ELN Systems

What ELN Systems does

ELN Systems GmbH is a Jüchen, Germany-based B2B vehicle trading platform founded in 1998 that connects German car dealerships, workshops, and wholesalers through a cloud-based marketplace of approximately 40,000 new and used vehicles sourced from Germany and Europe. The core product, ELN Profi-Marktplatz, allows dealers to access verified wholesale inventory and embed vehicle listings directly on their own dealership websites, with the ELN-Powerkalkulation tool enabling per-vehicle margin calculation. Two add-on tiers extend the offering: Ihr Wunschauto Spezialist (EUR 60/month plus EUR 590 setup) provides multi-brand branding with custom logos, CI handbook, and marketing templates, while Mehrmarken Center (EUR 130/month plus EUR 1,190 setup) adds complete signage, regional territorial protection (Gebietsschutz), workshop booking tools, and parts/accessories shop integrations.

The company's business model is subscription-based, anchored on the base ELN Profi-Marktplatz tier at EUR 99 for an initial two-month period followed by EUR 199/month, with the company operating as a private GmbH with no disclosed external funding and no parent company. Management is led by three Geschäftsführer — Markus Hamacher, Sebastian Fischer, and Eva Hamacher-Portz — supported by heads of customer advisory, wholesale, and communications. The go-to-market is sales-led, combining direct digital self-service signup with personal Kennenlerntermin consultation appointments and distribution through partnerships with automotive associations (BVfK) and the Motoo EG workshop network.

The customer base spans freie KFZ-Betriebe (independent dealers), Vertragshändler (franchised dealers expanding into multi-brand offerings), Großhändler (wholesalers optimizing inventory flow), and Werkstätten (workshops adding vehicle sales), with named customer logos including Autohaus Stenger, KFZ-Finder, Auto Conen, Tendyck Automobile, Auto Könninger, and Autohaus Thomsen. Supporting the platform are recurring content initiatives including the Asphaltgespräche live talk show, the Von 0 auf 100 podcast hosted by Markus Hamacher, and downloadable whitepapers on multi-brand trading and dealership transformation. The company employs 11-50 people and is registered in Mönchengladbach, Germany.

Name

ELN Systems

Legal name

ELN Systems GmbH

Website

https://eln.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ELN Systems is a German B2B vehicle trading platform connecting car dealerships and workshops with roughly 40,000 new and used vehicles from verified wholesalers, offering subscription-based marketplace access, website embedding, margin calculation, and multi-brand dealer branding packages.

Ownership category

akta.pro rank

Product category

Automotive B2B Trading Platform

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• B2B vehicle trading
• Car dealer platform
• Multi-brand dealership
• Wholesale vehicle sourcing
• Automotive inventory management

Headquarters

HQ city

Jüchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees - ELN Profi-Marktplatz: Base subscription providing access to the vehicle platform with around 40,000 vehicle listings, embedding capabilities, and pricing tools. Introductory offer at 99€ for 2 months, then 199€ per month.
2. Subscription Fees - Wunschauto Spezialist Tier: Premium tier adding multi-brand branding, CI handbook, marketing templates, and consultation. Costs +60€ per month plus 590€ one-time setup fee.
3. Subscription Fees - Mehrmarken Center Tier: Full multi-brand dealership solution with complete signage, regional exclusivity (Gebietsschutz), and exclusive partner benefits including workshop booking tools and parts/accessories shop. Costs +130€ per month plus 1,190€ setup fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ELN Systems operates a cloud-based B2B vehicle trading platform (ELN Profi-Marktplatz) that provides German car dealerships with access to approximately 40,000 new and used vehicles from verified wholesalers without capital commitment. Dealers can embed vehicle listings directly on their own websites, set their own end-customer prices via the ELN-Powerkalkulation margin tool, and purchase securely from vetted wholesalers with delivery guarantees. Two proprietary add-on sales brand packages (Ihr Wunschauto Spezialist and Mehrmarken Center) provide multi-brand identity, signage, marketing materials, and territorial protection.

Product overview

ELN Systems operates as a B2B vehicle trading platform designed for car dealerships. The portfolio consists of the ELN Profi-Marktplatz as the core platform providing access to approximately 40,000 new and used vehicles across all brands, with website embedding and margin calculation capabilities. Two add-on dealer brand packages build on this: Ihr Wunschauto Spezialist (60 EUR/month) offers white-label branding and marketing templates, while Mehrmarken Center (130 EUR/month) provides premium branding with territorial protection and signage. Supporting content includes the Asphaltgespräche live talk show, the Von 0 auf 100 podcast series, and downloadable whitepapers on multi-brand trading and dealership transformation.

