Gulli

What Gulli does

Gulli is a French children's entertainment ecosystem operated by JEUNESSE TV, a wholly-owned subsidiary of the M6 Group (Groupe M6). The platform spans a dedicated children's TV channel, a free catch-up TV and on-demand streaming service at gulli.fr, native iOS and Android mobile applications, the GulliMax premium subscription tier at €2.99/month, branded podcasts, online games, the annual Gulli Tour live roadshow, Gulli Parc physical playgrounds, and a Metronic by Gulli consumer electronics line. The technology stack is built on AWS infrastructure with JW Player for video playback, Google Firebase Crashlytics for crash reporting, and Google Firebase Analytics, AT Internet/Piano, and Médiamétrie for audience measurement. The platform supports up to 10 customizable child profiles per account with age-based content filtering and daily/weekend viewing time limits, plus up to 4 simultaneous streams on premium.

Gulli's business model is multi-stream. The free tier is funded by non-targeted advertising served via Freewheel (CNIL-exempt as non-personalized), while GulliMax generates recurring subscription revenue both through the Gulli mobile app (billed via Apple App Store and Google Play) and through distribution partnerships with all major French telecom and TV operators — Bouygues Telecom, Orange, SFR, Free, Canal+, and Prime Video — each governing its own commercial terms. Additional revenue comes from Gulli-branded licensed consumer products and from Gulli Parc playground operations. The Gulli TV channel itself operates within the M6 Group's broadcast portfolio, providing brand authority, cross-promotion with sister youth channels (Tiji, CanalJ), and a top-of-funnel awareness driver. The primary customer segment is French-speaking families with children aged 3–12; parents manage profiles, set viewing limits, and convert to premium subscriptions, while children consume cartoons, series, films, audio content, and games. Geographic availability covers France (including DROM-COM), Andorra, Belgium, and Luxembourg for catch-up TV, with GulliMax additionally available in Switzerland and portable across the EU for traveling French subscribers.

Name

Gulli

Legal name

JEUNESSE TV

Website

https://gulli.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gulli is a French children's entertainment ecosystem operated by JEUNESSE TV (M6 Group), offering free and premium streaming of cartoons, series, films, podcasts, and games, plus live events, playgrounds, and branded consumer products for French-speaking families with children aged 3–12.

Ownership category

akta.pro rank

Product category

Children's Streaming Entertainment

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Amusement Parks and Arcades (7131), Hobby, Toy, and Game Retailers (45912)

SIC

Cable & Other Pay Television Services (4841), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industries

Kids’ General Entertainment Channels (Ages 6–11) (MPABAKAB), Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Children's streaming service
• Kids video on demand
• Parental control platform
• Family entertainment subscription
• Catch-up TV kids

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising (Free Tier): The free catch-up TV and on-demand service is funded by non-personalized, non-targeted advertising. The platform uses Freewheel as its ad server for third-party advertiser content. Ad delivery is exempt from consent requirements under CNIL guidance.
2. GulliMax Premium Subscription: Monthly subscription at €2.99 per month, billed monthly via Apple App Store or Google Play. Includes a 1-month free trial for first-time subscribers. No commitment; auto-renews monthly unless cancelled before 24 hours before renewal date.
3. GulliMax via Telecom Operators: GulliMax is also distributed through ISP/TV operator bundles (Bouygues, Orange, SFR, Free, Canal+, Prime Video), under separate commercial terms set by each distributor. These operator-distributed versions are governed by the distributors' own terms and do not use the Gulli application.
4. Sweepstakes and Contests: Free-to-enter contests and sweepstakes accessible from the website and application, with prizes awarded to winners. Participation requires parental consent and a completed entry form.
5. Gulli-Branded Consumer Products: Merchandise products sold under the Gulli brand, including audio equipment, karaoke speakers, night lights, walkie-talkies, CD players, educational clocks, headphones, and connected watches. Distributed via the Metronic by Gulli line at metronic.com/99-gulli.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gulli is a French children's entertainment platform that streams cartoons, animated series, films, and TV programs through a free catch-up TV service (web, iOS/Android apps, Gulli TV channel) and a premium ad-free subscription tier (GulliMax at €2.99/month). The offering extends to children's audio podcasts, branded online games, and live brand experiences (Gulli Tour events, Gulli Parc playgrounds) along with licensed merchandise (night lights, karaoke speakers, headphones, smartwatches). The service is built around robust parental controls, age-based content filtering, and per-child profiles with viewing-time limits.

