Influencer Intelligence

What Influencer Intelligence does

Influencer Intelligence is a London-based, privately held data and services firm operating in the UK influencer marketing ecosystem since 1989. Per its firmographic profile, the company describes itself as a prominent provider of celebrity contacts, events, and data — implying a mix of talent intelligence (contact directories), live or hosted events (industry networking or brand-talent introductions), and structured data products that brands, agencies, and PR firms would consume to plan influencer and celebrity partnerships.

The company's operational footprint is small but durable, with a current headcount in the 11-50 range and a single senior leader, managing director Megan Falconer Taylor, identified in the leadership table. Its website (influencerintelligence.com) anchors it as a niche data intermediary in the broader creator economy. The long operating history — over 35 years — is notable and predates the modern "influencer" economy, suggesting the firm has evolved its positioning from celebrity-focused data into the influencer era while retaining a relationship-based service model.

No information was provided on pricing, revenue model, technology stack, integrations, products/SKUs, customer logos, partnerships, or geographic reach beyond the UK headquarters. The company remains a privately held, bootstrapped-style business with no disclosed funding rounds, acquisitions, or AI/ML capabilities in the source data. The principal data gap is the absence of any quantitative or qualitative signal on commercial scale, growth direction, or technological differentiation.

Name

Influencer Intelligence

Website

https://influencerintelligence.com

Company type

Private

Founded year

1989

Headcount range

11–50 employees

Short description

Influencer Intelligence is a London-based, privately held provider of celebrity contacts, influencer data, and industry events, serving brand and agency clients since 1989 with a small UK-based team.

Ownership category

akta.pro rank

Product category

Influencer Marketing Data and Celebrity Intelligence

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

akta.pro secondary industries

Celebrity & Influencer Talent Booking (HSACAHAE), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Celebrity & Influencer Meet-and-Greets (HSACAMAA)

Keywords

• Celebrity contact database
• Influencer marketing data
• Talent intelligence platform
• Celebrity event booking
• Influencer discovery tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Influencer Intelligence supplies celebrity contacts, influencer data, and celebrity/influencer event services through a London-based platform serving marketing and brand clients. The company curates and delivers searchable talent information and facilitates event participation, enabling brands and agencies to identify, contact, and engage celebrities and influencers for campaigns and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity and Influencer Contacts Database A searchable database of celebrity and influencer contacts and profile data, used by brand and agency marketing teams to identify and reach talent for campaigns.
• Celebrity and Influencer Events Service Service facilitating celebrity and influencer participation at brand and corporate events, supporting booking, coordination, and on-the-day logistics for marketing and PR teams.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Klear: Klear (now part of Meltwater) provides an influencer marketing platform with creator discovery, analytics, and campaign management. It is comparable as a data-driven influencer CRM serving similar brand and agency customers.
• Traackr: Traackr is an influencer marketing platform offering influencer discovery, CRM, and campaign analytics. It is directly comparable as both firms serve brand marketers with searchable influencer/creator databases and campaign workflow tools.
• Modash: Modash offers an influencer discovery and analytics platform with a global creator database. It competes with Influencer Intelligence in providing searchable influencer data to brands and agencies.
• Aspire (formerly AspireIQ): Aspire is an influencer marketing platform offering creator discovery, workflow, and analytics tools to brands. It overlaps with Influencer Intelligence on the data/discovery layer for influencer marketing buyers.
• IZEA Worldwide: IZEA operates a marketplace and SaaS platform for influencer marketing and sponsored content. It overlaps with Influencer Intelligence's influencer marketing platform category for brand-campaign buyers.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform providing creator discovery, relationship management, and measurement. It competes with Influencer Intelligence in the same brand-marketer buyer base for influencer data and CRM capabilities.
• Upfluence: Upfluence provides an influencer search and campaign management platform with a searchable creator database. It is directly comparable as a discovery/CRM tool for brand marketers sourcing influencer partnerships.
• Grin: Grin is an influencer marketing platform providing creator discovery, relationship management, and campaign reporting for direct-to-consumer brands. It overlaps with Influencer Intelligence in the data-and-CRM layer for brand marketer buyers.

Broad incumbents

• Talent Booking Agency / Celebrity Booking Agencies (e.g., WME): WME is a major talent and literary agency representing high-profile celebrities for endorsements, appearances, and events. It is comparable as a broad incumbent in the celebrity booking space that Influencer Intelligence's events offering partially overlaps with.
• Booking Agency (e.g., Creative Artists Agency / CAA): CAA is a leading talent and sports agency representing actors, musicians, and athletes for endorsements and appearances. It is a broad incumbent whose celebrity booking activities overlap with Influencer Intelligence's contacts-and-events business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/InfluencerIntel
• Facebookfacebook.com/InfluencerIntelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Influencer Intelligence