PET DEPOT

What PET DEPOT does

PET DEPOT is a privately held franchisor of specialty pet retail stores operated by NPM Franchising LLC and/or Pet Pros LLC, with corporate roots in a single store opened in Santa Monica, California in 1991. The company positions itself as the "Natural Pet Food Headquarters," combining a curated assortment of premium and natural pet food brands (e.g., Zignature, Nulo, Canidae, Instinct, Fromm, Redbarn) with a layered services offering that includes all-natural grooming, self-wash stations, dog and cat boarding, in-store pet adoptions via rescue partners, dog training, and home delivery. At select franchise locations, on-site veterinary hospitals branded as PET DEPOT Veterinary Group provide full-service clinical care including digital radiography, ultrasound, and surgical suites.

The business model is franchise-based: the franchisor (11–50 corporate employees) licenses the PET DEPOT brand and operating model to locally owned operators who name their stores after themselves (e.g., Katie's, Benny's, Misty's, Donna's, Mondo's, Vicky's, Stacy's), generating revenue through initial franchise fees, ongoing royalties, brand marketing, and curated product/program supply. Stores range from 1,500 to 10,000 square feet and span roughly 8 US states and 2 Canadian provinces, with stated availability for further franchise expansion across North America including Mexico. Customer acquisition relies on community-rooted marketing — local rescue partnerships, monthly Yappy Hour events, loyalty programs (PET DEPOT Rewards, Frequent Buyer, Doggie Birthday Club), email and SMS promotions, and location-specific content marketing — rather than technology-led growth.

The technology stack is intentionally lean and entirely third-party: online ordering and in-store pickup run on etailpet.com storefronts, grooming appointments on moego.pet, and digital infrastructure on standard POS and CCPA/GDPR/WCAG-compliant web platforms. There is no proprietary technology platform, no disclosed AI/ML capability, and no app. The company's defensibility rests on brand longevity (registered trademarks since 1991), local community trust, and the breadth of its integrated retail-plus-services offering rather than on technology or data assets, and it has remained privately held and bootstrapped with no disclosed institutional funding.

Name

PET DEPOT

Legal name

NPM Franchising LLC and/or Pet Pros LLC d.b.a. PET DEPOT

Website

https://petdepot.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

PET DEPOT is a privately held US/Canada franchise system operating specialty pet retail stores under the "Natural Pet Food Headquarters" brand, serving health-conscious pet owners with premium natural food, grooming, boarding, adoptions, and on-site veterinary care at select locations.

Ownership category

akta.pro rank

Product category

Pet Retail and Care Services

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet retail stores
• Pet grooming services
• Natural pet food
• Pet boarding services
• Veterinary hospital care

Headquarters

HQ city

La Verne

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of pet food, treats, toys, supplies, and accessories across multiple categories including dog, cat, fish, bird, reptile, and small animal products. Carries premium, natural, and specialty pet food brands.
2. Grooming Services: Full-service and all-natural pet grooming including bathing, haircuts, nail trimming, ear cleaning, and anal gland expression. Offered at most locations with professional salon facilities.
3. Pet Boarding: Dog and cat boarding services at select locations with accommodations ranging in size and amenities. Includes play time, walks, and daily care.
4. Veterinary Services: On-site veterinary hospital services at select locations including PET DEPOT Veterinary Group hospitals with full-service veterinary care, laboratory equipment, digital radiography, ultrasound, and surgical suites.
5. Pet Adoptions: Partnership with local shelters and rescues to facilitate pet adoptions in-store. Includes adoption coordination and support services.
6. Delivery Services: Home delivery of pet food and supplies at select locations for customer convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PET DEPOT is a franchise pet retail and care chain that sells premium, natural pet food and supplies (including brands such as Zignature, Nulo, Canidae, Instinct, and Redbarn) across dog, cat, fish, bird, reptile, and small animal categories. It complements retail with an integrated suite of in-store services: all-natural pet grooming, pet boarding, self-wash stations, on-site veterinary hospitals, in-store pet adoptions, pet training, and home delivery, supported by loyalty programs (Rewards and Frequent Buyer).

