Cubiks, a PSI Business

What Cubiks, a PSI Business does

Cubiks, a PSI Business, operates in the talent assessment and management industry under the Talogy brand. The company claims 75+ years of operating history and serves 10,000+ organizations across 160 countries, with named enterprise customers including EY, Volkswagen, Nestlé, PwC, BASF, PepsiCo, and McDonald's. Headcount is reported in the 1,001–5,000 range, with operations spanning the USA, UK, UAE, Denmark, Germany, France, the Netherlands, Norway, Finland, and Sweden. The firmographic record places Cubiks' headquarters in Guildford, United Kingdom, while the underlying legal entity Talogy, Inc. is domiciled in the USA; the Cubiks/Talogy operating brands sit within the global PSI family.

The core technology is TalogyTech, an in-house-developed online assessment platform with certified integrations into the dominant enterprise Applicant Tracking Systems (Workday, Oracle Taleo, SAP SuccessFactors, ICIMS, IBM Kenexa). The assessment portfolio combines legacy acquired brands—P.A.P.I., Talogy Caliper, Logiks, eip3, and SafetyDNA—with newer packaged offerings Talogy InView Leadership and Talogy Spotlight. All technology, data, and research are developed and maintained internally by Talogy's R&D function with no outsourcing. The firm employs 150+ in-house psychologists and psychometricians, of which 100+ are dedicated to AI research and innovation. Compliance posture is aligned with ISO 27001, NIST SP 800-53, GDPR (with TLS 1.2 and at-rest encryption), and WCAG 2.1 Levels A and AA.

The business model is hybrid. Revenue is generated through a subscription-based assessment platform (TalogyTech) and through professional services covering coaching, leadership and executive assessments, assessment centers, and development centers. Pricing is quote-based rather than publicly tiered. Go-to-market is segmented by buyer size: enterprise field sales for large multinationals, inside sales for mid-market, and a self-serve online purchasing channel for SMEs. Customer segmentation spans early-career hiring, professional hiring, leadership assessment and development, employee development, succession planning, and SME solutions. The firm does not disclose revenue, funding, or headcount trend data in publicly available material.

Name

Cubiks, a PSI Business

Legal name

Talogy, Inc.

Website

https://cubiks.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cubiks, a PSI Business (operating brand Talogy) provides online talent assessments, consulting services, and the TalogyTech platform to 10,000+ organizations across 160 countries, serving enterprise clients in professional services, automotive, food and beverage, and chemicals.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Talent assessment solutions
• Psychometric testing
• Leadership development
• Online assessment platform
• Pre-employment screening

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Assessment Platform: Recurring subscription-based model for ongoing talent assessment and management platform access. End-to-end talent management solutions combining online assessments with consulting services, suggesting recurring revenue from platform subscriptions and potentially annual consulting engagements.
2. Consulting Services: In-person consulting services including coaching solutions, leadership and executive assessments, assessment centers, and development centers. Global team of consulting experts deliver solutions for different stages of the talent life cycle.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cubiks, a PSI Business, delivers end-to-end talent management solutions combining online psychometric assessments with in-person consulting services. Its offerings span an in-house online assessment platform (TalogyTech), a market-leading portfolio of psychometric tools (P.A.P.I., Caliper, Logiks, eip3, SafetyDNA), targeted assessment packages for leadership and early-career talent, and consulting services such as coaching, executive assessment, assessment centers, and development centers, sold primarily to enterprise HR and talent acquisition teams.

Product overview

Talogy is a talent management platform that combines online assessments with in-person consulting services to provide end-to-end hiring and development processes. The platform architecture consists of TalogyTech as the central online assessment platform, supplemented by Talogy InView Leadership and Talogy Spotlight as the latest talent solutions. The assessment portfolio includes multiple acquired brands (Talogy Caliper, P.A.P.I., Logiks, eip3, SafetyDNA) offering market-leading assessments with multiple reporting options, wide language availability, and flexible branding. Consulting services include coaching solutions, leadership and executive assessments, assessment centers, and development centers. The platform integrates with major ATS providers and serves organizations across 160 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Talogy InView Leadership: Leadership assessment and development solution offering customized packages for leadership talent.
• Talogy Spotlight
• TalogyTech
• P.A.P.I.
• Talogy Caliper
• Logiks
• eip3
• SafetyDNA

