Todos Santos Eco Adventures

What Todos Santos Eco Adventures does

Todos Santos Eco Adventures (TOSEA) is a family-owned eco-tourism operator founded in 2002 by Sergio and Bryan Jauregui and headquartered in Todos Santos, Baja California Sur, Mexico. The company operates four physical assets: Los Colibris Casitas (a boutique hotel in Todos Santos), Camp Cecil de la Isla (a small-capacity eco-camp on Isla Espíritu Santo), Camp Cecil de la Sierra (a seasonal camp in the Sierra de la Laguna Biosphere Reserve), and Camp Cecil de la Bahia (a seasonal whale-watching camp inside the UNESCO Whale Sanctuary of El Vizcaino). The business sells nature-based experiences — gray whale encounters (January-March), sea kayaking, snorkeling with sea lions, and desert mountain adventures — led by Wilderness First Responder-certified and NOM-9-accredited guides.

The product surface is experiential rather than technology-mediated: overnight capacity is hard-capped (e.g., Camp Cecil de la Isla accommodates up to 16 guests), and inventory is governed by protected-area permits and seasonal wildlife calendars. The company has accumulated sustainability credentials over 23 years, including being the first Mexican tour operator admitted to the Global Sustainable Tourism Council (GSTC), co-founding Alianza Cero Basura, and receiving an Adventure Travel Conservation Fund grant in 2018 for the Camp Cecil Conservation Program.

TOSEA generates revenue through direct-to-consumer bookings at per-night and per-person rates: Los Colibris casitas at approximately $135/night and Camp Cecil glamping at $325-$395 per person per night, with supplemental guided tours. Distribution runs through the company website and third-party platforms (including TripAdvisor, where TOSEA has earned Travelers' Choice awards in 2024 and 2025). The customer base is fragmented individual travelers; the only meaningful concentration risk is seasonal, as a meaningful portion of revenue is tied to the January-March gray whale window.

Name

Todos Santos Eco Adventures

Legal name

Todos Santos Eco Adventures

Website

https://tosea.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Todos Santos Eco Adventures is a family-owned Mexican eco-tourism operator founded in 2002 in Baja California Sur, running a boutique hotel and three seasonal glamping camps that offer guided whale watching, kayaking, and desert experiences to individual travelers.

Ownership category

akta.pro rank

Product category

Eco-adventure tourism and glamping hospitality

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Sailing, Catamaran & Day-Cruise Excursions (nature-focused) (THAAAIAG), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC), Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

Keywords

• Eco-adventure tours
• Glamping accommodations
• Sustainable tourism
• Wildlife encounters
• Guided nature experiences

Headquarters

HQ city

Todos Santos

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Multi-day Adventure Tours: Multi-day eco-adventure experiences including glamping at various camp properties. Tours include all accommodations, meals, transportation, activities, and guides. Revenue generated through per-person nightly pricing.
2. Glamping Accommodations: Direct bookings for luxury tent camp properties (Camp Cecil de la Isla, Camp Cecil de la Sierra, Camp Cecil de la Bahia, Los Colibris Casitas). Nightly rates with all-inclusive packages including meals and activities.
3. Single Day Trips: Day adventure activities including whale watching, swimming with sea lions, hiking, surfing, kayaking, cooking classes, and cultural tours.
4. Custom Itineraries: Bespoke adventure planning working closely with travelers to craft custom adventures incorporating specific interests in natural history, art, wildlife, cuisine, culture, and conservation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Todos Santos Eco Adventures (TOSEA) is a family-owned eco-adventure company that designs and delivers guided multi-day adventure tours, single-day excursions, and luxury glamping accommodations across Baja California Sur. Offerings include whale watching, swimming with sea lions and whale sharks, kayaking, hiking, surfing, mountain biking, cooking classes, historical tours, and bespoke itinerary crafting, all anchored at four owned properties (Los Colibris Casitas, Camp Cecil de la Isla, Camp Cecil de la Sierra, and Camp Cecil de la Bahia). The portfolio is sold primarily direct-to-consumer through per-person nightly and per-trip pricing, with sustainability certifications (GSTC, Leave No Trace, carbon-neutral operations) embedded in the experience.

