Anita Gelato

What Anita Gelato does

Anita Gelato is a privately held, founder-owned artisan gelato and frozen dessert retail chain founded in 2002 by Anita Avital (Mama Anita) and her son Nir in Israel. The company produces and sells handmade gelato, sorbet, and frozen yogurt churned fresh in-store daily using Mama Anita's original recipes, with a rotating menu of over 150 flavors and 25+ premium toppings. The product line includes dietary variants spanning zero-added-sugar, vegan, dairy-free, and Kosher-certified options, plus signature creations such as the Dubai Chocolate Cup.

The business operates approximately 25 company-owned retail stores across 10+ countries, with a heavy concentration in iconic high-traffic tourist and urban destinations including Times Square, Las Vegas, Bondi Beach, Covent Garden, and Barcelona's Las Ramblas. The corporate entity, Anita Gelato Ltd., is registered in Israel and Australia, with a Raanana, Israel registered head office and a New York City flagship serving as the North American headquarters. The company generates revenue through direct retail sales, third-party delivery aggregator partnerships (Wolt, Glovo, Deliveroo, Uber Eats, Bopple, GetSauce), digital gift card sales, and event catering services via mobile gelato carts.

The go-to-market is direct-to-consumer with an in-person retail core supplemented by delivery and event channels. Customer segments span individual consumers, tourists, and event/catering buyers. The company has grown organically without external private equity or venture capital funding, retaining full founder and family ownership, and has expanded recently into Mexico, Melbourne, and additional Sydney locations through 2025-2026.

Name

Anita Gelato

Legal name

Anita Gelato Ltd.

Website

https://anita-gelato.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Anita Gelato is a privately held, founder-owned artisan gelato retail chain founded in 2002, operating approximately 25 stores across 10+ countries in iconic tourist destinations. It sells 150+ handmade flavors churned fresh in-store daily to individual consumers, tourists, and event catering customers, with no external funding.

Ownership category

akta.pro rank

Product category

Artisan Gelato Retail

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Gelato Manufacturing (AFAHAEAD), Frozen Yogurt Shops (THAFAGAB)

Keywords

• Artisan gelato retail
• Handmade frozen desserts
• Ice cream shop
• Frozen yogurt products
• Gelato catering services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Direct Retail Sales: Revenue is generated through over 25 physical retail store locations worldwide. Customers purchase gelato, sorbet, frozen yogurt, and frozen yogurt gelato in cones or cups at per-item prices. Toppings and specialty items are included as part of the customer-selected combination.
2. Third-Party Delivery Marketplace: Online orders placed through third-party delivery aggregators (Wolt, Glovo, Deliveroo, Uber Eats) for pickup or home delivery, generating transaction-based revenue through platform commissions.
3. Gift Cards: Digital gift cards available for purchase through the company's own gifting platform (gift-it.com.au), providing prepaid store credit for recipients.
4. Event & Catering Services: Gelato cart services for private events including birthdays, anniversaries, and celebrations. Catering and delivery options available upon request, generating service-based revenue.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Anita Gelato is an artisan gelato and frozen dessert retail chain that hand-churns more than 150 rotating flavors of gelato, sorbet, and frozen yogurt fresh in-store daily across its 25+ company-owned stores worldwide. The company produces its desserts from founder Anita Avital's original family recipes using premium ingredients, sells them in cones and cups with a wide topping selection, and complements retail sales with gift cards and mobile gelato cart catering for private events.

Product overview

Anita Gelato operates as an artisan gelato and frozen dessert retail chain offering a portfolio of handmade products centered around its core gelato offerings. The company provides over 150 rotating gelato flavors (cream-based), sorbets (dairy-free fruit options), and frozen yogurt gelato, all churned fresh in-store daily using Mama Anita's original recipes. The product line includes specialty variants such as zero added sugar, vegan/dairy-free, and Kosher-certified options. Customers can customize their purchases with over 25 premium toppings including fresh fruits, varigato creams, chocolate flakes, and candy. Signature offerings include the Dubai Chocolate Cup. The company also offers gift cards and event catering services through mobile gelato carts.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisan Gelato

