What myKidsdds does

myKIDSdds is a privately held, single-location pediatric dental and orthodontic practice headquartered at 8325 Walnut Hill Lane, Suite 111, Dallas, Texas. Founded circa 1993 and operating for over 30 years, it serves infants through adolescents (and adult orthodontic patients) across the Dallas–Fort Worth metroplex from a Woodhill Medical Park office. The clinical team comprises 5 doctors — pediatric dentists (Dr. Mark H. Kogut, Dr. Alejandra Villasenor, Dr. Kevin Brunstein), orthodontist (Dr. Glenn Cohen), and oral surgeon (Dr. John Gannon) — supported by clinical hygienists, dental assistants, and administrative staff within a stated headcount band of 11–50.

The practice delivers a multi-specialty service stack: pediatric dentistry (infant lap exams, cleanings, exams, sealants, sedation, frenectomy, mouthguards, emergency care), orthodontics (advanced metal braces, clear braces, Invisalign/Invisalign Teen), and oral/maxillofacial surgery (wisdom teeth removal, dental implants, bone grafting, corrective jaw surgery). Notable technology components include the Solea CO2 dental laser (FDA-approved for hard and soft tissue, enabling anesthesia-free procedures), digital radiography, and Beyond by Aerus air purification. A distinguishing clinical protocol is ADA-recommended airway-health screening for sleep-disordered breathing, supported by referral relationships with The Breathe Institute, Children's Medical Center Dallas, Scottish Rite for Children, and Baylor College of Dentistry.

Commercially, myKIDSdds operates a direct-to-consumer model with no third-party distribution, accepting patients through phone scheduling and Nexhealth online booking. The practice is out-of-network with all insurance carriers (filing claims as a courtesy), offers a free initial orthodontic exam, and provides interest-free in-house payment plans with no third-party financing. Marketing is community-driven via social media, patient testimonials, regional awards (D Magazine Best of D, DFW Child Mom Approved, Texas Super Dentists), and blog/educational content rather than paid acquisition. The business is independent, with no parent company, no disclosed funding rounds, and no M&A activity on record.

Name

myKidsdds

Legal name

myKIDSdds, Inc.

Website

https://mykidsdds.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

myKIDSdds is a Dallas-based, single-location pediatric dental and orthodontic practice founded circa 1993, serving infants through adolescents (and adult orthodontic patients) across the DFW metroplex with a multi-specialty team of pediatric dentists, an orthodontist, and an oral surgeon using Solea laser and digital X-ray technology.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Early Interceptive Orthodontics (Phase I) (HLABABAF)

Keywords

• Pediatric dentistry services
• Orthodontic treatments
• Oral surgery procedures
• Infant dental care
• Sedation dentistry services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Services: Core revenue from pediatric dental care including infant dental care, cleanings, exams, sealants, sedation dentistry, frenectomies, emergency care, and preventive treatments. Revenue generated through office visits and procedures.
2. Orthodontic Services: Orthodontic treatments including braces (metal and clear), Invisalign, and orthodontic consultations. Revenue from treatment plans typically spanning 12-30 months with payment plans available.
3. Oral Surgery Services: Oral surgery procedures including wisdom teeth removal and other surgical dental treatments performed by Dr. John Gannon.
4. In-House Financing: Interest-free in-house payment plans offered to families. No third-party financing. Payment plans customized to patient financial needs.
5. Insurance Billing: Out-of-network provider that files insurance claims as a courtesy for patients with dental insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

myKIDSdds is a multi-specialty pediatric dental and orthodontic practice that delivers preventive and restorative dental care for infants through adolescents, orthodontic treatment (braces and Invisalign) for children, teens, and adults, and oral surgery services including wisdom teeth removal. Care is provided by board-certified pediatric dentists, an orthodontist, and an oral surgeon using advanced clinical technology such as the Solea CO2 laser, digital X-rays, and sedation dentistry options.

