What Transforma Insights does

Transforma Insights is a privately-held research and advisory firm focused on Digital Transformation (DX), with depth in IoT, AI/IoT convergence, edge computing, distributed ledger, and autonomous robotic systems. Operated by Echo Nomad Limited (UK Company Number 12185723), the firm is headquartered at 7 Albert Road, Reading, UK, with firmographic records also referencing a New Zealand location. Founded in 2019, the company operates with a team of 1-10 employees. Its product portfolio centers on quantitative market intelligence: an IoT Forecast Database providing country-by-country forecasts across 196 countries and 21 vertical sectors, AIoT Forecasts, an AIoT X-Ray analytical tool, a Vendor Profiles Database, a Best Practice and Vendor Selection Database of implementation case studies, a Regulatory Database, and a multi-client Advisory Service subscription.

The firm's core technology asset is its proprietary forecast methodology and database infrastructure supporting IoT, AIoT, smart meter, connected vehicle, and emerging technology forecasts with a 10-year horizon to 2035. Products are delivered through a web-based subscription platform with tiered access (Free, Essential, User Group, Corporate). The company monetizes through four primary revenue streams: recurring Advisory Service subscriptions, sponsored position papers and virtual briefings paid for by technology vendors, custom research and consulting engagements, and individual report downloads. Pricing is not publicly disclosed.

Transforma Insights' go-to-market is sales-led, combining direct enterprise outreach, online self-service subscription sign-ups, vendor sponsorship programs, and analyst engagement. Primary customer segments are large enterprise organizations and technology vendors seeking market sizing, competitive intelligence, and Digital Transformation strategy support, with secondary segments in IoT connectivity/MVNO providers and government/utility organizations. The firm positions itself as the world's leading IoT analyst firm and maintains an active publishing cadence across reports, blogs, press releases, webinars, and conference presence at events including Mobile World Congress and Embedded World. No institutional investors, private equity backing, or parent company relationships are disclosed.

Name

Transforma Insights

Legal name

Echo Nomad Limited

Website

https://transformainsights.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Transforma Insights is a subscription-based research and advisory firm focused on Digital Transformation, particularly IoT and AI/IoT convergence. It serves enterprises, technology vendors, and connectivity providers with proprietary forecasts, vendor profiles, and consulting across 196 countries.

Ownership category

akta.pro rank

Product category

Market research and advisory services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• IoT market research
• Digital transformation advisory
• AIoT forecasts
• Vendor benchmarking reports
• Enterprise technology subscription

Headquarters

HQ city

Albert Road

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advisory Service Subscriptions: Multi-client Advisory Service providing ongoing research, Key Topic Insight Reports, forecasts, and access to analyst teams. Available at different subscription tiers (Essential, User Group, Corporate).
2. Sponsored Position Papers and Virtual Briefings: Technology vendors sponsor specific Transition Topics research, receiving branded position papers (10-12 pages), webinar participation, social media promotion, and news article placement.
3. Custom Research and Consulting: Bespoke research and consulting engagements meeting specific strategy, marketing, and technology requirements for enterprise clients.
4. Report Downloads: Individual report purchases or access to premium content within subscription tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Transforma Insights is a research and advisory firm that sells subscription-based market intelligence, forecasts, vendor benchmarks, and decision support content focused on Digital Transformation technologies including IoT, AI, edge computing, distributed ledger, and autonomous robotic systems. Its primary outputs are the IoT Forecast Database, AIoT Forecasts, AIoT X-Ray, Reports & Insights, Vendor Profiles, Best Practice & Vendor Selection Database, Regulatory Database, and Custom Research & Consulting engagements delivered to enterprise clients and technology vendors.

Product overview

Transforma Insights is a leading research and advisory firm focused on Digital Transformation, offering a subscription-based platform of research services rather than a unified software product. The core portfolio centers on IoT and AI market intelligence, comprising the IoT Forecast Database (country-level forecasts across 196 countries), AIoT Forecasts (AI-IoT convergence analysis), and a library of Reports & Insights covering specialized vertical markets. Supporting offerings include Vendor Profiles for competitive analysis, a Best Practice and Vendor Selection Database of implementation case studies, and a Regulatory Database tracking global compliance requirements. The Advisory Service serves as the primary subscription tier providing ongoing access to all research outputs including Key Topic Insight Reports. All services are delivered through web-based subscription models with free and paid tiers available.

