Cape Cod Broadcasting Media

What Cape Cod Broadcasting Media does

Cape Cod Broadcasting Media (CCB Media) is a privately held local media company headquartered in Hyannis, Massachusetts, operating continuously since 1969. It owns and programs three regional radio stations — 99.9 The Q (hot AC), Cape Country 104 (country), and Ocean 104.7 — alongside the CapeCod.com digital portal, which collectively form its owned-and-operated distribution footprint across the Cape Cod market.

The company generates revenue primarily through advertising sales across these properties and through an in-house digital agency that delivers search marketing (SEM/SEO), social media marketing, behavioral targeting, and location and event marketing services to local advertisers. Pricing is custom and quote-based, and go-to-market is sales-led via a team of marketing consultants selling bundled radio-and-digital campaigns. Customer composition is dominated by small and mid-sized local businesses across retail, services, home improvement, education, and government, with no publicly disclosed enterprise anchors.

CCB Media is self-positioned as 'The Cape's Largest Locally Owned Media Company,' with 55+ years of continuous local radio presence and 12+ years operating a digital advertising practice. Technology is characterized as traditional broadcast plus off-the-shelf digital ad-tech integrations (notably Google Partner and Amazon Premium Partner badges); no proprietary platform, AI/ML capability, or funded growth initiative is disclosed in the source data.

Name

Cape Cod Broadcasting Media

Legal name

Cape Cod Broadcasting Media

Website

https://ccb-media.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Cape Cod Broadcasting Media is a privately held, locally owned broadcast media and digital advertising agency operating three Cape Cod radio stations and the CapeCod.com digital platform. It sells integrated radio, digital, and event-marketing campaigns to small and mid-sized local businesses across the Cape Cod, Massachusetts region.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting and Digital Advertising

NAICS

Radio Broadcasting Stations (51611), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

akta.pro secondary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Local radio broadcasting
• Radio advertising sales
• Digital marketing services
• Search engine marketing
• Social media advertising

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Traditional radio advertising across their portfolio of local radio stations including 99.9 The Q, Cape Country 104, and Ocean 104.7. Revenue generated from on-air ad placements, sponsorships, and branded content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cape Cod Broadcasting Media (CCB Media) sells radio advertising airtime across three locally-owned stations (99.9 The Q, Cape Country 104, Ocean 104.7) and digital advertising services (Search Marketing SEM/SEO, Social Media Marketing, Behavioral Targeting, Location & Event Marketing) distributed through its CapeCod.com digital platform. The company also bundles in-house creative production, copywriting, and graphic design with campaign planning, targeting local Cape Cod businesses that want to reach regional audiences.

Product overview

CCB Media operates as a multi-platform local media company combining radio broadcasting with comprehensive digital marketing services. The core offering consists of three locally-owned radio stations (99.9 The Q, Cape Country 104, and Ocean 104.7) alongside a suite of digital advertising products including Search Marketing (SEM/SEO), Social Media Marketing, Behavioral Targeting, and Location & Event Marketing, all anchored by the CapeCod.com digital platform. The company positions itself as a full-service agency providing smart strategy, compelling creative production, and integrated campaign management across both traditional radio and digital channels for Cape Cod area businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Ocean 104.7: Radio station operated by CCB Media, crafted for the Cape.
• Cape Country 104
• 99.9 The Q
• CapeCod.com

Products and services

• 99.9 The Q Locally-owned hot adult contemporary radio station branded as 'Today's Hits & Yesterday's Favorites,' serving Cape Cod audiences and providing radio advertising inventory for local businesses.
• Cape Country 104
• Ocean 104.7
• CapeCod.com
• Radio Broadcasting Services
• Digital Marketing Services

Quantifiable outcome

• Year-over-year revenue increases reported by clients using radio advertising
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AmazonminorGTM or Marketing PartnerAmazon Partner - displayed as a Premium Partner on their website, indicating some form of affiliate or advertising partnership relationship with Amazon's advertising or e-commerce ecosystem.
• GoogleminorGTM or Marketing PartnerGoogle Partner - displayed as a partner logo on their website, indicating certified expertise in Google advertising platforms and potential access to Google partner resources and programs.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Townsquare Media: Operator of regional/local radio stations paired with digital marketing, events, and local advertising solutions across small-to-mid U.S. markets. Highly comparable in combining owned broadcast assets with an integrated local digital agency offering targeting SMB advertisers.
• Beasley Broadcast Group: Small publicly traded radio operator focused on mid-size U.S. markets with cluster-based station portfolios and digital revenue streams. Closest scale-comparable peer in terms of local market footprint and broadcast-plus-digital strategy.
• Salem Communications: Owner-operator of smaller radio clusters serving regional U.S. markets with localized content and advertising sales. Comparable ownership profile, regional scope, and reliance on local ad revenue.
• Hall Communications: Privately held regional radio group operating multiple stations in mid-sized U.S. markets with strong local programming emphasis. Closely matches CCB's privately held, locally rooted, multi-station operating model.
• Lotus Communications: Privately held owner of radio stations in mid-sized U.S. markets with localized programming and advertising. Similar ownership and scale profile to CCB; operates as a focused regional broadcaster rather than a national platform.
• Bonneville International: Privately held family-owned radio operator running stations in select U.S. markets with a focus on local programming and advertising. Shares CCB's privately held, locally owned broadcasting model and regional station-cluster footprint.

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with hundreds of stations, a national digital audio platform (iHeartRadio), and multi-channel advertising solutions. Operates in the same categories as CCB but at vastly greater scale and with national reach.
• Audacy: Major U.S. radio operator (formerly Entercom/CBS Radio) with a portfolio spanning news, sports, and music formats plus a national digital audio platform. Overlaps with CCB in commercial radio broadcasting and digital audio advertising, though at much larger scale.
• Cumulus Media: Large U.S. commercial radio broadcaster with station clusters across mid and large markets, complemented by Westwood One network syndication and digital marketing services. Comparable in radio-with-digital strategy but operating nationally at scale.
• Cox Media Group: Broad media company combining radio and television broadcasting with digital advertising offerings. Operates in the same combined broadcast + digital advertising space as CCB but as a much larger diversified incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ccbroadcasting
• Facebookfacebook.com/capecodbroadcastingmedia
• LinkedInlinkedin.com/company/cape-cod-broadcasting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Cod Broadcasting Media