Brella Brella
Brella Brella is a Rochester, NY-based DTC e-commerce company that designs and sells patented unisex, one-size-fits-most waterproof rainwear — jackets, ponchos, and hats — for outdoor sports enthusiasts, teams and organizations, and everyday consumers.
- Company typePrivate
- Founded2016
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brella Brella does
Brella Brella LLC, doing business as The Brella Nation, is a Rochester, New York-based direct-to-consumer e-commerce company founded in 2016 by serial entrepreneur Hugh Rundle. The company designs, manufactures, and sells patented unisex, one-size-fits-most waterproof rainwear, anchored by its flagship Brella Unisex Rain Jacket and extended across waterproof hats, basic ponchos, half jackets, full jackets, and a Hybrid Reflective model with ANSI 107 certification. The underlying technology is a high-performance waterproof breathable membrane rated at 20,000mm waterproof and 15,000-20,000g/m² breathable, built with fully taped seams and combined with three registered patents: a retractable hood design that extends 1-4 inches for 180° peripheral vision, a zero-restriction upper body construction that fuses poncho-style shoulders with a jacket-style waist, and the proprietary BrellaVent™ cross ventilation system using side panel snaps.
The product architecture also includes snap-on sleeves, a waist adjustment system offering up to 6 inches of cinch per side, and a packable form factor (5"x7"x6", 10-14oz) with a carabiner loop. These features target pain points around fit, mobility, and storage that the company argues traditional rain jackets and ponchos fail to solve, particularly for activities such as golf, fishing, hunting, hiking, and stadium events. The brand positions its one-size-fits-most design as eliminating returns and exchanges while serving as a single SKU solution for teams, organizations, and households.
Commercially, Brella Brella operates a hardware-sales revenue model at price points ranging from $39 for hats to $119 for premium full jackets, with free shipping on USA orders over $50, a 30-day money-back guarantee, and a 1-year warranty. Go-to-market is primarily through its own brellabrella.com storefront with a secondary Amazon marketplace presence, supported by content marketing, an email newsletter, and earned-media testimonials. Customer segmentation is horizontal, spanning outdoor sports and recreation, teams and organizations, workwear and professional use, everyday consumers, and inclusive sizing for youth/petite and plus-sized users. The company is privately held, has no disclosed institutional funding, and shows no headcount or revenue figures in the available data, indicating a sub-scale, founder-led operation whose only publicly disclosed third-party validation to date is the 2026 MyGolfSpy 'Best Rain Jacket for Traveling While Golfing' buyer's-guide placement.
Brella Brella firmographics
Firmographics- Name
- Brella Brella
- Legal name
- Brella Brella LLC
- Website
- https://brellabrella.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brella Brella is a Rochester, NY-based DTC e-commerce company that designs and sells patented unisex, one-size-fits-most waterproof rainwear — jackets, ponchos, and hats — for outdoor sports enthusiasts, teams and organizations, and everyday consumers.
- Ownership category
- akta.pro rank
Brella Brella industry classification
Industry- Product category
- Outdoor Rain Wear & Apparel
- SIC
- Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
Keywords
Where Brella Brella is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brella Brella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: Direct-to-consumer e-commerce sales of patented waterproof rain jackets, ponchos, and hats. One-time purchase model with prices ranging from $39 (hats) to $119 (premium jackets). Revenue generated through brellabrella.com online store and Amazon marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waterproof Hats |
| Unit Pricing | Pay-as-you-go | Basic Ponchos (1010 Series) |
| Unit Pricing | Pay-as-you-go | Half Jackets |
| Unit Pricing | Pay-as-you-go | Full Jackets (Standard) |
| Unit Pricing | Pay-as-you-go | Hybrid Jackets (Reflective) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Brella Brella product offering
Product offeringCore offering
Brella Brella designs and sells patented, customizable, waterproof breathable rain wear including unisex one-size-fits-most rain jackets, ponchos, and waterproof hats. Products feature 20,000mm waterproof ratings, retractable hoods, BrellaVent™ cross-venting, snap-on sleeves, and packable construction, sold direct-to-consumer through their online storefront and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- Brella Unisex Rain Jacket (Full Jacket) Patented unisex one-size-fits-most full rain jacket with poncho-style shoulders, jacket-style waist, retractable 180° peripheral-vision hood, BrellaVent™ cross-venting, snap-on detachable sleeves, and waist adjustment up to 6 inches per side. 20,000mm waterproof / 15,000-20,000 MVT breathable, 14 oz, packable into its own pocket. Fits women's M through men's XXXL. Priced at $109-$119.
