What Anvar does

Anvar (АНВАР) is a privately held Kazakhstani food and household-goods retail chain founded in 1993 and headquartered at ul. Yeset-Batyra 107/2, Aktobe. The company operates a network of hypermarkets and supermarkets across six cities — Aktobe, Astana, Atyrau, Aktau, Oral, and Kyzylorda — with over 75,000 sqm of trading space; four hypermarkets sit in its home city of Aktobe alone. The legal entity is «АНВАР» ЖШС (ТОО), a Kazakhstan limited liability company.

Anvar's product surface combines third-party national and international brands with two in-house assets: an own-production program (Жеке өндіріс) supplying daily fresh bakery, meat semi-finished products, culinary dishes, and confectionery, and a proprietary private label (Собственная торговая марка «АНВАР») spanning staples such as sunflower oil, condensed milk, canned vegetables, eggs, and biscuits, plus household chemicals and paper products. The network runs the «Жеңілдіктер керуені» / Caravan of Discounts loyalty program — allowing bonus redemption of up to 50% of basket value — operated through the bonusclub.anvar.kz digital portal. Recent channel additions include the «АНВАР. Доставка» home delivery service in Aktobe (March 2026), the ANVAR BUSINESS corporate loyalty card (June 2026), and a new Aktobe hypermarket and a Grishina 72A supermarket opened in 2026.

Revenue is generated through unit-pricing retail transactions at physical stores, supplemented by city-specific «Супер цена» promotional catalogs (2–3 week cycles) and B2B monetization through supplier partnerships and an advertising/retail-media offering for partners. The customer base is the mass-market general public seeking affordable food and household essentials, with the new BUSINESS card extending into small-business and corporate purchasing. Marketing is conducted via printed and PDF catalogs, in-store promotions, a Russian- and Kazakh-language content blog, and seasonal campaigns (Jaqsy 2026, Week of Tea and Coffee, School Bazaar). No revenue figures, employee headcount disclosures, ownership structure, or AI/ML capabilities are publicly available.

Name

Anvar

Legal name

«АНВАР» ЖШС (ТОО)

Website

https://anvar.kz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Anvar (АНВАР) is a privately held Kazakhstani retail chain founded in 1993, operating hypermarkets and supermarkets across six cities including Aktobe, Astana, and Aktau, serving mass-market consumers with food, household goods, own-production fresh items, and a proprietary private label.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

Eastern European/Russian/Central Asian Grocery Stores (CRAHAFAI)

Keywords

• Grocery retail chain
• Supermarket operations
• Private label products
• Fresh bakery production
• Loyalty program services

Headquarters

HQ city

Aktobe

HQ country

Kazakhstan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail sales through physical stores: Revenue generated from retail sales of food products, household goods, cosmetics, and own-brand private label products across hypermarkets and supermarkets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Anvar operates a chain of hypermarkets and supermarkets across six cities in Kazakhstan selling food products, household goods, cosmetics, and home items. The company runs in-house own-production facilities for fresh bakery, meat semi-finished products, culinary dishes, and confectionery, and sells an own private label brand covering food staples and non-food items. Its commercial offer is supported by a loyalty bonus club, a home delivery service launched in 2026, and a BUSINESS loyalty card for corporate clients.

Product overview

ANVAR is a major Kazakh retail chain network operating since 1993, comprising hypermarkets and supermarkets across 6 cities (Aktobe, Astana, Atyrau, Aktau, Uralsk, Kyzylorda) with over 75,000 m² of trading space. The business model combines traditional retail with integrated own production facilities (fresh baked goods, culinary dishes, meat semi-finished products, confectionery) and a proprietary private label brand (household chemicals, paper products, food staples). The ecosystem includes the Karavan Skidok loyalty program with over 50% bonus redemption, the ANVAR. Доставка delivery service, and B2B advertising and supplier partnership programs. The network operates under the unified ANVAR brand identity, positioning as a comprehensive one-stop shopping destination for food and household goods in western Kazakhstan.

