Shine
Shine operates a UK-mainland mobile car body repair service, using SMART paint techniques delivered by fully employed technicians to customer locations. It also sells recurring 'Shine! Protect' maintenance plans through car dealerships and insurance partners and holds OEM-approved repair contracts with several major manufacturers.
- Company typePrivate
- Founded2003
- HeadquartersSwadlincote, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Shine does
Shine is a UK mainland mobile car body repair operator that delivers on-site SMART (Small to Medium Area Repair Technique) cosmetic repairs — panel scratches, bumper scuffs, dents, and wing mirror covers — directly to customers' homes or workplaces. Founded in 2003 and headquartered in Moira, Derbyshire, the company runs a custom-built fleet of Mercedes Vito vans equipped with Bott racking, Spieshecker paint systems, mobile extraction units, and 3M marquees, all operated by directly employed (not contracted) technicians trained in the internal Shine! Academy and audited to the BSI Vehicle Damage Repair Kitemark. In 2023 the business reported completing approximately 59,514 mobile car body repairs, with a 94.34% five-star internal quality audit rating.
The company's revenue mechanics sit on two rails. The first is pay-on-day private consumer repairs, quoted online and booked by phone, with payment processed via a Barclaycard-powered secure link. The second, and structurally more important, is recurring subscription revenue from 'Shine! Protect' (bodywork) and 'Shine! Protect Alloy' (alloy wheels) maintenance plans, sold at point of vehicle purchase through a network of car dealerships and retail partners and administered by AutoProtect Administration within the AutoProtect Group. Insurance excess collection on behalf of insurers and dedicated contracts with major OEMs — including Mercedes-Benz, Toyota/Lexus, Ford, Aston Martin, Vauxhall, and Suzuki — round out the commercial model. The firm employs 51-100 staff and operates as a wholly owned subsidiary of AutoProtect Group Limited, alongside sister entities such as AutoProtect (MBI) Limited, DealTrak Limited, and iComply Online Limited.
Operational delivery is underpinned by a proprietary technician work-order and stock-management app (built and supported by Wilxite), a BSI-mandated customer sign-off workflow, and a customer-facing Shine! Protect mobile application for plan holders. Geographic coverage is stated as every mainland UK postcode, with explicit exclusions covering Northern Ireland, parts of Scotland, the Isle of Wight, the Isle of Man, and the Channel Islands. Quality is differentiated through fully employed (not contractor) technicians, manufacturer-approved methods that preserve paint warranties, and a lifetime guarantee on bodywork repairs.
Shine firmographics
Firmographics- Name
- Shine
- Legal name
- Take the Weekend Off Limited
- Website
- https://shinerepair.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shine operates a UK-mainland mobile car body repair service, using SMART paint techniques delivered by fully employed technicians to customer locations. It also sells recurring 'Shine! Protect' maintenance plans through car dealerships and insurance partners and holds OEM-approved repair contracts with several major manufacturers.
- Ownership category
- akta.pro rank
Shine industry classification
Industry- Product category
- Automotive Cosmetic Repair Services
- NAICS
- Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)
- akta.pro primary industry
- Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)
Keywords
Where Shine is headquartered
LocationHeadquarters
- HQ city
- Swadlincote
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mobile Car Body Repairs (Pay on Day): Direct consumer mobile car body repair services for minor damage. Customers pay for repairs at their location of choice (home or work). Payment processed via secure online system powered by Barclaycard, accepting major credit and debit cards (not American Express).
- Shine! Protect Maintenance Plans: Cosmetic maintenance plans for car bodywork sold through car dealerships and retail partners. Plans include up to 4 maintenance requests per year with a maximum of 7 individual damage areas. Subject to £25 call-out charge per bodywork maintenance request.
- Shine! Protect Alloy Plans: Maintenance plans specifically for alloy wheels covering cosmetic scuffs and scrapes. Up to 4 maintenance requests per year with maximum 7 individual areas of damage. No call-out charge.
- Insurance Excess Collection: Shine collects insurance policy excess payments on behalf of insurers when repairs are covered under comprehensive insurance policies. Payment due prior to commencement of repair.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bodywork Maintenance Request Call-Out Charge |
| Transaction based/ take rate | Pay-as-you-go | Private Repair Payment Terms |
| Transaction based/ take rate | Pay-as-you-go | Insurance Excess Payment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Shine product offering
Product offeringCore offering
Shine is a UK mobile car body repair service that delivers SMART (Small to Medium Area Repair Technique) cosmetic repairs directly to customers at their home or workplace. The company offers pay-on-demand private repairs for minor damage (panel dents, scratches, bumper scuffs, wing mirror covers) and recurring cosmetic maintenance plans (Shine! Protect for bodywork and Shine! Protect Alloy for alloy wheels) distributed through car dealerships and insurance providers.
