The Prosper Group
The Prosper Group is a privately held digital marketing agency in Greenwood, Indiana that provides integrated digital strategy, media buying, donor programs, and creative production services to Republican political campaigns and conservative advocacy organizations.
- Company typePrivate
- Founded2004
- HeadquartersGreenwood, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Prosper Group does
The Prosper Group is a privately held, full-service digital marketing agency headquartered in Greenwood, Indiana, that has operated since 2004 serving Republican political candidates, conservative advocacy organizations, trade associations, and non-profits. The firm delivers an integrated portfolio of five services: emerging media strategy consulting, digital donor programs (coordinated email, peer-to-peer SMS, multimedia, and shortcode messaging with first-party and rented subscriber lists), connected and interactive media buying across digital, mobile, and internet-connected channels, unified in-house creative production (digital static, motion, video, and audio), and coordinated text and email execution. Notable clients disclosed include the Donald Trump and Mike Pence presidential and vice-presidential campaigns, Senator Ted Cruz, Governors Chris Christie and Scott Walker, the National Association of Manufacturers, Fox News, and the Faith and Freedom Coalition, alongside a downstream roster of communications consultants and public-affairs firms.
Underlying technology is conventional digital-marketing infrastructure: web analytics (Google Analytics), SMS and shortcode messaging platforms, donor/CRM systems, and standard media-buying tools, with no disclosed proprietary AI/ML assets. Service delivery is organized around dedicated, "ideologically aligned" client teams, and revenue is generated through professional-services fees that bundle strategy, creative, media buying, and reporting — pricing is not publicly disclosed and engagements are quote-based, initiated via a "Meet With A Strategist" entry point on the firm's website. Distribution is exclusively direct: no resellers, marketplaces, or self-serve channels; the firm's claimed footprint spans engagements in 49 of 50 US states plus selective international work, with cumulative scale metrics of 5 billion+ impressions served and 55+ industry awards from bodies such as the American Association of Political Consultants and Campaigns and Elections.
The Prosper Group firmographics
Firmographics- Name
- The Prosper Group
- Legal name
- The Prosper Group
- Website
- https://prospergroupcorp.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Prosper Group is a privately held digital marketing agency in Greenwood, Indiana that provides integrated digital strategy, media buying, donor programs, and creative production services to Republican political campaigns and conservative advocacy organizations.
- Ownership category
- akta.pro rank
The Prosper Group industry classification
Industry- Product category
- Political Digital Marketing Services
- NAICS
- Public Relations Agencies (541820), Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Political & Advocacy Advertising (MPADAEAK)
- akta.pro secondary industries
- PR, Reputation Management & Earned Media Platforms (BPAMALAO), Nonprofit & Cause Communications (BPAFADAK), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where The Prosper Group is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Prosper Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Digital Marketing and Media Strategy Services: The Prosper Group generates revenue through fees for digital marketing strategy, media buying, creative production, and online fundraising services delivered to political candidates, advocacy organizations, and non-profits. Engagement is likely retainer or project-based, with services bundled across strategy, creative, media buying, and reporting. The company serves as a full-service agency delivering demonstrable results, suggesting performance-oriented or outcome-linked engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Prosper Group product offering
Product offeringCore offering
The Prosper Group is a full-service digital marketing firm that develops and executes online strategy, digital fundraising, connected media buying, creative production, and coordinated text/email communications for Republican political candidates, conservative advocacy organizations, associations, and non-profits. Its offerings span emerging-media strategy, donor program management, programmatic and Connected TV media placement, in-house graphic and video creative, and multi-channel supporter mobilization.
Product overview
The Prosper Group is a full-service digital marketing agency offering a unified portfolio of five interconnected services for Republican political candidates, conservative advocacy organizations, associations, and non-profits. The core offering centers on Emerging Media Strategy consulting, supported by Digital Donor Programs for online fundraising, Connected and Interactive Media Buying for digital advertising, Unified Creative and Copywriting for ad production, and Coordinated Text and Email for multi-channel messaging. These services are designed to work together as an integrated digital strategy, with the company providing end-to-end support from strategic planning through creative execution and media placement.
Differentiator
Problem solved
Functional benefit
Products and services
- Emerging Media Strategy Strategy service for political, advocacy, association and non-profit clients that develops and deploys digital communications plans across emerging online channels, designed to reach voters, donors and supporters through tactics beyond traditional advertising.
- Digital Donor Programs Online fundraising and donor-program service that designs, executes and optimizes digital donor acquisition and cultivation programs for Republican candidates, conservative advocacy organizations, associations and non-profits.
