V Starr
V Starr is a South Florida-based interior design firm founded by Venus Williams in 2002, providing multi-disciplinary design services for hospitality venues, multi-family residential developments, and luxury private residences across the U.S. and internationally.
- Company typePrivate
- Founded2002
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What V Starr does
V Starr is a South Florida-based interior design firm founded in 2002 by Venus Williams and headquartered in West Palm Beach. The firm provides multi-disciplinary interior design services across three verticals: hospitality (hotels, resorts, spas, restaurants, and lounges), multi-family residential (apartments and condominiums), and luxury private residences. Under CEO Sonya Haffey, who joined as CEO in 2009, V Starr transitioned from an exclusively residential practice into a commercially oriented firm with flagship hospitality clients including Four Seasons Chicago, Intercontinental Hotel Miami, Hilton Palm Beach Airport, The James Royal Palm, PGA National Resort, and Midtown Athletic Club, alongside institutional multi-family developers such as Mill Creek Residential (Modera Coral Springs II, Modera St. Pete), The Prescott, Icon Marina Village, and Condado Palm. Revenue is generated through project-based professional services fees from property developers, hotel operators, and high-net-worth individuals, with new project engagement initiated via a dedicated RFP channel ([email protected]); the firm has also begun monetizing through product collaborations, notably the Muse Collection hospitality fabric line launched with Wolf-Gordon in 2021.
The firm operates without proprietary technology or AI-driven tooling, relying instead on standard industry design software (CAD, Adobe Creative Suite, SketchUp, Revit) supported by a WordPress website and Mailchimp for marketing automation. Project delivery has extended beyond the U.S. into Ecuador, Australia, China, and Turks and Caicos, indicating a deliberate international expansion alongside the domestic pipeline. V Starr has accumulated sustained industry recognition, including Boutique 18 (2014), Interior Design Magazine's Wave of the Future (2019), repeated placements in Hospitality Design, ASID, NEWH, and Architectural Digest features, and inclusion in Architectural Digest's Top 100 designers.
The senior team combines NCIDQ-certified leadership with pedigree from Harvard GSD, Columbia, FSU, SCAD, and an Olson Kundig Principal, supporting the firm's positioning as a high-end boutique studio. V Starr is privately held with 11-50 employees and does not disclose revenue, funding, or ownership structure beyond its founder.
V Starr firmographics
Firmographics- Name
- V Starr
- Legal name
- V Starr Interiors, LLC
- Website
- https://vstarr.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- V Starr is a South Florida-based interior design firm founded by Venus Williams in 2002, providing multi-disciplinary design services for hospitality venues, multi-family residential developments, and luxury private residences across the U.S. and internationally.
- Ownership category
- akta.pro rank
V Starr industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (541410), Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Hospitality & Entertainment Venue Construction (IMAFACAC)
Keywords
Where V Starr is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
V Starr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Interior Design Services: V Starr generates revenue through professional interior design services for hospitality, multi-family residential, and commercial projects. Services include concept development, space planning, FF&E selection, and construction administration. Revenue is project-based, likely with deposits and milestone billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based pricing (Not publicly disclosed) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
V Starr product offering
Product offeringCore offering
V Starr is a South Florida-based interior design firm that delivers full-service design solutions including concept development, space planning, FF&E (furniture, fixtures, and equipment) selection, and construction administration for hospitality venues, multi-family residential developments, and luxury private residences. The firm also produces product collaborations, notably the Muse Collection hospitality fabric line co-developed with Wolf-Gordon.
Product overview
V Starr is a South Florida-based award-winning interior design firm founded by Venus Williams in 2002. The firm operates as a single-service interior design practice offering comprehensive design services across residential, hospitality, commercial, and multi-family sectors. Their portfolio includes hotel projects, spa designs, restaurant interiors, private residences, and multifamily properties. They have also expanded into product collaborations, notably the Muse Collection with Wolf-Gordon. The firm's work is characterized by a distinct focus on wellness, sustainability, and sensibility towards communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Full-service interior design across concept development, space planning, FF&E (furniture, fixtures, and equipment) selection, and construction administration for hospitality venues, multi-family residential developments, commercial properties, and luxury private residences.
