ConnectALL
- Company typePrivate
- Founded2012
- HeadquartersKennesaw, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ConnectALL firmographics
Firmographics- Name
- ConnectALL
- Legal name
- Broadcom Inc.
- Website
- https://connectall.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ConnectALL industry classification
Industry- Product category
- DevOps Integration Platform
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- API-Led Integration Middleware (Integration Gateways) (HDAEACAL)
- akta.pro secondary industries
- Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where ConnectALL is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ConnectALL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Software Subscription (ValueOps Suite): ConnectALL is sold as a module within the Broadcom ValueOps platform (alongside Clarity, Rally, and Insights). Revenue is generated through enterprise software licensing and subscription agreements, typical of Broadcom's enterprise software portfolio. The product targets large organizations with complex multi-tool environments, implying multi-year contract structures with annual or multi-year billing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
ConnectALL product offering
Product offeringCore offering
ConnectALL is an intelligent toolchain automation and value stream integration platform that sits between disparate software delivery tools (Agile planning, ITSM, source control, test management, portfolio management) and enables bi-directional data synchronization, automated workflow orchestration, and governance enforcement. It replaces brittle point-to-point integrations with a governed automation engine featuring a Universal Adapter, AI-enhanced adapters, Logic Gates, and Governance Loops, integrating modern tools like Jira, ServiceNow, GitHub, Azure DevOps, and Tosca with legacy mainframe systems. The product is sold exclusively as a core module within Broadcom's ValueOps enterprise software suite.
Product overview
ConnectALL is a core product within the Broadcom ValueOps platform—a unified DevOps integration and automation platform. As a core pillar of ValueOps, ConnectALL integrates seamlessly with Clarity (strategic portfolio management), Rally (Agile planning), and Insights (analytics), as well as all other enterprise tools. The platform acts as an intelligent automation engine that replaces fragmented point-to-point integrations with a governed, scalable integration hub, enabling universal data synchronization and automated workflows across the entire software delivery lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- ConnectALL
Quantifiable outcome
- Migrated 18,000 items from Jira to Rally in 48 hours
- +1 more outcomes
Companies that use ConnectALL
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
ConnectALL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
ConnectALL partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and key.
- Broadcom (Parent Company)coreBroadcom acquired ConnectALL in June 2023. ConnectALL now operates as a core pillar of the Broadcom ValueOps platform, integrating seamlessly with Clarity, Rally, and Insights. The acquisition integrated ConnectALL into Broadcom's broader enterprise software portfolio, which includes mainframe, enterprise ops, and DevOps solutions.
- Atlassian (Jira)coreConnectALL integrates bi-directionally with Atlassian Jira for Agile planning, issue tracking, and test management. Jira is a central tool in ConnectALL's integration ecosystem, enabling real-time synchronization of work items, stories, defects, and sprint data. Use cases include Jira-to-Rally migration (18,000 items in 48 hours) and mainframe-to-Jira integration.
- ServiceNowcoreConnectALL integrates with ServiceNow for ITSM workflows including incident management, ticket synchronization, and automated logging across ITSM and Agile/ALM platforms. The integration enables seamless ticket management and real-time tracking between ServiceNow and Jira/Rally.
- Microsoft (Azure DevOps)keyConnectALL integrates with Microsoft Azure DevOps, enabling Agile planning synchronization and data flow between Azure DevOps and other enterprise tools. Supports unified team execution across Azure DevOps, Jira, and Rally.
- GitHubkeyConnectALL bridges GitHub source control with work item tracking tools including Jira, Azure DevOps, and Rally. Automates data synchronization across tasks, commits, and pull requests, enabling developers to focus on coding rather than manual updates. Real-time updates improve visibility, traceability, and collaboration.
- Tricentis (Tosca)keyConnectALL integrates with Tricentis Tosca for test management, enabling real-time synchronization of test results, defects, and stories between Tosca and Jira. This reduces manual updates, accelerates test cycles, and enhances sprint velocity with complete traceability.
- Broadcom ClaritycoreConnectALL integrates deeply with Broadcom Clarity (portfolio management), enabling real-time visibility into project progress, risk, and resource allocation across the entire portfolio. This integration provides a unified view for decision-making and strategic prioritization, aligning portfolio planning with organizational objectives.
- Broadcom RallycoreConnectALL integrates with Broadcom Rally for Agile planning, enabling seamless synchronization of sprints, tasks, and team workflows. Supports Jira-to-Rally migrations and bidirectional synchronization between Rally and other enterprise tools in the software delivery ecosystem.
