Stoli

What Stoli does

Stoli is a privately-held global vodka brand owned through Stoli Group S.a.r.l., a Luxembourg-registered holding company (registration B123116), with US distribution via Stoli Group USA, LLC and global distribution through SPI Spirits (Cyprus) Limited. Founded in 1938 and bottled at the historic Latvijas Balsams distillery in Riga, Latvia since 1954, Stoli generates revenue by selling premium and flavored vodkas to two primary segments: (1) individual premium spirits consumers reached through global retail, on-premise hospitality channels and a direct-to-consumer e-commerce site (stoli.com) fulfilled by licensed third-party retailers in the AccelPay network, and (2) the hospitality and food service channel that uses the brand in cocktail programs. The product portfolio centers on the flagship STOLI Premium vodka, an extensive flavored line (Orange, Raspberry, Blueberry, Vanilla, Cucumber, Citrus, Salted Caramel, Chamoy), the ultra-premium STOLI Gold (filtered through coils of gold thread), STOLI 100 Proof, STOLI Gluten Free (100% beetroot spirit), a non-alcoholic STOLI Ginger Beer mixer, and rotating limited edition releases (Electric Citrus — Tokyo After Dark, Gold Standard, Velvet Nights). The core production technology is a proprietary triple-filtration process through quartz sand and birch activated charcoal, supported by over 100 international awards and 85+ years of brand heritage. Stoli Group USA, LLC filed for Chapter 11 bankruptcy in the United States in 2024, and the brand is currently operating through those proceedings; the parent group has continued to launch new products, including STOLI Halapeño Pepper Vodka in January 2025, and is the subject of an ongoing trademark lawsuit from McIlhenny Company (Tabasco) over that product's packaging.

Name

Stoli

Legal name

Stoli Group S.a.r.l.

Website

https://stoli.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stoli is a privately-held, 85+ year-old global vodka brand owned via Stoli Group S.a.r.l. (Luxembourg), producing premium, flavored and limited edition vodkas at the Latvijas Balsams distillery in Riga, Latvia, and selling them to consumers and on-premise hospitality customers across 20+ countries.

Ownership category

akta.pro rank

Product category

Premium Vodka and Spirits

NAICS

Distilleries (31214), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Premium vodka
• Flavored spirits
• Spirits distillery
• Alcoholic beverages
• Vodka production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Spirits Product Sales: Stoli generates revenue through the direct sale of its vodka products including flavored variants, premium offerings, and limited editions. Products are sold through the company website and third-party retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Stoli produces and sells a portfolio of premium vodka and flavored spirits, including its flagship STOLI Premium unflavored vodka, an extensive line of flavored vodkas (Orange, Raspberry, Blueberry, Vanilla, Cucumber, Citrus, Salted Caramel, Chamoy), premium variants (STOLI Gold, 100 Proof), a gluten-free vodka, a non-alcoholic ginger beer mixer, and limited edition releases. The vodka is distilled and bottled at the historic Latvijas Balsams facility in Riga, Latvia, using a proprietary triple filtration process through quartz sand and birch activated charcoal.

Product overview

Stoli is a global vodka brand offering a portfolio of spirits centered on its core STOLI Premium unflavored vodka, complemented by an extensive line of flavored vodkas (Orange, Raspberry, Blueberry, Vanilla, Cucumber, Citrus, Salted Caramel, Chamoy™), premium variants (STOLI Gold, STOLI 100 Proof), and specialty options (STOLI Gluten Free). The portfolio also includes a non-alcoholic mixer (STOLI Ginger Beer) and limited edition releases. All products are distilled and primarily bottled at the historical Latvijas Balsams distillery in Riga, Latvia, with US distribution handled by Stoli Group USA, LLC.

Differentiator

Problem solved

Functional benefit

Brands

• STOLI Premium: Classically styled, exceptionally smooth vodka - ABV 40%, triple-filtered through quartz sand and birch activated charcoal
• STOLI Gold
• STOLI 100 Proof Premium Vodka
• STOLI Gluten Free
• STOLI Orange
• STOLI Raspberry
• STOLI Blueberry
• STOLI Vanilla
• STOLI Cucumber
• STOLI Citrus
• STOLI Salted Caramel
• STOLI Chamoy
• STOLI Ginger Beer
• STOLI Electric Citrus
• STOLI Gold Standard
• STOLI Velvet Nights