Product overview

Todos Santos Eco Adventures (TOSEA) operates as a unified eco-adventure platform offering guided nature tours, outdoor activities, and boutique accommodations across Baja California Sur. The portfolio includes four distinct properties: Los Colibris Casitas (boutique hotel in Todos Santos), Camp Cecil de la Sierra (glamping in Sierra La Laguna mountains), Camp Cecil de la Isla (glamping on Isla Espiritu Santo), and Camp Cecil de la Bahia (whale watching camp in Magdalena Bay). Activities encompass whale watching, swimming with sea lions and whale sharks, kayaking, hiking, surfing, horseback riding, birdwatching, and cooking classes. The company also offers multi-day packaged adventures including the Baja Ocean Safari and Best of Baja tours.

Differentiator

Problem solved

Functional benefit

Brands

• Los Colibris Casitas: Boutique hotel with casitas overlooking the Pacific Ocean in Todos Santos.
• Camp Cecil de la Isla
• Camp Cecil de la Sierra
• Camp Cecil de la Bahia

Products and services

• Los Colibris Casitas Boutique hotel with 11 charming casitas and suites overlooking the Pacific Ocean in Todos Santos, serving as the company's Todos Santos base and primary accommodation for travelers joining single and multi-day adventures.
• Camp Cecil de la Isla Luxury off-grid glamping camp on Isla Espiritu Santo (UNESCO World Heritage Site) offering all-inclusive multi-day stays with kayaking, snorkeling, swimming with sea lions, paddleboarding, and guided naturalist experiences; maximum capacity 16 guests.
• Camp Cecil de la Sierra Luxury tent camp in the Sierra La Laguna Biosphere Reserve offering glamping, hiking, birding, star gazing, and traditional ranchero workshops including tortilla making and leatherworking, with a 3-day/2-night minimum stay.
• Camp Cecil de la Bahia Whale Watching Seasonal 4-day/3-night luxury tent camp on sand dunes overlooking Magdalena Bay, featuring twice-daily gray whale watching excursions, luxury tent accommodation, meals, and daily happy hour during the January 25 – March 15 season.
• Camp Cuevas Conservation Adventure Multi-day conservation-focused camping experience at Cuevas centered on marine and wildlife conservation activities, offered as part of TOSEA's multi-day adventure lineup.
• Baja Ocean Safari 11-day/10-night ocean safari from Loreto to La Paz to Todos Santos featuring blue whales, whale sharks, gray whales, sea lions, and shark snorkeling, with all transportation, airport transfers, accommodations, meals, adventures, guide service, and permits included.
• Best of Baja with Whale Watching at Magdalena Bay 9-day/8-night comprehensive adventure combining gray whale watching at Magdalena Bay, glamping, swimming with sea lions, kayaking, surfing, hiking, horseback riding, and Mexican cooking classes, with all accommodations, meals, transport, guides, and permits included.
• Single Day Adventures Single-day adventure activities including whale watching, swimming with sea lions, swimming with whale sharks, hiking, surfing, kayaking, paddleboarding, mountain biking, birdwatching, cooking classes, art classes, historical tours, and taco crawls, sold individually to guests of Los Colibris Casitas and visiting travelers.
• Custom Itinerary Crafting Bespoke adventure planning service in which the TOSEA team works directly with travelers to craft custom itineraries incorporating specific interests across natural history, art, wildlife, cuisine, culture, and conservation.

