ServiceRocket
ServiceRocket is a privately held Atlassian Platinum Solution Partner Enterprise providing implementation, cloud migration, managed services, and training to 4,000+ enterprise customers globally, complemented by a portfolio of 12+ proprietary Atlassian Marketplace apps and emerging AI/Rovo advisory services.
- Company typePrivate
- Founded2001
- HeadquartersPalo Alto, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What ServiceRocket does
ServiceRocket is a privately held Atlassian Platinum Solution Partner Enterprise founded in 2001 by Rob Castaneda, headquartered in Palo Alto with operations across 10 offices in North America, South America, Europe, and Asia Pacific. The firm serves more than 4,000 active enterprise customers including Cisco, Toyota Research Institute, Adobe, Qantas, Telstra, VMware, and NSW Government, delivering Atlassian implementation, cloud migration, managed services, ITSM consulting, and training engagements. ServiceRocket holds specialized Atlassian partner designations in Cloud Migration and ITSM across both AMER and APAC regions, employs 50+ Atlassian certified experts and 11 Atlassian Certified Experts, and maintains ISO 27001:2022, SOC 2 Type 2, CSA STAR Level 1, and PCI DSS certifications.
The company operates a dual business model combining technology-enabled professional services with a productized software portfolio. Revenue streams include quote-based professional services for implementation and consulting, multi-year managed services for ongoing Atlassian environment optimization, authorized Atlassian training, and recurring subscription revenue from 12+ proprietary apps distributed via the Atlassian Marketplace (e.g., Scheduler for JSM, Secure Notes for JSM, Surveys for Jira Service Management, Page Feedback for Confluence, Space Manager for Confluence) as well as integrations for Miro (Autodesk, GitHub, Salesforce) and NetSuite development services expanded through the 2022 acquisition of Ceana Technology. An emerging AI/Rovo implementation practice layers advisory and deployment work on top of Atlassian's AI roadmap, with formal assessment products launched in 2025.
Go-to-market is enterprise field sales through Solution Architects combined with channel partnerships (Atlassian, NetSuite, Miro, Appfire). The company is founder-controlled (Rob Castaneda) with no disclosed external private equity or venture capital, structured through wholly-owned legal entities in the USA, Australia, UK, Chile, and the Philippines. Two notable acquisitions (Learndot in 2015, Ceana Technology in 2022) and a 2023 multi-year partnership with University of Technology Sydney demonstrate a deliberate strategy of capability and talent pipeline expansion.
ServiceRocket firmographics
Firmographics- Name
- ServiceRocket
- Legal name
- ServiceRocket Inc.
- Website
- https://servicerocket.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ServiceRocket is a privately held Atlassian Platinum Solution Partner Enterprise providing implementation, cloud migration, managed services, and training to 4,000+ enterprise customers globally, complemented by a portfolio of 12+ proprietary Atlassian Marketplace apps and emerging AI/Rovo advisory services.
- Ownership category
- akta.pro rank
ServiceRocket industry classification
Industry- Product category
- Atlassian Consulting and Managed Services
- NAICS
- Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- Strategy & IT Advisory (BPAEAAAA), Service Desk & ITSM Outsourcing (BPAEAMAF)
Keywords
Where ServiceRocket is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
ServiceRocket business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Implementation & Consulting: Implementation support with expert Solution Architects for Atlassian solutions, including ITSM implementation, cloud migration, and advisory consulting services
- Managed Services: Ongoing managed services for Atlassian environments, providing continuous support and optimization
- Training Services: Customized training to improve user productivity and grow value from Atlassian investments. ServiceRocket is an authorized Atlassian Training Partner.
- Software Products - Apps: Proprietary apps extending Atlassian, Miro and other platforms. Includes both free and paid applications available through Atlassian Marketplace
- Cloud Products Subscription: Subscription-based cloud products offered on monthly or annual basis with automatic renewal. Pricing based on Monthly Active Users for certain Learndot Platform Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based cloud products |
| Other | Multi-year contract | Professional Services engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ServiceRocket product offering
Product offeringCore offering
ServiceRocket is an Atlassian Platinum Solution Partner Enterprise that sells enterprise implementation, cloud migration, managed services, ITSM consulting, and training for the Atlassian ecosystem (Jira, Confluence, Jira Service Management, Rovo). It also develops and sells a portfolio of proprietary Atlassian Marketplace apps that extend Jira Service Management, Confluence, and Miro, and provides expert maturity assessments to help organizations optimize their Atlassian investments.