Products and services

• STOLI Premium The flagship Stoli vodka, classically styled and exceptionally smooth, with a 40% ABV. Crystal clear with marshmallow, mineral and mild fruit peel aromas. Triple-filtered through quartz sand and birch activated charcoal. For adult consumers seeking a premium unflavored vodka.
• STOLI Orange Flavored vodka bursting with the zesty fragrance of pressed orange peels, balanced with tangy lime and floral orange blossom notes, at 37.5% ABV. For adult consumers and cocktail enthusiasts.
• STOLI Raspberry Tongue-tingling blend of ripe raspberries with hints of tangy citrus, delivering natural sweetness and full-bodied summer flavor at 37.5% ABV. For adult consumers and cocktail preparation.
• STOLI Blueberry Flavored vodka with notes of ripe blueberries and blackcurrants, balanced with fresh lemon and aromatic juniper at 37.5% ABV. For adult consumers.
• STOLI Vanilla Rich, aromatic flavored vodka with warm floral vanilla notes, sweet and indulgent character at 37.5% ABV. For adult consumers and dessert-style cocktails.
• STOLI Cucumber Crisp, cool flavored vodka with natural fresh cucumber taste, light and savory with a sweet edge at 37.5% ABV. For adult consumers and cocktail use.
• STOLI Citrus Refreshingly intense citrus vodka with sun-kissed lemons and lime, bursting with zesty pops of citrus at 37.5% ABV. For adult consumers.
• STOLI Salted Caramel Indulgent dessert-style flavored vodka combining sweet, rich caramel with a hint of salt at 37.5% ABV. For adult consumers and dessert cocktail preparation.
• STOLI Chamoy Mexican-inspired flavored vodka delivering sweet, sour, salty, spicy, and umami flavors reminiscent of Chamoy sauce at 35% ABV. For adult consumers.
• STOLI 100 Proof Premium Vodka Extra smooth premium vodka at 50% ABV with distinctive bite, triple-filtered through quartz sand and birch activated charcoal. For adult consumers seeking a higher-proof vodka.
• STOLI Gold Ultra-premium vodka filtered through coils of gold thread after traditional chill filtration, crafted with high-quality European grain and artesian water at Latvijas Balsams in Riga at 40% ABV. For adult consumers seeking ultra-premium vodka.
• STOLI Gluten Free Gluten-free vodka made from 100% beetroot spirit, triple-filtered through quartz sand and birch activated charcoal for clean, crisp smoothness at 40% ABV. For adult consumers with gluten sensitivities.
• STOLI Ginger Beer Premium non-alcoholic soft drink reimagined with ginger, caffeine and taurine for an invigorating lift at 0% ABV. For adult consumers seeking a non-alcoholic mixer.
• STOLI Electric Citrus – Tokyo After Dark Limited edition neon-bright citrus-infused vodka inspired by Tokyo nightlife, with custom label design. For adult consumers seeking unique limited edition releases.
• STOLI Gold Standard Paris Fashion Week couture-inspired limited edition vodka with a gilded bottle and luxe botanical blend, exclusive to select global retailers and events. For adult consumers seeking premium limited edition releases.
• STOLI Velvet Nights Limited edition vodka featuring bold smoky notes with a mezcal-kissed twist, inspired by the world's new cocktail capital. For adult consumers seeking unique limited edition releases.
• STOLI Halapeño Pepper Vodka Halapeño pepper flavored vodka, the first new flavor launch since Stoli Group USA filed for bankruptcy in 2024, rolled out across the US in January 2025. For adult consumers seeking spicy cocktail options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• AccelPaycoreChannel Partner/ Reseller/ DistributorAccelPay is a licensed third-party retailer network that handles order fulfillment for Stoli's US e-commerce operations. Orders are processed through AccelPay's network of licensed retailers who ship products via carriers including GLS and UPS. Orders containing alcohol require adult signature and ID verification upon delivery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chopin Vodka: Polish super-premium single-ingredient vodka portfolio (wheat, potato, rye). Competes with Stoli in the specialty/premium tier and shares a European production heritage story.
• Eristoff (Bacardi): Value-to-premium vodka with a strong flavored lineup. Direct shelf competitor in price-sensitive on-premise and off-premise accounts that overlap with Stoli's flavored SKUs.
• Skyy Vodka (Campari Group): US-anchored premium vodka brand owned by Campari Group. Competes with Stoli in the same mid-premium price band and in the same US retail and on-premise channels.
• Ketel One (Diageo): Super-premium wheat vodka with deep cocktail heritage. Comparable on price tier, family-distillery story (Nolet), and craft-positioning to Stoli Premium and Stoli Gold.
• Tito's Handmade Vodka: Largest US vodka brand by volume, distributed through an aggressive US-first wholesale model. The principal US share competitor to Stoli's core unflavored SKU.
• Belvedere (LVMH): Polish ultra-premium rye vodka with strong cocktail culture positioning. Competes head-to-head with Stoli in super-premium on-premise and limited-edition launches.
• Grey Goose (Bacardi): Ultra-premium vodka positioned for cocktails and on-premise, comparable to Stoli Gold at the high end. Competes for the same on-trade accounts and consumer occasions in the US and Europe.
• Smirnoff (Diageo): World's best-selling vodka and a category-defining flavored vodka portfolio. Closest direct competitor in flavored SKU breadth, price tier, and global distribution reach.
• Cîroc (Diageo): Ultra-premium French vodka with a heavy flavored-variant focus. Competes directly with Stoli's flavored portfolio for premium on-premise placement and celebrity/lifestyle marketing moments.
• Absolut Vodka (Pernod Ricard): Premium global vodka brand owned by Pernod Ricard, with a similarly broad flavored portfolio, multi-country distribution, and city-themed marketing campaigns. Direct substitute in on-premise and off-premise channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stoli

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoli