Flags For Good

What Flags For Good does

Flags For Good is an Indianapolis-based e-commerce retailer founded in 2020 by Michael Green that sells flags and flag-themed merchandise — including 3ft x 5ft flags, 18in x 12in garden flags, bumper stickers, apparel, enamel pins, patches, books, snowboard stomp pads, and accessories — across progressive, LGBTQ+ pride, political activism, state/city, environmental, and motorsports categories. Its core technology stack is a Shopify-based direct-to-consumer storefront supplemented by a flagship physical retail store opened in 2025 in the Fountain Fletcher District, with manufacturing transitioning to CiCLO® biodegradable polyester to reduce microplastic shedding and carbon-neutral shipping on all orders. The business model is one-time-purchase D2C e-commerce at price points ranging from $3 stickers to $125+ flag box sets, complemented by wholesale distribution and licensing royalties — notably an official Indianapolis Motor Speedway partnership producing Indy 500 merchandise and a license from Daniel Quasar for the Progress Pride Flag design.

The company generates revenue primarily through its own e-commerce storefront serving individual consumers globally (100+ shipping destinations), with a stated cause-commerce mechanism of donating $1 from most product sales to organizations relevant to each flag's theme. The customer base is a long-tail of individual buyers across five identified segments: LGBTQ+ community and allies (primary), political activists and progressives (primary), flag collectors, motorsports fans, and homeowners/garden decor enthusiasts. Distribution combines Shopify e-commerce, the Indianapolis flagship store with in-store pickup, a wholesale channel for retailers, and licensed product lines; marketing spans organic social (Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn, Threads), email newsletter, a content blog, an affiliate program, and earned media from placements in The New York Times, PBS, Vice, Ad Age, Encyclopedia Britannica, and a founder TED Talk.

Operationally, Flags For Good runs with a small team of four employees based in Indianapolis and has not raised external institutional funding. Since founding, the company has cumulatively donated over $400,000 to progressive and environmental causes, holds memberships in 1% For the Planet and the North American Vexillological Association, and operates as a bootstrapped, founder-led cause-commerce business without subsidiaries, public listing, or parent-company affiliation.

Name

Flags For Good

Legal name

Flags For Good

Website

https://flagsforgood.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Flags For Good is an Indianapolis-based D2C e-commerce retailer founded in 2020 that sells progressive, LGBTQ+ pride, political activism, and motorsports flags and merchandise, donating $1 per purchase to relevant causes and shipping globally from a four-person team.

Ownership category

akta.pro rank

Product category

Pride and Activist Flags

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industries

Party Favors, Gifts & Custom Merchandise (HSACACAM), Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

Keywords

• Pride flag retail
• Garden flag sales
• Activism merchandise
• Political protest flags
• Bumper stickers

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-commerce Flag Sales: Direct-to-consumer online sales of flags, garden flags, and related merchandise. One-time purchase model with products ranging from $3 stickers to $125+ flag sets. Primary revenue stream through owned e-commerce storefront.
2. Apparel and Merchandise: Sale of flag-themed t-shirts, hats, and accessories featuring state flags, pride flags, and racing themes.
3. Wholesale and Licensing: Wholesale program for retailers and licensing partnerships with organizations like Indianapolis Motor Speedway for official merchandise.
4. Books and Media: Sale of flag-related books including The Complete Guide To Flags of the World, The Flag Book by Lonely Planet Kids, and Queer X Design.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Flags For Good is an e-commerce and physical retailer selling flags (pride, political activism, state, city, sports/racing), garden flags, bumper stickers, apparel, enamel pins, books, and flag accessories such as poles and wall hangers. The company donates $1 from most product purchases to a relevant cause. Products are sold primarily direct-to-consumer through the company's own Shopify storefront and a flagship retail store in Indianapolis, with global shipping available.

Product overview

Flags For Good is an e-commerce company selling a diverse portfolio of flag-based products and political/social expression merchandise. The core offerings include standard flags (3ft x 5ft and various sizes), garden flags (18in x 12in vertical flags with pole pockets), and an extensive range of non-flag items including enamel pins, vinyl stickers, bumper stickers, patches, books, apparel, and flag accessories (poles, stands). The company specializes in pride/LGBTQ+ flags, political activism flags, state/city flags, environmental flags, holiday flags, and sports/racing flags (notably Indianapolis Motor Speedway merchandise). A distinguishing feature is that $1 from each product is donated to relevant causes. Products are primarily made from polyester with CiCLO technology to reduce microplastics, shipped from Indianapolis with carbon-neutral shipping in eco-mailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Progress Pride Flag Officially licensed Progress Pride Flag featuring Daniel Quasar's design with trans, non-binary, and marginalized POC community stripes on a chevron atop a six-stripe rainbow. Available in sizes from 18in x 12in to 6ft x 10ft, starting at $17. Sold to consumers seeking to express LGBTQ+ identity and allyship.
• Intersex Progress Pride Flag Intersex Progress Pride Flag designed by Valentino Vecchietti in 2021, merging the Progress Flag and the Intersex Flag to add intersex representation. Sold to consumers seeking intersex-inclusive pride merchandise, starting at $15.
• No Kings Flag 3ft x 5ft political protest flag featuring 'No Kings Since 1776' text in constitution-style font, red and white rebellious stripes on the fly edge, and an upside-down crown. Sold to consumers for political expression, starting at $25.
• Tyranny Shall Not Prevail Flag

