Incredo (formerly DouxMatok)
Incredo is an Israeli-founded ingredient-tech company selling Incredo Sugar, a patented sugar-protein cluster enabling up to 50% sugar reduction in food and beverage products. It serves food manufacturers globally through direct B2B sales, regional distributors, and strategic partnerships.
- Company typePrivate
- Founded-
- HeadquartersRehovot, Israel
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Incredo (formerly DouxMatok) does
Incredo (formerly DouxMatok) is an Israeli-founded ingredient technology company headquartered in Rehovot, Israel, with North American operations based in Austin/Lakeway, Texas. The company develops and commercializes Incredo Sugar, a sugar-based ingredient that combines cane or beet sugar with rice protein to form proprietary sugar-protein clusters. Through its SWEET Technology platform, covered by over 20 granted patents, Incredo enables food and beverage manufacturers to reduce sugar content by up to 50 percent while preserving sweetness perception, taste, and texture, without the use of artificial sweeteners, sugar alcohols, or E-numbers.
The company's product portfolio comprises the first-generation Incredo Sugar and the second-generation Incredo Sugar G2, both clean-label ingredients that declare as sugar and rice protein only. Incredo has expanded its application footprint from chocolate and confectionery into bakery, spreads and nut butters, frozen desserts, and nutraceutical gummies. Named commercial partners include Blommer Chocolate Company (Discovery Line, expanded to Canada in 2024), Casper's Ice Cream (Jolly Llama frozen yogurt bars), IC Formulations (A Better Gummy supplements), Heila Foods (clean-label halva spreads), and Bellis Food Solutions. The company holds Kosher and Halal certifications and has been recognized by Time Magazine (Best Inventions 2020) and featured in Netflix's Explained Season 3 Episode 1 on Sugar.
Incredo operates a B2B sales-led model targeting food manufacturers, food service providers, and chocolatiers, with direct technical sales and application support through the development cycle. Revenue is generated from ingredient sales to manufacturers and licensing/royalty arrangements around the patented SWEET Technology, supported by technical service offerings. Distribution is delivered through regional partners including Ciranda in North America, Sucro/Amerikoa in the United States (manufacturing and distribution), and Parrys in India. The company is privately held, having raised approximately $30 million in May 2023 from DSM-Firmenich Venturing, Pitango, BlueRed Partners, and Sienna Venture Capital, and underwent a leadership transition in 2025 with Aldo Uva appointed CEO in addition to his Executive Chairman role.
Incredo (formerly DouxMatok) firmographics
Firmographics- Name
- Incredo (formerly DouxMatok)
- Legal name
- Incredo Inc.
- Website
- https://incredo.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Incredo is an Israeli-founded ingredient-tech company selling Incredo Sugar, a patented sugar-protein cluster enabling up to 50% sugar reduction in food and beverage products. It serves food manufacturers globally through direct B2B sales, regional distributors, and strategic partnerships.
- Ownership category
- akta.pro rank
Incredo (formerly DouxMatok) industry classification
Industry- Product category
- Sugar Reduction Food Ingredients
- NAICS
- Sugar and Confectionery Product Manufacturing (3113), Chocolate and Confectionery Manufacturing (31135)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB)
- akta.pro secondary industries
- Chocolate & Chocolate Confectionery (CRADABAA), Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)
Keywords
Where Incredo (formerly DouxMatok) is headquartered
LocationHeadquarters
- HQ city
- Rehovot
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
Incredo (formerly DouxMatok) business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Ingredient Sales: B2B sales of Incredo Sugar ingredient technology to food manufacturers for use in product formulations. Food companies purchase Incredo Sugar to reduce sugar content by up to 50% in their products while maintaining taste and texture.
- Technology Licensing: Licensing of proprietary SWEET Technology to food manufacturers for sugar reduction applications. Technology backed by over 20 granted patents covering the sugar-protein clustering method.