Product overview

PET DEPOT is a retail pet store chain operating as a franchise model, offering a unified physical and service-based product portfolio centered on natural pet food retail and pet care services. The core offering is natural pet food retail featuring over 100 premium brands including Zignature, Nulo, Canidae, and Fromm, complemented by professional grooming services using all-natural products, pet boarding facilities, in-store pet adoptions through shelter partnerships, self-wash stations, veterinary hospitals at select locations, and home delivery. The business also operates loyalty programs including a Rewards Program and Frequent Buyer Program, plus online shopping with store pickup and digital appointment booking. The product portfolio functions as an integrated pet care ecosystem where food retail anchors customer relationships, while grooming, boarding, adoptions, and veterinary services provide recurring touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Pet Food Retail Retail sale of premium, natural pet food and supplies across dog, cat, fish, bird, reptile, and small animal categories, carrying hundreds of brands including Zignature, Nulo, Canidae, Instinct, Redbarn, Fromm, and Fussie Cat, with fresh, frozen, and raw diet options. Targeted at individual pet owners seeking natural nutrition and expert advice.
• Pet Grooming Services
• Pet Boarding Dog and cat boarding with multiple accommodation options including food, water, bowls, beds, and blankets; daily play time and three walks a day. Late pick-up fee after 11:00 AM checkout. Targeted at pet owners needing overnight or extended care while traveling.
• Self-Wash Stations Do-it-yourself pet bathing stations equipped with professional tubs, warm water, all-natural shampoos and conditioners, towels, aprons, and professional-grade dryers. Pricing $10-$20 per session depending on day and promotions. Targeted at pet owners who prefer to wash their own pets.
• Veterinary Services Full-service veterinary hospital care at select PET DEPOT locations (e.g., PET DEPOT Vet LV, Cascades Pet Hospital) including laboratory services, complete digital radiography with dental radiography, ultrasound, anesthetic monitoring, and surgical suites with electrocautery. Targeted at pet owners needing on-site medical care.
• Pet Adoptions In-store pet adoption services connecting cats, dogs, and small animals with forever homes through partnerships with local shelters and rescue organizations including Inland Valley Humane Society & S.P.C.A., Raining Cats & Dogs Shelter and Sanctuary, Lesli's Pet Services, Darya N' Dogs, Pack Pawsitive, and Diamond from the Ruff. Targeted at individuals and families looking to adopt a pet.
• Home Delivery Home delivery of pet food and supplies directly to customers at select locations (e.g., La Verne, Donna's). Targeted at customers who prefer home delivery for bulky or recurring pet supply orders.
• Pet Training Dog and puppy training including obedience training offered at select PET DEPOT locations. Targeted at new and existing dog owners seeking professional training support.
• Online Shopping with Store Pickup Online ordering of pet food and supplies via etailpet.com for select locations, with in-store and curbside pickup. Targeted at customers who want to browse the full product selection online and pick up locally.
• Grooming Appointment Booking Online grooming appointment scheduling system powered by moego.pet, allowing customers to digitally book grooming services at participating locations. Targeted at pet owners seeking convenient online booking for grooming services.
• Pet Depot Franchise Program Franchise program offering the right to operate a locally owned PET DEPOT store, with store sizes ranging from 1,500 to 10,000 sq. ft., available in most US states, Canada, and Mexico. Targeted at local entrepreneurs seeking to operate a pet retail and care franchise.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Inland Valley Humane Society & S.P.C.A.coreStrategic or Co-development PartnerPartnership to host adoptions in-store at the La Verne location. IVHS provides safe refuge for sick, injured, abused, and abandoned animals that have no other alternatives. PET DEPOT hosts cats & kittens in need of adoption at their store location.
• Raining Cats & Dogs Shelter and SanctuarycoreStrategic or Co-development PartnerLocal rescue partner at Seven Oaks location. Their mission is to provide temporary and sometimes forever homes for unwanted cats and dogs. They partner with municipal shelters to provide rescue for at-risk dogs and cats and fully support TNVR (trap, neuter, vaccinate, and release) efforts to reduce stray cat population.
• Lesli's Pet ServicesminorStrategic or Co-development PartnerDedicated local pet rescue service working to find loving homes for animals in need throughout the Inland Empire. Rescue partner hosting adoption events at PET DEPOT La Verne.
• Darya N' DogsminorStrategic or Co-development PartnerPassionate rescue group focused on rehabilitating and rehoming dogs, providing foster care and adoption services. Active in PET DEPOT La Verne rescue events.
• Pack PawsitiveminorStrategic or Co-development PartnerCommunity-driven rescue organization dedicated to saving dogs and finding them their forever families. Rescue partner at PET DEPOT La Verne.
• Diamond from the RuffminorStrategic or Co-development PartnerClaremont-based rescue turning rough situations into diamond-quality lives for dogs in need of a second chance. Rescue partner hosting adoptions at PET DEPOT La Verne.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Pet Supplies Plus: Largest franchise pet retail chain in the US with a similar owner-operator footprint, store format, and grooming/supplies offering. Direct franchise model competitor and the most structurally comparable peer to PET DEPOT.
• Hollywood Feed: Multi-state US pet retail chain with a strong premium/natural food assortment, in-store events, and adoption partnerships, closely mirroring PET DEPOT's 'Natural Pet Food Headquarters' positioning.
• Pet Valu: Canadian-headquartered specialty pet retailer with stores across Canada and US expansion, offering food, grooming, and adoption services at community-focused neighborhood locations.
• PetPeople: US specialty pet retail chain emphasizing natural food, knowledgeable staff, and community events — closely aligned with PET DEPOT's positioning and service mix.
• Mud Bay: Natural-pet specialty retailer in the Pacific Northwest operating company-owned neighborhood stores with curated premium food, self-wash, and strong educational content.
• Chewy: Pure-online pet retailer offering competitive pricing, fast delivery, and an expanding vertical mix including veterinary and pharmacy. Directly pressures PET DEPOT's retail and home delivery economics.

Broad incumbents

• Petco: National big-box pet retailer offering food, supplies, grooming, training, and in-store veterinary hospitals. Competes with PET DEPOT on breadth, price, and service mix, but at much larger scale.
• PetSmart: Largest US specialty pet retailer with stores, grooming salons, training, and Banfield veterinary clinics. Sets the price/assortment benchmark PET DEPOT must compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/petdepottweets
• LinkedInlinkedin.com/company/labrador-franchises-inc-pet-depot

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PET DEPOT