Find Wunder
Find Wunder (Radix Labs, Inc.) is an Oakland-based cannabis CPG brand founded in 2018 that produces THC-infused beverages, shots, and gummies positioned as alcohol alternatives for health-conscious adults, sold direct-to-consumer online and through dispensaries and convenience retail.
- Company typePrivate
- Founded2018
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Find Wunder does
Find Wunder, operating under the legal entity Radix Labs, Inc., is a privately held, Oakland-based cannabis CPG brand founded in 2018 by co-founders Christian and Alexi. The company produces THC-infused sparkling beverages, 2oz shots, 750ml elixirs, and gummies formulated as alcohol alternatives for health-conscious adult consumers (primarily 25-45) and cannabis-experienced users seeking predictable, faster-onset experiences. Its core technology is a proprietary WunderStack™ formulation combining D9 THC with L-theanine and minor cannabinoids (CBG, CBN, CBD, THCV), delivered via nano-emulsified chemistry that achieves 10-15 minute onset versus the 30-90 minute standard for traditional edibles; products are 100% vegan, all-natural, and third-party lab tested with batch-level COAs.
The business operates a direct-to-consumer e-commerce model on Shopify with a 15% subscription discount and flexible delivery cadence, supplemented by wholesale distribution through cannabis dispensaries nationwide and a convenience-store partnership with Kwik Trip (announced September 2024) targeting Midwest expansion. Marketing is content-led via an educational blog, a product recommendation quiz, organic Instagram presence, and customer testimonial video, with positioning validated by press features in Well+Good, Monocle, and The New York Times. Manufacturing occurs under California Department of Public Health license CDPH-10003710 at the Oakland headquarters, and products ship to select US states excluding Idaho and Colorado.
The company is founder-led with a lean team of 1-10 employees and no disclosed institutional funding, revenue, or M&A activity. Pricing ranges from $4.99 (single shot) to $69.99 (750ml elixir), with multi-pack bundles between $22 and $182.75 supporting a broad AOV distribution across trial, social, and host-occasion occasions. The competitive position rests on proprietary formulation IP, regulatory licensing in a constrained category, and a multi-channel distribution footprint that is uncommon for sub-scale cannabis brands.
Find Wunder firmographics
Firmographics- Name
- Find Wunder
- Legal name
- Radix Labs, Inc.
- Website
- https://findwunder.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Find Wunder (Radix Labs, Inc.) is an Oakland-based cannabis CPG brand founded in 2018 that produces THC-infused beverages, shots, and gummies positioned as alcohol alternatives for health-conscious adults, sold direct-to-consumer online and through dispensaries and convenience retail.
- Ownership category
- akta.pro rank
Find Wunder industry classification
Industry- Product category
- Cannabis-Infused Beverages
- NAICS
- Beverage and Tobacco Product Manufacturing (312), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Tobacco Products (2100)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
Keywords
Where Find Wunder is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Find Wunder business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time and subscription-based purchases of THC beverages, shots, and gummies sold directly to consumers through their e-commerce website. Subscription model offers 15% discount with flexible delivery frequencies (weekly, every 2, 4, 6, or 12 weeks).
- Wholesale/Retail Distribution: Products sold through retail partners including convenience stores (Kwik Trip), cannabis dispensaries, and other retail locations throughout the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 750ml Anytime Citrus Elixir - 10mg THC, 5mg CBG |
| Unit Pricing | Pay-as-you-go | Anytime Citrus 2oz Shot - 10mg THC, 5mg CBG |
| Unit Pricing | Pay-as-you-go | Higher Vibes Variety 8-pack - 10mg THC per can, 10mg CBG |
| Unit Pricing | Pay-as-you-go | Higher Vibes Drinks (Blood Orange, Watermelon Basil, Grapefruit Hibiscus) - 10mg THC, 10mg CBG |
| Unit Pricing | Pay-as-you-go | Sessions Drinks (Blackberry Lemon, Lemon Lime) - 5mg THC, 5mg CBD |
| Unit Pricing | Pay-as-you-go | Midnight Berry Shot - 10mg THC, 5mg CBN |
| Unit Pricing | Pay-as-you-go | Midnight Blueberry Lemon Gummies - 10mg THC, 5mg CBN |
| Unit Pricing | Pay-as-you-go | Host Bundle - Full product mix with drinks and gummies |
| Unit Pricing | Pay-as-you-go | Relaxation Bundle - Mix of microdose and higher-dose products |
| Unit Pricing | Pay-as-you-go | Edible Variety Pack - 4 varieties of gummies |
| Unit Pricing | Pay-as-you-go | Good Company Bundle - Low-dose drinks and functional gummies |
| Other | Pay-as-you-go | Shipping |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Find Wunder product offering
Product offeringCore offering
Find Wunder manufactures and sells low-dose, cannabis-infused beverages, shots, and gummies formulated with a proprietary blend of D9 THC, CBG, and L-theanine (branded as WunderStack) and produced using nano-emulsification technology for rapid onset. The product line is positioned as a clean-ingredient, alcohol-free social alternative for adult cannabis consumers. Products are sold direct-to-consumer through the company website (including subscriptions) and through licensed cannabis dispensaries and select convenience retailers.