- Technical Services: Comprehensive technical partnership including application and technical support, start-to-finish development process, and R&D collaboration from brief to launch.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Incredo (formerly DouxMatok) product offering
Product offeringCore offering
Incredo manufactures and sells Incredo Sugar, a proprietary sugar-based ingredient made from real cane or beet sugar combined with rice protein, that enables food manufacturers to reduce sugar content by up to 50% while maintaining taste and texture. The technology is backed by over 20 granted patents and is sold as a B2B ingredient to food manufacturers across chocolate, bakery, spreads, frozen desserts, and nutraceutical applications.
Product overview
Incredo is an ingredient-tech company offering a portfolio of sugar-based sugar reduction solutions. The core product is Incredo Sugar, a proprietary ingredient made from real cane or beet sugar combined with protein, which enables manufacturers to reduce sugar content by up to 50% while maintaining sweetness. The technology is supported by over 20 patents and uses the SWEET Technology platform to create unique sugar-protein clusters. The product portfolio includes Incredo Sugar (first generation) and Incredo Sugar G2 (second generation). Applications span soft bakery, crunchy biscuits, chocolates, spreads, nut butters, cakes, muffins, and brownies. The company rebranded from DouxMatok to Incredo in May 2023 after securing $30M in funding.
Differentiator
Problem solved
Functional benefit
Products and services
- Incredo Sugar
Quantifiable outcome
- Sugar reduction of up to 50% while maintaining taste and texture of sugar-sweetened products
- +4 more outcomes
Companies that use Incredo (formerly DouxMatok)
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Incredo (formerly DouxMatok) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Incredo (formerly DouxMatok) partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and regional.
- Blommer Chocolate CompanycoreStrategic partnership for Discovery Line reduced-sugar chocolate products. Blommer developed coating, enrobing, and molding applications using Incredo Sugar. Partnership expanded to Canada in 2024. Featured as key customer testimonial partner with COO Mark Okita endorsing the collaboration.
- CirandacoreNorth American distributor for Incredo Sugar ingredients, enabling wide distribution across the United States and Canada for food manufacturing customers.
- Sucro (Amerikoa)coreUS manufacturing and distribution partnership for Incredo Sugar. President Matt Dyer states: 'We are thrilled to partner with Incredo for the manufacturing and distribution of Incredo Sugar in the U.S.' Partnership aligns with growing market demand for value-added specialty products.
- DSM-FirmenichcoreFeatured on Partners page alongside other key collaborators. Investment Director Philip Mertens serves on Incredo's Board of Directors representing DSM-Firmenich Venturing. Strategic alignment in food ingredients and flavors sector.
- ParrysregionalIndian distribution partner providing regional market access for Incredo Sugar ingredients in India and surrounding markets.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Incredo (formerly DouxMatok) competitors and assessment
Company assessmentEmerging players
- SweeGen: SweeGen is a specialty ingredient company focused on next-generation stevia sweeteners and taste modulators for sugar reduction. It serves a similar food and beverage manufacturer base as Incredo with overlapping clean-label positioning, though focused on plant-based high-intensity sweeteners rather than sugar-protein clusters.
- Bonumose: Bonumose is an early-stage ingredient company developing rare sugars such as tagatose for sugar reduction in food and beverage. It overlaps with Incredo's value proposition of enabling reduced-sugar formulations with clean-label, natural-origin sweeteners.
- Amyris: Amyris applies fermentation-based synthetic biology to produce sugar reduction ingredients including Reb M stevia and other rare sugars. It serves overlapping food and beverage manufacturer customers seeking clean-label sugar alternatives, though via a different technology platform than Incredo's sugar-protein clustering.
Direct peers
- Ingredion: Ingredion is a major ingredient solutions provider with extensive sugar reduction and clean-label sweetener offerings, including allulose under the Astraea brand. It targets the same food manufacturer customers as Incredo and competes head-to-head in bakery, dairy, and confectionery reformulation projects.
