What Xilisoft Corporation does

Xilisoft Corporation is a privately held US-incorporated consumer multimedia software company founded in 2004 (previously operating as Xilisoft Software Studio). It develops, markets, and sells a portfolio of roughly 40 paid Windows and Mac applications centered on video and audio format transcoding across 160+ formats, DVD and Blu-ray ripping and authoring, YouTube video and audio download/conversion, and iOS device content transfer and backup (iPhone, iPad, iPod magic tools, SMS/contacts/apps backup, ringtone creation). Technology stack is built around deterministic codec-level conversions with GPU acceleration via NVIDIA CUDA and ATI APP, automatic device-profile matching, and platform-native macOS/Windows clients; no API, SDK, or AI/ML capabilities are disclosed.

The company operates as a direct-to-consumer software vendor. Revenue is generated through one-time perpetual licenses for Standard, Platinum, and Ultimate editions priced approximately $17-$149 per SKU, with deeper discounts on the 8-product Media Toolkit Deluxe bundle. Sales are executed through the company's own xilisoft.com storefront (with localized sites in 8 languages) using RegNow / Digital River as payment processor, license delivery, and 30-50% commission affiliate platform. Free trials, a 30-day money-back guarantee, and a perpetual-license / lifetime-minor-update model are part of the consumer proposition. There is no enterprise channel, no SaaS offering, and no disclosed B2B revenue. Marketing is concentrated on organic social (Facebook, Twitter), email newsletter, and affiliate traffic.

The public product cadence documented in available sources ends in December 2013. No funding rounds, acquisitions, executive changes, or post-2013 product announcements are present in the source material, while the core addressable market — consumer DVD/Blu-ray ripping and legacy format conversion — has been under sustained pressure from streaming and free native tools.

Name

Xilisoft Corporation

Legal name

Xilisoft Corporation

Website

https://xilisoft.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Xilisoft Corporation is a US-based consumer multimedia software vendor (founded 2004) selling perpetual Windows and Mac licenses for video conversion, DVD/Blu-ray tools, YouTube downloaders, and iOS device management directly through its localized websites.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Software License Sales: Perpetual one-time license sales for consumer multimedia software products. Customers purchase lifetime licenses with free minor version updates. Products sold as Ultimate, Platinum, and Standard editions at different price points.
2. Affiliate Program: Xilisoft operates an affiliate program through RegNow (Digital River). Affiliates earn 30-50% commission on sales they refer. The company provides custom build files with embedded affiliate IDs for tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Xilisoft Corporation develops and sells consumer multimedia software for Windows and Mac, focused on video/audio format conversion across 160+ formats, DVD and Blu-ray ripping and burning, YouTube video downloading and conversion, 3D video conversion, and iOS device content transfer and backup. The company distributes more than 100 standalone utilities and bundled toolkits through its own website under perpetual one-time licenses.

Product overview

Xilisoft Corporation is a consumer multimedia software provider offering a comprehensive portfolio of video, audio, and DVD conversion/management products. The core offerings include Video Converter Ultimate for general video conversion across 160+ formats, DVD Creator for burning DVDs, and YouTube Video Converter for downloading/converting online videos. Device management products like iPhone Magic Platinum, iPad Magic Platinum, and iPod Magic Platinum enable file transfer, backup, and management for Apple devices. The product line also includes specialized converters for various formats (HEVC/H.265, 3D, Blu-ray), audio tools (Audio Converter Pro, Ringtone Maker), and numerous device-specific solutions. Products are available for both Windows and Mac platforms, with some tools supporting iOS device management including SMS backup, contacts backup, and apps transfer.

Differentiator

Problem solved

Functional benefit

Brands

• Xilisoft Software Studio: Parent software studio brand mentioned in legal documents.

Products and services

• Video Converter Ultimate Converts common, HD, and 3D videos and audios across 160+ formats for playback on devices such as iPad, iPhone, Apple TV, Galaxy, and HTC One. Sold to individual consumers as a perpetual license.
• iPhone Magic Platinum

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RegNow (Digital River)coreChannel Partner/ Reseller/ DistributorRegNow (owned by Digital River) serves as Xilisoft's primary payment processing, license delivery, and affiliate tracking platform. All online purchases are processed through RegNow. The affiliate program uses RegNow's infrastructure for affiliate approval, sales tracking, and commission payments.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Aiseesoft: Direct peer offering an extensive lineup of multimedia conversion, DVD/Blu-ray, iOS device management, and YouTube downloading software under the same perpetual-license D2C sales motion.
• DVDFab: Direct peer specializing in DVD/Blu-ray ripping and copying software with similar use cases around disc backup, format conversion, and cinematic-grade transcoding for consumer use.
• Leawo Software: Direct peer in the consumer multimedia category, offering Blu-ray/DVD tools, video converters, YouTube downloaders, and iOS data transfer utilities under a similar perpetual-license model.
• AnyMP4: Direct competitor offering nearly identical product categories — video converter, DVD ripper/creator, iOS transfer tools, YouTube downloader — sold through a comparable direct-to-consumer perpetual-license model with similar bundling tactics.
• Tipard: Close direct competitor in consumer multimedia software with the same product taxonomy (video converter, DVD ripper, iOS transfer, YouTube tools) and overlapping pricing tiers and bundle structure.
• VideoSolo: Direct peer offering video conversion, DVD/Blu-ray ripping, screen recording, and YouTube download utilities with comparable pricing and a similar D2C sales approach.

Emerging players

• HandBrake: Open-source video transcoder that directly substitutes for Xilisoft's Video Converter on the core format-conversion use case, applying ongoing price pressure on the paid category.
• VideoLAN (VLC): VLC handles media playback and limited conversion for free, acting as the default consumer alternative for many of Xilisoft's playback- and conversion-oriented workflows and shaping buyer expectations around pricing.

Broad incumbents

• Wondershare: Broader-incumbent consumer software publisher (Filmora, UniConverter, MobileTrans) covering Xilisoft's categories alongside a wider product portfolio including video editing, mobile utilities, and PDF/document tools.
• Movavi: Established consumer multimedia brand with Video Converter and Video Editor products aimed at the same prosumer/consumer segment that Xilisoft targets, with broader marketing reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/XilisoftInc
• Facebookfacebook.com/XilisoftCorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xilisoft Corporation