Archoral

What Archoral does

Archoral LLC is a privately held, US-based software company headquartered in Birmingham, Michigan, that operates a subscription digital archive platform for preserving family histories, relationships, media, and places. The platform is built around a profile-centric data model that links people, places, timelines, and media through a proprietary indexing system, which the company describes as superior to traditional tagging because a single connection propagates automatically across profiles, collections, and discovery views. Core product modules include Profiles & Relationships (supporting 14,000+ relationship types covering blended, adoptive, foster, chosen, and LGBTQ+ family structures), a Media Repository, an Indexer, GEDCOM Import with automatic Master Tree generation, Collections, role-based Collaborator access, and a Textures of Life module for capturing non-traditional biographical context. Recent feature additions in 2025 include a Maps Tab, Bulk Indexing Tools, and an Archival Dashboard.

The company operates a hybrid go-to-market: a self-serve product-led growth motion with a 14-day free trial and tiered consumer subscriptions ranging from $19.99/month (Explorer, 100 GB) to $99.99/month (Majestic, 5 TB), complemented by direct sales for institutional buyers (libraries, museums, schools, care communities, preservation programs) and channel partnerships with Vivid-Pix, The Photo Managers, and listing in the FamilySearch Solutions Gallery. Customer segments span individuals and families (primary), genealogists and photo managers, libraries/museums/archives, care communities and caregivers, and community organizations. The team of roughly 10–12 members is founder-led by CEO Kate Forry Guanci and Co-Founder LaVern Sula, with no disclosed outside funding or revenue figures.

Name

Archoral

Legal name

Archoral LLC

Website

https://archoral.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Archoral LLC operates a subscription digital archive platform that uses profile-based indexing to connect people, places, relationships, timelines, and media for individuals, families, genealogists, and institutions such as libraries, museums, and care communities.

Ownership category

akta.pro rank

Product category

Family History and Digital Archiving Software

NAICS

Libraries and Archives (51921), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Records Digitization & Archiving (Legacy Files, Retention Support) (BPAAAKAG)

akta.pro secondary industries

Libraries, Archives & Special Collections (BPAGAHAF), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

• Family history software
• Digital archiving platform
• Genealogy management
• Memory preservation software
• Family tree platform

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered monthly and annual subscription plans based on storage capacity. Plans range from Explorer ($19.99/month, 100GB) to Majestic ($99.99/month, 5TB). Annual plans offer approximately 16.6% savings. Collaborator add-on available for additional team members.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Archoral is a profile-based digital archive SaaS platform that connects people, places, relationships, timelines, and media in a unified, indexed archive. It serves individuals, families, genealogists, photo managers, libraries, museums, schools, care communities, and community organizations through tiered subscription plans and institutional offerings, with a 14-day free trial and self-serve onboarding.

Product overview

Archoral is a modern digital archive platform built for preserving stories, media, relationships, places, and shared identity. The platform comprises several integrated modules: Profiles & Relationships (for building connected person and place profiles with timelines and context), Media Repository (a unified home for photos, videos, documents, and audio), the Indexer (for connecting media to people, places, and stories with automatic cross-archive updates), GEDCOM Import & Master Tree (for importing genealogy research and building family trees supporting 14,000+ relationship types), Collections (for organizing media into project-based groups without file duplication), Collaborator (for role-based access control with Viewer, Editor, and Contributor roles), and Textures of Life (for capturing the contextual details beyond names and dates). The platform is offered through five subscription tiers: Explorer (100 GB, $19.99/mo), Pinnacle (1 TB, $39.99/mo), Trailblazer (200 GB, $29.99/mo), Nebula (2 TB, $54.99/mo), and Majestic (5 TB, $99.99/mo), all including a 14-day free trial. Institutional and enterprise plans are available for organizations including libraries, museums, schools, and community archives.