Product overview
Find Wunder is a direct-to-consumer cannabis beverage and edible brand offering THC-infused sparkling drinks and gummies as alcohol alternatives. The core product lines include Sessions (low-dose, 5mg THC + 5mg CBD drinks for social sipping), Higher Vibes (higher-dose, 10mg THC + 10mg CBG drinks for experienced users), fast-acting shots (Midnight Berry with CBN for sleep, Anytime Citrus for on-the-go), and cannabis gummies (Sleep gummies with CBN, Chill gummies with L-theanine, Energy gummies with THCV, Lion's Mane, and B12). The company also offers curated bundles combining drinks and gummies for different occasions (Host Bundle, Relaxation Bundle, Good Company Bundle, Edible Variety Pack). All products are 100% vegan, use all-natural ingredients, and are crafted with a proprietary blend of D9 THC, L-theanine, and various minor cannabinoids (CBG, CBN, CBD, THCV) marketed as the 'WunderStack.' Products are third-party lab tested and shipped to select states in the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Wunder THC Drinks
- WunderShots
- WunderGummies
- Wunder+ Subscription
Quantifiable outcome
- Effects felt within 10-15 minutes of consumption
- +1 more outcomes
Companies that use Find Wunder
Customer profileSegments3 records
Ideal customer profiles1 record
Find Wunder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Find Wunder partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kwik TripregionalPartnership to expand retail presence in La Crosse, WI market. Kwik Trip convenience stores carry Find Wunder products, providing broader retail distribution in the Midwest region.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Find Wunder competitors and assessment
Company assessmentDirect peers
- Artet: Artet creates cannabis-infused spirits/cocktail alternatives, directly comparable to Find Wunder in positioning cannabis beverages as sophisticated replacements for mixed alcoholic drinks.
- Keef Brands: Keef Brands is a pioneering cannabis beverage producer with carbonated THC drinks, oils, and edibles - directly comparable to Find Wunder's beverage-and-edible portfolio and alcohol-alternative positioning.
- Wana Brands: Wana Brands is a leading cannabis-infused gummies and edibles manufacturer with national distribution - a direct comparable to Find Wunder's edible line and effect-targeted product formats (Sleep, Chill, Energy).
- Cann: Cann is a THC-infused social tonic brand positioned as a healthier alcohol alternative - the closest direct competitor to Find Wunder in low-dose, social-occasion cannabis beverages with a similar DTC and retail distribution model.
- Wyld: Wyld is a cannabis gummies and edibles brand with broad retail distribution - directly comparable to Find Wunder's Midnight, Strawberry, Blood Orange, and Jamberry THC gummies and shared edible product category.
- DeSo: DeSo produces THC-infused sparkling sodas targeting social drinking occasions, competing head-to-head with Find Wunder's Higher Vibes and Sessions sparkling tonics in the alcohol-replacement segment.
- Kiva Confections: Kiva Confections is a premium cannabis-infused edibles manufacturer (chocolates, gummies, bars) - directly comparable to Find Wunder's gummies line, with shared third-party lab testing and wellness-adjacent branding.
Broad incumbents
- Tilray Brands: Tilray is a large multi-state cannabis operator with branded beverages and edibles - a broad incumbent comparable to Find Wunder's overall product mix and need for scaled distribution, though operating at far greater scale across the broader cannabis value chain.
- Lagunitas Hi-Fi Hops: Lagunitas (backed by Heineken) launched Hi-Fi Hops, a THC-infused sparkling water - a broad incumbent comparable to Find Wunder in the THC beverage category, though Lagunitas is part of a much larger mainstream beer portfolio rather than cannabis-focused.
Emerging players
- Mad Lilly: Mad Lilly is a smaller, emerging THC beverage brand positioning around social drinking occasions - a niche, emerging comparable to Find Wunder's alcohol-alternative beverage positioning with overlapping target consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Find Wunder social profiles
Digital presenceFind Wunder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Find Wunder leadership team
Management profileNumber of profiles
Profiles2 records
Find Wunder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Find Wunder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Find Wunder
What does Find Wunder do?
Find Wunder manufactures and sells low-dose, cannabis-infused beverages, shots, and gummies formulated with a proprietary blend of D9 THC, CBG, and L-theanine (branded as WunderStack) and produced using nano-emulsification technology for rapid onset. The product line is positioned as a clean-ingredient, alcohol-free social alternative for adult cannabis consumers. Products are sold direct-to-consumer through the company website (including subscriptions) and through licensed cannabis dispensaries and select convenience retailers.
Is Find Wunder a public or private company?
Find Wunder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Find Wunder founded?
Find Wunder was founded in 2018. It employs 1 to 10 people.
Where is Find Wunder based?
Find Wunder is headquartered in Oakland, United States, in the North America region.
How does Find Wunder make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Retail Distribution.
Who are Find Wunder's main competitors?
Direct peers on record are Artet, Keef Brands, Wana Brands, Cann, Wyld, DeSo and Kiva Confections. Broad incumbents are Tilray Brands and Lagunitas Hi-Fi Hops. Mad Lilly is listed as an emerging player.
Does Find Wunder have an API?
No public API is recorded for Find Wunder.
What industry is Find Wunder in?
Find Wunder's product category is Cannabis-Infused Beverages. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 312 and its SIC code is 2100.