Differentiator

Problem solved

Functional benefit

Brands

• Собственная торговая марка «АНВАР»: Собственная торговая марка включает: бытовую химию, бумажную продукцию, подсолнечное масло, овощные консервы, сгущённое молоко, филе сельди, яйца, печенье и другие товары под брендом «АНВАР».

Products and services

• ANVAR Hypermarkets (Гипермаркеты) Large-format retail stores operated by ANVAR in Aktobe, Astana, and Aktau, offering a wide assortment of food products, household goods, cosmetics, and an extensive own-production section. A new modern hypermarket was opened in Aktobe in February 2026.
• ANVAR Supermarkets (Супермаркеты) Standard-format retail supermarket stores operated by ANVAR across six cities in Kazakhstan, serving customers' daily grocery and household shopping needs.
• ANVAR Own Production (Жеке өндіріс) ANVAR's in-house production facilities producing fresh baked goods, culinary dishes, meat and semi-finished products, and confectionery items on a daily basis for sale in ANVAR retail stores.
• ANVAR Private Label Products (Собственная торговая марка) ANVAR's proprietary brand products including household chemicals, paper products, sunflower oil, canned vegetables, condensed milk, herring fillet, eggs, and biscuits, sold exclusively in ANVAR stores.
• Karavan Skidok Loyalty Program (Бонусный клуб / Жеңілдіктер керуені) ANVAR's loyalty program allowing customers to earn bonuses on purchases, pay up to 50% of product costs with bonus points, and receive special discounts and offers. Operated via the bonusclub.anvar.kz digital portal.
• ANVAR. Доставка (Delivery Service) Home delivery service launched in Aktobe, allowing customers to order products from ANVAR hypermarkets and supermarkets for delivery to their home.
• ANVAR BUSINESS Card A dedicated loyalty card product for corporate / business clients, offering special conditions and benefits distinct from the standard consumer Bonus Club program.
• ANVAR Advertising Services (Рекламодателям) B2B advertising services offering placement formats including outdoor advertising, branding of trade equipment, internal announcement systems, website and social media advertising, and promotional placements to suppliers and advertisers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Lenta: Russian hypermarket and supermarket chain, comparable on large-format grocery retail and private-label programs. Comparable as a regional (CIS) hypermarket operator, though primarily serves the Russian market rather than Kazakhstan.
• Perekrestok (X5 Group): Major Russian supermarket chain under X5 Group with strong private label and loyalty program. Comparable on supermarket format and customer targeting, though operating primarily in Russia.

Broad incumbents

• Auchan Retail: French global hypermarket operator with a presence in CIS markets. Comparable on large-format hypermarket model, private-label strategy, and own fresh production that mirrors Anvar's vertical integration.
• Metro AG: Global cash & carry / wholesale-centered retail group with CIS presence. Comparable on large-format grocery/wholesale hybrid model and B2B orientation relevant to Anvar's new BUSINESS card.
• Carrefour: Global hypermarket and supermarket operator with a strong private-label program. Comparable on hypermarket format, fresh own-production, and multi-category grocery retailing.

Direct peers

• Magnum Cash & Carry: Largest grocery retail chain in Kazakhstan, operating hypermarkets and supermarkets nationwide including in western cities where Anvar is concentrated. Closest direct competitor on format, geography, and assortment.
• Small: Kazakhstan-based supermarket chain operating in several Kazakhstani cities. Directly comparable as a domestic supermarket-format competitor serving overlapping mass-market consumers.
• Galmart: Kazakhstan-based grocery retail chain operating supermarket and hypermarket formats in several cities. Comparable as a domestic multi-format grocery retailer competing for the same western Kazakhstan consumer base.
• Halyk Market: Kazakhstan grocery retail chain affiliated with Halyk Group, present across multiple cities with supermarket and convenience formats. Directly comparable on hypermarket/supermarket operations and target mass-market consumer.

Emerging players

• Chocofamily / Chocofood: Kazakhstan's leading online grocery and food delivery platform, with strong digital/loyalty stack. Comparable on customer overlap and on delivery-channel competition to Anvar's new Доставка service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anvar