Bopple
Bopple is an Australian hospitality commerce platform enabling restaurants and cafés to accept digital orders via menus, QR table ordering, pickup, and delivery. It serves 10,000+ venues globally through tiered subscriptions and integrations with major POS and delivery partners.
- Company typePrivate
- Founded2019
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Bopple does
Bopple Technologies Pty Ltd is an Australian hospitality commerce platform founded in 2019 and headquartered in Brisbane, Queensland. The company operates a cloud-based SaaS platform that enables restaurants, cafés, and other food and beverage venues to accept and manage digital orders across pickup, delivery, and dine-in channels. Its product surface includes digital menu creation, online ordering with a 14-day free trial, QR code table ordering with branded acrylic table pucks, pickup and delivery fulfillment, loyalty programs, marketing tools, gift cards, and self-service kiosks. The platform is built on AWS infrastructure with Stripe handling payment processing, and integrates with Lightspeed Kounta and Square point-of-sale systems for menu sync and order routing, Uber Direct and DoorDash Drive for on-demand delivery fulfillment, and Marsello for loyalty and marketing automation.
The revenue model is structured around tiered monthly subscriptions in Australian dollars: a free Storefront tier offering a basic digital menu and business listing; Online Ordering at A$49/month adding full ordering, QR table ordering, POS integrations, and marketing tools; White-label Web at A$99/month adding a branded subdomain storefront; and a White-label Bundle at A$399/month adding native iOS and Android apps with cross-location sales reporting. Additional revenue comes from pass-through payment processing fees (1.45% + A$0.00 per transaction in Australia, with multi-currency support for New Zealand and the United States), sale of branded QR pucks at A$8 each, and an affiliate program paying 100% of referred venues' first three months of subscription revenue. Go-to-market combines a self-serve product-led growth motion for SMBs with a sales-assisted motion via a Contact Sales page and Growth Specialist support for enterprise white-label deployments, distributed through direct website sign-up, app stores, and POS partner channels.
Bopple serves a base of more than 10,000 hospitality businesses globally, with named enterprise customers including Gelato Messina (20+ stores), Zeus Street Greek (32+ stores), Chat Thai, Sonoma Bakery, Venzin Group, and Night Feast Festival, alongside SMB customers such as Cheeky Poke, Acai Brothers, Corbett & Claude, and Comuna Cantina. The company maintains operations across Australia, New Zealand, and the United States with Stripe-based payment processing in AUD, NZD, and USD. Leadership comprises CEO Angus McLachlan and CTO Jon Cullen. The company operates as an independent proprietary limited entity under Australian law with a small team of 1-10 employees and no disclosed external funding rounds.
Bopple firmographics
Firmographics- Name
- Bopple
- Legal name
- Bopple Technologies Pty Ltd
- Website
- https://bopple.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bopple is an Australian hospitality commerce platform enabling restaurants and cafés to accept digital orders via menus, QR table ordering, pickup, and delivery. It serves 10,000+ venues globally through tiered subscriptions and integrations with major POS and delivery partners.
- Ownership category
- akta.pro rank
Bopple industry classification
Industry- Product category
- Hospitality Commerce Software
- akta.pro primary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
- akta.pro secondary industry
- Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks) (MPAEANAG)
Keywords
Where Bopple is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bopple business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Online Ordering: Monthly subscription fee for online ordering capabilities at $49/month AUD. Includes QR code table ordering, pickup/delivery, scheduled pre-orders, smart upselling, loyalty integration, and full POS integrations.
- Subscription - White-label Web: Monthly subscription for white-label web experience at $99/month AUD. Includes branded subdomain, custom storefront URL, and store directory for multi-location businesses.
- Subscription - White-label Bundle: Monthly subscription at $399/month AUD for white-label native apps (iOS, Android) plus web experience. Includes cross-platform support, sales data reporting, and multi-location management.
- Free Storefront Tier: Free digital storefront with basic features to attract businesses and convert them to paid tiers. Digital menu, store profile, and business listing included at no cost.
- Payment Processing: Payment processing fees passed through to merchants. Australia: 1.45% + A$0.00 per transaction; NZ: 2.7% + NZ$0.30; Rest of world: 2.9% + US$0.30. Card fees charged to customers at checkout by default.
