What The Done Dept does

The Done Dept is a family-owned retail print and design shop operating from a single storefront at 5301 Hampton Avenue in the St. Louis Hills neighborhood. Founded in 2007 by Greg Haupt as the consumer-facing arm of Rotolite of St. Louis (a 1959-vintage supplier to architects and engineers), the company serves hundreds of local small businesses, non-profits, individuals, artists, and architects/engineers in the St. Louis market. Cat McMillan has managed operations since 2012 and assumed sole leadership following Greg Haupt's death in April 2022.

The company's core product is custom printing across a broad range of formats: business cards, wedding invitations, posters, postcards, letterhead, NCR forms, brochures, art prints, and small signage, supported by specialty capabilities including letterpress printing (up to 6x9, acquired 2016), foil stamping (up to 3x5), large format color printing (up to 42 inches wide), large format B&W printing (up to 36 inches on 20# bond), white toner printing, and architectural/engineering blueprint printing. The technology stack is physical production equipment from major wide-format vendors (HP, Canon, Ricoh, Oce, Seiko) plus a proprietary multi-layer "Sandwich Stock" paper product. In-house design services are offered as an add-on at $45 per 30 minutes, and production finishing covers cutting, scoring, folding, laminating, binding, edge painting, and custom die cuts.

Revenue is generated almost entirely through one-time, project-based custom print jobs, with pricing quoted individually based on paper, size, color, quantity, and finishing options. Standard turnaround is 2-4 business days with rush options, and a $12 local delivery fee plus UPS shipping extend reach beyond the storefront. The customer base is a long-tail mix of SMBs, consumers (weddings, events), artists, and a niche architectural/engineering segment, with no subscription, retainer, or enterprise contract structure evident. Marketing relies on Instagram and Facebook presence, Google and Yelp reviews, community event sponsorships, and word-of-mouth referrals.

Name

The Done Dept

Legal name

The Done Dept

Website

https://thedonedept.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Done Dept is a family-owned print and design shop in St. Louis, retail arm of Rotolite of St. Louis (est. 1959), serving local small businesses, families, artists, and architects with custom digital, large-format, letterpress, and blueprint printing plus in-house design services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Printing (32311)

SIC

Commercial Printing (2750), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF)

akta.pro secondary industries

Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF), Large Format & Wide Format Printers (Plotters) (HDACAEAF), Bindery & Finishing Services (Binding, Laminating, Cutting, Folding, Collating) (EDAEAJAE), Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Commercial printing services
• Large format printing
• Letterpress printing
• Wedding invitation printing
• Graphic design services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Print Jobs: One-time custom printing services for various products including business cards, invitations, posters, postcards, letterhead, greeting cards, notecards, NCR forms, stickers, art prints, brochures, and more. Pricing varies by quantity, size, colors, paper stock, and finishing options. Most jobs quoted individually.
2. Design Services: Hourly design work at $45 per 30 minutes for creating logos, business cards, holiday cards, and other custom design projects. Design is optional as customers can provide print-ready files.
3. Proof Fees: Printed proofs offered for $5 each for single prints. Custom quoted for more complex items like booklets.
4. Delivery and Shipping: Local delivery within St. Louis city for $12. Shipping available via UPS for non-local customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Done Dept is a family-owned print and design shop offering full-service custom printing including business cards, wedding invitations, posters, postcards, brochures, and stationery. Capabilities span digital printing up to 13x19, large format printing up to 42 inches wide, letterpress printing, foil stamping, and architectural/engineering blueprint printing. Comprehensive in-house finishing services include cutting, scoring, folding, laminating, binding, edge painting, and custom die cuts, supported by design services at $45 per 30 minutes.