Product overview
Shine is a UK-based mobile car body repair company operating as part of the AutoProtect Group. The company offers two primary service models: (1) Maintenance/protection plans — Shine! Protect (bodywork) and Shine! Protect Alloy (alloy wheels) — sold through car dealerships and retail partners as ancillary products at vehicle purchase, administered by AutoProtect Administration; and (2) Pay on Day private repairs for consumers not covered by a plan. All repairs are carried out mobile at the customer's location (home or work) by fully employed, BSI Kitemark-certified technicians using SMART (Small to Medium Area Repair Technique) paint blending methods. Supporting infrastructure includes the Shine! Protect App (for plan holders), the Shine Academy (technician training), and a bespoke Shine Management System.
Differentiator
Problem solved
Functional benefit
Brands
- Shine! Protect: Cosmetic maintenance plan for car bodywork including door panels, bonnet, boot, roof, wing mirror casings and other painted items.
- Shine! Protect Alloy
Products and services
- Shine! Protect A subscription-based cosmetic maintenance plan covering door panels, bonnet, boot, roof, wing mirror casings, and other manufacturer-painted bodywork. Allows up to 4 maintenance requests per year with up to 7 individual damage areas, and carries a lifetime guarantee on bodywork repairs.
- Shine! Protect Alloy A subscription-based maintenance plan specifically for alloy wheels covering cosmetic scuffs and scrapes from everyday motoring. Allows up to 4 maintenance requests per year with up to 7 individual damage areas, and includes a 12-month guarantee on repairs with no call-out charge.
- Pay on Day Private Repairs On-demand mobile car body repair service for individual customers not covered by insurance or maintenance plans. Covers panel dents, scratches, bumper scuffs, and wing mirror covers. Customers obtain a quote via the website, book by phone, and pay via a secure Barclaycard payment system.
Quantifiable outcome
- 94.34% 5-star customer feedback rating
- +1 more outcomes
Companies that use Shine
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Shine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Shine partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- SpiesheckercoreShine technicians use Spieshecker paint products. The Spieshecker R&D team provides the best paint formulas to accurately colour match every single car repaired.
- MertruxcoreMertrux supplies Shine with Mercedes vehicles for technicians and conducts full vehicle services to Mercedes standard.
- BottcoreBott provides custom bespoke interior racking for all Shine vans, designed to suit their specific operational requirements.
- LKQ CoatingscoreShine technicians manage stock levels via a custom app. LKQ Coatings organises and distributes all stock to Shine locations across the UK.
- OthellominorOthello supplies Shine with essential items including paper, pens, and technician uniforms.
- MirkacoreMirka provides quality tools and equipment for Shine technicians to carry out repairs effectively.
- 3Mcore3M is a leading company in the abrasive industry providing products to ensure perfect repairs.
- SMART InsurancecoreShine has worked with SMART Insurance since 2008, helping hundreds of thousands of customers keep their car in pristine condition through minor damage protection products.
- WilxitecoreWilxite manages Shine's IT systems, ensuring the Shine Management System embraces the latest advanced technology to increase operational efficiency.
- MRS Training and RescueminorMRS Training and Rescue provides health and safety expertise through bespoke first aid training courses and ensures safety equipment maintenance in line with current legislation.
- AutoProtect AdministrationcoreAutoProtect Administration is a market-leading maintenance plan and policy administration business that administers Shine! Protect plans, handling personal information, payments, and maintenance requests. Part of AutoProtect Group.
- AutoProtect Group LimitedcoreAutoProtect Group Limited is the UK-based parent company of Take the Weekend Off Limited (trading as Shine!) and other group businesses including AutoProtect (MBI) Limited, AutoProtect Administration Limited, iComply Online Limited, DealTrak Limited, AutoProtect Polska, M R Automotive Limited, and Future 45 Limited.
- Aston MartincoreShine works with Aston Martin to ensure bodywork repairs maintain vehicle paint warranties.
- FordcoreShine works with Ford to ensure bodywork repairs maintain vehicle paint warranties.
- Mercedes-BenzcoreShine holds major contracts with Mercedes-Benz to provide bodywork repairs that maintain vehicle paint warranties.
- LexuscoreShine holds major contracts with Lexus to provide bodywork repairs that maintain vehicle paint warranties.
- ToyotacoreShine holds major contracts with Toyota/Lexus to provide bodywork repairs that maintain vehicle paint warranties.
