential product offering
Product offeringCore offering
sbExperiential (SBX) designs and executes custom physical-digital experiential marketing activations for enterprise brands and their agencies, merging VR/AR/XR experiences with physical equipment (e.g., a lawn mower chassis with sensors controlling a VR game) using in-house fabrication (CNC, 3D printing, metal welding) and bespoke electrical engineering. The company also operates the Social Booth sub-brand, providing branded, shippable photo and video media capture products for events worldwide.
Product overview
sbExperiential (SBX) is an experiential agency that creates award-winning physical and digital experiences for brands. The company operates two main product lines: (1) Social Booth, an industry-leading media capture brand offering branded photo/video booth products ready to be shipped anywhere, and (2) Custom Experiential Activations, their core service offering bespoke physical and digital installations including VR, AR, interactive experiences, and custom fabrication. With in-house capabilities for CNC production, 3D printing, metal welding, and digital coding, SBX delivers integrated solutions without subcontracting. The company is the parent of Social Booth, LLC, which was created in 2011 and spun off SBX in 2019.
Differentiator
Problem solved
Functional benefit
Brands
- Social Booth: Industry-leading media capture brand with almost 10 years of experience creating photo and video products that can be branded and shipped anywhere.
Products and services
- Custom Experiential Activations Bespoke, project-based experiential marketing activations for enterprise brands and their agencies, merging VR/AR/XR with physical equipment through in-house fabrication, custom sensor integration, and digital coding. Delivered as one-off or event-specific builds.
- Social Booth Media Capture Products Industry-leading branded photo and video booth products that can be customized with client branding and shipped anywhere in the world for events and activations.
Quantifiable outcome
- Transforms already great VR experiences to the next level by merging virtual and real worlds with physical interaction
Companies that use sbExperiential
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
sbExperiential technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
sbExperiential partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brightline InteractivecoreSBX and Brightline Interactive teamed up on the Cub Cadet VR lawn mower project. Brightline Interactive developed the VR software that allowed customers to put on headsets and feel like they were cutting grass in a virtual yard. SBX handled the physical modification of the actual lawn mower with sensors and rumble packs.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
sbExperiential competitors and assessment
Company assessmentBroad incumbents
- George P. Johnson Experience Marketing: GPJ is one of the largest global experiential agencies, producing brand experiences, conferences, and activations for Fortune-500 clients. Comparable to SBX in offering custom activations but operating at materially larger scale with multi-region offices.
- Wasserman: Wasserman is a major sports, music, and entertainment marketing agency running large-scale brand activations and sponsorships globally. Directly comparable in the sports/entertainment event activation space where SBX has named Super Bowl and NASCAR wins.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency building events, exhibits, and immersive brand storytelling for major enterprise clients. Overlaps with SBX in custom activation and immersive work but at significantly higher scale and geographic reach.
- Pitch (formerly Sparks Europe) / Legends: Legends is a global experiential agency specializing in sports and entertainment venues, sponsorships, and premium event activations. Comparable to SBX in the sports-event activation vertical where SBX already has Super Bowl and NASCAR experience.
Direct peers
- MKG: MKG is a Brooklyn-based experiential marketing agency that designs and produces brand activations, live events, and immersive experiences for enterprise clients — directly comparable to SBX's bespoke experiential work for major brands across sports, entertainment, and consumer categories.
- Sparks: Sparks is a global experiential marketing agency producing brand experiences, exhibits, and events for enterprise clients. Its mix of physical fabrication, digital integration, and large-scale event execution maps closely to SBX's service model.
- MAS Event Design: MAS is a global experiential marketing agency producing brand activations, exhibits, and corporate events. Comparable service offering to SBX with similar custom-activation and event-production capabilities.
- Groove Jones: Groove Jones specializes in AR/VR/XR activations, interactive installations, and immersive experiences for brands — directly comparable to SBX's VR/AR and mixed-reality activation services for enterprise clients.
- Riveted Multimedia / Riveted Studios: Riveted produces interactive digital, AR/VR, and physical installations for brand experiences and events. Comparable to SBX in combining custom fabrication with immersive digital interactive experiences for enterprise brand clients.
Others
- Brightline Interactive: Brightline Interactive is an XR/VR solutions provider that partnered with SBX on the Cub Cadet VR activation. Listed here as a former tech-partner and adjacent ecosystem participant rather than a direct competitor, with overlapping XR expertise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
sbExperiential social profiles
Digital presencesbExperiential financial estimates
Financial estimateRevenue estimate
Valuation estimate
sbExperiential leadership team
Management profileNumber of profiles
sbExperiential subsidiaries and ownership
Company hierarchySubsidiaries1 record
sbExperiential funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sbExperiential M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sbExperiential
What does sbExperiential do?
sbExperiential (SBX) designs and executes custom physical-digital experiential marketing activations for enterprise brands and their agencies, merging VR/AR/XR experiences with physical equipment (e.g., a lawn mower chassis with sensors controlling a VR game) using in-house fabrication (CNC, 3D printing, metal welding) and bespoke electrical engineering. The company also operates the Social Booth sub-brand, providing branded, shippable photo and video media capture products for events worldwide.
Is sbExperiential a public or private company?
sbExperiential is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sbExperiential founded?
sbExperiential was founded in 2019. It employs 11 to 50 people.
Where is sbExperiential based?
sbExperiential is headquartered in Cornelius, United States, in the North America region.
How does sbExperiential make money?
Two revenue lines are on record. Custom Experiential Activations are the primary driver. The others are social Booth Products.
Who are sbExperiential's main competitors?
Broad incumbents on record are George P. Johnson Experience Marketing, Wasserman, Jack Morton Worldwide and Pitch (formerly Sparks Europe) / Legends. Direct peers are MKG, Sparks, MAS Event Design, Groove Jones and Riveted Multimedia / Riveted Studios. Brightline Interactive is listed as an others.
Does sbExperiential have an API?
No public API is recorded for sbExperiential.
What industry is sbExperiential in?
sbExperiential's product category is Experiential Marketing Services. Its primary akta.pro industry code is THAHACAM, Virtual/Hybrid Conference Production & Platform Management, with a secondary code of THAHAOAK, Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions). Its NAICS code is 541850 and its SIC code is 7812.