- Broadcom InsightscoreConnectALL is part of the ValueOps platform alongside Broadcom Insights (analytics and reporting). The integration provides real-time insights and analytics across the synchronized software delivery ecosystem, enabling better business outcomes and measurable value.
- VMware (Cloud Foundation)keyConnectALL transforms VMware Cloud Foundation into a strategic business asset by boosting infrastructure value, eliminating silos, and scaling private AI. The integration enables governance and orchestration for enterprise infrastructure automation.
- KuberneteskeyConnectALL streamlines Kubernetes operations with enterprise workload automation. Enables orchestration of containerized workloads across the enterprise, integrating Kubernetes environments with the broader software delivery toolchain for operational consistency.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
ConnectALL competitors and assessment
Company assessmentEmerging players
- Zapier: Zapier is a widely used automation platform connecting thousands of SaaS apps with low-code workflows. Comparable in the workflow automation and connector space, though oriented toward SMB and mid-market rather than large enterprises.
- Celigo: Celigo is an iPaaS specializing in pre-built integrations and integrator.io for business process automation. Comparable integration hub model, though focused more on business apps than DevOps toolchains.
- Jitterbit: Jitterbit provides an iPaaS with API integration, EDI, and low-code app development, targeting mid-market and enterprise. Comparable integration platform offering but with broader industry-specific use cases than ConnectALL's software-delivery focus.
Broad incumbents
- ServiceNow: ServiceNow offers IntegrationHub and Flow Designer as native ITSM-to-other-system automation. It is a partner via ConnectALL's ServiceNow connector but increasingly competes by embedding integration capabilities into its own platform.
- Atlassian: Atlassian owns Jira, a central endpoint in ConnectALL's ecosystem, and ships its own Marketplace integrations and Automation features. It is both a key partner and a partial competitor as native integrations reduce the need for third-party middleware.
Direct peers
- Workato: Workato is an enterprise iPaaS focused on business and IT workflow automation with strong governance and integration capabilities. Comparable to ConnectALL's intelligent automation engine, with broader cross-functional use cases.
- SnapLogic: SnapLogic offers an AI-powered integration platform with pre-built connectors (Snaps) for enterprise SaaS and on-prem systems. Comparable to ConnectALL's Universal Adapter and connector-driven approach.
- MuleSoft: MuleSoft (owned by Salesforce) is the leading enterprise iPaaS for API-led connectivity across CRM, ERP, and SaaS systems. It is directly comparable to ConnectALL in providing integration middleware, though broader in horizontal scope.
- Tray.io: Tray.io provides a general-automation iPaaS with strong API connectivity and workflow orchestration, directly overlapping ConnectALL's bidirectional synchronization and orchestration capabilities.
- Boomi: Boomi is a cloud-native iPaaS providing low-code integration, API management, and data synchronization. Overlaps directly with ConnectALL's role as an integration hub for enterprise tools.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ConnectALL social profiles
Digital presenceConnectALL financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConnectALL leadership team
Management profileNumber of profiles
Profiles2 records
ConnectALL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConnectALL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConnectALL
What does ConnectALL do?
ConnectALL is an intelligent toolchain automation and value stream integration platform that sits between disparate software delivery tools (Agile planning, ITSM, source control, test management, portfolio management) and enables bi-directional data synchronization, automated workflow orchestration, and governance enforcement. It replaces brittle point-to-point integrations with a governed automation engine featuring a Universal Adapter, AI-enhanced adapters, Logic Gates, and Governance Loops, integrating modern tools like Jira, ServiceNow, GitHub, Azure DevOps, and Tosca with legacy mainframe systems. The product is sold exclusively as a core module within Broadcom's ValueOps enterprise software suite.
Is ConnectALL a public or private company?
ConnectALL is a private company. It is classified as corporate owned and is currently acquired.
When was ConnectALL founded?
ConnectALL was founded in 2012. It employs 51 to 100 people.
Where is ConnectALL based?
ConnectALL is headquartered in Kennesaw, United States, in the North America region.
How does ConnectALL make money?
One revenue line is on record: enterprise Software Subscription (ValueOps Suite).
Who are ConnectALL's main competitors?
Emerging players on record are Zapier, Celigo and Jitterbit. Broad incumbents are ServiceNow and Atlassian. Direct peers are Workato, SnapLogic, MuleSoft, Tray.io and Boomi.
Does ConnectALL have an API?
No public API is recorded for ConnectALL.
What industry is ConnectALL in?
ConnectALL's product category is DevOps Integration Platform. Its primary akta.pro industry code is HDAEACAL, API-Led Integration Middleware (Integration Gateways), with a secondary code of HDAEAIAK, Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs). Its NAICS code is 5415 and its SIC code is 7373.