GripGrab

What GripGrab does

GripGrab is a privately-held Danish cycling essentials company founded in 2000 and headquartered in Skovlunde, Denmark, operating as a premium direct-to-consumer e-commerce brand with supplemental B2B retail and community channels. The company designs, develops, and sells cycling apparel and accessories — including gloves, shoe covers, jerseys, jackets, bibs, shorts, warmers, base layers, socks, hats, caps, neck warmers, musette bags, and bottles — organized around four sub-brands: PACR (precision performance), EXPLR (adventure/gravel), RIDE (everyday), and PRO'S CHOICE (professional-grade aerodynamic). Core proprietary technologies include InsideGrip™ grip technology and the FastStream Aero platform, the latter validated through aero engineering consultation with Flanders Bike Valley and professional testing with Team Uno-X Mobility, with quantifiable claims of up to 10 watts of aerodynamic savings at 45 km/h for shoe covers and 8 watts for dial covers. The company is led by the Krøyer brothers — Bjørn, Kristian (Director of R&D and Owner), and Martin — with an employee base of 11–50 and a product catalog of 20+ SKUs priced at $30–$55 per unit across seven supported currencies.

GripGrab's go-to-market is a hybrid DTC-plus-retail model: primary revenue comes from direct product sales through gripgrab.com, supplemented by a B2B 'Become a Retailer' program serving independent bike shops and cycling retailers, a 'Represent GripGrab' ambassador/representative program for grassroots distribution, and a multi-channel marketing approach spanning organic social (Instagram, Facebook, LinkedIn) with the #RideAllYear community hashtag, email/newsletter marketing with a 10% first-order incentive, and pro-athlete endorsements through the Team Uno-X Mobility partnership. Customer segmentation spans competitive/racing cyclists (primary), all-weather cyclists (primary), adventure/gravel cyclists, and commuter cyclists, served across riding styles (road, gravel, MTB, commute) and conditions (rain, wind, cold, hot/warm). Pricing is unit-based with no subscription model; EU customers receive free shipping on orders over €50, and the company offers a 30-day returns policy. The firm has been bootstrapped through 25+ years of continuous operation with no disclosed institutional funding rounds, M&A activity, or parent company relationships.

Name

GripGrab

Legal name

GripGrab

Website

https://gripgrab.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GripGrab is a privately-held Danish cycling essentials brand founded in 2000 that designs and sells premium performance cycling apparel and accessories — including gloves, shoe covers, jerseys, and aerodynamic gear — directly to consumers, racing cyclists, and specialty retailers through a hybrid DTC, B2B, and ambassador channel model.

Ownership category

akta.pro rank

Product category

Cycling Apparel and Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Cycling apparel
• Cycling accessories
• Performance cycling gear
• Cycling gloves
• Aerodynamic cycling kit

Headquarters

HQ city

Skovlunde

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of cycling kit and essentials including gloves, shoe covers, jerseys, jackets, bibs, shorts, base layers, socks, hats, caps, neck warmers, musette bags, and bottles through their e-commerce platform and retail partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GripGrab designs, manufactures, and sells premium cycling apparel and accessories — including gloves, shoe covers, socks, jerseys, jackets, bibs, shorts, arm/leg warmers, base layers, hats, caps, neck warmers, musette bags, and water bottles — organized by riding style and condition. The retail-priced range spans $30–$55 USD, with products engineered for aerodynamic performance and weather protection validated through pro team testing with Team Uno-X Mobility.

