FreeYumm Foods

What FreeYumm Foods does

FreeYumm Foods Ltd is a privately held, founder-led Canadian consumer packaged goods company headquartered in Vancouver, British Columbia, that manufactures and sells allergen-friendly snacks. The company was founded by Sarah Clarke after her son was excluded from sharing food with friends due to food allergies, and it operates exclusively in the niche of snacks free from the top 9 allergens (milk, peanuts, eggs, wheat/gluten, soy, tree nuts, sesame, seafood, and sulphites). Its product portfolio spans four categories - Crackers (Herb & Seed, Himalayan Salt, Zesty Cheeze), Cracker Bites (Cheezy, Pizza), Soft Baked Bars (Honey Apple, Chocolate Chip, Blueberry), and Soft Baked Cookies (Double Chocolate, Banana Maple, Oatmeal Chocolate Chip) - all Non-GMO Project Verified, Kosher certified, and produced in a dedicated bakery that exceeds standard Purity Protocol oat testing for gluten integrity.

The company's business model is predominantly direct-to-consumer e-commerce, executed through a Shopify storefront with shipping limited to Canada. Pricing is structured per case (e.g., $29.94 per case of crackers, with 6 packages per case), and flat-fee shipping tiers incentivize multi-product orders (free shipping at 3+ products, $5 at 2 products, $10 at 1 product). Customer acquisition is driven by organic social media (Instagram, Facebook, YouTube, LinkedIn), email newsletters, and targeted advertising supported by Google Analytics. A wholesale inquiry channel and a store locator suggest limited B2B and third-party retail distribution, but no enterprise contracts or large-format retail penetration are disclosed. The target customer base is horizontal: families with food-allergic children, schools, health-conscious consumers, and individuals with food sensitivities.

FreeYumm differentiates on domain specialization in allergen-free formulation, ingredient transparency (no fillers, refined sugars, or preservatives; whole food sweeteners such as maple syrup and coconut palm sugar), and a 1% of annual sales commitment to BC-based food security programs (Backpack Buddies and Vancouver Firefighter Charities Snacks for Kids). The company is bootstrapped with no disclosed institutional investors, no funding rounds, no employees listed, and no revenue figures in the public record. Shipping is restricted to Canada, and there is no disclosed mobile application, API, or third-party developer integrations.

Name

FreeYumm Foods

Legal name

FreeYumm Foods Ltd

Website

https://freeyumm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FreeYumm Foods is a privately held, Vancouver-based Canadian CPG company that manufactures and sells allergen-free snacks (crackers, bars, cookies, cracker bites) across four categories via Shopify DTC and limited wholesale, shipping exclusively within Canada.

Ownership category

akta.pro rank

Product category

Allergen-Free Snacks

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Allergen-free snacks
• Nut-free crackers
• Dairy-free cookies
• Gluten-free snack bars
• School-safe baked snacks

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of allergen-friendly snacks. Products are sold in cases (6 packages per case for crackers and cracker bites, 6 boxes per case for cookies and bars). Pricing appears to be per case at $29.94 for crackers, with flat fee shipping tiers based on order quantity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FreeYumm Foods manufactures and sells allergen-friendly, nut-free, dairy-free, gluten-free snack products — including crackers, cracker bites, soft baked bars, and soft baked cookies — directly to Canadian consumers through a Shopify e-commerce store. All products are free from the top 9 allergens, Non-GMO Project Verified, and Kosher certified, with individually wrapped packaging to prevent cross-contamination for consumers with severe food allergies.

Product overview

FreeYumm Foods is a mom-owned Canadian company specializing in allergen-friendly, nut free, dairy free snacks. The product portfolio consists of four snack categories: Crackers (Herb & Seed Crackers, Himalayan Salt Crackers, Zesty Cheeze Crackers), Cracker Bites (Cheezy Cracker Bites, Pizza Cracker Bites), Soft Baked Bars (Honey Apple, Chocolate Chip, Blueberry), and Soft Baked Cookies (Double Chocolate, Banana Maple, Oatmeal Chocolate Chip). All products are free from the top 9 allergens (milk, peanuts, eggs, wheat/gluten, soy, tree nuts, sesame, seafood, sulphites), are Non-GMO Project Verified, and Kosher certified. The crackers and cracker bites are vegan; cookies are vegan; bars contain organic honey and are vegetarian. Products are designed for school-friendly snacking with individual wrapping to prevent cross-contamination for those with severe food allergies.

Differentiator

Problem solved

Functional benefit

Products and services

• Herb & Seed Crackers

Quantifiable outcome

• Products are free from 9+ allergens including milk, peanuts, eggs, wheat/gluten, soy, tree nuts, sesame, seafood, and sulphites

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Backpack BuddiescoreOthersBackpack Buddies works hand-in-hand to help fill the weekend hunger gap for almost 4,000 BC families by providing a weekly bag of food including meals and snacks to feed children over the weekend and beyond. FreeYumm is partnered with this local BC program with an aligned vision of feeding hungry kids.
• Vancouver Firefighter Charities Snacks for KidscoreOthersVancouver Firefighter Charities Snacks for Kids program provides nutritional support to 5,000 food-insecure youth in over 60 Vancouver schools and after-school programs. FreeYumm is partnered with this local BC program with an aligned vision of feeding hungry kids.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Partake Foods: Allergen-free cookies and baking mixes targeting food-allergic families. Directly comparable product (allergen-free cookies), customer segment (parents of allergic children), and D2C + retail GTM motion.
• Free2b Foods: Allergen-free snack brand (cookies, granola, chocolate) free from the top allergens. Closely aligned mission and product portfolio targeting the same food-allergy consumer segment.
• Made Good Foods: Canadian allergen-free snack brand offering granola bars, cookies, and crackers free from common allergens. Most direct comparable — similar product mix (bars, cookies, crackers), Canadian origin, allergen-free positioning, and school-friendly packaging.
• Lucy's Family Cookies: Gluten-free and allergen-aware cookie brand with individually wrapped portion formats. Directly comparable in cookie format, gluten-free positioning, and school/lunch-friendly packaging.
• Oonagh Mac's: Allergen-free baking mixes and cookies. Comparable in allergen-free baking category, individual-portion packaging, and food-allergy consumer targeting.
• Cybele's Free to Eat: Allergen-free cookies and baking mixes free from the top allergens. Closely matched product format (cookies) and allergen-free mission for food-allergic consumers.
• No Nuts!: Peanut- and nut-free snack brand targeting schools and families with nut allergies. Closely aligned allergen-conscious positioning and school-channel distribution focus.

Broad incumbents

• Simple Mills: Better-for-you cracker and snack brand using almond flour and other clean ingredients. Overlaps in the cracker category with broader better-for-you positioning and significantly larger scale and distribution.
• Enjoy Life Foods: Pioneering allergen-free snack brand (cookies, bars, chocolate chips) acquired by Mondelez International. Offers the same top-allergen-free positioning with vastly greater distribution, marketing budget, and retail penetration.

Emerging players

• Made in Nature: Organic, Non-GMO dried fruit and snack brand. Adjacent clean-label snack positioning with strong retail presence; less specialized in the top-9 allergen-free category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4RAsw_Zn3SwVQ8YEJ41tIA
• Facebookfacebook.com/freeyumm
• LinkedInlinkedin.com/company/freeyumm
• Instagraminstagram.com/freeyummfoods

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FreeYumm Foods