Product overview

The Done Dept is a family-owned print shop and the retail arm of Rotolite of St. Louis, offering a comprehensive suite of custom printing and design services. The core offering centers on custom printing services including business cards, wedding invitations, posters, postcards, brochures, and various paper goods. Supporting services include large format printing (up to 42 inches wide), letterpress printing (acquired 2016), foil stamping, envelope printing, and architectural/engineering plan printing. Production finishing services encompass cutting, scoring, folding, laminating, binding (coil, wire, saddle stitch), and specialty options like edge painting and custom die cuts. The Wild Carrot Event Posters is a specialized sub-product for event venue posters. Design services are offered as an add-on at $45 per 30 minutes. The company also offers scanning services, delivery, and shipping capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Carrot Posters: A specialized printing service for event posters at Wild Carrot venue. The Done Dept offers printing services for posters displayed in marquee poster frames at Wild Carrot events.

Products and services

• Custom Printing Services Full-service custom printing including business cards, invitations, posters, postcards, letterhead, greeting cards, notecards, NCR forms, stickers, raffle tickets, art prints, tags, table tents, menus, programs, brochures, place cards, seating charts, and small signage. Standard turnaround of 2-4 business days with rush options available.
• Large Format Printing Wide-format color poster printing up to 42 inches wide on various stocks, and large format black and white printing up to 36 inches wide on 20# bond paper. Large format color posters start at $6 per square foot for sizes larger than 12x18.
• Letterpress Printing Traditional letterpress printing service capable of printing up to 6x9 inches, commonly used for wedding invitations and premium business cards with a tactile, embossed finish. Letterpress adds $250+ and 2-3 weeks turnaround.
• Foil Stamping Premium finishing service for adding metallic foil accents to print materials, with capabilities up to 3x5 inches and larger capabilities available through print partners. Foil stamping adds $250+ and 2-3 weeks turnaround.
• Envelope Printing Custom envelope printing services with options for blank envelopes ($0.15-$1.25), return address printing ($0.55 color or $0.29 black), white toner on dark envelopes ($0.98 with $10 minimum), and full recipient plus return address printing in various flap styles.
• Architectural/Engineering Printing Specialized printing for architectural, engineering, and mechanical plans in standard sizes (24x36, 30x42, 18x24) with options for color or black-and-white printing, various paper stocks, and binding finishes including GBC binding and coil binding. 24-hour turnaround available.
• Wild Carrot Event Posters Specialized printing service for the Wild Carrot event venue, producing 27x52 inch posters in full color or black and white for weddings and events. Streamlined ordering process with dedicated form for Wild Carrot event posters.
• Production Finishing Services Comprehensive finishing options including cutting, scoring, folding, laminating, drilling, corner rounding, edge painting, dry mounting, perforating, stapling, coil binding, wire binding, saddle stitch binding, duplexing, NCR padding, and custom cut shapes.
• Design Services In-house design and layout services provided by a team of designers for logos, business cards, holiday cards, wedding invitations, and other custom projects. Charged at $45 for 30 minutes of design work.
• Sandwich Stock
• Scanning Services High-resolution digitization of documents, artwork, paintings, canvases, and photographs including large format scanning and scanning from behind glass while still framed.

