Procacci Brothers

What Procacci Brothers does

Procacci Brothers Sales Corp is a privately held, family-owned wholesale produce distributor founded in 1948 by brothers Joe and Mike Procacci in Philadelphia, Pennsylvania. The company operates as a vertically integrated produce platform sourcing fresh fruits, vegetables, tomatoes, tropical produce, exotics, floral products, and seasonal items through a global grower network following a 'Following the Sun' year-round availability strategy. Its core product categories include signature tomato varieties (via exclusive distribution of Santa Sweets and UglyRipe brands), certified organics, tropical produce, and floral products, supported by owned sub-brands including Garden Heat, PBS, and Garden Sweet. The company serves retail supermarkets, club stores, food service operators, and small independent grocers (through its GS Distribution division).

The company's operational infrastructure centers on seven warehouses totaling over 350,000 square feet of racked cold storage at one of the East Coast's busiest ports on the Delaware River in South Philadelphia, including USDA-certified Cold Treatment Facilities, certified organic storage, and ripening rooms. Technology assets include a food safety traceability system enabling 'one-up, one-down' product tracking, state-of-the-art processing and packaging equipment for private label services, and a 2-megawatt solar array at the Cedarville, New Jersey packing facility. The company operates 24/7 with direct store delivery, warehouse distribution programs, and online ordering through a customer portal and mobile applications.

Revenue is generated through wholesale produce distribution (transaction-based), private label and custom packaging services, and cold storage/warehousing services through NANCO Distribution Company. The company's wholly-owned subsidiary family includes Santa Sweets Inc., Gargiulo, Garden State Farms (growing operations), Inland Premium Packers (repacking), NANCO Distribution Company (cold storage), GS Distribution (small grocer services), and Procacci Floral. Pricing is quote-based and varies by product, volume, and customer relationship, with no public disclosure of specific rates.

Name

Procacci Brothers

Legal name

Procacci Brothers Sales Corp

Website

https://procaccibrothers.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Procacci Brothers Sales Corp is a family-owned wholesale produce distributor founded in 1948 in Philadelphia, distributing fresh fruits, vegetables, tomatoes, tropical produce, and floral products to retail supermarkets, club stores, food service operators, and small independent grocers across North America.

Ownership category

akta.pro rank

Product category

Wholesale Produce Distribution

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Organic & Natural Private Label & Brand Distribution (Wholesale) (AFAIAJAL)

akta.pro secondary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Wholesale produce distribution
• Fresh fruits and vegetables
• Cold storage warehousing
• Private label packaging
• Food safety traceability

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Produce Distribution: Procacci Brothers generates revenue through wholesale distribution of fresh fruits, vegetables, and specialty produce to retail supermarkets, club stores, and food service industry. The company operates 24/7 providing premium quality produce with year-round availability through global sourcing ('Following the Sun' strategy).
2. Private Label & Custom Packaging Services: Revenue from repacking, labeling, and branding produce under customer labels, offering size customization and sustainable packaging solutions for retailers.
3. Cold Storage & Warehousing Services: NANCO Distribution Company provides cold storage, warehousing, cross-docking, and logistical solutions for produce, including short-term and long-term storage options.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Procacci Brothers is a wholesale produce distributor that sources, repacks, and distributes fresh fruits, vegetables, tomatoes, tropical produce, exotics, and floral products to retail supermarkets, club stores, and food service operators. The company operates 24/7 from seven warehouses at the Port of Philadelphia, supported by NANCO cold storage, food safety and traceability systems, private label/custom packaging, and a GS Distribution division serving small grocers.

Product overview

Procacci Brothers Sales Corp is a wholesale produce distributor founded in 1948, operating as a single unified platform with multiple product categories and integrated services. The core product portfolio centers on fresh produce including Fruits & Vegetables, Certified Organics, Tomatoes (their signature category dating to their founding), Tropical Produce, Exotics & Specialties, Procacci Floral, Fruit & Gift Baskets, Italian Chestnuts, and Wine Grapes & Grape Juice. Key sub-brands include Santa Sweets Grape Tomatoes and UglyRipe Heirloom-Type Tomatoes (procured through exclusive distribution agreements with Santa Sweets, Inc.) and Garden Heat Brand chilis. These products are supported by integrated services including Food Safety & Traceability, GS Distribution (for small grocers), Nanco Cold Storage (warehousing and cold chain), and Private Label & Custom Packaging. The company operates 24/7 facilities in South Philadelphia with satellite operations including a 2-megawatt solar array in Cedarville, New Jersey. The subsidiary family includes Santa Sweets, Gargiulo, Garden State Farms, Nanco Distribution Company, and Inland Premium Packers.