Product overview

Gulli is a comprehensive French children's entertainment ecosystem operated by Jeunesse TV (M6 Group). The portfolio centers on the Gulli TV channel and Gulli.fr digital platform, offering free streaming of animated series, films, and children's programming with catch-up TV functionality. GulliMax is the premium subscription tier (€2.99/month) providing ad-free viewing, offline downloads, up to 4 simultaneous screens, and up to 10 customizable child profiles with parental controls. The ecosystem extends to mobile applications (iOS/Android), online and in-app games featuring licensed characters, and an audio/podcast service with children's content. Physical brand extensions include the Gulli Tour traveling event, Gulli Parc playgrounds, and licensed merchandise products including night lights, karaoke speakers, walkie-talkies, CD players, headphones, smartwatches, and educational alarm clocks. Content partnerships with major French operators (Bouygues, Orange, SFR, Free, Canal+) and Prime Video expand distribution reach.

Differentiator

Problem solved

Functional benefit

Brands

• GulliMax: Premium subscription service offering ad-free unlimited videos, offline viewing, up to 4 simultaneous screens, and parental control with up to 10 customized profiles for families.

Products and services

• Gulli.fr Catch-up TV Platform Free web-based streaming platform offering catch-up TV, on-demand animated series, children's films, and TV programs. Accessible via web browser for French-speaking families with internet access in France, Andorra, Belgium, and Luxembourg.
• Gulli Mobile Application (iOS & Android)

