regNow
regNow provides full-service event registration and attendee management for medium to large B2B event organizers in South Africa and across Africa, combining a proprietary registration platform with on-site staffing, RFID tracking, and post-event analytics delivered via project-based engagements.
- Company typePrivate
- Founded2019
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
What regNow does
regNow is a South Africa-based, full-service event registration and attendee management provider operating as a commercial brand of Hypenica (Pty) Ltd. The company delivers end-to-end registration services — pre-event (online registration, RSVP management, CRM and API integration), on-site (check-in, badge printing, RFID tracking, exhibitor lead retrieval via iOS and Android apps, and staffed host services), and post-event (customizable reporting, data cleaning, surveys, and CRM data transfer) — to medium and large-scale B2B event organizers operating primarily across South Africa and the broader African market.
The technology foundation is a proprietary registration platform co-developed with Touchwork over a 10-year period, supporting configurable registration workflows, credit card payment processing, integrations with Salesforce and Pipedrive, RFID-based attendee movement analytics, real-time event reporting, and API-level interoperability with clients' existing event software. regNow does not sell a self-serve SaaS product; it pairs the platform with consultative on-site delivery and staffing.
Commercially, regNow runs a sales-led, event-driven go-to-market targeting conference, trade show, and exhibition organizers. Pricing is custom and quote-based per event, with multi-year client relationships and revenue generated through professional service fees tied to event scope and complexity. The company is privately held, has 11-50 employees, and has cumulatively executed 500+ events, leveraging 60+ years of combined industry experience among a small senior team that also launched Spintelligent (now Vuka Group).
regNow firmographics
Firmographics- Name
- regNow
- Legal name
- Hypenica (Pty) Ltd
- Website
- https://reg-now.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- regNow provides full-service event registration and attendee management for medium to large B2B event organizers in South Africa and across Africa, combining a proprietary registration platform with on-site staffing, RFID tracking, and post-event analytics delivered via project-based engagements.
- Ownership category
- akta.pro rank
Where regNow is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
regNow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Event Registration Services: Full-service event registration and attendee management services including pre-event registration setup, on-site check-in management, badge printing, and post-event reporting. Revenue is generated through service fees for event registration management, likely based on event size, complexity, and service scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
regNow product offering
Product offeringCore offering
regNow provides full-service event registration and attendee management for medium and large-scale B2B events, delivering pre-event registration setup with online forms, CRM and payment integration, on-site check-in with badge printing, RFID tracking, lead retrieval and staffing, and post-event reporting and data management. The offering is powered by a proprietary registration platform co-developed over 10 years with Touchwork and is delivered primarily through a consultative, customized engagement model rather than self-service software.
Product overview
regNow offers a unified event registration and attendee management platform with three integrated service modules. The core regNow Platform, developed over 10 years, provides the foundational technology infrastructure. Pre-event Services handle registration workflows before events (RSVP management, online registration with CRM integrations to Salesforce and Pipedrive, API integration, surveys, and real-time reporting). On-site Services manage the event day experience (check-in, badge printing, RFID tracking, lead retrieval, event apps, and staffing). Post-event Services deliver analytics and data management (customizable reports, data cleaning, and debrief workshops). The exhibitor lead retrieval app extends functionality to iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- regNow Platform Industry-leading registration platform developed over 10 years, providing a highly flexible registration experience using a variety of hardware and service offerings. Underpins regNow's online registration, API integration, CRM integration (Salesforce, Pipedrive), credit card payments, RFID tracking, barcoded badges, real-time reporting, and mobile lead retrieval applications for B2B event organizers.
- Pre-event Registration Services Pre-event registration service covering RSVP management, online registration with payment processing, API and form integration, pre-event surveys, attendee support, print-at-home badges, and real-time reporting. Designed for conference, trade show and exhibition organizers preparing for medium to large-scale B2B events.
- On-site Event Management Services On-site event management service covering multiple check-in options (full service, self-service, self-scanned), badge printing, on-the-day registrations with payment solutions, session tracking with barcode scanning, exhibitor lead retrieval, event apps, professional hosts and staffing, and advanced RFID tracking for analytics. Delivered by regNow staff on-site at client events across Africa.
- Post-event Reporting and Data Management Services Post-event data analysis and reporting service including customizable post-event reports with metrics such as revisits, cross-overs and DNA rates, data cleaning, post-event surveys, and debrief workshops. Provides CRM data transfer to systems such as Salesforce and Pipedrive for event organizers.
- Exhibitor Lead Retrieval Mobile App Mobile application for exhibitor lead retrieval available on iOS and Android, enabling exhibitors at trade shows and exhibitions to capture and manage leads on-site using compatible hardware scanners. Targeted at exhibitors participating in events managed by regNow.