- VauxhallcoreShine works with Vauxhall to ensure bodywork repairs maintain vehicle paint warranties.
- SuzukicoreShine holds major contracts with Suzuki to provide bodywork repairs that maintain vehicle paint warranties.
- BSI (British Standards Institution)coreShine works closely with BSI to develop and push standards of mobile cosmetic repair accreditation. BSI supported Shine in laying down foundation processes and procedures, leading to Shine becoming the first fully employed mobile repairer to hold the BSI Vehicle Damage Repair Kitemark in 2012.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Shine competitors and assessment
Company assessmentDirect peers
- ChipsAway: The UK's largest mobile SMART repair franchise network, offering on-location paintwork, dent, bumper scuff and alloy wheel repairs to consumers and dealerships. Most direct head-to-head competitor to Shine in UK mobile cosmetic body repair.
- Revive!: UK-based mobile SMART repair franchise providing paint, dent, bumper and alloy wheel repairs at customer locations, with a similar direct-to-consumer and dealer/insurer distribution model to Shine.
- Dent Wizard: International mobile paintless dent repair (PDR) and minor cosmetic body repair franchise operating in the UK; comparable mobile-first model and target customer base for minor cosmetic vehicle damage.
- AutoRestore: UK provider of mobile cosmetic vehicle repairs (paint, dent, bumper, alloy) with a national technician network and insurance/dealer partnerships, competing directly with Shine's value proposition.
Broad incumbents
- Kwik Fit: Large UK autocare chain offering a broader service portfolio (tyres, MOT, servicing) with bodywork/cosmetic repair as part of its offering — an incumbent that competes for dealer and insurer cosmetic repair work alongside Shine.
- Halfords Autocentres: UK national autocare chain offering servicing, MOT and bodywork repairs through its autocentre network — overlapping with Shine in the cosmetic bodywork repair space but with a fixed-location model.
- Nationwide Accident Repair Services: Large UK accident repair group operating bodyshops with insurer-approved status — competes for the same insurance-driven minor damage work but via fixed-site locations rather than mobile service.
- Solus Accident Repair Centres: UK network of insurer-approved accident repair centres, including cosmetic and minor damage work, serving the same insurer and fleet channels as Shine but via a fixed-site bodyshop model.
Others
- AutoProtect Group (parent): UK parent company that owns Shine and operates adjacent automotive protection products (warranties, GAP insurance, minor damage insurance, finance compliance) — relevant ecosystem context as the corporate parent and channel partner for Shine! Protect plan administration.
Emerging players
- Fix Auto UK: Global bodyshop franchise network with UK presence, focused on collision and cosmetic repairs for insurers and fleets — comparable in customer segments (insurer/dealer) though operating via fixed sites rather than mobile.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Shine social profiles
Digital presenceShine compliance and trust
Trust signalCompliance2 records
Shine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shine leadership team
Management profileNumber of profiles
Profiles1 record
Shine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shine
What does Shine do?
Shine is a UK mobile car body repair service that delivers SMART (Small to Medium Area Repair Technique) cosmetic repairs directly to customers at their home or workplace. The company offers pay-on-demand private repairs for minor damage (panel dents, scratches, bumper scuffs, wing mirror covers) and recurring cosmetic maintenance plans (Shine! Protect for bodywork and Shine! Protect Alloy for alloy wheels) distributed through car dealerships and insurance providers.
Is Shine a public or private company?
Shine is a private company. It is classified as corporate owned and is currently operating.
When was Shine founded?
Shine was founded in 2003. It employs 51 to 100 people.
Where is Shine based?
Shine is headquartered in Swadlincote, United Kingdom, in the Europe region.
How does Shine make money?
Four revenue lines are on record. Mobile Car Body Repairs (Pay on Day) is the primary driver. The others are shine! Protect Maintenance Plans, shine! Protect Alloy Plans and insurance Excess Collection.
Who are Shine's main competitors?
Direct peers on record are ChipsAway, Revive!, Dent Wizard and AutoRestore. Broad incumbents are Kwik Fit, Halfords Autocentres, Nationwide Accident Repair Services and Solus Accident Repair Centres. AutoProtect Group (parent) is listed as an others. Fix Auto UK is listed as an emerging player.
Does Shine have an API?
No public API is recorded for Shine.
What industry is Shine in?
Shine's product category is Automotive Cosmetic Repair Services. Its primary akta.pro industry code is TLAKAAAK, Collision Repair, Bodywork & Paint (Light-Duty). Its NAICS code is 811121.