RideStyler
RideStyler is a privately-held North American automotive SaaS platform founded in 2000, serving wheel and tire retailers, distributors, and manufacturers with proprietary vehicle fitment data, product catalogs, supplier integrations, visualization tools, and eCommerce solutions.
- Company typePrivate
- Founded2000
- HeadquartersWilsonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RideStyler does
RideStyler (legal entity Burkson Technologies, Inc.) is a privately-held SaaS company founded in 2000 and headquartered in Wilsonville, Oregon, serving the North American automotive aftermarket with a focus on wheels and tires. The company provides a unified platform combining comprehensive data catalogs, visualization tools, eCommerce infrastructure, and supplier integrations for retailers, distributors, and manufacturers. Its proprietary data platform covers 84,000+ vehicles, 570+ wheel and tire brands, 396,000+ wheel SKUs, and 126,000+ tire SKUs, and processes 80M+ API requests monthly, reflecting 26+ years of curated automotive data and ongoing platform consumption. The company's stated customer base includes major North American tire retailers and distributors such as Les Schwab, KalTire, BigO, Wheel Pros, and American Tire Distributors.
The technical foundation is a proprietary automotive data platform exposed primarily through an Enterprise API. Core products include an eCommerce solution, a Visualizer for rendering wheels and tires on vehicles, FitGuide for OE/fitment reference by sales staff, embeddable widgets (Tire Size Calculator, Wheel Size Calculator), and a Supplier System that normalizes inventory and pricing feeds from major distributors (Elite, NTW, TireHub, Wheel Pros, American Tire Distributors). RideStyler has also developed a server-side computer vision framework (RideStyler AR) that detects wheel positions in uploaded vehicle photos and renders composite images with alternative wheel options, positioning the company at the intersection of automotive data and computer-vision-enabled visualization. Supporting data products include Vehicle, Wheel, Tire, and Fitment catalogs, all available via API or flat file delivery, with a data normalization engine that reconciles part numbers and brand name disparities across suppliers.
Revenue is generated through six distinct streams: SaaS platform subscriptions (turnkey product plans and custom enterprise agreements), enterprise custom development, data licensing (real-time API and flat file), managed SEO and marketing services, data management services (including ACES alignment), and supplier integration services. The go-to-market combines direct enterprise sales with a 24-hour response cadence and personalized demos, product-led growth through free embeddable widgets, and a content marketing engine built on the Tire Compendium, glossaries, and selection guides. The company reports multi-year and multi-decade client relationships and powers "some of the largest automotive sites on the web," though no revenue, funding, or headcount growth figures are disclosed in the source material.
RideStyler firmographics
Firmographics- Name
- RideStyler
- Legal name
- Burkson Technologies, Inc.
- Website
- https://ridestyler.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RideStyler is a privately-held North American automotive SaaS platform founded in 2000, serving wheel and tire retailers, distributors, and manufacturers with proprietary vehicle fitment data, product catalogs, supplier integrations, visualization tools, and eCommerce solutions.
- Ownership category
- akta.pro rank
Where RideStyler is headquartered
LocationHeadquarters
- HQ city
- Wilsonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RideStyler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Platform Subscription: Subscription-based access to the RideStyler Platform including API access, eCommerce solutions, Visualizer, FitGuide, and data catalogs. Offered as turnkey product plans or custom enterprise agreements.
- Enterprise Custom Development: Custom software development services for automotive enterprises including consulting, custom integrations, and bespoke automotive tools.
- Data Licensing: Licensing of vehicle and product data catalogs (Vehicle, Wheel, Tire) via real-time API or flat file delivery (CSV, XLSX).
- SEO and Marketing Services: Ongoing SEO strategy and marketing services including local setup, content optimization, analytics, and reporting for wheel and tire retailers.
- Data Management Services: Data management and normalization services including alignment with industry standards like ACES, custom data reports, and ongoing data maintenance.
- Supplier Integration Services: Services for integrating new suppliers into the Supplier System, including data format configuration and normalization setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription plans with access to core products and API |
| Subscription | Multi-year contract | Custom enterprise agreements with tailored pricing |
| Freemium | Pay-as-you-go | Free embeddable widgets for community engagement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
RideStyler product offering
Product offeringCore offering
RideStyler provides a B2B automotive SaaS platform that delivers wheel and tire data, vehicle fitment specifications, product catalogs, and supplier integration services to retailers, distributors, and manufacturers. Its core offering centers on an Enterprise API and suite of web products (eCommerce, Visualizer, FitGuide, Widgets) backed by normalized Vehicle, Wheel, Tire, and Fitment data catalogs. The platform unifies real-time inventory and pricing from major distributors, enabling customers to power automotive eCommerce, lookup, and visualization experiences.
Product overview
RideStyler is an automotive SaaS platform providing comprehensive wheel and tire data solutions, visualization tools, and eCommerce capabilities. The core platform consists of the Enterprise API (powering all products), eCommerce platform, Visualizer, FitGuide, and embeddable Widgets. Supporting data catalogs include the Vehicle Catalog (78,000+ vehicles), Wheel Catalog (370+ brands, 396,000+ SKUs), Tire Catalog (190+ brands, 126,000+ SKUs), and Vehicle Fitment data. The Supplier System provides normalized inventory/pricing integration from major distributors. Additional offerings include SEO & Marketing Services, Enterprise Consulting, Data Management services, and RideStyler Labs featuring AR visualization technology.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce
- Visualizer Drop-in wheel lookup and vehicle visualization tool that allows customers to see wheels on their vehicle. Offers dynamic visualization for displaying wheels, tires, paint colors, and suspension settings on virtually any vehicle.
- FitGuide Expert OE and fitment data reference tool for retailers' internal use, equipping sales staff and customer support with comprehensive OE vehicle specifications and fitment data including tire sizes, wheel diameters, offsets, torque specs, and inflation pressures.
- Enterprise API Programmatic access to vehicle fitment specs, product catalogs, high-resolution imagery, supplier pricing/inventory data, and visualization capabilities. Powers websites and custom integrations for automotive businesses, running on AWS with single-header authentication and JSON request/response.
- Widgets Drop-in embeddable JavaScript widgets including Tire Size Calculator and Wheel Size Calculator for comparing tire and wheel dimensions, understanding speedometer impact, and visualizing fitment changes on customer websites.
- Supplier System Streamlined supplier integration system that centralizes inventory and pricing data from multiple suppliers (Elite, NTW, TireHub, Wheel Pros, American Tire Distributors) into one normalized feed, handling data mapping and real-time or flat file delivery.
- Vehicle Fitment Comprehensive vehicle fitment data solution providing OE tire sizes, dynamic plus/minus size recommendations, wheel fitment profiles, and custom mapping controls for accurate product-to-vehicle matching.
- Tire Catalog Centralized repository for tire data featuring 190+ brands and 126,000+ SKUs, including specifications, ratings, marketing content, and refined imagery. Delivered via API or flat file with continuous updates.
- Wheel Catalog Streamlined source for up-to-date wheel data featuring 370+ brands and 396,000+ SKUs, including specifications, fitment details, marketing content, and enhanced imagery from top manufacturers.
- Vehicle Catalog Comprehensive vehicle database with 80+ makes and 78,000+ US and Canadian vehicles, including OE tire/wheel specifications, optional sizes, visualization-ready 2D images in side and 3/4 views, and real-time updates.
- SEO & Marketing Services Automotive-focused SEO and marketing services including local visibility optimization, keyword strategy, content creation, analytics/reporting, and trust signal optimization for wheel and tire retailers.
- Enterprise Consulting Custom enterprise integration and development support including consulting, custom development, fitment/catalog management, supplier integration, and technical support/training for automotive businesses of all sizes.
- Data Management Expert data management services for automotive businesses including data normalization, alignment with industry standards like ACES, custom data reports, and handling data from manufacturers or retailer inventory.
- RideStyler AR (Augmented Reality) Augmented reality framework within RideStyler Labs allowing users to upload vehicle photos and browse or replace wheels virtually. Server-side technology detects wheel locations and renders composite images showing different wheel options on the user's actual vehicle.
Quantifiable outcome
- Saves precious hours with streamlined supplier integration, letting businesses focus on core tasks
- +2 more outcomes
Companies that use RideStyler
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
RideStyler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
RideStyler partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ElitecoreMajor wheel and tire distributor integrated into RideStyler Supplier System, providing real-time inventory and pricing data through normalized API feed.
- NTWcoreNational Tire & Wheel distributor integrated into RideStyler Supplier System, enabling dealers to access NTW inventory and pricing through unified platform.
- TireHubcoreMajor tire distributor integrated into RideStyler Supplier System, providing tire inventory and pricing integration for automotive retailers.
- Wheel ProscoreLeading wheel distributor with dual role as both major client and integrated supplier partner. Provides wheel inventory and pricing data through RideStyler Supplier System while also using RideStyler platform for their own operations.
- American Tire DistributorscoreOne of the largest tire distributors in the US integrated into RideStyler Supplier System, enabling comprehensive tire inventory and pricing access for platform users.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
RideStyler competitors and assessment
Company assessmentDirect peers
- Tire Rack: Tire Rack is the largest consumer-facing tire/wheel eCommerce retailer in North America, with proprietary fitment data, vehicle lookup, and dynamic wheel visualization. Its in-house data and rendering capabilities are built on the same problem domain as RideStyler (vehicle-to-product matching, imagery, supplier feeds), making it the most direct reference point for RideStyler's core offering.
- RealTruck (AmericanTrucks parent): RealTruck operates category-leading eCommerce platforms (AmericanTrucks, ExtremeTerrain) in the automotive aftermarket, with proprietary fitment logic, visualization, and supplier integrations built for wheels, tires, and truck accessories. As a vertically-specialized eCommerce and data platform, it competes for the same wheel/tire retailer and distributor wallet as RideStyler.
- CarParts.com: CarParts.com is an aftermarket auto parts eCommerce platform with its own vehicle fitment engine, catalog, and supplier integrations. Its technology stack and operational model for parts retail closely mirror what RideStyler powers for its wheel/tire customers.
- SimpleTire: SimpleTire is a B2B tire ordering platform and consumer marketplace with proprietary fitment data and distributor integrations. Its emphasis on API-driven tire procurement matches a core capability area of RideStyler's Supplier System.
Broad incumbents
- Discount Tire (America's Tire): Discount Tire is the largest dedicated tire retailer in the US with its own fitment engine, vehicle lookup, and visualization tools powering high-volume consumer transactions. It represents both a buyer of fitment technology (potential RideStyler customer) and an incumbent with overlapping technical capabilities.
- AutoZone: AutoZone is the largest US aftermarket auto parts retailer with its own eCommerce platform, fitment data, and supplier integrations. Although primarily mechanical parts, its scale and fitment infrastructure make it a broad-incumbent comparator and potential customer for adjacent wheel/tire capabilities.
- NAPA Auto Parts: NAPA is a leading aftermarket auto parts brand with significant eCommerce, catalog, and fitment technology investments. As a broad incumbent with vehicle-to-product matching built into its retail platform, it represents the same kind of fitment-data ecosystem that RideStyler serves in wheel/tire retail.
Emerging players
- PartsTech: PartsTech operates a parts catalog and search platform that aggregates fitment data and shop workflows for the auto repair industry. While focused on parts (vs. wheels/tires), it is built on the same vehicle-fitment data problem and competes for mindshare among automotive software buyers.
- Custom Wheel Offset: Custom Wheel Offset is a wheel retailer with strong fitment and visualization content built around aftermarket wheels. As a smaller, content-driven retailer that relies on third-party platforms for some eCommerce infrastructure, it represents a potential RideStyler customer profile and adjacent competitor in wheel visualization.
Regional players
- Canadian Tire: Canadian Tire is the largest Canadian tire and automotive aftermarket retailer, including a major eCommerce footprint that overlaps with RideStyler's served geography (US/Canada). It is the primary regional incumbent where KalTire and other Canadian customers operate, and represents a potentially addressable enterprise account for the platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
RideStyler social profiles
Digital presenceRideStyler financial estimates
Financial estimateRevenue estimate
Valuation estimate
RideStyler leadership team
Management profileNumber of profiles
Profiles1 record
RideStyler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RideStyler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RideStyler
What does RideStyler do?
RideStyler provides a B2B automotive SaaS platform that delivers wheel and tire data, vehicle fitment specifications, product catalogs, and supplier integration services to retailers, distributors, and manufacturers. Its core offering centers on an Enterprise API and suite of web products (eCommerce, Visualizer, FitGuide, Widgets) backed by normalized Vehicle, Wheel, Tire, and Fitment data catalogs. The platform unifies real-time inventory and pricing from major distributors, enabling customers to power automotive eCommerce, lookup, and visualization experiences.
Is RideStyler a public or private company?
RideStyler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RideStyler founded?
RideStyler was founded in 2000. It employs 11 to 50 people.
Where is RideStyler based?
RideStyler is headquartered in Wilsonville, United States, in the North America region.
How does RideStyler make money?
Six revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are enterprise Custom Development, data Licensing, SEO and Marketing Services, data Management Services and supplier Integration Services.
Who are RideStyler's main competitors?
Direct peers on record are Tire Rack, RealTruck (AmericanTrucks parent), CarParts.com and SimpleTire. Broad incumbents are Discount Tire (America's Tire), AutoZone and NAPA Auto Parts. Emerging players are PartsTech and Custom Wheel Offset. Canadian Tire is listed as a regional player.
Does RideStyler have an API?
Yes. RideStyler's Enterprise API provides programmatic access to comprehensive automotive data including: vehicle fitment specs (over 78,000 vehicles), OE and aftermarket product catalogs (wheels and tires), high-quality imagery, real-time supplier pricing and inventory data, and dynamic vehicle visualization capabilities. The API features simple JSON request/response formats, single-header authentication, interactive documentation with live examples, and supports vehicle search via keyword, Year-Make-Model, or configuration ID. Real-time rendering endpoints enable composite images showing wheels, tires, paint colors, and suspension settings on vehicles. Public data is openly accessible; private data is protected by role-based access controls, encryption at rest, and network-level safeguards running on AWS infrastructure. Developer documentation is at api.ridestyler.net.