Quantifiable outcome
- 500+ successful events managed
- +2 more outcomes
Companies that use regNow
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
regNow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
regNow partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TouchworkcoreTechnology partner for the registration platform. Over the past 10 years, regNow has worked closely with Touchwork to develop an industry-leading registration platform. Touchwork provides the technical foundation for regNow's core software capabilities including API integration, online registration, and data management features.
- Hypenica (Pty) LtdcoreParent company and co-founder of regNow. Hypenica is a world-class event organiser and the company behind regNow. The regNow brand and website are copyrighted by Hypenica (Pty) Ltd, indicating a close corporate relationship.
- AAXOminorAssociation of African Exhibition Organisers - industry body partner. Listed as a partner providing industry networking and credibility.
- SAACIminorSouth African Association for the Conference Industry - professional association partner.
- EXSAminorExhibition Association of Southern Africa - industry association partner listed on regNow's partner page.
- NSBC (National Small Business Chamber)minorBusiness chamber partner providing networking and potential referral opportunities for small business events.
- Charismatics StaffingminorStaffing partner providing event personnel for on-site registration and host services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
regNow competitors and assessment
Company assessmentDirect peers
- Event Espresso: WordPress-based event registration and ticketing platform. Comparable to regNow on registration and payment processing functionality, particularly for organizers seeking flexible, configurable registration workflows.
- Bizzabo: Event experience platform offering registration, agenda, networking, and analytics. Directly comparable to regNow's end-to-end pre-, on-site, and post-event registration and analytics capabilities, particularly for mid-to-large B2B conferences and trade shows.
- Tito: Simple, flexible event ticketing and registration platform. Comparable to regNow's online registration and RSVP management offering, particularly for organizers seeking lightweight, branded registration experiences.
- Eventbrite: Global self-serve event registration and ticketing platform. Comparable to regNow as both deliver online event registration, ticketing, and attendee management tools to event organizers, though Eventbrite operates at vastly larger scale and via a self-serve SaaS model.
- RegFox: Self-serve event registration platform with payment processing and branded forms. Comparable to regNow's flexible online registration and payment capabilities, though delivered as a SaaS product rather than a managed service.
Emerging players
- vFairs: Virtual and hybrid event platform with registration and attendee engagement tools. Comparable to regNow on registration and post-event analytics, with overlap in trade show and exhibition use cases.
- Whova: Event management app with registration, agenda, networking, and attendee engagement. Comparable to regNow's mobile-app-enabled registration and on-site attendee engagement for conferences and community events.
- Hopin: Virtual and hybrid event platform with registration, sessions, and networking. Comparable to regNow on the registration front and relevant as a competitive threat given industry shift to virtual/hybrid formats.
- Swoogo: Event management platform focused on registration, agenda building, and reporting. Comparable to regNow's customizable registration workflows and post-event reporting for mid-market B2B organizers.
Broad incumbents
- Cvent: Enterprise event management suite covering registration, venue sourcing, and attendee engagement. Comparable to regNow's enterprise B2B event registration offering, but Cvent serves a much broader, global enterprise portfolio across in-person, virtual, and hybrid events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
regNow social profiles
Digital presenceregNow financial estimates
Financial estimateRevenue estimate
Valuation estimate
regNow leadership team
Management profileNumber of profiles
Profiles4 records
regNow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
regNow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about regNow
What does regNow do?
regNow provides full-service event registration and attendee management for medium and large-scale B2B events, delivering pre-event registration setup with online forms, CRM and payment integration, on-site check-in with badge printing, RFID tracking, lead retrieval and staffing, and post-event reporting and data management. The offering is powered by a proprietary registration platform co-developed over 10 years with Touchwork and is delivered primarily through a consultative, customized engagement model rather than self-service software.
Is regNow a public or private company?
regNow is a private company. It is classified as corporate owned and is currently operating.
When was regNow founded?
regNow was founded in 2019. It employs 11 to 50 people.
Where is regNow based?
regNow is headquartered in Cape Town, South Africa, in the Africa region.
How does regNow make money?
One revenue line is on record: event Registration Services.
Who are regNow's main competitors?
Direct peers on record are Event Espresso, Bizzabo, Tito, Eventbrite and RegFox. Emerging players are vFairs, Whova, Hopin and Swoogo. Cvent is listed as a broad incumbent.
Does regNow have an API?
Yes. regNow offers API integration capabilities allowing the platform to interface directly with existing registration forms and event software. The API supports pre-event import functionality and is designed for clients who wish to use regNow for on-site solutions while maintaining their existing registration systems. No public documentation URL, SDK language, or detailed technical specifications are provided in the source material.