Product overview
ServiceRocket is an Atlassian Platinum Solution Partner providing technology-enabled services, Atlassian software solutions, and professional services. The company offers a portfolio of 12 proprietary Atlassian apps spanning Jira Service Management, Confluence, and Miro, including scheduling, security, feedback, and CRM integration modules. ServiceRocket also provides expert assessment services including ITSM Optimization, Data Security, DevOps, and Atlassian AI & Rovo assessments to help organizations maximize their Atlassian investments. The company has a strategic partnership with Atlassian spanning cloud migration, managed services, and ITSM implementation.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlassian Cloud Migration Services End-to-end migration service moving enterprises from self-managed Atlassian Server/Data Center to Atlassian Cloud, delivered by certified Solution Architects with a zero-downtime methodology. Used by enterprises modernizing from on-premises Atlassian platforms.
- Atlassian Managed Services Ongoing managed services providing continuous support, optimization, and 24x7 coverage for Atlassian environments. Used by enterprises that need sustained operational ownership of their Atlassian platforms.
- ITSM Implementation Services Implementation of Jira Service Management by expert Solution Architects, including ITSM process design, configuration, and Center of Excellence setup. Used by enterprises deploying or expanding JSM-based service management.
- Atlassian Consulting Strategic consulting advisory on Atlassian tooling, governance, and platform strategy, paired with partnership opportunities for transformation. Used by enterprises seeking strategic guidance on their Atlassian investments.
- JSM for HR Solution offering that extends Jira Service Management into HR service delivery to modernize HR operations and improve employee experience. Used by enterprises that want to consolidate HR service requests onto JSM.
- ServiceNow to JSM Migration Migration service moving enterprises from ServiceNow to Jira Service Management as a consolidated ITSM platform. Used by enterprises rationalizing ITSM tools onto the Atlassian stack.
- Scheduler for JSM Atlassian Marketplace app providing advanced scheduling capabilities for Jira Service Management workflows and resource planning. Used by teams running JSM who need scheduling and resource planning.
- Secure Notes for JSM Atlassian Marketplace app enabling secure storage and management of sensitive notes within Jira Service Management. Used by regulated and security-conscious JSM teams.
- Surveys for Jira Service Management Atlassian Marketplace app for Jira Service Management that collects and analyzes customer and employee satisfaction surveys from service desk interactions.
- Guard Dog Proxy for Jira Atlassian Marketplace app providing proxy and protection capabilities for Jira deployments.
- Guard Dog Relay for Jira Atlassian Marketplace app enabling relay functionality for secure data transmission between Jira and external systems.
- Connector for HubSpot and Confluence Atlassian Marketplace integration app enabling bidirectional sync between HubSpot CRM and Atlassian Confluence to link customer data with documentation.
- Page Feedback for Confluence Atlassian Marketplace app enabling end users to submit feedback directly on Confluence wiki pages for continuous improvement of documentation.
- Space Manager for Confluence Atlassian Marketplace app providing enhanced Confluence space administration and management capabilities for enterprise teams.
- Autodesk for Miro Miro integration app connecting Autodesk design tools with the Miro collaborative whiteboard platform.
- GitHub for Miro Miro integration app linking GitHub repositories and code workflows with Miro collaborative whiteboarding sessions.
- Salesforce for Miro Miro integration app bringing Salesforce CRM data and workflows into the collaborative Miro workspace.
Quantifiable outcome
- Atlassian Server to Cloud Migration completed in 2 days with 100% core platforms in cloud and 0 major incidents during go-live
- +3 more outcomes
Companies that use ServiceRocket
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
ServiceRocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature3 records
ServiceRocket partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and flagship.
- University of Technology Sydney (UTS)coreMulti-year collaboration (announced 2023) for UTS Transdisciplinary Electives Program. ServiceRocket serves as lead industry partner for the TD School Elective 'Technologies reimagined in a complex world.' CEO Rob Castaneda is a UTS graduate and member of UTS North America Advisory Board. Partnership includes mentoring, scholarships, and guest teaching.
- Ceana TechnologyminorAcquired Ceana Technology, a Philippine-based NetSuite development firm, to enhance NetSuite capabilities and expand footprint in Southeast Asia.
- AtlassianflagshipAtlassian Platinum Solution Partner Enterprise with multiple specialized designations (Cloud Migration, ITSM, Service Management) across AMER and APAC regions. ServiceRocket has a 20+ year partnership history including the first ever Atlassian resell transaction in 2003 for Johnson & Johnson. They build and sell commercial apps for the Atlassian platform.
- NetSuitecoreTrusted partner providing NetSuite implementation and development services, expanded through acquisition of Ceana Technology in the Philippines.
- MirocoreServiceRocket builds and offers integrations for Miro including Autodesk for Miro, GitHub for Miro, and Salesforce for Miro, extending Miro's platform capabilities.
