yuj
yuj (YUJ Designs) is a Pune-headquartered, founder-owned UX design agency founded in 2009 that delivers enterprise experience design, AI agent development, and design upskilling to Fortune 500 clients globally across 50+ domains, supported by 200+ consultants and proprietary DesignMind and yoxa.ai platforms.
- Company typePrivate
- Founded2009
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What yuj does
yuj (operating as YUJ Designs) is a Pune-headquartered, founder-owned UX design agency founded in 2009 by Samir Chabukswar and Prasadd Bartakke that delivers end-to-end experience design, research, and audit services to enterprise clients globally. The firm employs 200+ design consultants operating remotely across 24+ locations, with a U.S. regional office in Sunnyvale, California, and serves Fortune 500 buyers across automotive, fintech, telecom, retail, industrial, healthcare, and enterprise software — including named clients PayPal, American Express, Cisco, SAP, Intel, Bosch, Ford, Harley-Davidson, Hitachi, Vodafone, eBay, StubHub, and Northern Trust. Service revenue is generated primarily through bespoke, multi-year project-based and retainer engagements under its "Serious UX" methodology, with no public pricing.
The company's core technology stack centers on two proprietary platforms — DesignMind, an agentic AI platform for building AI agents with design-led intelligence, and yoxa.ai, an orchestration and experience agentic platform currently in early access. These support a September 2025 three-segment operating pivot: Consulting + yuj.ai (AI-augmented CX/UX strategy), AI Agents powered by DesignMind (autonomous agents across logistics, e-commerce, healthcare), and Skill Labs (designer upskilling via yuj.DNA and related programs). AI capability spans NLP, generative AI, optimization, knowledge retrieval, and process automation across text, image, video, audio, and multimodal modalities.
The business model combines professional services revenue (UX design, research, audit, embedded design teams) with emerging managed services and platform revenue (AI Agents, yoxa.ai). Go-to-market is enterprise field sales targeting complex, high-stakes products where clients face million-dollar design decisions; engagements average 8–10 years, indicating deep account-based selling rather than transactional acquisition. Awards include Red Dot (2020), DNA Paris Design Awards (three consecutive years through 2025), IDA (2022), Good Design Chicago (2021), NASSCOM SME Inspire (2023), and inclusion in IIM-Bangalore's Design Business Case curriculum. The company remains privately held and bootstrapped with no disclosed funding rounds.
yuj firmographics
Firmographics- Name
- yuj
- Legal name
- yuj
- Website
- https://yujdesigns.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- yuj (YUJ Designs) is a Pune-headquartered, founder-owned UX design agency founded in 2009 that delivers enterprise experience design, AI agent development, and design upskilling to Fortune 500 clients globally across 50+ domains, supported by 200+ consultants and proprietary DesignMind and yoxa.ai platforms.
- Ownership category
- akta.pro rank
yuj industry classification
Industry- Product category
- Enterprise UX Design Services
- NAICS
- Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where yuj is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
yuj business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- UX Design & Development Services: End-to-end UX design and development services for enterprise products. Includes UX Design & Development, Design Teams & Talent augmentation, Innovation & Prototyping, Design Language Systems, Expert Reviews, User Testing, Product Strategy, and AI Audit services. Revenue is generated through project-based and retainer engagements with enterprise clients.
- AI Consulting & Strategy Services (yuj.ai): AI-powered CX and UX research, strategic design, and product strategy consulting services under the yuj.ai segment. Delivers faster timelines and more nuanced outcomes through integrated advanced AI processes.
- AI Agents (DesignMind Platform): Building and deploying next-generation AI agents powered by DesignMind platform, focusing on creating intuitive, human-centred experiences. Revenue model based on agent development and deployment services.
- Skill Labs – Training & Upskilling: Design upskilling programs including yuj.DNA (Design Mastery), Designing Agentic Experiences, and Executive Design Leadership Program. Intensive design training for in-house teams built on 16 years of Serious UX practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based engagement — no public pricing tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
yuj product offering
Product offeringCore offering
yuj is an enterprise UX design agency that delivers end-to-end user experience design, research, strategy, and audit services for complex enterprise products. Its core offerings span UX Design & Development, embedded Design Teams & Talent, Innovation & Prototyping, Design Language Systems, and a dedicated Agentic AI Design practice supported by proprietary platforms DesignMind and yoxa.ai. Services are sold through bespoke project-based and multi-year retainer engagements to Fortune 500 and global enterprise clients across 50+ industry domains.
Product overview
yuj is a UX design agency offering a comprehensive portfolio of design, research, and audit services for enterprise products. The company operates at the intersection of product, business, user behavior, and intelligence. Their service offerings span five practice areas: Design (UX Design & Development, Design Teams & Talent, Innovation & Prototyping, Design Language Systems, Agentic AI Design), Research & Strategy (Qualitative & Quantitative, Audience/Industry/Market Insights, User Testing, UX Strategy), Audit (Competitor Analytics, Content & AI Audit, Accessibility/Tech/SEO Audit, Expert Reviews, AI Audit), and Skill Labs (yuj.DNA – Design Mastery). The company has pivoted into three revolutionary segments: Consulting with AI (yuj.ai), AI Agents powered by their proprietary DesignMind platform, and Skill Labs for designer upskilling. They also offer yoxa.ai as an orchestration and experience agentic platform (early access). The overall approach combines empathy and intelligence through a result-driven UX design process called 'Serious UX'.
Differentiator
Problem solved
Functional benefit
Brands
- yoxa.ai: yuj's orchestration and experience agentic platform for AI-driven design automation
- DesignMind
- Skill Labs
- yuj.ai
Products and services
- UX Design & Development End-to-end experience design for enterprise products that millions rely on. Covers product strategy, interaction design, visual design, and development support for global enterprise clients.
- Design Teams & Talent
Quantifiable outcome
- USD $117M ROI for StubHub through seat selection flow redesign; 4.4% overall conversion rate increase and 10.6% sales increase
- +3 more outcomes
Companies that use yuj
Customer profileNamed customers27 records
Segments4 records
Ideal customer profiles3 records
yuj technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature6 records
yuj partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights6 records
yuj competitors and assessment
Company assessmentDirect peers
- Frog Design: Global product design and innovation consultancy (now part of Capgemini Invent) serving enterprises across industries. Directly comparable to yuj in cross-industry UX, design language systems, and connected product experiences.
- Huge: Digital experience agency offering UX, product design, and technology services to enterprise brands. Comparable to yuj in end-to-end product UX, design at scale for enterprise clients, and integrated design + tech delivery.
- IDEO: Pioneering global design consultancy offering end-to-end UX, product strategy, and innovation services to enterprise clients. Directly comparable to yuj in service portfolio, Fortune 500 client base, and methodology-led positioning, with a much longer brand history.
- R/GA: Global design and technology agency combining brand, UX, and product engineering for enterprise and consumer brands. Comparable to yuj in scope of UX services and Fortune 500 client profile.
- Cooper: Product strategy and UX design consultancy credited with coining 'interaction design'. Directly comparable to yuj in evidence-led, methodology-driven UX strategy work with enterprise clients.
- Ustwo: Independent global digital product studio with design, engineering, and product capabilities across enterprise and consumer. Comparable to yuj in independent positioning, design-led methodology, and cross-industry product work.
- Work & Co: Product design and engineering consultancy known for large-scale digital product builds for global brands. Comparable to yuj in evidence-led product design, enterprise client roster, and integrated design-to-development engagements.
Broad incumbents
- McKinsey Design: The design capability of McKinsey & Company, focused on design-led transformation at the world's largest enterprises. Comparable to yuj in C-suite, high-stakes enterprise design engagements and strategy-led delivery.
- Accenture Song: The design, marketing, and commerce arm of Accenture offering UX, product design, and digital transformation to global enterprises. Comparable to yuj as a much larger incumbent competing for the same enterprise UX budget.
Regional players
- Tata Elxsi: India-headquartered design and technology services firm with deep automotive, industrial, and healthcare UX practices. Comparable to yuj as an India-based, cross-industry design and engineering services peer serving global enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
yuj social profiles
Digital presenceyuj financial estimates
Financial estimateRevenue estimate
Valuation estimate
yuj leadership team
Management profileNumber of profiles
Profiles4 records
yuj funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yuj M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yuj
What does yuj do?
yuj is an enterprise UX design agency that delivers end-to-end user experience design, research, strategy, and audit services for complex enterprise products. Its core offerings span UX Design & Development, embedded Design Teams & Talent, Innovation & Prototyping, Design Language Systems, and a dedicated Agentic AI Design practice supported by proprietary platforms DesignMind and yoxa.ai. Services are sold through bespoke project-based and multi-year retainer engagements to Fortune 500 and global enterprise clients across 50+ industry domains.
Is yuj a public or private company?
yuj is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was yuj founded?
yuj was founded in 2009. It employs 101 to 250 people.
Where is yuj based?
yuj is headquartered in Pune, India, in the Asia region.
How does yuj make money?
Four revenue lines are on record. UX Design & Development Services are the primary driver. The others are AI Consulting & Strategy Services (yuj.ai), AI Agents (DesignMind Platform) and skill Labs – Training & Upskilling.
Who are yuj's main competitors?
Direct peers on record are Frog Design, Huge, IDEO, R/GA, Cooper, Ustwo and Work & Co. Broad incumbents are McKinsey Design and Accenture Song. Tata Elxsi is listed as a regional player.
Does yuj have an API?
No public API is recorded for yuj.
What industry is yuj in?
yuj's product category is Enterprise UX Design Services. Its primary akta.pro industry code is BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 541512 and its SIC code is 7373.