Differentiator

Problem solved

Functional benefit

Products and services

• IoT Forecast Database Ultra-granular database providing country-by-country forecasts for IoT connections, including revenue and technology splits across 196 countries and 21 vertical sectors, for enterprise strategy teams and technology vendors.
• AIoT Forecasts Forecasts specifically focused on the convergence of AI and IoT, predicting AIoT connections will grow from 1.8 billion in 2024 to 11.3 billion by 2035. Designed for enterprise planners and technology vendors tracking AIoT market evolution.
• AIoT X-Ray Detailed analysis and forecasting tool examining the intersection of Artificial Intelligence and Internet of Things technologies for enterprise decision-makers and technology vendors.
• Reports & Insights Comprehensive research reports covering Digital Transformation technologies including IoT, AI, Edge Computing, Distributed Ledger, and Autonomous Robotic Systems, for enterprise and vendor audiences.
• Vendor Profiles Profiles of vendors across Digital Transformation sectors providing essential insight on propositions and capabilities, for technology buyers and competitive intelligence teams.
• Best Practice and Vendor Selection Database Analysis of hundreds of case studies of technology implementations to support vendor selection and decision-making for organisations undertaking Digital Transformation.
• Regulatory Database Database tracking regulations affecting Digital Transformation including IoT connectivity, data sovereignty, cybersecurity, and privacy requirements across jurisdictions, for compliance and policy teams.
• Custom Research and Consulting Bespoke research services meeting specific requirements for strategy, marketing, and technology projects for enterprise clients.
• Advisory Service Multi-client subscription service providing ongoing analysis, Key Topic Insight Reports, forecasts, and access to the full research library and analyst teams.

Quantifiable outcome

• Global IoT connections will grow from 21 billion in 2025 to 48 billion in 2035
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• KORE Group HoldingsminorStrategic or Co-development PartnerKORE Group Holdings was recognized as a top-tier IoT specialist in Transforma Insights' 2025 benchmarking report, highlighting KORE's leadership in managed IoT services and global reach with innovations in eSIM, connectivity management, and IoT platforms in healthcare, fleet, and industrial sectors.
• Echo Nomad LimitedcoreOthersTransforma Insights is operated by Echo Nomad Limited, a UK-registered company (Number: 12185723) based at 7 Albert Road, Reading, UK.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IoT Analytics: IoT-focused market research firm publishing global IoT market reports, enterprise IoT adoption surveys, and IoT platform rankings. Directly comparable to Transforma Insights as a specialist IoT analyst serving enterprise and vendor audiences with subscription research.
• Berg Insight: Swedish-based IoT and M2M-focused analyst firm producing subscription research on cellular IoT, connected vehicles, and smart metering. Closely mirrors Transforma's IoT forecast database, smart meter, and connected vehicle research streams.
• Beecham Research: Boutique IoT analyst firm producing research on enterprise IoT, smart cities, and connected devices. Comparable as a niche analyst firm competing for similar enterprise and vendor budgets in IoT/DX market intelligence.
• Counterpoint Research: Technology market research firm covering mobile, IoT, semiconductors, and emerging technologies. Comparable in its subscription-based delivery and overlapping coverage of connected vehicles, IoT components, and AIoT trends.
• ABI Research: Global technology intelligence firm publishing subscription research across IoT, AI, connected vehicles, and smart cities. Comparable as a subscription-based technology analyst covering many of the same DX verticals as Transforma.

Broad incumbents

• Omdia: Technology research provider (formed from IHS Markit technology units) covering IoT, AI, connected devices, and digital transformation. Comparable in publishing subscription forecasts and vendor profiling, with overlapping subject matter on connected vehicles and IoT connectivity.
• Forrester Research: Enterprise research and advisory firm publishing reports on digital transformation, IoT, AI, and emerging technology. Comparable as an advisory subscription business serving enterprise DX decision-makers, though it spans a much broader research catalog.
• GlobalData: Global data and analytics company providing research across technology, healthcare, and consumer industries with IoT/DX coverage. Comparable as an enterprise subscription research provider with adjacent IoT and digital transformation thematic coverage.
• IDC: Global market intelligence firm providing subscription research across IoT, AI, cloud, and digital transformation. Comparable in forecasting methodology and enterprise audience, but operates at significantly larger scale with broader portfolio.
• Gartner: Largest enterprise IT research and advisory firm covering IoT, AI, and digital transformation within a broad portfolio. Competes with Transforma for enterprise DX research budgets, but offers IoT/DX as part of a much wider subscription bundle rather than as a specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TransformaTweet
• LinkedInlinkedin.com/company/transforma-insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transforma Insights