- Delivery Integration Fees: Third-party delivery provider fees from Uber Direct ($10 base + $1.10/km) and DoorDash Drive ($12.09 first 3km + $1.10/km additional) passed through to merchants.
- Affiliate Referrals: Affiliate program where partners receive 100% of subscription payments for first 3 months of referred venues. Minimum payout threshold of AUD $50 via PayPal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Storefront - Basic digital presence |
| Subscription | Monthly | Online Ordering - Full online ordering capabilities |
| Subscription | Monthly | White-label for Web - Branded web experience |
| Subscription | Monthly | White-label Bundle - Native apps + web |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Bopple product offering
Product offeringCore offering
Bopple provides an all-in-one cloud-based hospitality commerce platform that enables restaurants, cafés, bars and other venues to take orders online, at the table via QR codes, and through pickup or delivery, while owning their customer data. The platform bundles digital menus, QR code table ordering, pickup/delivery fulfillment, loyalty programs, marketing tools, gift cards, and AI-powered Smart Upsells and Smart Order Batching features. It is delivered to merchants through monthly SaaS subscriptions (Free Storefront, $49/month Online Ordering, $99/month White-label for Web, $399/month White-label Bundle) with deep integrations into Lightspeed Kounta, Square, Stripe, Uber Direct, DoorDash Drive and Marsello.
Product overview
Bopple is an all-in-one hospitality commerce platform offering digital menus, QR code table ordering, pickup and delivery, loyalty programs, marketing tools, and gift cards. The platform operates on a tiered model: a free Storefront plan for basic digital presence, a $49/month Online Ordering plan adding full ordering capabilities, and premium White-label add-ons ($99/month for branded web, $399/month for web + iOS + Android apps). Core AI-powered features include Smart Upsells (recommendation engine increasing revenue per order) and Smart Order Batching (automatically consolidates dine-in orders). The platform integrates with Lightspeed Kounta POS, Square POS, Uber Direct, DoorDash Drive, Marsello loyalty, Stripe payments, Facebook Pixel, and Google Analytics. Merchants manage their business via Back Office, accessible across web, iOS, and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Bopple Online Ordering Platform All-in-one cloud-based hospitality commerce SaaS that lets restaurants, cafés, bars and quick-service venues take orders online, at the table via QR codes, and via pickup or delivery, with built-in digital menus, loyalty programs, marketing tools and gift cards. Sold to venues on monthly subscriptions (Free Storefront, $49/month Online Ordering, $99/month White-label for Web, $399/month White-label Bundle) and integrated with Lightspeed Kounta, Square, Stripe, Uber Direct, DoorDash Drive, Marsello, Apple Pay and Google Pay.
- Branded QR Code Pucks Physical branded QR code table pucks ($8 AUD each) enabling contactless dine-in ordering. Bopple's design team produces custom designs using the merchant's logo and brand colors with adhesive backing; claims a 40% weekly order-volume increase versus generic QR codes and 28% operational cost reduction for dine-in.
- Self-Service Kiosks Self-service in-venue ordering kiosks for hospitality venues that enable customers to place orders themselves, intended to boost operational efficiency and the customer experience by reducing counter queue time and labour cost.
Quantifiable outcome
- 30% increase in order size with QR code table ordering
- +6 more outcomes
Companies that use Bopple
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Bopple technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature5 records
Bopple partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Lightspeed Kounta POScorePOS integration allowing venues to sync menus and manage Bopple online orders directly from Lightspeed Back Office. Menu imports daily, pass-thru printing for automated order acceptance, and unified kitchen workflows.
- Square Point of SalecoreDirect integration with Square POS enabling venues to manage Bopple orders from existing Square interface without additional hardware. Menu syncs automatically from Square.
- Uber DirectcoreOn-demand white-label delivery powered by Uber. Commission-free delivery model at $10 base + $1.10/km. Venues can offer delivery up to 10km away with real-time tracking.
- DoorDash DrivecoreOn-demand delivery integration at $12.09 first 3km + $1.10/km additional with $0 commission fees. Provides seamless, reliable delivery reach to customers.
- MarsellocoreLoyalty and marketing platform integration powered by Marsello. Enables multi-channel loyalty programs, customer segmentation, automated email/SMS campaigns, and branded communications.
- StripecorePayment processing provider handling credit/debit card transactions. Supports Apple Pay, Google Pay, Link by Stripe, with daily payouts to connected Stripe accounts and fraud prevention via Stripe Radar.
