SequenceShift

What SequenceShift does

SequenceShift is a privately held Australian technology company headquartered in Sydney that provides PCI-DSS compliant phone payment solutions for cloud contact centers. Its core proposition is desensitizing contact center voice channels from cardholder data, enabling customers to take agent-assisted and self-service payments over the phone without sensitive data ever touching the agent, call recordings, or the contact center infrastructure. This effectively removes the customer's environment from PCI-DSS scope, with the company claiming compliance can be achieved in hours rather than months.

The product suite consists of two native offerings: Payline, an agent-assisted payment capture solution, and Secure Payments IVR, a self-service payment flow. Both integrate natively with Amazon Connect (including its unified Agent Workspace), Salesforce Service Cloud Voice, and, as of January 2026, Zendesk for Contact Center. SequenceShift also added ACH and Electronic Bank Payments support in late 2023 to broaden payment-rail coverage beyond cards. The company holds Amazon Connect Ready designation, AWS Retail Competency (2025), AWS Travel and Hospitality Competency (2023), and is an Associate Participating Organization of the PCI Security Standards Council (joined July 2024).

The business model is a consumption-based, pay-as-you-go pricing structure distributed primarily through AWS Marketplace, with no licensing fees or long-term contracts and a free trial to accelerate procurement. The go-to-market is therefore a hybrid of marketplace-led self-service and enterprise sales into contact centers in retail, travel and hospitality, financial services, media, telecommunications, and nonprofits, with named customers including Sonos, Foxtel, Zopa, The Globe and Mail, Amaysim, Collinson, Chef Works, NEOS Group, Global Touring, and Deaf Connect Australia. The company is led by Managing Director Dimitri Muntean and operates globally with data residency options despite its single Sydney office (ABN 81 630 625 688).

Name

SequenceShift

Legal name

SequenceShift

Website

https://sequenceshift.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SequenceShift provides PCI-DSS compliant phone payment solutions for cloud contact centers, capturing agent-assisted and self-service payments without exposing cardholder data. It serves enterprises on Amazon Connect, Salesforce Service Cloud Voice, and Zendesk, distributed via AWS Marketplace.

Ownership category

akta.pro rank

Product category

Contact Center Payment Security Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• PCI compliance solutions
• Contact center payments
• Phone payment processing
• Secure payment capture
• Amazon Connect integration

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Transaction-based payments via AWS Marketplace: Consumption-based model through AWS Marketplace, based on transaction volume. No licensing fees or long-term contracts required. Pay-as-you-go pricing based on actual usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

SequenceShift provides cloud-based PCI-DSS compliant phone payment solutions for contact centers built around Amazon Connect, Salesforce Service Cloud Voice, and Zendesk. Its two products — Payline (agent-assisted) and Secure Payments IVR (self-service) — capture and tokenise sensitive cardholder data outside the customer's contact center environment, removing agents, recordings, and infrastructure from PCI scope. The service is delivered via AWS Marketplace on a pay-as-you-go, transaction-based pricing model with no licensing fees or long-term contracts.

Product overview

SequenceShift provides a cloud-based PCI compliance solution for phone payments, consisting of two integrated products: Payline (agent-assisted payment capture) and Secure Payments IVR (self-service payments). Both solutions integrate natively with Amazon Connect, Salesforce Service Cloud Voice, and Zendesk for Contact Center, allowing contact centers to process credit card payments without exposing sensitive cardholder data to agents, recordings, or infrastructure—effectively removing the contact center environment from PCI-DSS scope. The solutions are available via AWS Marketplace with consumption-based pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Payline: Payment solution for agent-assisted contact center payments that manages risk of accepting credit cards over the phone with Amazon Connect integration
• Secure Payments IVR

Products and services

• Payline Agent-assisted phone payment solution for Amazon Connect that allows contact centers to securely capture credit card information over the phone without exposing cardholder data to agents, call recordings, or contact center infrastructure. Designed for enterprise contact center agents and their supervisors who need to take card payments by phone while reducing PCI-DSS compliance scope.
• Secure Payments IVR Self-service phone payment solution for Amazon Connect that lets customers enter payment card details via IVR without the data ever touching the customer's environment, removing the contact center from PCI-DSS scope. Encrypted payment data is forwarded by SequenceShift to the customer's preferred payment provider while the customer retains full control of the IVR flow. Designed for enterprise contact centers that want to offer automated, PCI-compliant self-service payments.