Quantifiable outcome

• Standard jobs completed in 2-4 business days
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Rotolite of St. LouiscoreStrategic or Co-development Partner · 1 January 2007Parent company of The Done Dept. Rotolite of St. Louis has been servicing the needs of architects and engineers since 1959. Founded by Carl Haupt, now managed by his sons Paul Haupt (VP Operations) and Steve Haupt (VP Sales). The Done Dept. is the retail print shop arm, rebranded in 2005/2007 by Carl's grandson Greg Haupt to appeal to a more general audience.
• Wild CarrotcoreGTM or Marketing PartnerEvent venue partnership where The Done Dept. provides dedicated printing services for marquee poster frames (27x52 inches) at Wild Carrot event venue. Streamlined ordering process specifically for Wild Carrot event posters.
• Schlafly Art InsideminorGTM or Marketing PartnerEvent sponsorship for inaugural event in January 2025. Community involvement and local art event support.
• Artisans in the Loop (Budding Artist's Reveal)minorGTM or Marketing PartnerCommunity event sponsorship for local artist development program.
• PerennialminorGTM or Marketing PartnerOngoing partnership with local non-profit providing in-kind printing donations for annual fundraising events. Also participated in Redesign Showcase event.
• Laumeier Sculpture ParkminorGTM or Marketing PartnerSponsorship of Laumeier's After Dark event.
• St. Louis Design WeekminorGTM or Marketing PartnerEvent sponsorship for local design community event.
• SLICEminorGTM or Marketing PartnerEvent sponsorship for SLICE expo.
• Art in the ParkminorGTM or Marketing PartnerOfficial printer for Art in the Park community event. Also had own booth at the event.
• ArtscopeminorGTM or Marketing PartnerLong-term partnership providing in-kind printing donations for annual fundraising events.
• Treehouse NetworkingminorGTM or Marketing PartnerParticipated in Treehouse Networking events. Created custom coasters from Sandwich Stock paper to give away at events.
• STLGAC (Gaelic Athletic Club)minorGTM or Marketing PartnerSponsored Gaelic football team that won gold medal in 2014. Only sporting team sponsored by the shop.
• HP, Canon, Ricoh, Oce, SeikocoreTechnology or IntegrationWide-format printing equipment vendors. After Xerox discontinued their Wide-Format division, Rotolite built relationships with all major wide-format industry manufacturers including HP, Canon, Ricoh, Oce, and Seiko.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Staples Print & Marketing: Staples' Print & Marketing Services division provides business printing, marketing materials, signs, and promotional products through office superstores and online. As a broad incumbent, it competes with The Done Dept for SMB print needs but lacks specialty/craft offerings and local design service depth.
• Vistaprint: Vistaprint (now part of Vista) is a mass-market online printing platform serving SMBs with business cards, marketing materials, signs, and stationery. As a broad incumbent, it competes with The Done Dept on price and convenience for commodity print products, though it offers minimal specialty finishing or local service.
• The UPS Store: The UPS Store is a national retail franchise offering printing, copying, and shipping services primarily to small businesses and walk-in customers. Its in-store print services directly overlap with The Done Dept's basic offerings, though without specialty printing or design capabilities.
• FedEx Office: FedEx Office (formerly FedEx Kinko's) is a broad national retail printing and document services provider offering walk-in copying, printing, signage, and shipping. It competes with The Done Dept for walk-in SMB and individual customers but offers lower customization and less specialty finishing.

Direct peers

• PsPrint: PsPrint is an online commercial printing company serving SMBs and individuals with business cards, brochures, postcards, posters, and large format printing. Its product mix and SMB target customer closely mirror The Done Dept's core offerings, though delivered via an online-only model.
• AlphaGraphics: AlphaGraphics is a commercial printing franchise offering business cards, marketing materials, large format, signage, and finishing services to local SMBs. Its full-service print shop model directly mirrors The Done Dept's offerings and target customer base, with comparable design and production capabilities.
• Minuteman Press: Minuteman Press is one of the largest commercial printing franchises, providing digital and offset printing, marketing materials, signs, and design services to local businesses. Its franchise footprint, service breadth, and SMB focus make it a structurally comparable peer to The Done Dept.
• Sir Speedy: Sir Speedy is a commercial printing and marketing services franchise serving SMBs with digital printing, signs, marketing materials, and finishing. Its full-service, locally-owned model is structurally similar to The Done Dept, serving the same small business customer segment with comparable services.
• MOO: MOO is a direct online peer serving SMBs and individuals with premium business cards, postcards, marketing materials, and stationery. Like The Done Dept, MOO emphasizes quality, design-forward custom printing, and brand-building through distinctive materials—although MOO operates online-first rather than through a local storefront.

Regional players

• Kwik Kopy: Kwik Kopy is a commercial printing franchise operating primarily in Australia and other international markets, offering digital printing, marketing materials, signage, and design services. It is structurally similar to The Done Dept as a local print service provider but does not directly compete in the U.S. Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheDoneDept
• Instagraminstagram.com/thedonedept
• Xx.com/TheDoneDept
• LinkedInlinkedin.com/company/the-done-dept

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Done Dept