Product overview

myKIDSdds is a comprehensive pediatric dental and orthodontic practice in Dallas, Texas offering a multi-specialty approach. The practice operates as a unified platform combining Pediatric Dentistry (including infant care, cleanings, sealants, sedation, airway health, mouthguards, and the Learning Lab), Orthodontics (metal braces, clear braces, Invisalign, and orthodontic technology), and Oral Surgery (wisdom teeth removal). The practice utilizes advanced technology including Solea laser for anesthesia-free procedures, digital X-rays, and air purification systems. Services are coordinated across a team of board-certified pediatric dentists (Dr. Mark Kogut, Dr. Alejandra Villaseñor, Dr. Kevin Brunstein), an orthodontist (Dr. Glenn Cohen), and an oral surgeon (Dr. John Gannon). The practice also offers in-house financing and emergency care services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Dentistry Specialized dental care for infants, children, and adolescents delivered by board-certified pediatric dentists, covering preventive care, cleanings, exams, sealants, and treatment of dental issues. Targeted at parents of infants through adolescents in the Dallas-Fort Worth metroplex.
• Orthodontics Orthodontic treatment for children, teens, and adults using braces and Invisalign, delivered by specialist orthodontists collaborating with the pediatric dental team. Free initial consultation offered; treatment plans typically span 12-30 months.
• Oral Surgery Oral and maxillofacial surgery services including wisdom teeth removal, dental implants, bone grafting, and corrective jaw surgery, performed by oral surgeon Dr. John Gannon. Targeted at patients needing surgical dental treatment.
• Infant Dental Care Dental care for babies starting as young as a few months old, including lap exams, tongue-tie evaluation, and guidance on infant oral hygiene. Targeted at parents of infants.
• Dental Cleanings and Exams Preventive dental cleanings and comprehensive exams that include screening for airway issues, with a focus on the oral-systemic health connection.
• Dental Sealants Protective coatings applied to teeth to prevent cavities, particularly effective on molars, reducing cavities by up to 80% in the first year and up to 60% in the following 4 years.
• Sedation Dentistry Pediatric sedation options including oral sedation, nitrous oxide (laughing gas), and IV sedation administered by an anesthesiologist, for anxious children undergoing dental procedures.
• Airway Health Screening and treatment for sleep-disordered breathing and airway issues in children, including evaluation of mouth breathing, snoring, and referrals to specialists when appropriate.
• Custom Mouthguards Custom-fitted sports mouthguards fabricated from models of a child's teeth for sports including football, basketball, soccer, baseball, and other activities.
• Learning Lab Hands-on educational program during dental visits where children learn about dental health through interactive activities such as sugar content demonstrations.
• Frenectomy Laser tongue-tie and lip-tie release procedures using Solea laser technology for infants and children experiencing feeding difficulties or speech issues, performed in-house by trained staff.
• Advanced Metal Braces Traditional metal braces with modern brackets and wires for teeth alignment, suitable for children, teens, and adults.
• Invisalign and Invisalign Teen Clear aligner orthodontic treatment for teens and adults seeking a more discreet alternative to traditional braces.
• Clear Braces Ceramic or tooth-colored braces offering a less visible orthodontic option compared to traditional metal braces.
• Wisdom Teeth Removal Surgical extraction of wisdom teeth performed by oral surgeon Dr. John Gannon, including evaluation and management of third molars.
• Emergency Orthodontic Care Same-day or urgent care for orthodontic emergencies including loose brackets, poking wires, and broken appliances.
• In-House Financing Interest-free payment plans offered directly by the practice with no third-party involvement, allowing families to manage costs of dental and orthodontic treatment.

Quantifiable outcome

• Pediatric dental sealants reduce cavities by up to 80% in the first year and up to 60% in the following 4 years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Children's Medical Center DallascoreStrategic or Co-development PartnerDr. Kevin Brunstein completed pediatric residency rotations at Children's Medical Center Dallas. Dr. Alex Villaseñor received specialty training at Children's Medical Center. The practice maintains relationships with this major Dallas pediatric healthcare facility for referrals and training.
• Scottish Rite for ChildrencoreStrategic or Co-development PartnerDr. Kevin Brunstein completed extensive rotations at Scottish Rite for Children. Dr. Alex Villaseñor served as Assistant Director of Dental Services at Texas Scottish Rite Hospital for Children. Strong referral and training relationship with this renowned pediatric orthopedic and specialized care hospital.
• Children's Hospital of Denver (Colorado)minorStrategic or Co-development PartnerDr. Alex Villaseñor completed a fellowship followed by an academic position with Children's Hospital in Denver, Colorado with special focus on childhood cancer. Historical training relationship.
• University of Texas / Baylor College of DentistryminorStrategic or Co-development PartnerMultiple doctors trained at Baylor College of Dentistry. Dr. Glenn Cohen completed the orthodontics program at Baylor College of Dentistry. Dr. Mark Kogut earned his dental degree and pediatric dentistry certification at Texas institutions. Training and continuing education partnerships.
• Give Kids a SmileminorGTM or Marketing PartnerCommunity volunteer program where Dr. Alex Villaseñor participates, providing dental assistance to children in need in the Dallas community.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: DSO supporting multi-specialty dental and orthodontic practices including pediatrics; relevant as the structural-incumbent counterpoint to an independent single-office model like myKIDSdds.
• Aspen Dental: Large multi-specialty DSO with broad consumer branding and insurance-network leverage; relevant incumbent reference for scaling and competitive dynamics in the same clinical categories.
• Heartland Dental: Largest US DSO supporting general and multi-specialty dental practices; serves as a broad-incumbent benchmark for the operating model myKIDSdds operates at single-practice scale.

Regional players

• Jefferson Dental & Orthodontics: Multi-specialty dental and orthodontic chain concentrated in Texas with overlapping Dallas-Fort Worth service area; comparable full-service clinical model and patient demographic to myKIDSdds.
• Sage Dental: Multi-specialty dental and orthodontic practice group operating across the Southeastern US; comparable integrated clinical offering though in a different geography.

Direct peers

• Chord Specialty Dental Partners: Multi-specialty pediatric and orthodontic dental specialty group (formerly Children's Dental Health); the closest analog to myKIDSdds's combined pediatric dentistry, orthodontics, and oral surgery model.
• Great Expressions Dental Centers: Multi-specialty DSO delivering comprehensive dental and orthodontic services; mirrors myKIDSdds's integrated full-service practice model across general, specialty, and ortho care.
• Smile Magic Dentistry: Pediatric-focused dental franchise in the DFW area built around a kid-friendly experience; directly comparable to myKIDSdds's brand positioning as a family-oriented pediatric dental provider.
• Spark Orthodontics: Regional orthodontic chain offering traditional braces and Invisalign; directly comparable to myKIDSdds's orthodontic product set with similar patient experience emphasis.
• Smile Doctors: Largest orthodontic DSO in North America operating doctor-led orthodontic clinics; directly comparable to myKIDSdds's orthodontic arm through a similar multi-doctor clinical model and patient-experience focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/my_kids_dds
• YouTubeyoutube.com/user/mykidsdds
• Facebookfacebook.com/mykidsdds
• Instagraminstagram.com/my_kids_dds
• LinkedInlinkedin.com/company/mykidsdds

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myKidsdds