Differentiator

Problem solved

Functional benefit

Brands

• Santa Sweets: Exclusive distributor brand for proprietary grape tomatoes (Santa Sweets Grape Tomatoes), UglyRipe Heirloom-Type Tomatoes, and other specialty tomato varieties.
• PBS
• Garden Heat
• Garden Sweet

Quantifiable outcome

• Eliminated electrical charges for packing facility through solar energy
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Santa Sweets, Inc.coreStrategic or Co-development PartnerProcacci Brothers is the exclusive distributor for Santa Sweets, Inc., a company dedicated to enhancing the tomato category through outstanding flavor, quality, food safety, and sustainability. Santa Sweets grows proprietary varieties including Santa Sweets grape tomatoes, 100% Pure Santa Variety (F1), and UglyRipe heirloom-type tomatoes.
• Floral Industry Growers Co-opcoreStrategic or Co-development PartnerProcacci Floral works directly with an extensive co-op of leading industry growers of live plants and fresh cut flowers, as well as suppliers of dried products, novelty items, and floral and garden supplies to offer a comprehensive, market-ready floral program.
• Global Growers NetworkcoreStrategic or Co-development PartnerProcacci Brothers maintains long-standing relationships with growers worldwide who meet high standards for quality, food safety, and social responsibility. The company follows the sun, sourcing produce from different regions depending on season and climate.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FreshPoint: Subsidiary of Sysco Corporation and the largest fresh-produce distributor in North America. Operates the same wholesale produce distribution model serving foodservice and retail customers across multiple regions, making it the most directly comparable peer to Procacci Brothers.
• Baldor Specialty Foods: Northeast-based specialty foods distributor serving restaurants, retailers, and foodservice operators with fresh produce and specialty items. Closely comparable to Procacci Brothers in regional concentration, product mix, and customer base.
• Keany Produce: Mid-Atlantic wholesale produce distributor headquartered in Maryland, serving retail and foodservice customers across the East Coast. Directly comparable to Procacci Brothers in scale, geographic footprint, and customer/product mix.
• Four Seasons Produce: Pennsylvania-based wholesale produce distributor serving retail supermarkets and foodservice across the Mid-Atlantic and Northeast. Comparable to Procacci Brothers in regional footprint, organic offerings, and supply-chain model.
• Coosemans: Specialty produce distributor with operations across multiple U.S. cities, focused on hard-to-find produce for restaurants and retailers. Comparable to Procacci Brothers' exotics and specialty produce line and its foodservice distribution channel.
• Charlie's Produce: West Coast wholesale produce distributor serving retail, foodservice, and institutional customers with fresh fruits, vegetables, and organic offerings. Comparable as a regional wholesale produce distributor with broad product categories and 24/7 operations.
• Robinson Fresh: C.H. Robinson's fresh produce division, operating a sourcing and distribution model across North America. Comparable to Procacci Brothers in global sourcing strategy and broad-line produce distribution to retail customers.
• NatureSweet: Leading branded greenhouse-grown tomato company (Cherubs, Glorys, SunBursts) with proprietary varieties sold across North American retail. Directly comparable to Procacci Brothers' exclusive Santa Sweets and UglyRipe tomato brands in the premium branded tomato category.

Others

• PRO*ACT: National produce and floral procurement, marketing, and distribution cooperative serving independent distributors and operators. Comparable as a participating entity in the North American fresh produce wholesale ecosystem.

Broad incumbents

• Taylor Farms: Largest producer of value-added fresh foods in North America, including salads, vegetables, and fresh-cut produce. Comparable to Procacci Brothers in produce processing and packaging capabilities, but at substantially larger scale and broader value-added focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/procacci-brothers-sales-corp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procacci Brothers