Differentiator

Problem solved

Functional benefit

Products and services

• Profiles & Relationships Builds living profiles for people and places with timelines, relationships, stories, media, and context in one unified view. Supports 14,000+ relationship types including blended families, chosen family, foster care, and LGBTQ+ identities.
• Media Repository A centralized home for all media types including photos, videos, documents, stories, and meaningful objects, organized and connected to the people and places that give them context.
• Indexer / Indexing & Discovery Connects photos, documents, and memories to people, places, events, and collections once, enabling automatic updates across profiles, timelines, locations, and discovery views throughout the archive.
• GEDCOM Import & Master Tree Imports GEDCOM files from major genealogy tools to automatically create connected profiles and build a modern family tree supporting blended, adoptive, foster, chosen, and community relationships with 14,000+ relationship types.
• Collections Groups people, media, locations, stories, and objects into meaningful sets without duplicating files. Collections reflect how users think and are organized by projects, themes, family branches, or events.
• Textures of Life Captures life details beyond names and dates, including the stories, relationships, places, objects, traditions, and moments that define identity and preserve belonging for future generations.
• Maps Tab Interactive location-based feature added to Person Profiles that automatically pins timeline events with linked locations to a map for geographic storytelling.
• Bulk Indexing Tools Feature addition enabling processing of large batches of media efficiently, linking images, documents, and records to People and Location Profiles at scale.
• Archive Dashboard Personalized landing page and command center for family history management, serving as a personalized dashboard for navigating the archive.
• Institutional Plans Custom subscription plans offered to libraries, museums, schools, care communities, local history groups, and preservation programs, with demos and custom quotes.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered featured.

• Vivid-PixfeaturedStrategic or Co-development PartnerPhoto restoration technology partner helping recover and enhance aging images and documents. Together, Vivid-Pix and Archoral help transform restored media into structured, connected stories.
• The Photo ManagersfeaturedStrategic or Co-development PartnerGlobal network of professionals helping families and organizations organize photos and legacy materials. Archoral gives Photo Managers a structured, profile-centered platform for preserving the archives they build.
• FamilySearchfeaturedTechnology or IntegrationListed in the FamilySearch Solutions Gallery, helping more families and genealogists discover modern tools for preserving connected history through Archoral.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ancestry: The dominant consumer genealogy and family history platform with hundreds of millions of historical records and a large paid subscriber base. Archoral competes for the same individuals/families building family archives, though Archoral emphasizes profile/relationship-centric organization over Ancestry's record-centric model.
• MyHeritage: Global family tree and genealogy platform with strong international reach and integrated DNA testing. Archoral competes for the same family-history-builder persona and offers a comparable profile-based tree, but positions its modern relationship model and indexing architecture as differentiation.
• FamilySearch: Free genealogy platform operated by The Church of Jesus Christ of Latter-day Saints with the world's largest shared genealogical tree. FamilySearch is both a competitor (free family tree building) and a partner (Archoral is in its Solutions Gallery), making it the closest direct comparable despite its non-commercial status.
• Findmypast: Subscription genealogy service strong in UK and Irish records. Competes for the same family-history-builder segment and offers comparable tree-building tools, though Archoral's modern relationship model targets a different demographic emphasis.
• Geni.com: Collaborative family tree platform owned by MyHeritage with a focus on shared global genealogy. Targets the same genealogist persona with collaborative tree features that overlap Archoral's Collaborator and Master Tree products.
• RootsMagic: Desktop genealogy software with strong GEDCOM support and a long-standing user base among hobbyist genealogists. Archoral competes as the modern, cloud-native, profile-centric successor and explicitly imports RootsMagic-compatible GEDCOM files.
• Forever (Permanent Legacy): Subscription-based digital preservation and legacy storage service for families. Overlaps Archoral on tiered family-archive storage with permanent preservation framing, though with less genealogy-specific tooling.

Emerging players

• Storied: Story-driven family history app that helps users turn photos and records into narrative-rich memory books. Targets the same family-archive persona with a content-creation angle versus Archoral's archive-organization angle.
• BillionGraves: Crowd-sourced cemetery record and headstone photo platform serving genealogists and family historians. Adjacent to Archoral's genealogy use case with a records-discovery angle rather than personal-archive organization.

Others

• Vivid-Pix: Photo restoration technology partner of Archoral that helps recover aging images and documents. Included as an ecosystem partner rather than a direct competitor; relevant because the relationship illustrates Archoral's integration strategy for adjacent preservation tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@archoral1920
• Facebookfacebook.com/ArchoralForYou
• LinkedInlinkedin.com/company/archoralforyou
• Instagraminstagram.com/archoral_foryou
• Xx.com/archoralforyou

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Archoral