- Brella Half Jacket Half jacket design covering the head, neck, and shoulders. 20,000mm waterproof / 15,000 MVT breathable, 10 oz. Priced at $99.
- Brella Basic Poncho (1010 Series) Poncho-style rain wear with quarter zipper, 10,000mm waterproof / 10,000 MVT breathable, 13 oz, packable in hood. Priced at $79 MSRP.
- Brella Hybrid Jacket (Reflective) Hybrid jacket design incorporating ANSI 107 reflective strips for visibility in low-light conditions. 20,000mm waterproof / 15,000 MVT breathable. Class 2 or 3 reflective options available via quote. Priced at $99.
- Brella Waterproof Hat (WAV3) Unisex one-size-fits-most waterproof hat with adjustable back strap. 20,000mm waterproof / 15,000 breathable. Priced at $39.
Quantifiable outcome
- 20,000mm waterproof rating - industry-leading protection
- +3 more outcomes
Companies that use Brella Brella
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Brella Brella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Brella Brella partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Brella Brella competitors and assessment
Company assessmentDirect peers
- Frogg Toggs: Specialist rainwear brand focused on lightweight, packable rain jackets and ponchos for hunting, fishing, and outdoor sports. Closest direct competitor to Brella in the affordable, packable rainwear niche, with overlapping target customers (outdoor enthusiasts) and similar price band.
- Galvin Green: Premium golf-specific rainwear and outerwear brand. Competes head-to-head in Brella's origin golf-vertical market, targeting the same high-end golfer use case with waterproof/breathable shells — the exact category MyGolfSpy validated Brella within.
- FootJoy: Leading golf apparel and footwear brand with a weather gear line targeting the same golfer customer. Comparable in serving the golf rainwear use case with established pro-shop and golf-retail distribution that Brella currently lacks.
- Kjus: Premium Swiss ski and golf apparel brand with a dedicated waterproof golf rainwear line. Direct competitor in the high-end technical golf rainwear niche with similar membrane specs and price positioning.
Broad incumbents
- Helly Hansen: Established Norwegian outdoor and workwear brand with deep waterproof/breathable membrane expertise. Competes in the same technical rainwear category with broader assortment, global distribution, and well-funded marketing.
- The North Face: Global outdoor apparel leader with extensive rain shell assortment and dominant wholesale distribution. Overlaps with Brella's outdoor recreation use cases (hiking, camping, travel) across a far broader product portfolio.
- Patagonia: Iconic outdoor and rainwear brand with strong sustainability positioning and wholesale penetration. Competes for the same conscious outdoor consumer across hiking, fishing, and travel use cases.
- Columbia Sportswear: Mass-market outdoor apparel company with broad waterproof jacket lineup and unmatched wholesale distribution in sporting-goods retail. Competes for the everyday outdoor and travel consumer Brella targets.
- Marmot: Technical outdoor apparel brand with strong rainwear and packable-shell offerings. Targets the same hiking, camping, and backcountry use cases with established outdoor retail partnerships.
Emerging players
- Stutterheim: Independent, design-forward rainwear brand building a DTC premium raincoat position. Comparable in operating as a smaller, founder-driven DTC rainwear brand with similar direct-to-consumer and marketplace distribution dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brella Brella social profiles
Digital presenceBrella Brella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brella Brella leadership team
Management profileNumber of profiles
Profiles1 record
Brella Brella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brella Brella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brella Brella
What does Brella Brella do?
Brella Brella designs and sells patented, customizable, waterproof breathable rain wear including unisex one-size-fits-most rain jackets, ponchos, and waterproof hats. Products feature 20,000mm waterproof ratings, retractable hoods, BrellaVent™ cross-venting, snap-on sleeves, and packable construction, sold direct-to-consumer through their online storefront and Amazon.
Is Brella Brella a public or private company?
Brella Brella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brella Brella founded?
Brella Brella was founded in 2016. It employs 1 to 10 people.
Where is Brella Brella based?
Brella Brella is headquartered in Rochester, United States, in the North America region.
How does Brella Brella make money?
One revenue line is on record: direct Product Sales.
Who are Brella Brella's main competitors?
Direct peers on record are Frogg Toggs, Galvin Green, FootJoy and Kjus. Broad incumbents are Helly Hansen, The North Face, Patagonia, Columbia Sportswear and Marmot. Stutterheim is listed as an emerging player.
Does Brella Brella have an API?
No public API is recorded for Brella Brella.
What industry is Brella Brella in?
Brella Brella's product category is Outdoor Rain Wear & Apparel. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its SIC code is 2330.