Product overview

GripGrab is a premium cycling essentials company offering a diversified portfolio of performance and lifestyle cycling kit for all conditions. The product lineup centers on four main sub-brands: PACR (precision-engineered performance products), EXPLR (adventure/gravel-focused MerinoTech products), RIDE (everyday cycling collection), and PRO'S CHOICE (aerodynamic products developed with Team Uno-X Mobility). Core product categories include cycling gloves (with InsideGrip™ technology), aerodynamic shoe covers, dial covers, and socks, along with full kit essentials such as jerseys, jackets, bibs, shorts, warmers, base layers, socks, hats, caps, neck warmers, musette bags, and water bottles. The company differentiates through aerodynamics engineering (testing at Flanders Bike Valley with watt savings claims of 8-10 watts), sustainable materials (recycled microsuede), and professional athlete collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Faststream Aero Short Finger Gloves Short finger cycling gloves engineered for direct bar feel with a low-drag aerodynamic surface, tested and refined by professional riders of Team Uno-X Mobility.
• Faststream Aero Dial Covers Aerodynamic dial covers designed to smooth airflow over protruding fastening dials on cycling shoes, delivering measurable aerodynamic savings of up to 8 watts at 45 km/h.
• Faststream Aero Shoe Covers Aerodynamic shoe covers for high-speed road cycling, time trials, and road races, delivering aerodynamic savings of up to 10 watts at 45 km/h. Tested and developed with Team Uno-X Mobility.
• FastStream Aero Cycling Socks Aerodynamically engineered cycling socks developed with aero engineering consultation from Flanders Bike Valley for optimal aerodynamic performance.
• PACR InsideGrip™ Short Finger Summer Gloves Unpadded fingerless cycling gloves featuring proprietary InsideGrip™ technology and recycled microsuede palm for superior control, grip, and ventilation during high-speed road and gravel racing.
• PACR Emergency Jacket Lightweight and packable emergency jacket from the PACR performance collection for cyclists needing portable weather protection.
• PACR Bib Shorts (Men's and Women's) Precision engineered bib shorts designed for performance cycling, available in men's and women's cuts.
• EXPLR MerinoTech Short Sleeve Jersey (Men's and Women's) Merino wool blend cycling jersey from the EXPLR adventure collection, designed for gravel riding and adventure cycling, available in men's and women's versions.
• GripGrab Gift Cards Digital gift cards redeemable across the GripGrab product catalog for cycling apparel and accessories.
• United Ride T-shirt United Ride branded t-shirt merchandise tied to the GripGrab community and #RideAllYear campaign.
• Cycling Gloves Collection Full range of cycling gloves for men and women, including short finger, long finger, and aerodynamic variants.
• Shoe Covers Collection Cycling shoe covers for various weather conditions including rain, wind, and cold weather protection.
• Jerseys & Jackets Collection Cycling jerseys and jackets for men and women across performance, adventure, and everyday riding styles.
• Bibs, Tights & Shorts Collection Cycling bibs, tights, and shorts for men and women across performance and adventure collections.
• Arm & Leg Warmers Collection Removable arm and leg warmers for temperature regulation during cycling in variable conditions.
• Base Layers Collection Cycling base layers for men and women designed for thermal regulation and moisture management.
• Cycling Socks Collection Cycling socks including aerodynamic and standard options for various riding conditions.
• Hats & Caps Collection Cycling hats and caps for head protection, weather defense, and sun shielding.
• Neck Warmers Collection Neck warmers for cycling in cold and windy conditions.
• Musette Bag Collection Musette bags for cycling events and everyday riding.
• Cycling Bottles Collection Cycling water bottles for hydration on rides.
• PACR Collection Performance-oriented cycling kit collection precision engineered for pure performance, including gloves, jerseys, bibs, and jackets.
• EXPLR Collection Adventure cycling kit collection featuring MerinoTech merino wool blend products for gravel and exploration riding.
• RIDE Collection Everyday cycling kit collection focused on the joy of movement for commuters and recreational riders.
• PRO'S CHOICE Collection Professional-grade cycling essentials developed with Team Uno-X Mobility, featuring aerodynamic products including gloves, shoe covers, dial covers, and socks.

Quantifiable outcome

• FastStream Aero Shoe Covers save up to 10 watts at 45 km/h
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Team Uno-X MobilitycoreStrategic or Co-development PartnerProfessional cycling team partnership for product testing and validation. Team Uno-X Mobility riders tested and refined GripGrab products including the FastStream Aero Short Finger Gloves and FastStream Aero Shoe Covers. This partnership provides professional credibility and performance validation for GripGrab's premium PRO'S CHOICE product line.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pas Normal Studios: Copenhagen-based premium cycling apparel brand with a DTC-led model, multi-sub-brand architecture (Mechanism, Solitude, etc.), and similar positioning in road/gravel racing apparel — directly comparable as a fellow Danish premium cycling label.
• Castelli: Italian heritage performance cycling apparel maker with strong pro-team sponsorships and aero product lines (e.g., Aero Race 6 jersey), directly comparable on performance road and aero product categories.
• Assos: Swiss premium cycling apparel brand with a long pro-team heritage and proprietary textile platforms (e.g., Equipe RS), competing in the same high-end road and aero categories as GripGrab's PRO'S CHOICE.
• MAAP: Australian-born premium cycling apparel brand built on DTC, design-led aesthetics, and pro-team visibility, with overlapping road/gravel apparel and accessories offerings similar to GripGrab's portfolio.
• Q36.5: South Tyrolean premium cycling apparel maker focused on technical, aero-validated kit for road and gravel — a direct functional and positioning peer to GripGrab's PACR and PRO'S CHOICE ranges.
• Isadore: Premium cycling apparel brand with strong European cycling culture identity and a similar aesthetic-positioning approach, competing for the same design-conscious road and gravel rider.

Broad incumbents

• Rapha: Largest premium cycling apparel brand globally with strong DTC, retail, and RCC membership programs; overlaps with GripGrab on premium road apparel but operates at much larger scale and broader product depth.
• Sportful: Established Italian technical cycling apparel brand with deep pro-team (Flanders/Bahrain) sponsorships and broader range than GripGrab; overlaps on performance road, gravel, and winter cycling apparel.
• POC: Swedish premium cycling protection and apparel brand with overlapping coverage of cycling gloves and accessories, plus broader helmets and protection — a peer on gloves/accessories though apparel is a secondary focus.

Emerging players

• Café du Cycliste: French premium cycling apparel DTC brand with curated road and gravel ranges overlapping GripGrab's EXPLR and PACR collections, scaling as an emerging premium peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GripGrab
• LinkedInlinkedin.com/company/gripgrab/?originalSubdomain=dk
• Instagraminstagram.com/gripgrab/?hl=en
• Xx.com/gripgrab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GripGrab