Butler Ag Equipment

Name

Butler Ag Equipment

Legal name

Butler Machinery Company

Website

https://butlerag.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industries

Harvesting & Forage Equipment (IMAHACAD), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural equipment dealer
• Farm machinery sales
• Tractor and harvester dealer
• Ag equipment parts and service
• Heavy equipment rental

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sales of new agricultural and construction equipment from manufacturer partners Caterpillar and AGCO
2. Used Equipment Sales: Sales of pre-owned heavy equipment and agricultural machinery
3. Parts Sales: Genuine Cat parts, AGCO agricultural parts, and on-highway truck parts sold online and through locations
4. Service and Maintenance: Field service, shop service, machine rebuilds, power systems service, S.O.S. fluids analysis, and custom services with service agreements available
5. Equipment Rentals: Daily, weekly, and monthly rental rates for agriculture equipment, attachments, construction equipment, technology, and power systems with standard repairs and planned maintenance included
6. Financing Services: Equipment financing options for new and used equipment, work tools, parts and service

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Butler Ag Equipment, a division of Butler Machinery Company, sells new and used agricultural equipment including tractors, harvesters, planting, tillage, and harvest machinery primarily from AGCO, alongside Caterpillar construction equipment. The dealership also supplies genuine parts, full-service maintenance, machine rebuilds, technology solutions for precision agriculture, equipment rentals, and financing to agricultural operations across the Midwest.

Product overview

Butler Ag Equipment operates as a division of Butler Machinery Company, a third-generation family-owned business founded in 1955. The company offers a comprehensive equipment portfolio centered on agricultural equipment (tractors, harvesters, farm machinery) and extends to construction equipment, power systems, mining, trailers, and work tool attachments. Butler Ag Equipment provides these products as new equipment, used equipment, and rental options. The business model integrates parts supply (Cat Parts, AGCO Parts), full-service maintenance and repair capabilities (field service, shop service, machine rebuilds, S.O.S. fluids analysis), technology solutions for precision agriculture and construction, and flexible financing. The company serves North Dakota, South Dakota, Clay County Minnesota, Sidney Montana, and Nebraska through its dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural Equipment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Caterpillar (CAT)coreChannel Partner/ Reseller/ DistributorButler Machinery is an authorized Caterpillar dealer offering new Cat construction equipment, power systems, mining equipment, trailers, work tool attachments, and genuine Cat parts. The partnership includes access to Cat technology solutions, Cat commercial accounts with rewards programs, and Cat truck engine services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heritage Tractor: Authorized AGCO (and complementary brand) agricultural equipment dealer serving Kansas, Missouri, and Oklahoma with new/used tractors, harvest equipment, parts, service, and technology. Comparable full-line ag dealership operating in a similar customer base.
• Stotz Equipment: Authorized AGCO dealer with full-line agricultural equipment, parts, service, and technology solutions across multiple Western and Midwestern states. Comparable as an AGCO-focused ag equipment dealer with similar product lines and customer base.
• Greenmark Equipment: Authorized AGCO dealer (Massey Ferguson, Fendt, Hesston) with locations across Michigan and Indiana, offering new/used ag equipment, parts, service, and precision-ag technology. Comparable ag equipment dealership model in a neighboring Midwest region.
• Holt Ag Solutions: Authorized Caterpillar and AGCO ag equipment dealer serving California's Central Valley and other Western markets with new/used equipment, parts, service, and technology solutions. Direct competitor model with overlapping OEM partnerships.
• RDO Equipment Co. One of the largest authorized Caterpillar and John Deere dealers in North America, with a substantial agricultural equipment footprint across multiple states including the Plains/Midwest. Directly comparable as a multi-brand heavy-equipment and ag dealer serving farmers and contractors.
• Ziegler CAT: Authorized Caterpillar dealer covering the Upper Midwest and Plains states (Minnesota, Iowa, Missouri, etc.) with a sizable ag and construction equipment business, parts, service, and rentals. Closely mirrors Butler's CAT-led dealership model in overlapping geography.

Broad incumbents

• Caterpillar Inc. Global manufacturer of construction, mining, and heavy equipment whose dealer network (of which Butler is a node) defines the addressable market. Relevant because Butler's strategic position is shaped by CAT's product roadmap, dealer agreements, and technology investments.
• Brandt Group of Companies: Larger agricultural and construction equipment dealer/manufacturer (acquired Cervus Equipment) with a multi-line ag dealership network across Canada and the U.S. Comparable as a diversified equipment dealer serving farmers with similar product, parts, service, and financing offerings.
• Cervus Equipment (pre-acquisition): Pre-Brandt-acquisition, Cervus operated one of the largest networks of agricultural, construction, and transportation equipment dealerships in Western Canada. Comparable multi-line dealer model to Butler Machinery's diversified ag/construction/platform approach.

Regional players

• Rocky Mountain Equipment: Canadian authorized Case IH and New Holland ag equipment dealer with dealerships across Western Canada. Operates a similar ag dealership model (new/used equipment, parts, service, financing) but in a different geography, making it a structurally similar but non-overlapping peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/butlermachinery
• YouTubeyoutube.com/ButlerMachinery
• Facebookfacebook.com/butleragequipment
• LinkedInlinkedin.com/company/butler-ag-equipment
• Instagraminstagram.com/butleragequipment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler Ag Equipment