What Othello does

Othello (legal entity: Cicero, Inc.) is a real-time AI sales coaching platform that listens to live phone and video sales calls and surfaces on-screen coaching prompts to representatives during the conversation. The platform is trained on twenty million hours of recorded B2B sales calls and combines sales psychology heuristics with machine learning. Its core products span four surfaces: Live Call Intelligence (real-time listening and reasoning), Real-Time Sales Guidance (on-screen coaching prompts), Smart Pre-Call Preparation (meeting briefs with account context), and Post-Call Actions (automated CRM updates and follow-ups). A notable technical differentiator is a no-recording, no-storage architecture that runs on the rep's desktop without joining meetings as a bot, enabling deployment in regulated environments where call recording is prohibited.

The company operates a SaaS subscription model with quote-based enterprise pricing and annual billing cycles. Its go-to-market is enterprise-focused direct sales, targeting B2B field sales organizations with complex, multi-stakeholder deals. Named enterprise customers include Hexnode, Brex, Valpak, PWC, and several Fortune 1000 companies spanning cloud security, professional services, CPG, industrial manufacturing, and enterprise software. Othello maintains offices in New York and Tel Aviv, holds SOC 2 Type 1 and ISO 27001 compliance (with SOC 2 Type II, ISO 42001, and GDPR in progress), and integrates with Salesforce, HubSpot, Microsoft Dynamics, Gong, Clari, Outreach, and Salesloft, with an AppExchange listing in progress.

Name

Othello

Legal name

Cicero, Inc.

Website

https://othello.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Othello provides real-time AI sales coaching for live phone and video calls, listening to sales conversations and surfacing on-screen guidance to representatives during calls. The platform serves enterprise B2B sales organizations with complex, multi-stakeholder deals.

Ownership category

akta.pro rank

Product category

Sales Enablement / AI Sales Coaching Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

akta.pro secondary industry

Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

Keywords

• AI sales coaching
• Real-time sales guidance
• Sales conversation intelligence
• Sales enablement software
• Revenue execution platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based software-as-a-service providing real-time sales coaching. Pricing is quote-based, likely per-seat or tiered enterprise plans. Terms of service reference Order Forms with fees, 30-day payment terms, and annual commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Othello builds an AI-powered real-time sales coaching platform that listens to live B2B sales calls and surfaces on-screen guidance, discovery prompts, and competitive positioning to sales reps during the conversation. The platform delivers pre-call preparation, live call intelligence, real-time sales guidance, and automated post-call workflows, trained on twenty million hours of recorded sales calls. It runs on the rep's desktop without recording audio or joining as a meeting bot, enabling deployment in regulated environments.

Product overview

Othello is a real-time sales coaching platform that operates as an execution layer for modern revenue teams. The platform consists of four integrated product surfaces: Live Call Intelligence (real-time listening and reasoning during calls), Real-Time Sales Guidance (on-screen coaching prompts during active calls), Smart Pre-Call Preparation (pre-call intelligence and meeting briefs), and Post-Call Actions & Next Steps (automated CRM updates and follow-up workflows). These core surfaces are powered by four AI capabilities: Deepened Discovery (next-best-question suggestions), Dominated Competition (real-time differentiators), Instant Product Expertise (product knowledge retrieval), and Complete Process Adherence (playbook enforcement). The product runs on the rep's desktop during live sales calls without joining as a participant, surfacing guidance on screen as conversations unfold. Trained on twenty million hours of recorded sales calls using sales psychology and ML models.

Differentiator

Problem solved

Functional benefit

Products and services

• Real-Time Sales Guidance On-screen coaching prompts delivered to the sales rep during active calls, suggesting what to ask, what to clarify, and what to mention right when it matters; provides live objection handling, discovery prompts, and competitive positioning support so B2B sales reps execute consistently.
• Live Call Intelligence Real-time AI-powered listening and reasoning during live sales conversations that surfaces coaching prompts, discovery questions, differentiators, and objection handling on the rep's screen as the conversation unfolds, without joining the meeting as a bot.
• Smart Pre-Call Preparation Pre-call intelligence surface that shows today's meetings, attendee context, and key account insights before reps join calls, generating tailored meeting briefs with account security posture, recent activity, and relevant case studies.
• Post-Call Actions & Next Steps Automated capture and structuring of post-call workflows including tasks, follow-ups, decisions, notes, CRM updates (Salesforce, HubSpot, Microsoft Dynamics 365), and follow-up emails aligned to the customer's internal playbook.

Quantifiable outcome

• 18% average increase in sales win rate
• +15 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• Craig Jelinek (Senior Advisor)OthersCraig Jelinek, CEO of Costco, serves as a Senior Advisor to Othello. This is a senior advisory relationship providing strategic guidance to the company's leadership.

Scale indicators9 records

Broad incumbents

• Clari: Clari is a revenue platform for forecasting, pipeline management, and conversation intelligence. It is one of Othello's named integration partners but is also a broader revenue stack incumbent that could expand into the real-time coaching layer.
• Outreach: Outreach is a leading sales engagement platform with growing AI capabilities, including Kaia (real-time meeting AI). It is a complementary partner that also overlaps with Othello on in-call guidance, and is a broad incumbent in the revenue stack.
• Salesloft: Salesloft is a sales engagement and conversational AI platform with Drift acquisition. It is a broader incumbent in the revenue stack that complements Othello's positioning but could ship overlapping real-time features.
• Gong: Gong is the dominant conversation intelligence platform for enterprise sales teams (now part of Zoom). It is the broader incumbent Othello most often competes against; Gong is post-call focused, but its scale, customer base, and roadmap make it the most likely competitor to ship real-time coaching features.
• Chorus.ai: Chorus.ai (acquired by ZoomInfo) is a conversation intelligence platform for sales teams. It is a broad incumbent in the same category as Othello, focused on post-call analytics with growing real-time ambitions.

Direct peers

• Balto: Balto provides real-time AI sales coaching for contact center and inside sales teams, with prompts delivered live during calls. Directly competes with Othello on the in-call coaching proposition, particularly for SDR/BDR/inside sales segments, with a similar enterprise GTM motion.
• Salesken: Salesken is an AI-powered sales assistant that analyzes live conversations and provides real-time rep guidance, objection handling, and coaching insights. Direct peer with overlapping value proposition for enterprise inside sales teams.
• Cresta: Cresta is the most direct competitor to Othello, offering real-time AI agent assist for sales and customer service conversations. Both companies compete on in-call coaching prompts and integration with enterprise contact center / sales stacks, with Cresta operating at significantly larger scale and funding.
• Avoma: Avoma is an AI meeting assistant for sales and customer success calls, offering transcription, summaries, and coaching insights. Competes with Othello at the AI-for-sales-conversations layer, though primarily post-call rather than in-call.

Emerging players

• Momentum (momentum.io): Momentum is an AI sales platform providing call summaries, CRM updates, and workflow automation for sales teams. It overlaps with Othello's post-call automation layer and competes for similar enterprise RevOps buyers.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/othelloai

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Othello