- AppfirecoreTrusted partner relationship for Atlassian ecosystem tools and solutions distribution.
- Vittoria CoffeeminorMentorship partnership with Vittoria Coffee CEO Les Schirato, which led to the creation of the Rockettoria Cafe culture space in ServiceRocket's Sydney office. The Rockettoria setup was later gifted to UTS Startups.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
ServiceRocket competitors and assessment
Company assessmentBroad incumbents
- Accenture: Accenture operates a global Atlassian practice within its broader technology consulting portfolio. As a broad incumbent systems integrator, it competes with ServiceRocket for large enterprise Atlassian deals while also offering many adjacent services.
- Deloitte: Deloitte has an Atlassian alliance and provides large-scale enterprise transformation consulting including Atlassian implementations. Comparable as a global Big Four incumbent competing for the same enterprise ITSM and DevOps transformation work.
- Slalom: Slalom is a US-focused management and technology consulting firm with an active Atlassian practice. Comparable as a regional broad incumbent competing for mid-market and enterprise Atlassian consulting work.
Direct peers
- Adaptavist: Adaptavist is a major Atlassian Platinum partner and Marketplace app vendor, offering Atlassian consulting, managed services, and a portfolio of proprietary apps. Direct competitor across both the services and apps dimensions of ServiceRocket's business.
- Cprime: Cprime is an Atlassian Platinum Solution Partner providing enterprise agile, ITSM, and DevOps consulting services. It competes directly with ServiceRocket for Atlassian implementation and managed services engagements at large enterprises.
- Valiantys: Valiantys is one of the largest global Atlassian Platinum Solution Partners, offering enterprise implementation, consulting, and managed services across Atlassian products. It is the closest head-to-head competitor to ServiceRocket in the Atlassian ecosystem services market.
- K15t: K15t is an Atlassian Platinum Marketplace Partner focused on Confluence, Jira, and documentation workflow apps. Comparable as a specialist app vendor within the Atlassian ecosystem where ServiceRocket also sells proprietary apps.
- Appfire: Appfire is one of the largest vendors of Atlassian Marketplace apps and a Platinum partner. ServiceRocket already lists Appfire as a channel partner, but Appfire competes head-to-head with ServiceRocket's proprietary apps portfolio in the Marketplace.
- catworkx (TIMETOACT GROUP): catworkx is a European Atlassian Platinum Solution Partner within the TIMETOACT GROUP, specializing in Atlassian Enterprise implementations and ITSM. Direct competitor especially in EMEA where ServiceRocket also operates.
Emerging players
- Moveworks: Moveworks is an emerging AI-native ITSM and employee support platform that competes with both ServiceNow and the broader ITSM ecosystem where ServiceRocket delivers Jira Service Management work. Comparable as an emerging player shaping the AI-driven ITSM category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ServiceRocket social profiles
Digital presenceServiceRocket compliance and trust
Trust signalCompliance3 records
ServiceRocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceRocket leadership team
Management profileNumber of profiles
Profiles6 records
ServiceRocket subsidiaries and ownership
Company hierarchySubsidiaries1 record
ServiceRocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceRocket M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceRocket
What does ServiceRocket do?
ServiceRocket is an Atlassian Platinum Solution Partner Enterprise that sells enterprise implementation, cloud migration, managed services, ITSM consulting, and training for the Atlassian ecosystem (Jira, Confluence, Jira Service Management, Rovo). It also develops and sells a portfolio of proprietary Atlassian Marketplace apps that extend Jira Service Management, Confluence, and Miro, and provides expert maturity assessments to help organizations optimize their Atlassian investments.
Is ServiceRocket a public or private company?
ServiceRocket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ServiceRocket founded?
ServiceRocket was founded in 2001. It employs 251 to 500 people.
Where is ServiceRocket based?
ServiceRocket is headquartered in Palo Alto, United States, in the North America region.
How does ServiceRocket make money?
Five revenue lines are on record. Professional Services - Implementation & Consulting is the primary driver. The others are managed Services, training Services, software Products - Apps and cloud Products Subscription.
Who are ServiceRocket's main competitors?
Broad incumbents on record are Accenture, Deloitte and Slalom. Direct peers are Adaptavist, Cprime, Valiantys, K15t, Appfire and catworkx (TIMETOACT GROUP). Moveworks is listed as an emerging player.
Does ServiceRocket have an API?
No public API is recorded for ServiceRocket.
What industry is ServiceRocket in?
ServiceRocket's product category is Atlassian Consulting and Managed Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 54151 and its SIC code is 8742.