- Connected and Interactive Media Buying Programmatic and Connected TV media buying service that places paid advertising across connected/TV and other interactive digital channels on behalf of political and advocacy clients, with the firm reporting it has served more than 5 billion impressions.
- Unified Creative and Copywriting In-house graphic, video and copywriting service that produces the creative assets (design, video, written copy) used across a campaign's digital strategy, fundraising and media buying work, delivered as a unified creative offering.
- Coordinated Text and Email Communications SMS / peer-to-peer texting and email outreach service that runs coordinated supporter-mobilization and rapid-response messaging for political campaigns, advocacy organizations, associations and non-profits.
Quantifiable outcome
- Over 5 billion impressions served across client campaigns
- +2 more outcomes
Companies that use The Prosper Group
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles1 record
The Prosper Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Prosper Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights4 records
The Prosper Group competitors and assessment
Company assessmentBroad incumbents
- Majority Strategies: Established Republican political advertising firm primarily known for direct mail and now expanding into digital; overlapping in conservative client base and multi-channel campaign execution.
- GMMB: Long-standing Democratic-aligned media and advertising firm specializing in political, nonprofit, and issue campaigns; comparable in integrated digital advertising and fundraising services, anchored to the opposing political coalition.
- SKDKnickerbocker: Large, established political and public affairs communications firm offering advertising, PR, and crisis work to political and corporate clients; broader service portfolio but overlapping in digital political communications.
Direct peers
- Anzalone Liszt Grove Research: Democratic-aligned polling, research, and strategic communications firm offering message development, advertising, and digital media strategy for political and corporate clients; comparable services with mirrored ideological focus.
- BrabenderCox: Republican political consulting and advertising firm offering direct mail, digital, and paid media strategies for GOP candidates and advocacy causes; comparable in vertical focus and integrated campaign services.
- FP1 Strategies: Republican political consulting and digital advertising firm providing direct mail, paid media, and digital services to conservative candidates, PACs, and advocacy organizations — directly comparable client base and vertical focus.
- Bully Pulpit Interactive (BPI): Full-service digital agency offering strategy, creative, media buying, and fundraising for political, advocacy, and nonprofit clients; comparable in service breadth and integrated model, although anchored on the Democratic/progressive side.
- Hatch (formerly The Hatcher Group): Strategic communications and digital agency serving progressive, nonprofit, and advocacy organizations with campaign execution and digital fundraising; closely comparable in integrated services but opposite political orientation.
- Targeted Victory: Direct Republican-aligned digital media and fundraising agency; provides online advertising, data targeting, and digital strategy to GOP campaigns and conservative causes, making it the closest direct competitor to The Prosper Group in both client base and service mix.
- Push Digital: Conservative digital marketing and PR firm specializing in online advocacy, paid media, and messaging for Republican campaigns and causes; overlaps with Prosper's donor program and digital media buying services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Prosper Group social profiles
Digital presenceThe Prosper Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Prosper Group leadership team
Management profileNumber of profiles
The Prosper Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Prosper Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Prosper Group
What does The Prosper Group do?
The Prosper Group is a full-service digital marketing firm that develops and executes online strategy, digital fundraising, connected media buying, creative production, and coordinated text/email communications for Republican political candidates, conservative advocacy organizations, associations, and non-profits. Its offerings span emerging-media strategy, donor program management, programmatic and Connected TV media placement, in-house graphic and video creative, and multi-channel supporter mobilization.
Is The Prosper Group a public or private company?
The Prosper Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Prosper Group founded?
The Prosper Group was founded in 2004. It employs 11 to 50 people.
Where is The Prosper Group based?
The Prosper Group is headquartered in Greenwood, United States, in the North America region.
How does The Prosper Group make money?
One revenue line is on record: digital Marketing and Media Strategy Services.
Who are The Prosper Group's main competitors?
Broad incumbents on record are Majority Strategies, GMMB and SKDKnickerbocker. Direct peers are Anzalone Liszt Grove Research, BrabenderCox, FP1 Strategies, Bully Pulpit Interactive (BPI), Hatch (formerly The Hatcher Group), Targeted Victory and Push Digital.
Does The Prosper Group have an API?
No public API is recorded for The Prosper Group.
What industry is The Prosper Group in?
The Prosper Group's product category is Political Digital Marketing Services. Its primary akta.pro industry code is MPADAEAK, Political & Advocacy Advertising, with a secondary code of BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 541820 and its SIC code is 7311.