Differentiator

Problem solved

Functional benefit

Brands

• ELN Profi-Marktplatz: Digital central warehouse offering access to around 40,000 vehicles for car dealers, enabling them to market vehicles on their own websites.
• Ihr Wunschauto Spezialist
• Mehrmarken Center

Products and services

• ELN Profi-Marktplatz The foundational digital vehicle trading platform providing car dealers with access to approximately 40,000 new and used vehicles of all brands and models from verified wholesalers. Dealers can set individual end-customer prices, embed the vehicle listings directly on their own dealership websites, and purchase vehicles securely from vetted and reputable wholesalers. Includes the ELN-Powerkalkulation margin calculation tool. Priced at €99 for an introductory 2 months, then €199 per month.
• Ihr Wunschauto Spezialist A multi-brand sales brand package allowing dealers to present themselves as multi-brand specialists with their own corporate identity. Includes all benefits of ELN Profi-Marktplatz, a starter package and consulting for the trading brand, a free CI handbook, a logo in the dealer's preferred color (4 color schemes available), and a promotional materials shop and marketing box with customizable templates. Priced at +€60 per month plus a one-time €590 setup fee.
• Mehrmarken Center A premium multi-brand dealer brand package providing complete signage, comprehensive starter package and trading brand consulting, exclusive Mehrmarken Center promotional materials and marketing tools, regional territorial protection (Gebietsschutz), and exclusive partner benefits such as workshop booking tools and parts/accessories shop. Includes all ELN Profi-Marktplatz benefits. Priced at +€130 per month plus a one-time €1,190 setup fee.
• EU-Neuwagen EU new cars offering listed in the ELN navigation as part of the Products & Tariff portfolio, addressing sourcing of new vehicles from European markets for German dealers.

Quantifiable outcome

• 12 out of 15 vehicles sold through ELN platform in one month for Auto Conen

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Motoo EGcoreStrategic or Co-development PartnerPartnership with Motoo EG independent workshop network, as featured in ELN's podcast 'Von 0 auf 100'. Jan Knoll co-founded the Motoo workshop concept in 2022 with unique selling proposition in the automotive market, similar to ELN's position in trading.
• BVfK (Bundesverband freier Kfz-Handel)coreStrategic or Co-development PartnerPartnership with the German Federal Association of Independent Car Dealers. BVfK President Ansgar Klein appeared on ELN's podcast discussing challenges of free automotive trade in digital transformation.
• Verified Wholesalers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of vetted, approved wholesalers (geprüfte und seriöse Großhändler) providing vehicle inventory on the platform. Wholesalers sign agreements regarding delivery requirements (Premiumgarantie) and have vehicles in distributed central warehouses across Germany.
• GGH Gebrauchtwagen GroßhandelsminorStrategic or Co-development PartnerPatrick Batz, Managing Director of GGH Gebrauchtwagen Großhandels, appeared on ELN's podcast discussing 'The right goods at the right time' and European B2B market mechanisms.
• Auto Eder GruppeminorStrategic or Co-development PartnerOne of Germany's largest automotive dealers with approximately 1,800 vehicles in inventory, featured in ELN's Summer Special podcast episode providing insights into traditional company strategies in modern markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AUTO1 Group: AUTO1.com operates Europe's largest B2B used-car marketplace connecting professional dealers with verified inventory, directly comparable to ELN's dealer-to-wholesaler platform model. Both target the same European dealer base with capital-light inventory access, though AUTO1 is significantly larger in scale.
• AutoProff: Danish-headquartered B2B online vehicle auction platform operating across Europe, allowing dealers to bid on wholesale cars. Closely mirrors ELN's core B2B dealer-wholesaler intermediation model, though with an auction rather than flat-pricing mechanism.

Emerging players

• Carwow: UK-founded online car marketplace operating in Germany that connects buyers with dealers via a lead-generation model. Targets the same dealer base as ELN but focuses on new-car lead funnels rather than multi-brand used-car inventory embedding.
• Remalo (Remarketing Software): German remarketing and wholesale vehicle management software for dealers and fleet operators. Directly comparable B2B tooling for vehicle inventory and remarketing workflows, though more software-led than marketplace-led.
• Heycar: German used-car online marketplace backed by Volkswagen and others, focused on quality-certified inventory. Competes indirectly with ELN for dealer relationships and end-customer vehicle discovery in Germany.

Broad incumbents

• AutoScout24: Major European online vehicle marketplace (Scout24) with strong presence in Germany. Offers dealer software and inventory tools alongside its consumer-facing marketplace, overlapping with ELN's dealer enablement value proposition at much larger scale.
• CarGurus: US-headquartered online car marketplace with growing European presence, offering dealer inventory and pricing analytics tools. Adjacent comparable for how data-driven marketplace platforms expand into dealer SaaS.
• Mobile.de: Germany's leading vehicle marketplace (owned by Adevinta), serving both consumers and dealers. While primarily a consumer listing platform, it also offers dealer SaaS tools and could compete with ELN's embedded inventory feature as part of a broader dealer suite.
• Auto Trader (UK): UK's largest digital automotive marketplace with extensive dealer SaaS tools. Operates in a different geography but represents a strategic comparable for how a marketplace incumbent can layer dealer-software and inventory-embedding capabilities on top of a listing business.

Regional players

• carsale24 (ÖVK / car4you): Austrian and Swiss online vehicle marketplace with dealer tools and B2B capabilities. Operates in adjacent DACH markets to ELN with comparable dealer enablement features but no documented German footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MehrmarkenCenter/featured
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/eln-systems-gmbh
• Instagraminstagram.com/eln_dasfahrzeughandelssystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELN Systems