- Muse Collection (with Wolf-Gordon) Hospitality fabric collection developed in partnership with Wolf-Gordon, representing V Starr's first product collaboration and extension of the firm's design IP into licensable textile products for the hospitality market.
Quantifiable outcome
- 20+ years in business with continued growth and recognition
Companies that use V Starr
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
V Starr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
V Starr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wolf-GordoncoreV Starr's first product collaboration with Wolf-Gordon resulted in The Muse Collection, a hospitality fabric line launched in 2021. The collection received multiple industry recognitions including the ASID Florida South Design Excellence Awards for Textile Design and the Interior Design HIP Award for Hospitality Fabric.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
V Starr competitors and assessment
Company assessmentDirect peers
- Studio Munge: Studio Munge is a Toronto-based interior design firm with award-winning hospitality, restaurant, and residential work. Direct competitor to V Starr for boutique and luxury hotel interior design engagements.
- Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm, with a portfolio spanning luxury hotel brands (Four Seasons, Ritz-Carlton, JW Marriott). Direct competitor to V Starr for hospitality interior design RFPs from hotel operators and developers.
- Yabu Pushelberg: Yabu Pushelberg is a globally recognized luxury hospitality and residential interior design firm. Direct competitor to V Starr for high-end hotel, restaurant, and luxury residential commissions from premium operators.
- Rockwell Group: Founded by David Rockwell, Rockwell Group is a celebrated architecture and design practice with deep hospitality interiors work across hotels, restaurants, and entertainment venues. Direct competitor to V Starr on premium hospitality projects.
- Wilson Associates: Wilson Associates is a global luxury hospitality interior design firm with extensive hotel and resort work. Direct competitor for hotel operator and developer RFPs in the same tier as V Starr's portfolio.
- Champalimaud Design: Champalimaud Design is a high-end hospitality and residential interior design practice known for luxury hotel and private residence work. Direct competitor to V Starr's luxury hospitality and residential segments.
- Clodagh Design: Clodagh Design is a New York-based interior design firm known for hospitality, residential, and wellness-focused interiors. Highly comparable to V Starr's wellness/sustainability positioning and luxury hospitality specialization.
- Tara Bernerd & Partners: Tara Bernerd & Partners is an international interior architecture practice specializing in luxury hotels, residences, and restaurants. Direct competitor to V Starr on premium hospitality and multi-family residential projects.
- ForrestPerkins: ForrestPerkins is a hospitality-focused interior design and procurement firm with deep multi-family and hotel work. Direct competitor to V Starr's multi-family residential and hospitality practice.
- Pierre-Yves Rochon: Pierre-Yves Rochon is a Paris-based luxury hospitality design firm with global hotel operator relationships. Direct competitor to V Starr for luxury hotel interior design RFPs, particularly in the branded-operator segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
V Starr social profiles
Digital presenceV Starr financial estimates
Financial estimateRevenue estimate
Valuation estimate
V Starr leadership team
Management profileNumber of profiles
Profiles3 records
V Starr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V Starr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V Starr
What does V Starr do?
V Starr is a South Florida-based interior design firm that delivers full-service design solutions including concept development, space planning, FF&E (furniture, fixtures, and equipment) selection, and construction administration for hospitality venues, multi-family residential developments, and luxury private residences. The firm also produces product collaborations, notably the Muse Collection hospitality fabric line co-developed with Wolf-Gordon.
Is V Starr a public or private company?
V Starr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was V Starr founded?
V Starr was founded in 2002. It employs 11 to 50 people.
Where is V Starr based?
V Starr is headquartered in West Palm Beach, United States, in the North America region.
How does V Starr make money?
One revenue line is on record: interior Design Services.
Who are V Starr's main competitors?
Direct peers on record are Studio Munge, Hirsch Bedner Associates (HBA), Yabu Pushelberg, Rockwell Group, Wilson Associates, Champalimaud Design, Clodagh Design, Tara Bernerd & Partners, ForrestPerkins and Pierre-Yves Rochon.
Does V Starr have an API?
No public API is recorded for V Starr.
What industry is V Starr in?
V Starr's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFABAB, Multi-Family Residential Construction (Apartments, Condos, Townhomes). Its NAICS code is 541410.