Quantifiable outcome

• Carbon neutral operations with offset programs through Tomorrow's Air
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• Adventure Travel Trade AssociationcoreOthersIndustry association membership providing networking, resources, and credibility in adventure tourism sector. ATFA grant recipient for Desplastifícate project.
• Adventure Travel Conservation FundcoreOthersConservation fund providing grant support for sustainable tourism projects. TOSEA nominated project Desplastifícate Todos Santos y Pescadero won ATCF grant.
• Global Sustainable Tourism CouncilflagshipStrategic or Co-development PartnerTOSEA is the first and currently only Mexican tour operator member of GSTC. Adheres to global sustainable tourism criteria.
• Alianza Cero BasuraflagshipStrategic or Co-development PartnerFounding member of zero waste alliance working to make Todos Santos and El Pescadero Mexico's first zero waste tourism destination. Bryan Jauregui is founding member.
• Tomorrow's AirminorStrategic or Co-development PartnerCarbon capture partnership. TOSEA is carbon capture education partner and has successfully removed and stored 3 tons of CO2 so far.
• Neutral TogetherminorStrategic or Co-development PartnerCarbon offset partner for making trips carbon neutral. All TOSEA trips are carbon neutral.
• Tourism CaresminorGTM or Marketing PartnerPartnership with Tourism Cares Meaningful Travel Map featuring over 350 vetted sustainable travel organizations globally.
• Kusini CollectioncoreStrategic or Co-development PartnerHand-picked portfolio of sustainable, owner/founder-operated camps, lodges and tour operators. Hosts international guide exchange program.
• Ultimate SafariscoreStrategic or Co-development PartnerNamibia-based conservation travel company. Guide exchange program exchanging guides between companies for cross-cultural learning. Part of Kusini Collection.
• Imvelo Safari LodgesminorStrategic or Co-development PartnerZimbabwe-based sustainable tourism company. Part of guide exchange network within Kusini Collection.
• REMOTE LAcoreGTM or Marketing PartnerTravel company network. Featured in REMOTE LA spotlight on climate action leadership in Latin America.
• Family Travel AssociationminorOthersIndustry association supporting family travel industry. Membership provides networking and credibility.
• Educational Travel CommunityminorOthersIndustry community for educational travel providers. Supports learning-focused travel experiences.
• Amigos de la Costa de Todos SantosminorOthersLocal community organization. TOSEA supports local initiatives and community projects.
• Audubon SocietyminorStrategic or Co-development PartnerTOSEA founders created Todos Santos Christmas Bird Count Circle, part of Audubon's annual census.
• ProNatura NoroesteminorStrategic or Co-development PartnerConservation organization. TOSEA spearheaded study to have Todos Santos lagoon declared an area critica.
• Kind TravelerminorGTM or Marketing PartnerEvery Stay Gives Back program: $2 per stay at Los Colibris Casitas funds Alianza Cero Basura.
• The Palapa SocietyminorOthersLocal nonprofit. TOSEA is proud sponsor and supporter.
• Padrino Children's FoundationminorOthersChildren's foundation. TOSEA is proud sponsor and supporter.
• Waste WarriorsminorStrategic or Co-development PartnerPartner in sustainability initiatives. Part of network working on waste reduction.
• Local Fishing CooperativescoreStrategic or Co-development PartnerPartnership with local fishermen along Pacific coastline. Food purchased directly from local fishermen, farmers, and ranchers.
• Local Ranching FamiliescoreStrategic or Co-development PartnerPartnership with Sierra La Laguna ranching families. Rancheros provide meat, cheese, produce for camps and conduct workshops.
• Cecil KramercoreOthersEmmy Award-winning animation producer (Wallace & Gromit, Shrek). Close family friend who takes on each glamping site as passion project, designing interiors and layout.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• UnCruise Adventures: Small-ship adventure cruise operator running nature-immersive itineraries for fewer than 100 guests. Comparable in small-capacity, expert-led, off-grid nature experiences with strong sustainability positioning.
• Ultimate Safaris: Namibia-based family-owned conservation travel company operating small-group guided safaris and lodges. Direct comparator and partner via the Kusini Collection guide exchange program; mirrors TOSEA's boutique, owner-operator, sustainability-led positioning.
• Natural Habitat Adventures: US-based adventure travel company specializing in small-group, expert-led nature and wildlife expeditions worldwide. Comparable positioning on small-group, naturalist-guided, conservation-aligned itineraries.
• Mountain Travel Sobek: Pioneer US-based adventure travel company offering guided multi-day trekking, wildlife, and cultural trips worldwide. Comparable in boutique guided-adventure product mix and premium HNW traveler focus.
• Adventure Life: Latin America–focused small-ship and adventure tour operator offering multi-day nature itineraries across the region. Directly comparable in product mix (multi-day, nature-focused, guided small groups) and customer overlap.
• Imvelo Safari Lodges: Zimbabwe-based sustainable safari lodge operator. Direct Kusini Collection partner and part of the same guide exchange network; comparable boutique scale, conservation focus, and community-embedded model.

Broad incumbents

• Lindblad Expeditions: Public company operating small-ship expedition cruises with naturalist guides globally. Comparable in expedition-style, naturalist-led, wildlife-emphasis itineraries, but a much larger, broader-portfolio operator.
• Intrepid Travel: Large publicly listed adventure tour operator with global itineraries and strong sustainability positioning. Overlaps in nature, wildlife, and small-group adventure experiences across Latin America.
• G Adventures: Global small-group adventure tour operator with significant Latin America presence. Comparable in nature-based itineraries, but at much larger scale and wider customer base.

Regional players

• Wildland Trekking: US-based guided adventure hiking company specializing in multi-day naturalist-led trips. Comparable in guided multi-day wilderness experiences; overlaps with TOSEA's hiking and naturalist programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TodosSantosEcoAdventures
• Instagraminstagram.com/todossantosecoadventures
• Xx.com/tosea
• LinkedInlinkedin.com/company/todos-santos-eco-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todos Santos Eco Adventures