- Tate & Lyle: Tate & Lyle is a global specialty food ingredients company with a leading portfolio of sugar reduction solutions including allulose, stevia, and dietary fibers. It competes directly with Incredo in helping manufacturers reduce sugar while maintaining taste, serving the same food and beverage manufacturer customer base.
- PureCircle (Ingredion brand): PureCircle, now part of Ingredion, is a leading global producer of stevia-based sweeteners serving food and beverage manufacturers. It competes directly with Incredo's sugar reduction proposition, offering a different technology (high-intensity stevia) addressing the same manufacturer reformulation needs.
Broad incumbents
- Südzucker / BENEO: BENEO is the functional ingredients arm of Südzucker and supplies sugar alternatives such as isomalt, polydextrose, and stevia for sugar reduction in food and beverage. It is a broader incumbent in the specialty sweetener space with overlapping customers in confectionery and bakery.
- Kerry Group: Kerry Group is a global taste and nutrition company with broad sugar reduction and clean-label taste modulation solutions across food and beverage categories. It is a broad incumbent that competes with Incredo for manufacturer reformulation projects, especially in beverage and dairy applications.
- DSM-Firmenich: DSM-Firmenich is a global leader in nutrition, health, and flavors with extensive sugar reduction and taste solutions across food and beverage. It is both an investor in Incredo and a broader peer offering overlapping capabilities across taste modulation, sweeteners, and functional ingredients.
- Cargill: Cargill is one of the world's largest agricultural and food ingredient companies with broad sugar reduction capabilities through its EverSweet stevia partnership and extensive sweetener portfolio. It is a broad incumbent that overlaps with Incredo in serving global food manufacturers seeking sugar reduction solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Incredo (formerly DouxMatok) social profiles
Digital presenceIncredo (formerly DouxMatok) compliance and trust
Trust signalCompliance2 records
Incredo (formerly DouxMatok) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incredo (formerly DouxMatok) leadership team
Management profileNumber of profiles
Profiles13 records
Incredo (formerly DouxMatok) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incredo (formerly DouxMatok) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incredo (formerly DouxMatok)
What does Incredo (formerly DouxMatok) do?
Incredo manufactures and sells Incredo Sugar, a proprietary sugar-based ingredient made from real cane or beet sugar combined with rice protein, that enables food manufacturers to reduce sugar content by up to 50% while maintaining taste and texture. The technology is backed by over 20 granted patents and is sold as a B2B ingredient to food manufacturers across chocolate, bakery, spreads, frozen desserts, and nutraceutical applications.
Is Incredo (formerly DouxMatok) a public or private company?
Incredo (formerly DouxMatok) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Incredo (formerly DouxMatok) founded?
Incredo (formerly DouxMatok) was founded in -1.
Where is Incredo (formerly DouxMatok) based?
Incredo (formerly DouxMatok) is headquartered in Rehovot, Israel, in the Middle East region.
How does Incredo (formerly DouxMatok) make money?
Three revenue lines are on record. Ingredient Sales are the primary driver. The others are technology Licensing and technical Services.
Who are Incredo (formerly DouxMatok)'s main competitors?
Emerging players on record are SweeGen, Bonumose and Amyris. Direct peers are Ingredion, Tate & Lyle and PureCircle (Ingredion brand). Broad incumbents are Südzucker / BENEO, Kerry Group, DSM-Firmenich and Cargill.
Does Incredo (formerly DouxMatok) have an API?
No public API is recorded for Incredo (formerly DouxMatok).
What industry is Incredo (formerly DouxMatok) in?
Incredo (formerly DouxMatok)'s product category is Sugar Reduction Food Ingredients. Its primary akta.pro industry code is CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners), with a secondary code of CRADABAA, Chocolate & Chocolate Confectionery. Its NAICS code is 3113 and its SIC code is 2060.