Quantifiable outcome

• PCI compliance achieved in hours rather than months
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Zendesk for Contact CentercoreTechnology or Integration · 19 January 2026SequenceShift announced integration with Zendesk for Contact Center extending PCI-compliant payment capabilities to organizations operating customer support and payment workflows within the Zendesk ecosystem. The integration enables secure payment capture without exposing cardholder data to agents, recordings, or contact center infrastructure.
• PCI Security Standards CouncilflagshipStrategic or Co-development Partner · 17 July 2024SequenceShift joined the PCI Security Standards Council as a new Associate Participating Organization. The company works with PCI SSC to help secure payment data worldwide through ongoing development and adoption of PCI Security Standards.
• Amazon ConnectcoreTechnology or IntegrationSequenceShift provides PCI-compliant payment solutions specifically designed for Amazon Connect contact centers. The integration reduces PCI-DSS scope and enables secure payment capture within the Amazon Connect ecosystem. The company has achieved Amazon Connect Ready designation.
• Salesforce Service Cloud VoicecoreTechnology or IntegrationSequenceShift offers agent-assisted and self-service phone payments for Salesforce Service Cloud Voice, enabling secure payment capture within Salesforce contact center workflows.
• AWS MarketplacecoreChannel Partner/ Reseller/ DistributorAWS Marketplace serves as the primary distribution channel for SequenceShift's solutions. Customers can access free trials, purchase solutions, and deploy directly through AWS Marketplace procurement.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eckoh: Eckoh (owner of Semafone) is the closest direct competitor - both sell PCI-DSS cardholder-data descope solutions for contact centers that sit between agents/IVRs and the payment processor. Eckoh's SecureVoice and Semafone products compete head-to-head with SequenceShift's Payline and Secure Payments IVR.
• ValidSoft: ValidSoft delivers voice-based secure payment and PCI compliance solutions for contact centers, with a focus on voice biometrics and card-data descope. Direct competitor in the agent-assisted card-capture niche.
• PCI Pal: PCI Pal provides cloud-based PCI-compliant secure payments for contact centers and other regulated environments (Agent Assist, IVR, payments over phone, web chat). Overlaps directly with SequenceShift on agent-assisted and self-service phone payment descope.
• Paytia: Paytia offers DTMF-mask-based secure phone payment capture for contact centers, removing card data from agents, recordings, and infrastructure. Closely comparable niche specialist to SequenceShift's Payline product.
• Syntec Telecom: Syntec provides PCI DSS compliant Cardphone / secure card payment solutions for contact centers, including agent-assisted and self-service DTMF-masked payments. Overlaps with SequenceShift's core call-center descope use case.

Emerging players

• TokenEx: TokenEx provides cloud tokenization and PCI compliance tooling used by businesses handling sensitive payment data; adjacent to contact-center descope but oriented toward tokenization-as-a-service rather than phone-channel-specific flows.

Broad incumbents

• Amazon Connect (Amazon Web Services): Amazon Connect is the underlying CCaaS platform that SequenceShift's Payline and Secure Payments IVR are designed for. As the platform owner, AWS could in theory extend native PCI scope reduction, directly competing with SequenceShift.
• Salesforce Service Cloud Voice: Salesforce Service Cloud Voice is a core integration partner and contact-center platform; it bundles telephony, CRM, and partner payment/PCI capabilities that compete for part of SequenceShift's value capture.
• Zendesk for Contact Center: Zendesk for Contact Center is the latest integration partner and represents a major incumbent CX platform whose payment/PCI roadmap could overlap with SequenceShift's go-to-market.
• Stripe: Stripe is a payment processor/PCI infrastructure provider that SequenceShift interoperates with (they are payment-vendor independent). While not a descope specialist, Stripe Terminal and Stripe's broader compliance posture make it an adjacent incumbent in the contact-center payment stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sequenceshift

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SequenceShift