What SafeMoney.com does

SafeMoney.com is an independent financial education and advisor-matching platform founded in 2011 by Brent Meyer and based in Key West, Florida. The company operates a curated online directory of 175+ vetted, independently licensed financial advisors across all 50 US states, all of whom specialize exclusively in fixed annuities, fixed indexed annuities, and guaranteed retirement income strategies. Its target users are pre-retirees and retirees concerned about market volatility and seeking principal-protected income solutions, with secondary traffic from fixed-income seekers comparing Multi-Year Guaranteed Annuity (MYGA) rates to bank CDs.

The platform is built on web-based core technology: a state-searchable advisor directory, a 1,400+-article educational content library reviewed by licensed financial professionals, free interactive retirement calculators (annuity, Social Security, retirement-readiness estimators), and a MYGA rate comparison tool that aggregates rates from 66+ insurance carriers and is updated weekly across 2–10 year terms. Supporting products include state-specific landing pages for localized advisor search and a suite of comparison guides (MYGA vs CD, Fixed Annuity vs CD, Fixed Index vs Variable Annuity). Marketing is entirely content-led and organic, using long-form SEO articles, calculators, comparison tools, and state landing pages to drive top- and mid-funnel demand; there is no app, no disclosed paid acquisition, and no disclosed partnership or distribution deals.

The business model is a freemium, affiliate/referral-style platform. Consumers search the directory and connect with advisors at no cost ("free, no obligation"); revenue is most plausibly generated through referral fees or commissions paid by matched advisors in the network and/or affiliate arrangements with insurance carriers whose products are surfaced in comparison content. The company is privately held and founder-owned, with no institutional investors, parent companies, funding rounds, acquisitions, or leadership changes disclosed in available materials.

Name

SafeMoney.com

Website

https://safemoney.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SafeMoney.com is a privately held, US-based advisor-matching and financial-education platform that connects pre-retirees and retirees with 175+ vetted, independent financial advisors specializing in fixed annuities, fixed indexed annuities, and guaranteed retirement income across all 50 states.

Ownership category

akta.pro rank

Product category

Retirement Income Advisory Services

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Retirement income planning
• Annuity advisory services
• Fixed indexed annuities
• Financial advisor matching
• Guaranteed retirement income

Headquarters

HQ city

Key West

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Advisor Referral/Affiliate Fees: SafeMoney.com connects consumers with independent advisors in its network at no cost to the consumer ('free, no obligation'). The company likely generates revenue through referral fees or commissions paid by advisors in the network when clients are matched, or through affiliate arrangements with insurance carriers whose products are recommended.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SafeMoney.com is an independent financial education and advisor-matching platform that connects pre-retirees and retirees with 175+ vetted, independently licensed financial advisors specializing in fixed annuities, fixed indexed annuities, and guaranteed retirement income strategies across all 50 US states. The platform pairs this national advisor directory with 1,400+ expert-reviewed educational articles, free retirement calculators, and a multi-year guaranteed annuity (MYGA) rate comparison tool aggregating rates from 66+ insurance carriers. The service is free for consumers, with no obligation to engage a matched advisor.

Product overview

SafeMoney.com is an independent financial education and advisor-matching platform offering a unified ecosystem of retirement planning tools. The core platform consists of an advisor directory (175+ vetted independent advisors across all 50 states) paired with a comprehensive educational content library (1,400+ expert articles). Supporting these primary offerings are specialized comparison tools (MYGA vs CD, Fixed vs Variable Annuity) and interactive calculators (Annuity Calculator, Social Security Calculator, Retirement Readiness). The state-specific advisor finder sub-product enables localized advisor search, while the MYGA Rates comparison tool aggregates rates from 66+ carriers. All services are focused exclusively on safe money strategies — principal protection, guaranteed income, and zero market risk.

Differentiator

Problem solved

Functional benefit

Products and services

• SafeMoney.com Advisor Directory A searchable online directory of 175+ vetted, independently licensed financial advisors who specialize exclusively in fixed annuities, fixed indexed annuities, and guaranteed retirement income strategies. The directory is searchable by state and covers all 50 US states. It is intended for pre-retirees and retirees seeking unbiased annuity and retirement income advice, and is free for consumers to use.
• Educational Content Library A library of 1,400+ expert-reviewed articles covering retirement income planning, Social Security optimization, Medicare enrollment, MYGA rates, fixed and indexed annuities, and safe money alternatives to stocks and bonds. All content is reviewed by licensed financial professionals and is intended for pre-retirees and retirees researching retirement income strategies.
• Retirement Calculators A suite of free interactive online tools including an Annuity Calculator, a Social Security Calculator, and retirement readiness estimators. These tools allow pre-retirees and retirees to project income needs, estimate Social Security benefits, calculate annuity payouts, and determine how long their savings will last.
• MYGA Rates Comparison Tool A comparison platform that aggregates Multi-Year Guaranteed Annuity (MYGA) rates from 66+ insurance carriers, updated weekly, covering 3-year, 5-year, and 7-year term options. The tool also compares MYGA rates to bank CD rates and is intended for fixed-income seekers evaluating guaranteed fixed-return alternatives to CDs.

Quantifiable outcome

• 175+ vetted independent advisors available for matching across all 50 states
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Annuity.org: Annuity.org is a content and lead-generation platform focused on annuities and retirement income, offering educational resources and comparison tools that directly overlap with SafeMoney.com's safe-money positioning and consumer acquisition model.
• Annuity.com: Annuity.com is an annuity education and matching platform connecting consumers with annuity specialists across the US; its marketplace model and educational content strategy are highly comparable to SafeMoney.com's directory + content approach.
• Blueprint Income: Blueprint Income (now part of iCapital) operates a marketplace for single-premium immediate annuities and retirement income products, sharing SafeMoney.com's focus on guaranteed-income solutions and advisor matching for retirees.
• Immediate.com: Immediate.com (associated with the Term Brokers Inc family) provides comparison and matching for fixed annuities, MYGAs, and immediate annuities; it competes directly for the same high-intent retiree traffic as SafeMoney.com.
• WiserAdvisor: WiserAdvisor operates a vetted advisor directory covering retirement, annuities, and wealth management with a similar matching funnel; it competes directly for the same retiree demographic and lead generation economics.

Broad incumbents

• SmartAsset: SmartAsset runs a large-scale financial advisor matching marketplace with extensive retirement-planning content; it overlaps with SafeMoney.com on the advisor-matching and retirement-education axis, albeit across a much broader financial topic footprint.
• SelectQuote: SelectQuote is a large insurance and annuity lead-generation platform that competes for similar carrier-distribution relationships and retiree leads, although its portfolio extends broadly into life and Medicare rather than only safe-money products.
• Bankrate: Bankrate (Red Ventures) publishes retirement content including MYGA and CD rate tables and operates an advisor matching component; it competes for SEO traffic on annuity and retirement keywords as well as for advertiser and lead demand.
• NerdWallet: NerdWallet is a large consumer finance content and comparison platform with an annuity/retirement content vertical and an advisor matching offering; it competes for organic traffic and advertiser relationships in adjacent retirement subcategories.

Emerging players

• Retirement Income Journal (IncomeLayer / similar education sites): Emerging content-led platforms focused specifically on retirement income planning and annuity education that compete for niche SEO traffic and consumer mindshare on safe-money strategies, though at a smaller scale than SafeMoney.com.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeMoney.com