Products and services

• TalogyTech Assessment Platform In-house online assessment platform that integrates with ATS systems (Workday, Taleo, Oracle, SuccessFactors, ICIMS, Kenexa), providing HR teams with a customizable interface, dynamic reporting, and a seamless candidate experience for pre-employment and development assessments.
• Talogy InView Leadership Customized assessment and development package for leadership talent, combining online assessments with consulting services to evaluate and develop leaders at multiple organizational levels.
• Talogy Spotlight Customized assessment and development package for early-career and entry-level talent, designed to help organizations select and develop graduates and other early-career candidates.
• P.A.P.I. (Personality & Preference Inventory) Psychometric assessment instrument within the company's portfolio used to evaluate personality and behavioral fit for roles at all levels.
• Talogy Caliper Personality and motivation assessment tool used to evaluate candidate fit, potential, and role alignment.
• Logiks Cognitive ability assessment tool used to measure reasoning and problem-solving capabilities for candidate selection.
• eip3 Emotional intelligence assessment instrument used to evaluate interpersonal and leadership capabilities.
• SafetyDNA Specialized assessment for evaluating safety-related personality traits and risk tolerance in roles where safety performance is critical.
• Consulting Services (Coaching, Executive Assessment, Assessment & Development Centers) In-person consulting services covering coaching solutions, leadership and executive assessments, assessment centers, and development centers, delivered by a global team of consultants for organizations needing light-touch support or deeper collaboration.

Quantifiable outcome

• 97% of customers feel more confident using Talogy
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• WorkdaycoreTechnology or Integration
• OraclecoreTechnology or Integration
• SuccessFactors (SAP)coreTechnology or Integration
• Taleo (Oracle)coreTechnology or Integration
• ICIMScoreTechnology or Integration
• Kenexa (IBM)coreTechnology or Integration

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• SHL: SHL is one of the largest global psychometric assessment providers, directly competing with Talogy/Cubiks in personality, cognitive, and behavioral assessments for enterprise hiring and development. Highly comparable on product portfolio, target customer (large multinational employers), and global delivery model.
• Hogan Assessments: Hogan Assessments is a leading personality assessment provider competing head-to-head with Talogy's Caliper and P.A.P.I. on leadership assessment, selection, and development. Comparable on scientific methodology, psychometric rigor, and enterprise consulting model.
• Development Dimensions International (DDI): DDI is a direct competitor specializing in leadership assessment, behavioral interviewing, and development centers — closely mirroring Talogy's InView Leadership and assessment-center offerings for large enterprise buyers.
• Predictive Index: Predictive Index offers behavioral and cognitive assessments plus a SaaS talent optimization platform targeting both enterprise and mid-market — directly comparable to TalogyTech on platform integration and to Talogy's portfolio on personality assessment science.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial assessment and talent management practice that overlaps with Talogy's consulting-led offering. Comparable on enterprise buyer, leadership/succession services, and global scale, though it operates across a much broader portfolio including executive search.
• Aon (Assessment Solutions): Aon's Assessment Solutions business (formerly cuttlefish/Aon Hewitt) provides psychometric assessments and talent analytics comparable to Talogy, embedded within a much larger professional services firm. Overlaps on enterprise hiring assessments and leadership development.
• Mercer (Talent Assessment): Mercer's talent assessment and workforce consulting practice competes with Talogy on psychometric solutions for multinational HR buyers, offered within a broader HR consulting and benefits giant.

Emerging players

• HireVue: HireVue is an AI-native video and pre-hire assessment platform that has rapidly become a major alternative to traditional psychometric providers like Talogy, particularly in enterprise volume hiring and skills-based assessments.
• Pymetrics: Pymetrics uses neuroscience-based gamified assessments and AI-driven matching, representing the new wave of AI-first assessment competitors challenging Talogy's traditional personality/cognitive portfolio.
• TestGorilla: TestGorilla is a fast-growing pre-employment assessment platform focused on SMEs and mid-market with transparent per-test pricing — directly competing with Talogy's self-serve online purchase channel and putting pricing-model pressure on the incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/talogy
• Xx.com/CubiksOnline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubiks, a PSI Business