- Apple PaysupportingMobile wallet payment integration enabling customers to checkout with a tap on iPhone, iPad, or Mac for faster, more secure transactions.
- Google PaysupportingMobile wallet payment integration enabling faster, simpler checkout for Android users and Chrome browser customers.
- Facebook PixelsupportingAnalytics integration measuring effectiveness of Facebook advertising by tracking customer behavior and conversions from Facebook campaigns.
- Google AnalyticssupportingAnalytics integration measuring and analyzing customer behavior across the Bopple online store for performance insights.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Bopple competitors and assessment
Company assessmentDirect peers
- Mr Yum: Australian-headquartered direct competitor offering QR-code table ordering, mobile ordering, and white-label apps for hospitality venues, serving a very similar SMB and mid-market customer base in Australia and New Zealand.
- ChowNow: Commission-free online ordering platform for independent restaurants, with a comparable value proposition of no marketplace fees and direct customer data ownership — directly competing with Bopple's positioning.
- Olo: Enterprise-focused restaurant digital ordering SaaS serving large chains with branded ordering apps and integrations; competes with Bopple at the upper end of the white-label bundle tier.
- Deliverect: Connects restaurants to multiple delivery platforms and direct ordering channels, with a similar integration-heavy, hospitality-tech focus and shared integrations (Uber Direct, DoorDash Drive).
- GloriaFood: Free online ordering and table reservation system for restaurants, mirroring Bopple's freemium go-to-market motion for the small-business end of the market.
- Lunchbox: Restaurant e-commerce and direct-ordering platform offering branded online ordering, loyalty, and white-label apps — a direct competitor to Bopple's Online Ordering and White-label tiers.
Broad incumbents
- Toast: End-to-end restaurant POS and commerce platform offering online ordering, QR code dine-in, loyalty, and white-label apps as part of a broader system; competes with Bopple across multiple product lines.
- Square for Restaurants: POS-based restaurant commerce platform from Block with online ordering, QR, and delivery integrations — both a Bopple integration partner and a broader-suite competitor.
- Lightspeed Restaurant: Hospitality POS and commerce platform and Bopple's primary POS integration partner; competes with Bopple in direct ordering and loyalty while also serving as a distribution channel.
- OpenTable: Restaurant reservation and guest management platform that has expanded into ordering and guest data — an adjacent incumbent competing for the same hospitality CRM and digital relationship narrative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Bopple social profiles
Digital presenceBopple compliance and trust
Trust signalCompliance2 records
Bopple financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bopple leadership team
Management profileNumber of profiles
Profiles2 records
Bopple funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bopple M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bopple
What does Bopple do?
Bopple provides an all-in-one cloud-based hospitality commerce platform that enables restaurants, cafés, bars and other venues to take orders online, at the table via QR codes, and through pickup or delivery, while owning their customer data. The platform bundles digital menus, QR code table ordering, pickup/delivery fulfillment, loyalty programs, marketing tools, gift cards, and AI-powered Smart Upsells and Smart Order Batching features. It is delivered to merchants through monthly SaaS subscriptions (Free Storefront, $49/month Online Ordering, $99/month White-label for Web, $399/month White-label Bundle) with deep integrations into Lightspeed Kounta, Square, Stripe, Uber Direct, DoorDash Drive and Marsello.
Is Bopple a public or private company?
Bopple is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bopple founded?
Bopple was founded in 2019. It employs 1 to 10 people.
Where is Bopple based?
Bopple is headquartered in Brisbane, Australia, in the Oceania region.
How does Bopple make money?
Seven revenue lines are on record. Subscription - Online Ordering is the primary driver. The others are subscription - White-label Web, subscription - White-label Bundle, free Storefront Tier, payment Processing, delivery Integration Fees and affiliate Referrals.
Who are Bopple's main competitors?
Direct peers on record are Mr Yum, ChowNow, Olo, Deliverect, GloriaFood and Lunchbox. Broad incumbents are Toast, Square for Restaurants, Lightspeed Restaurant and OpenTable.
Does Bopple have an API?
No public API is recorded for Bopple.
What industry is Bopple in?
Bopple's product category is Hospitality Commerce Software. Its primary akta.pro industry code is FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs), with a secondary code of MPAEANAG, Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks).