Digital TV Research
Digital TV Research is a UK-based private media intelligence firm publishing 20+ annual reports with forecasts and analysis on the global Pay TV and streaming markets, serving broadcasters, operators, studios, and investors via subscription data trackers and bespoke consulting.
- Company typePrivate
- Founded2011
- HeadquartersHarrow, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital TV Research does
Digital TV Research is a London/Harrow-based private media intelligence firm founded in 2011 that publishes more than 20 reports per year with forecasts and analysis covering the global TV and video market. Operating with a small team of 1-10 employees, the firm sells subscription-based data tracking products, one-off market reports, and bespoke consulting to broadcasters, Pay TV operators, streaming platforms, content studios, device manufacturers, investors, and consultancies.
The core technology is a proprietary data aggregation and reconciliation methodology that combines operator disclosures, regulatory filings, industry publications, third-party datasets, and direct input from a global expert network, with analyst-led reconciliation to ensure cross-country consistency. The flagship offering, Video Markets Tracker, covers 400+ services across 71 countries and seven regions with 31 parameters and 32 reports, providing five years of historical data plus five years of forecast on subscribers, revenues, ARPU, and device data for both Pay TV and streaming (SVOD, AVOD, TVOD, EST, FAST). This is complemented by a portfolio of adjacent trackers — Show Tracker for TV show distribution, Movie Tracker for movie distribution, FAST Tracker for the FAST ecosystem, and Distributor Regional Insights for market-level deal and trend briefing — delivered through interactive online dashboards, Excel extracts, Tableau integration, and regional slide decks.
The firm operates an enterprise B2B model with annual subscriptions (regional or global), one-off report purchases, and bespoke consulting engagements. Pricing is quote-based and not publicly disclosed. Distribution is primarily through direct enterprise sales with analyst support, supplemented by a self-serve online tool, while demand generation is driven through content marketing, the 'Inside Content' industry podcast on Spotify and YouTube, LinkedIn/X, newsletter signups, and premium report downloads. The company is privately held with no disclosed institutional investment.
Digital TV Research firmographics
Firmographics- Name
- Digital TV Research
- Legal name
- 3Vision
- Website
- https://digitaltvresearch.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital TV Research is a UK-based private media intelligence firm publishing 20+ annual reports with forecasts and analysis on the global Pay TV and streaming markets, serving broadcasters, operators, studios, and investors via subscription data trackers and bespoke consulting.
- Ownership category
- akta.pro rank
Digital TV Research industry classification
Industry- Product category
- TV and Video Market Research
- NAICS
- Scientific Research and Development Services (5417)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Digital TV Research is headquartered
LocationHeadquarters
- HQ city
- Harrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Digital TV Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Annual Data Subscriptions: Core revenue stream from annual subscriptions providing full dataset access, regular updates, and ongoing analyst support. Clients can choose regional packages or full global access, across Pay TV, streaming, or both.
- One-off Market Reports: One-off reports sold for specific markets, regions, or topics. Ideal for investment decisions, market entry work, or client presentations. Tailored output to client brief.
- Bespoke Research and Consulting: Custom research and consulting services including market sizing, platform deep dives, audience analysis, and tailored forecasting. Delivered alongside the core dataset.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regional Subscription Packages |
| Subscription | Annual | Full Global Access Subscription |
| Other | Pay-as-you-go | One-off Reports |
| Other | Multi-year contract | Bespoke Consulting Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Digital TV Research product offering
Product offeringCore offering
Digital TV Research is a London-based media research firm that publishes more than 20 reports annually with forecasts and analysis on global digital TV and video markets. The firm offers subscription-based data trackers (Video Markets, Show, Movie, FAST Trackers) plus bespoke research and consulting, covering Pay TV, SVOD, AVOD, TVOD, and FAST channels across 71 countries and 400+ services.
Product overview
3Vision offers a suite of four interconnected tracker products plus regional insights modules. The core Video Markets Tracker provides global data on Pay TV and streaming markets across 71 countries, while Show Tracker, Movie Tracker, and Fast Tracker deliver specialized vertical coverage for TV show, movie, and FAST ecosystem distribution respectively. These trackers are complemented by Distributor Regional Insights for market-specific deal and trend analysis. All products share a consistent methodology allowing direct country and market comparison, delivered via Excel workbooks, Tableau dashboards, and regional slide decks with analyst support.
Differentiator
Problem solved
Functional benefit
Brands
- Video Markets Tracker: The essential data tracking service for Global Video Markets covering Pay TV and streaming (SVOD, AVOD, FAST). Tracks 400+ services across 71 countries with 31 parameters.
- Show Tracker
- Movie Tracker
- FAST Tracker
- Distributor Regional Insights
Products and services
- Video Markets Tracker
- Show Tracker
- Movie Tracker
- Fast Tracker
- Distributor Regional Insights
- Bespoke Research and Consulting
Companies that use Digital TV Research
Customer profileSegments6 records
Ideal customer profiles5 records
Digital TV Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Digital TV Research partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Digital TV Research competitors and assessment
Company assessmentDirect peers
- Ampere Analysis: London-based specialist in media and entertainment market research covering TV, streaming, and OTT. Directly comparable to 3Vision for global video market forecasting and subscription datasets.
- Digital TV Research: London-based publisher of global digital TV and video forecasts. Operates in the same syndicated research category as 3Vision, with overlapping coverage of Pay TV and streaming subscribers, revenues, and country forecasts.
- Parks Associates: US-based research firm focused on consumer technology, streaming, and connected entertainment. Comparable for Pay TV and streaming market intelligence delivered through subscription reports and custom research.
Broad incumbents
- Omdia: Large-scale technology and media research firm with deep video, telco, and streaming coverage. Offers overlapping Pay TV and OTT intelligence as part of a broader enterprise portfolio, competing for the same enterprise budgets as 3Vision.
- S&P Global Market Intelligence (Kagan): Owns the legacy Kagan media research franchise covering Pay TV, OTT, and broadband. Comparable for global video subscriber and revenue forecasting, though typically sold as part of larger S&P enterprise subscriptions.
- Nielsen: Global measurement and data analytics company covering media audiences, including streaming and TV. Overlaps with 3Vision on video market intelligence but serves a much broader advertiser and broadcaster base.
- Mintel: Global market research firm with media and consumer coverage including streaming and video. Adjacent competitor for media-industry subscription research and bespoke consulting work.
Emerging players
- MoffettNathanson: Independent research boutique covering media, telecom, and technology. Comparable as a source of subscription video and Pay TV equity research, though focused on public-market analysis rather than 3Vision's operator-level dataset.
- Variety Intelligence Platform: Subscription data and intelligence service from Variety covering global entertainment and streaming. Comparable for streaming market data and bespoke research delivered to media executives.
- Antenna: Subscription analytics platform tracking US SVOD subscriber acquisition, retention, and churn. Comparable for streaming subscriber intelligence, though narrower in geography and methodology than 3Vision.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Digital TV Research social profiles
Digital presenceDigital TV Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital TV Research leadership team
Management profileNumber of profiles
Digital TV Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital TV Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital TV Research
What does Digital TV Research do?
Digital TV Research is a London-based media research firm that publishes more than 20 reports annually with forecasts and analysis on global digital TV and video markets. The firm offers subscription-based data trackers (Video Markets, Show, Movie, FAST Trackers) plus bespoke research and consulting, covering Pay TV, SVOD, AVOD, TVOD, and FAST channels across 71 countries and 400+ services.
Is Digital TV Research a public or private company?
Digital TV Research is a private company. It is classified as unknown and is currently operating.
When was Digital TV Research founded?
Digital TV Research was founded in 2011. It employs 1 to 10 people.
Where is Digital TV Research based?
Digital TV Research is headquartered in Harrow, United Kingdom, in the Europe region.
How does Digital TV Research make money?
Three revenue lines are on record. Annual Data Subscriptions are the primary driver. The others are one-off Market Reports and bespoke Research and Consulting.
Who are Digital TV Research's main competitors?
Direct peers on record are Ampere Analysis, Digital TV Research and Parks Associates. Broad incumbents are Omdia, S&P Global Market Intelligence (Kagan), Nielsen and Mintel. Emerging players are MoffettNathanson, Variety Intelligence Platform and Antenna.
Does Digital TV Research have an API?
No public API is recorded for Digital TV Research.
What industry is Digital TV Research in?
Digital TV Research's product category is TV and Video Market Research. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 5417.