Brand Vision

What Brand Vision does

Merketingvisie, doing business as Brand Vision (legal entity: Merketingvisie; KVK 55862403), is a Rotterdam-headquartered brand strategy consultancy founded in 2008 by Guido David and Giota Bachtsevanidou. The firm serves Dutch small and medium-sized B2B organizations (20–250 employees), applying its proprietary Merketing® methodology to translate corporate-style brand discipline into programs sized for mid-market operators. Its core offering is structured around two pillars — Merketing® Strategie (brand positioning, internal/external vision workshops, brand compass/merkkompas development) and Merketing® Realisatie (three sub-programs: Selling the Brand, Living the Brand, Innovating the Brand). Adjacent productized offerings include the Merkmeetlat assessment (€499), a free Quick Scan diagnostic, the Praktisch Merkkompas workshop (€3,500), the Merketing Academy Master Course (€995–€1,495), and community knowledge events branded Merketingvrijdag and the Brand Captains alumni group.

Revenue is generated entirely through professional services engagements: multi-week brand-building programs for paying clients, paid workshop seats, branded assessment fees, and academy tuition. Go-to-market is direct and consultative, with Calendly-driven discovery calls as the primary bottom-of-funnel mechanism and content (Merketing Journal, FAQ, MOI research publications covered by Frankwatching, MarketingTribune, ManagementSite, and Ondernemersbelang) acting as the top-of-funnel demand engine. Distribution is single-country (Netherlands) with no international footprint disclosed. The firm operates with 1–10 employees, is bootstrapped with no external funding, and is currently extending its research base via an Erasmus University Rotterdam partnership conducting the Merk-Oriëntatie Monitor on Dutch mid-sized B2B organizations (Q4 2024 – Q1 2025 study of 30 companies).

Name

Brand Vision

Legal name

Merketingvisie

Website

https://merketingvisie.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Merketingvisie is a Rotterdam-based, founder-led brand strategy consultancy serving Dutch SMB and mid-sized B2B organizations with its proprietary Merketing® methodology for positioning, internal activation, and brand-driven growth.

Ownership category

akta.pro rank

Product category

Brand Consulting

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)

Keywords

• Brand strategy consulting
• Brand positioning services
• B2B branding agency
• Brand development programs
• Marketing consulting services

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Brand Consulting: Advisory services guiding organizations through brand strategy development and organizational brand transformation. Merketeers operate as dedicated advisors accompanying clients through brand-building programs.
2. Brand Assessment Services: Merkmeetlat assessment providing insights into brand strength and growth potential. Priced at €499 for initial brand evaluation.
3. Education and Training: Merketing Academy Master Course offering professional development in brand strategy. Four-session program with limited participants, featuring practical case studies and interactive workshops.
4. Workshop Programs: Practical Merkkompas workshop, Het Merk in de Praktijk workshop, and Sturen op Merkdoelen workshop. Priced at €3,500 for Praktisch Merkkompas workshop, translating research insights into actionable steps.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Brand Vision (legal entity: Merketingvisie) is a Dutch brand strategy consultancy that helps small and medium-sized enterprises (MKB) build distinctive brand positioning and execute brand-driven growth. The firm applies its proprietary Merketing® methodology, a structured brand-building framework that integrates brand strategy (Merketing® Strategie) with brand realization across three tracks — Selling the Brand, Living the Brand, and Innovating the Brand. Deliverables include a tangible brand compass (merkkompas) and ongoing advisory engagement through dedicated advisors called "Merketeers."

Product overview

Brand Vision is a branding agency that offers visual identity transformation services. Based on the limited source data available, the agency completed a 16-week visual identity transformation project for Roncelli, a construction and industrial services firm. The service focuses on rebuilding company brands to feel modern and future-ready while honoring their heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Merketing Academy: A Merketing® Leadership Master Course designed to elevate brand skills to the next level, consisting of 4 sessions for maximum 10 participants covering brand strategy, brand application, and brand management.
• Merketingvrijdag
• Merketing Journal