Quantifiable outcome

• Over $400,000 donated to progressive causes and organizations
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• North American Vexillological Association (NAVA)minorStrategic or Co-development Partner · 9 October 2026Hosting the 60th NAVA Meeting in Indianapolis, October 9-11, 2026. Flags For Good is sponsoring and hosting this major flag enthusiasts conference.
• Indianapolis Motor SpeedwaycoreStrategic or Co-development PartnerOfficial flag partner for Indianapolis Motor Speedway and Indy 500. Flags For Good produces and sells official IMS racing flags, checkered flags, bunting, merchandise, and collectibles. The partnership includes exclusive licensed products like the Pagoda Flag and vintage logo items.
• Daniel QuasarcoreOEM/ Whitelabel/ Licensing PartnerOfficially licensed by designer Daniel Quasar to produce the Progress Pride Flag. The 2018 design that adds trans, non-binary, and marginalized POC communities to the traditional Rainbow Flag. Flags For Good is authorized to produce and sell this flag design.
• Protect Our WintersminorStrategic or Co-development Partner$1 from each stomp pad sold is donated to Protect Our Winters, an organization that helps outdoor enthusiasts protect places and experiences they love from climate change.
• Indy PridecoreGTM or Marketing PartnerProud sponsor of Indy Pride Festival and Parade. Flags For Good participates in the annual Pride parade and hosts special store hours during Pride month.
• OutpatchminorChannel Partner/ Reseller/ DistributorCollaboration with Outpatch for stick-on flag patches. Flags For Good produces Pride flag patches in partnership with Outpatch.
• 1% For the PlanetcoreStrategic or Co-development PartnerBusiness member of 1% For the Planet, committing to donate 1% of annual sales to environmental causes. Supports the company's earth-conscious mission.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Custom Ink: Custom apparel and merchandise platform serving groups, events, and causes with custom printing. Comparable to Flags For Good's mission-driven merchandise model for groups wanting custom cause-themed items.
• Zazzle: Custom products marketplace enabling user-designed flags, apparel, and gifts. Comparable as an alternative for buyers seeking customizable, mission-driven merchandise without a pre-set catalog.
• Etsy: Large marketplace for handmade and custom goods where many independent sellers offer pride, state, and activist flags. Comparable to Flags For Good as a discovery channel for cause-driven flag purchases, though Flags For Good is a vertically-integrated brand rather than a marketplace seller.

Direct peers

• The Flag Company: Online retailer of US, state, international, and custom flags for consumers and organizations. Comparable to Flags For Good's residential e-commerce flag assortment with similar size and distribution model.
• Annin Flagmakers: Largest US flag manufacturer and retailer, offering US flags, state flags, and custom flags through both B2B and DTC channels. Comparable to Flags For Good as the incumbent in flag retail with broad SKU coverage, though lacking the cause-driven and LGBTQ+ focus.
• Eder Flag: US flag manufacturer and retailer selling American, state, military, and custom flags for residential and commercial use. Closely comparable to Flags For Good's residential flag offering, though without the cause/licensing differentiation.
• FlagandBanner.com: Specialty flag retailer based in Little Rock, AR offering US, state, novelty, and historical flags plus custom manufacturing. Directly comparable as a specialty flag e-commerce retailer, though with a more traditional assortment than Flags For Good's progressive focus.

Emerging players

• Redbubble: Print-on-demand marketplace for artist-designed apparel, stickers, and home goods including flag-adjacent products. Comparable as a long-tail channel where cause-themed flag designs can be produced, though Flags For Good owns production and licenses.
• Society6: Artist marketplace selling print-on-demand home décor, apparel, and accessories including flag-style wall hangings. Comparable as a competing channel for expressive, design-led flag-like products.

Others

• TOMS: Mission-led consumer brand donating a portion of sales to social causes. Comparable to Flags For Good's $1-per-purchase donation model and values-based positioning, though operating in footwear rather than flags.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flagsforgood
• YouTubeyoutube.com/user/flagsforgood
• Facebookfacebook.com/flagsforgood
• LinkedInlinkedin.com/company/flagsforgood
• Instagraminstagram.com/flagsforgood
• Pinterestpinterest.com/flagsforgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flags For Good