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WoltcoreChannel Partner/ Reseller/ DistributorWolt serves as a delivery aggregation partner for Anita Gelato in Israel (Tel Aviv Florentin and Neve Tzedek locations) and Limassol, Cyprus. Wolt's platform enables customers to order Anita Gelato products for home delivery, expanding the brand's reach beyond physical store foot traffic.
• GlovocoreChannel Partner/ Reseller/ DistributorGlovo provides on-demand delivery services for Anita Gelato in Barcelona, Spain (Gracia and Ramblas locations). Through Glovo, customers can order gelato for delivery within the local service area.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo serves as the delivery partner for Anita Gelato's Covent Garden, London location. Customers can order gelato through the Deliveroo platform for delivery, with delivery fees and commissions structured through the platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats provides delivery services for Anita Gelato's Queenstown, New Zealand location. The platform enables local delivery of gelato products to customers ordering through the Uber Eats app.
• BoppleminorChannel Partner/ Reseller/ DistributorBopple is an online ordering platform used by multiple Anita Gelato locations across Australia, including South Eveleigh, Canberra, Bondi Beach, Bondi Junction, Chippendale, Manly, Cronulla, West End, and Barangaroo. Customers place pickup orders through the Bopple app.
• GetSauceminorChannel Partner/ Reseller/ DistributorGetSauce is an online ordering platform used for US Anita Gelato locations including Times Square, Madison Square Garden, Nomad, Upper East Side, Miami, and Los Angeles. The platform enables online ordering and pickup scheduling for these locations.
• gift-it.com.auminorChannel Partner/ Reseller/ DistributorGift card sales for Anita Gelato are processed through the gift-it.com.au platform, enabling customers to purchase and send digital gift cards for redemption at any Anita Gelato store worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Amorino: Global artisan gelato chain with hundreds of locations across Europe, North America, and Asia. Directly comparable to Anita Gelato in operating model (handmade gelato, premium positioning, tourist-anchored stores) and target customer.
• Grom: Italian premium gelato chain (now owned by Unilever) with international locations. Comparable to Anita Gelato through its handmade, high-ingredient-quality gelato positioning and global retail rollout in tourist cities.
• Venchi: Italian gelato and chocolate brand with international retail stores. Comparable to Anita Gelato via its premium artisan positioning, gelato-centric retail model, and tourist district presence across Europe, US, and Asia.
• Van Leeuwen Ice Cream: US-based premium ice cream and gelato chain with rapidly expanding scoop shops. Directly comparable to Anita Gelato in handmade, premium-ingredient positioning and urban/tourist retail footprint, though with a more US-centric footprint.
• Gelato Messina: Australian premium gelato chain with strong Australian and Asian presence. Closely comparable to Anita Gelato given shared home market overlap (Australia), handmade production, and rotating flavor innovation model.
• Il Laboratorio del Gelato: New York-based artisanal gelato maker with retail presence. Comparable to Anita Gelato through its handmade small-batch production, premium positioning, and NYC market overlap (Anita's Upper East Side and other Manhattan stores).

Broad incumbents

• Häagen-Dazs: Global premium ice cream brand with widespread scoop shops in tourist and high-traffic locations. Comparable to Anita Gelato in tourist-anchored retail presence and premium positioning, but operates at much larger scale and is more CPG-distributed.
• Cold Stone Creamery: Large US/global franchise-based ice cream chain. Comparable in retail ice cream shop model and tourist-area locations, though positioned more for customization and mass-market appeal than artisan gelato.
• Baskin-Robbins: Largest global ice cream specialty chain with thousands of franchise locations. Comparable in ice cream retail model and international footprint, though Anita Gelato is significantly more premium and less franchise-driven.

Regional players

• Mövenpick Ice Cream: Swiss premium ice cream brand with retail scoop shops primarily in Europe, Middle East, and Asia. Comparable to Anita Gelato in premium positioning and gelato/ice cream scoop shop format, with geographic overlap in Tel Aviv and EU markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anitagelatotlv/?fref=ts
• Instagraminstagram.com/anitagelatousa
• TikToktiktok.com/@anita_gelato
• LinkedInlinkedin.com/company/anitagelato

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anita Gelato