Cubiks, a PSI Business
Cubiks, a PSI Business (operating brand Talogy) provides online talent assessments, consulting services, and the TalogyTech platform to 10,000+ organizations across 160 countries, serving enterprise clients in professional services, automotive, food and beverage, and chemicals.
- Company typePrivate
- Founded1949
- HeadquartersGuildford, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Cubiks, a PSI Business does
Cubiks, a PSI Business, operates in the talent assessment and management industry under the Talogy brand. The company claims 75+ years of operating history and serves 10,000+ organizations across 160 countries, with named enterprise customers including EY, Volkswagen, Nestlé, PwC, BASF, PepsiCo, and McDonald's. Headcount is reported in the 1,001–5,000 range, with operations spanning the USA, UK, UAE, Denmark, Germany, France, the Netherlands, Norway, Finland, and Sweden. The firmographic record places Cubiks' headquarters in Guildford, United Kingdom, while the underlying legal entity Talogy, Inc. is domiciled in the USA; the Cubiks/Talogy operating brands sit within the global PSI family.
The core technology is TalogyTech, an in-house-developed online assessment platform with certified integrations into the dominant enterprise Applicant Tracking Systems (Workday, Oracle Taleo, SAP SuccessFactors, ICIMS, IBM Kenexa). The assessment portfolio combines legacy acquired brands—P.A.P.I., Talogy Caliper, Logiks, eip3, and SafetyDNA—with newer packaged offerings Talogy InView Leadership and Talogy Spotlight. All technology, data, and research are developed and maintained internally by Talogy's R&D function with no outsourcing. The firm employs 150+ in-house psychologists and psychometricians, of which 100+ are dedicated to AI research and innovation. Compliance posture is aligned with ISO 27001, NIST SP 800-53, GDPR (with TLS 1.2 and at-rest encryption), and WCAG 2.1 Levels A and AA.
The business model is hybrid. Revenue is generated through a subscription-based assessment platform (TalogyTech) and through professional services covering coaching, leadership and executive assessments, assessment centers, and development centers. Pricing is quote-based rather than publicly tiered. Go-to-market is segmented by buyer size: enterprise field sales for large multinationals, inside sales for mid-market, and a self-serve online purchasing channel for SMEs. Customer segmentation spans early-career hiring, professional hiring, leadership assessment and development, employee development, succession planning, and SME solutions. The firm does not disclose revenue, funding, or headcount trend data in publicly available material.
Cubiks, a PSI Business firmographics
Firmographics- Name
- Cubiks, a PSI Business
- Legal name
- Talogy, Inc.
- Website
- https://cubiks.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Cubiks, a PSI Business (operating brand Talogy) provides online talent assessments, consulting services, and the TalogyTech platform to 10,000+ organizations across 160 countries, serving enterprise clients in professional services, automotive, food and beverage, and chemicals.
- Ownership category
- akta.pro rank
Cubiks, a PSI Business industry classification
Industry- Product category
- Talent Assessment Software
- NAICS
- Management Consulting Services (54161), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
Keywords
Where Cubiks, a PSI Business is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cubiks, a PSI Business business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based Assessment Platform: Recurring subscription-based model for ongoing talent assessment and management platform access. End-to-end talent management solutions combining online assessments with consulting services, suggesting recurring revenue from platform subscriptions and potentially annual consulting engagements.
- Consulting Services: In-person consulting services including coaching solutions, leadership and executive assessments, assessment centers, and development centers. Global team of consulting experts deliver solutions for different stages of the talent life cycle.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cubiks, a PSI Business product offering
Product offeringCore offering
Cubiks, a PSI Business, delivers end-to-end talent management solutions combining online psychometric assessments with in-person consulting services. Its offerings span an in-house online assessment platform (TalogyTech), a market-leading portfolio of psychometric tools (P.A.P.I., Caliper, Logiks, eip3, SafetyDNA), targeted assessment packages for leadership and early-career talent, and consulting services such as coaching, executive assessment, assessment centers, and development centers, sold primarily to enterprise HR and talent acquisition teams.
Product overview
Talogy is a talent management platform that combines online assessments with in-person consulting services to provide end-to-end hiring and development processes. The platform architecture consists of TalogyTech as the central online assessment platform, supplemented by Talogy InView Leadership and Talogy Spotlight as the latest talent solutions. The assessment portfolio includes multiple acquired brands (Talogy Caliper, P.A.P.I., Logiks, eip3, SafetyDNA) offering market-leading assessments with multiple reporting options, wide language availability, and flexible branding. Consulting services include coaching solutions, leadership and executive assessments, assessment centers, and development centers. The platform integrates with major ATS providers and serves organizations across 160 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Talogy InView Leadership: Leadership assessment and development solution offering customized packages for leadership talent.
- Talogy Spotlight
- TalogyTech
- P.A.P.I.
- Talogy Caliper
- Logiks
- eip3
- SafetyDNA
Products and services
- TalogyTech Assessment Platform In-house online assessment platform that integrates with ATS systems (Workday, Taleo, Oracle, SuccessFactors, ICIMS, Kenexa), providing HR teams with a customizable interface, dynamic reporting, and a seamless candidate experience for pre-employment and development assessments.
- Talogy InView Leadership Customized assessment and development package for leadership talent, combining online assessments with consulting services to evaluate and develop leaders at multiple organizational levels.
- Talogy Spotlight Customized assessment and development package for early-career and entry-level talent, designed to help organizations select and develop graduates and other early-career candidates.
- P.A.P.I. (Personality & Preference Inventory) Psychometric assessment instrument within the company's portfolio used to evaluate personality and behavioral fit for roles at all levels.
- Talogy Caliper Personality and motivation assessment tool used to evaluate candidate fit, potential, and role alignment.
- Logiks Cognitive ability assessment tool used to measure reasoning and problem-solving capabilities for candidate selection.
- eip3 Emotional intelligence assessment instrument used to evaluate interpersonal and leadership capabilities.
- SafetyDNA Specialized assessment for evaluating safety-related personality traits and risk tolerance in roles where safety performance is critical.
- Consulting Services (Coaching, Executive Assessment, Assessment & Development Centers) In-person consulting services covering coaching solutions, leadership and executive assessments, assessment centers, and development centers, delivered by a global team of consultants for organizations needing light-touch support or deeper collaboration.
Quantifiable outcome
- 97% of customers feel more confident using Talogy
- +1 more outcomes
Companies that use Cubiks, a PSI Business
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Cubiks, a PSI Business technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Cubiks, a PSI Business partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Workdaycore
- Oraclecore
- SuccessFactors (SAP)core
- Taleo (Oracle)core
- ICIMScore
- Kenexa (IBM)core
Scale indicators8 records
Recent moves1 record
Expansion highlights6 records
Cubiks, a PSI Business competitors and assessment
Company assessmentDirect peers
- SHL: SHL is one of the largest global psychometric assessment providers, directly competing with Talogy/Cubiks in personality, cognitive, and behavioral assessments for enterprise hiring and development. Highly comparable on product portfolio, target customer (large multinational employers), and global delivery model.
- Hogan Assessments: Hogan Assessments is a leading personality assessment provider competing head-to-head with Talogy's Caliper and P.A.P.I. on leadership assessment, selection, and development. Comparable on scientific methodology, psychometric rigor, and enterprise consulting model.
- Development Dimensions International (DDI): DDI is a direct competitor specializing in leadership assessment, behavioral interviewing, and development centers — closely mirroring Talogy's InView Leadership and assessment-center offerings for large enterprise buyers.
- Predictive Index: Predictive Index offers behavioral and cognitive assessments plus a SaaS talent optimization platform targeting both enterprise and mid-market — directly comparable to TalogyTech on platform integration and to Talogy's portfolio on personality assessment science.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial assessment and talent management practice that overlaps with Talogy's consulting-led offering. Comparable on enterprise buyer, leadership/succession services, and global scale, though it operates across a much broader portfolio including executive search.
- Aon (Assessment Solutions): Aon's Assessment Solutions business (formerly cuttlefish/Aon Hewitt) provides psychometric assessments and talent analytics comparable to Talogy, embedded within a much larger professional services firm. Overlaps on enterprise hiring assessments and leadership development.
- Mercer (Talent Assessment): Mercer's talent assessment and workforce consulting practice competes with Talogy on psychometric solutions for multinational HR buyers, offered within a broader HR consulting and benefits giant.
Emerging players
- HireVue: HireVue is an AI-native video and pre-hire assessment platform that has rapidly become a major alternative to traditional psychometric providers like Talogy, particularly in enterprise volume hiring and skills-based assessments.
- Pymetrics: Pymetrics uses neuroscience-based gamified assessments and AI-driven matching, representing the new wave of AI-first assessment competitors challenging Talogy's traditional personality/cognitive portfolio.
- TestGorilla: TestGorilla is a fast-growing pre-employment assessment platform focused on SMEs and mid-market with transparent per-test pricing — directly competing with Talogy's self-serve online purchase channel and putting pricing-model pressure on the incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cubiks, a PSI Business social profiles
Digital presenceCubiks, a PSI Business compliance and trust
Trust signalCompliance4 records
Cubiks, a PSI Business financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubiks, a PSI Business leadership team
Management profileNumber of profiles
Cubiks, a PSI Business funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubiks, a PSI Business M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubiks, a PSI Business
What does Cubiks, a PSI Business do?
Cubiks, a PSI Business, delivers end-to-end talent management solutions combining online psychometric assessments with in-person consulting services. Its offerings span an in-house online assessment platform (TalogyTech), a market-leading portfolio of psychometric tools (P.A.P.I., Caliper, Logiks, eip3, SafetyDNA), targeted assessment packages for leadership and early-career talent, and consulting services such as coaching, executive assessment, assessment centers, and development centers, sold primarily to enterprise HR and talent acquisition teams.
Is Cubiks, a PSI Business a public or private company?
Cubiks, a PSI Business is a private company. It is classified as corporate owned and is currently operating.
When was Cubiks, a PSI Business founded?
Cubiks, a PSI Business was founded in 1949. It employs 1,001 to 5,000 people.
Where is Cubiks, a PSI Business based?
Cubiks, a PSI Business is headquartered in Guildford, United Kingdom, in the Europe region.
How does Cubiks, a PSI Business make money?
Two revenue lines are on record. Subscription-based Assessment Platform is the primary driver. The others are consulting Services.
Who are Cubiks, a PSI Business's main competitors?
Direct peers on record are SHL, Hogan Assessments, Development Dimensions International (DDI) and Predictive Index. Broad incumbents are Korn Ferry, Aon (Assessment Solutions) and Mercer (Talent Assessment). Emerging players are HireVue, Pymetrics and TestGorilla.
Does Cubiks, a PSI Business have an API?
No public API is recorded for Cubiks, a PSI Business.
What industry is Cubiks, a PSI Business in?
Cubiks, a PSI Business's product category is Talent Assessment Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 8742.