Products and services

• Merketing® Strategie (Brand Positioning Advisory) A brand positioning advisory service that helps organizations define a distinctive market position through internal and external brand vision discussions, brand analysis, and creation of positioning scenarios, finalized in a brand compass (merkkompas). Targeted at organizations seeking sharper, more relevant positioning with customers.
• Merketing® Realisatie ((Re)branding Begeleiding) A brand implementation program covering Selling the Brand (external branding, marketing and sales activation), Living the Brand (internal branding, culture anchoring, behavioral change), and Innovating the Brand (brand-driven innovation and business development). Led by dedicated Profilering, DNA, and Innovatie Merketeers.
• Merkouw Programma's (Brand Building Programs) Multi-month collaborative brand development programs combining Merketing® Strategie and Merketing® Realisatie. Programs are customized to client ambition and brand potential, positioning brand as a joint growth compass for the organization.
• Merkmeetlat Brand Assessment A brand assessment framework evaluating four areas — Merkonderscheid (brand distinction), Merkuitstraling (brand expression), Merkcultuur (brand culture), and Merksturing (brand governance) — to determine organizational brand orientation and growth potential. Priced at €499 per assessment (excl. 21% VAT).
• Merketing® Quick Scan A free online diagnostic tool that provides an initial indication of an organization's brand profile and growth opportunities across four pillars: brand distinction, brand expression, brand culture, and brand governance. Functions as a top-of-funnel lead generation tool.
• Brand Workshops (Praktisch Merkkompas, Het Merk in de Praktijk, Sturen op Merkdoelen) Practical workshops translating research insights into actionable brand steps, including the Praktisch Merkkompas workshop for hands-on brand compass development (€3,500), Het Merk in de Praktijk workshop, and Sturen op Merkdoelen workshop. Designed for organizations and teams that want to apply brand strategy in practice.
• Bureauselectie (Agency Selection) A service that helps organizations select and engage the right branding, creative, or communications agency for execution projects following Merketing® strategy work.
• Merketing Academy Leadership Master Course A four-session professional development program for marketers covering brand strategy, brand application, and brand management, limited to 10 participants per cohort. Combines theoretical knowledge, practical methodologies, case studies, and networking. Standard price €1,495 with a pilot promotional price of €995 (excl. 21% VAT). Graduates join the Brand Captains community.

Quantifiable outcome

• Organizations with strong brand orientation achieve nearly 2x higher business profitability (14.4% EBITA vs 8% EBITA for brand-skeptical companies)
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Erasmus University RotterdamcoreStrategic or Co-development Partner · 1 January 2024Research partnership conducting ongoing Merk-Oriëntatie Monitor study examining brand orientation among Dutch mid-sized B2B organizations. Study specifically focuses on companies with 50-250 employees. Published research covered by trade publications including Frankwatching, MarketingTribune, ManagementSite, and Ondernemersbelang.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MetaDesign: Brand strategy and design agency with international footprint, developing brand systems and positioning for organizations. Comparable in its emphasis on brand as a strategic asset and integrated design systems thinking.
• Saffron Brand Consultants: Pure-play brand strategy consultancy with a methodology-driven approach to positioning. Operates globally with similar focus on collaborative, transformation-style engagements, making it directly comparable in business model and methodology-led differentiation.
• Siegel+Gale: Brand strategy and design firm built on a proprietary 'simplicity' methodology with a focus on making brand strategy actionable across customer experience. Comparable in its methodology-led, behavior-change-oriented approach to brand transformation.
• Vandejong: Amsterdam-based creative agency developing brand positioning, identity, and communications for ambitious organizations. Directly comparable as a Dutch creative/brand consultancy competing for similar mid-market Dutch clients.

Broad incumbents

• Superunion: Brand-led creative agency (formerly Brand Union) offering brand strategy, design, and communications across multiple sectors. Overlaps with Merketingvisie's brand strategy and visual identity work at a much larger global scale.
• Interbrand: Global brand consulting leader offering brand strategy, naming, and design across industries. Overlaps with Merketingvisie's positioning and visual identity capabilities, but operates as a much larger multi-service network rather than a focused SMB specialist.
• Landor & Fitch: Established brand strategy and design consultancy combining research, strategy, and identity design. Comparable in delivering brand compass-type deliverables and transformation engagements, though at enterprise scale with broader service portfolio.
• Mirum: Global full-service digital agency offering brand strategy, creative, and technology services. Comparable in providing integrated brand consulting and activation capabilities, though primarily operating at enterprise scale rather than focused on Dutch SMB.

Regional players

• DEPT®: Large Dutch digital agency combining technology, brand, and marketing services with global reach. Comparable in serving Dutch and European brands across their lifecycle, though with a much broader digital and technology focus.

Emerging players

• Bynder: Dutch-founded brand asset management and brand operations platform. Comparable as a Dutch-headquartered brand-focused business, though operating as a SaaS technology provider rather than a consultancy; represents a potential tech-enabled competitor to Merketingvisie's methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/merketingvisie
• LinkedInlinkedin.com/company/merketingvisie
• Facebookfacebook.com/Merketingvisie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Vision