Quantifiable outcome

• GulliMax offers 4,000+ videos in the premium tier
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• M6 Group (Groupe M6)flagshipOthers · 29 May 2024Gulli is a brand and platform owned and operated by JEUNESSE TV, a subsidiary of the M6 Group (Groupe M6). The M6 Group provides editorial strategy, cross-promotion across its TV channels, and corporate infrastructure. In May 2024, the M6 Group announced that Gulli is expanding into the children's playground sector, signaling broader brand diversification.
• Smyths Toys SuperstorescoreGTM or Marketing PartnerSmyths Toys Superstores is the official partner for the 2026 Gulli Tour roadshow. The partnership provides event sponsorship, in-store promotion, and co-branded marketing around the summer family tour across 11 French cities. Smyths Toys is a major European toy retailer with significant foot traffic in France.
• Paradis LatincoreStrategic or Co-development PartnerGulli has partnered with the Paradis Latin, a historic Parisian cabaret, to present 'Mon Premier Cabaret' – a family-friendly stage show created by Kamel Ouali, featuring 25 performers. The show targets children ages 3 and up and their families, with ticket sales managed through the Paradis Latin website. Durel, winner of The Voice Kids 2023, joined the Season 4 cast.
• Metronic by GullicoreOEM/ Whitelabel/ Licensing PartnerMetronic by Gulli is a product line of Gulli-branded consumer electronics and toys, including night lights, karaoke speakers, walkie-talkies, CD players, portable speakers, educational alarm clocks, headphones, and connected watches. Products are manufactured by Metronic and sold via metronic.com/99-gulli and likely other retail channels.
• Bouygues TelecomcoreChannel Partner/ Reseller/ DistributorBouygues Telecom distributes the Gulli TV channel and GulliMax within its Bbox family TV bundle, enabling its subscribers to access Gulli content through their TV set-top box.
• OrangecoreChannel Partner/ Reseller/ DistributorOrange distributes the Gulli TV channel and GulliMax within its family TV offering, accessible via the Orange TV platform.
• SFRcoreChannel Partner/ Reseller/ DistributorSFR distributes the Gulli TV channel and GulliMax within its family TV bundle via the SFR TV service.
• FreecoreChannel Partner/ Reseller/ DistributorFree distributes the Gulli TV channel and GulliMax within its family TV offering via the Freebox OS / OQEE by Free platform.
• Canal+ GroupcoreChannel Partner/ Reseller/ DistributorCanal+ distributes the Gulli TV channel and GulliMax within its family TV bouquet, accessible via Canal+ set-top boxes and streaming platforms.
• Prime Video (Amazon)coreChannel Partner/ Reseller/ DistributorGulli content is available as a channel or add-on on Prime Video, allowing Amazon Prime subscribers in France to access Gulli programming through the Prime Video interface. Managed via the CanalJ/Tiji/Gulli offer referenced on the Prime Video storefront.
• Tiji (M6 Group)minorOthersTiji is a sister children's TV channel within the M6 Group, sharing brand presence on the gulli.fr website under 'Les autres sites de la chaîne' (other channel sites). The two channels are co-promoted and likely share audience data and content synergies under the M6 Group youth division.
• CanalJ (M6 Group)minorOthersCanalJ is another sister children's TV channel within the M6 Group, co-listed on gulli.fr as a related channel site. Like Tiji, it is co-promoted under the M6 Group's youth media portfolio.
• Amazon Web Services EMEA SARL (AWS)coreTechnology or IntegrationAWS EMEA SARL is the hosting provider for the gulli.fr website and the Gulli mobile application. Registered address: 31 Place des Corolles, Tour Carpe Diem, 92400 Courbevoie, France. AWS provides the cloud infrastructure underpinning Gulli's streaming, content delivery, and digital services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tiji: Tiji is a French children's TV channel and digital platform under the same M6 Group as Gulli, targeting a similar 3-12 age demographic with French-language animated content, catch-up TV, and parental features. It is Gulli's closest sibling brand and direct competitor for the same French family audience.
• CanalJ: CanalJ is another French children's TV channel under the M6 Group with a digital catch-up platform, targeting a slightly older kids demographic with animated series and youth programming. It competes with Gulli within the M6 youth portfolio and is bundled alongside Gulli on Prime Video and operator offerings.
• France Télévisions OKOO: OKOO is the public broadcaster France Télévisions' free children's digital platform offering animated series, films, and educational content for French children. It is the principal free, ad-free public-sector alternative to Gulli in the French children's streaming market.
• TF1 (TFOU / TFOU Max): TFOU is the children's block of French commercial broadcaster TF1, with TFOU Max as its digital catch-up and streaming extension. It offers similar free, ad-supported children's video content for French-speaking families and is a direct competitor for advertiser and household attention.

Broad incumbents

• Netflix: Netflix operates a global SVOD service with a substantial dedicated kids profile offering animated series, films, and originals across all major languages. It is a major indirect competitor for French family entertainment budgets, particularly for older children and household co-viewing.
• Disney+: Disney+ is a global SVOD service anchored by Disney, Pixar, Marvel, and Star Wars franchises, with a strong kids profile feature set. Many of the same third-party franchises Gulli licenses (Disney titles, Pokémon via Warner Bros. Discovery adjacency) are increasingly exclusive to Disney+, threatening Gulli's content moat.
• YouTube Kids: YouTube Kids is Google's dedicated children's video app offering free, ad-supported animated and live-action content globally. It competes with Gulli's free tier for children's screen time, particularly among French families comfortable with the YouTube ecosystem.

Emerging players

• VTech: VTech is a global leader in electronic learning products and connected devices for children, with branded apps and content platforms (e.g., VTech Kid Connect, Storio). It overlaps with Gulli's Metronic-by-Gulli line of consumer electronics and competes for the same parent-purchaser budget in the kids hardware category.

Regional players

• Royal Kids: Royal Kids is a French chain of indoor playgrounds and family entertainment centers. It is directly comparable to Gulli Parc and competes for French family outing spend, particularly in suburban and secondary-city locations.

Others

• Smyths Toys Superstores: Smyths Toys Superstores is a major pan-European toy retailer and Gulli's Gulli Tour 2026 partner. It is comparable as a channel and co-marketing partner for Gulli's physical brand experiences and merchandise, while also competing for kids' discretionary family spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gulli
• Facebookfacebook.com/GulliTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulli