Completeorganics
Completeorganics is a Munich-based GmbH that produces organic, unpasteurized fermented vegetables, kimchi, and hot sauces from its own Munich manufactory, selling via DTC e-commerce and major German grocery chains to vegan and health-conscious consumers.
- Company typePrivate
- Founded2017
- HeadquartersAschheim, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Completeorganics does
completeorganics GmbH is a Munich-based food producer founded in 2017 that makes unpasteurized, certified-organic fermented vegetables and kimchi using traditional live fermentation. The company operates its own fermentation manufactory in Kirchheim bei München, where it produces roughly seventeen-plus SKUs of sauerkraut, kimchi, and pickled vegetables, and has more recently extended into organic hot sauces such as sriracha variants. A stated feature of the production model is the use of "Misfit" upcycled organic vegetables — produce that is visually imperfect and would otherwise be discarded — as a raw-material input.
The company sells through two parallel channels: a direct-to-consumer e-commerce operation supported by cold-chain shipping, ambassador/referral programs, and curated bundles; and physical-shelf listings at the largest German grocery chains, including REWE, Kaufland, and Edeka on the conventional side and Alnatura, Denns, Tegut, and ebl Naturkost on the organic-specialty side. Pricing is unit-based on packaged grocery SKUs rather than subscription or contract terms.
completeorganics targets health-conscious, vegan, and organic-oriented consumers in Germany, with positioning around organic certification, live (unpasteurized) fermentation, and sustainability. The company is privately held, has not disclosed any external funding rounds, and has not published revenue or headcount figures. Customer reputation on its DTC channel is strong, with ~921 verified reviews averaging 4.47/5, but quantitative scale, margin structure, and growth rate are not disclosed.
Completeorganics firmographics
Firmographics- Name
- Completeorganics
- Legal name
- completeorganics GmbH
- Website
- https://completeorganics.de
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Completeorganics is a Munich-based GmbH that produces organic, unpasteurized fermented vegetables, kimchi, and hot sauces from its own Munich manufactory, selling via DTC e-commerce and major German grocery chains to vegan and health-conscious consumers.
- Ownership category
- akta.pro rank
Completeorganics industry classification
Industry- Product category
- Organic Fermented Vegetables (Kimchi & Sauerkraut)
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Pickled & Fermented Foods Manufacturing (AFAKACAI)
- akta.pro secondary industries
- Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut) (AFAKAFAF), Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)
Keywords
Where Completeorganics is headquartered
LocationHeadquarters
- HQ city
- Aschheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Completeorganics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online shop sales through completeorganics.de. Customers purchase individual products, sets, or gift vouchers directly. Orders shipped with cooling elements maintaining cold chain for 48-72 hours. Minimum order value of €29 required for shipping.
- Retail Distribution: Products sold through major German retail chains (REWE, Kaufland, Edeka, Tegut) and organic specialty stores (Alnatura, Denns Biomarkt, LPG, VollCorner Bio, ebl Naturkost). Full product range exclusively available through own online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Complete Ferment Set - 9 varieties |
| Unit Pricing | Pay-as-you-go | Original Kimchi - single unit |
| Unit Pricing | Pay-as-you-go | Mediterranes Kimchi - single unit |
| Unit Pricing | Pay-as-you-go | Daikon Kimchi - single unit |
| Unit Pricing | Pay-as-you-go | Mildes Kimchi - single unit |
| Unit Pricing | Pay-as-you-go | White Kimchi - single unit |
| Unit Pricing | Pay-as-you-go | Goji Rote Beete - single unit |
| Unit Pricing | Pay-as-you-go | Kurkuma Blumenkohl - single unit |
| Unit Pricing | Pay-as-you-go | Smoky Jalapeño Kraut - single unit |
| Unit Pricing | Pay-as-you-go | Kimchi Set - 5 varieties |
| Unit Pricing | Pay-as-you-go | Classic Sauerkraut - single unit |
| One time/ perpetual license | Pay-as-you-go | Gift Voucher |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Completeorganics product offering
Product offeringCore offering
Completeorganics manufactures and sells certified organic, vegan, non-pasteurized fermented vegetables — primarily kimchi and sauerkraut variants — plus live-fermented sriracha hot sauces, from its own Manufaktur in Munich. Products are produced by traditional lactic-acid fermentation in salt brine without heating or starter cultures, preserving live bacterial cultures, and are distributed through a direct-to-consumer online shop and German grocery/organic retail chains.
Product overview
Completeorganics is a Munich-based manufacturer offering a diversified portfolio of naturally fermented organic vegetables and kimchi products. The core product line consists of 11 individual fermented vegetable products (kimchi varieties including Mediterranes Kimchi, Original Kimchi, Daikon Kimchi, White Kimchi, Mildes Kimchi, Spicy Kimchi, and Gurken Kimchi; specialty ferments including Goji Rote Beete, Kurkuma Blumenkohl, Smoky Jalapeno Kraut, and Classic Sauerkraut) plus 4 hot sauce variants (Mild Sriracha, Spicy Sriracha, Smoky Sriracha). These are complemented by 8 curated product sets (Alle Fermente, Kimchi Set, Mildes Set, Spicy Set, No Garlic Set, Brunch Set, BBQ Set, Unsere Bestseller) and gift vouchers. All products share common attributes: certified organic, vegan, unpasteurized with active cultures, free from additives, and handmade in their Munich manufactory. Products are sold through both the online shop and retail partners including Alnatura, Denns Biomarkt, Rewe, Kaufland, Edeka, and Tegut.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Kimchi Classic vegan kimchi based on fermented Chinese cabbage (Chinakohl), refined with ginger, chili, and garlic; offers spicy heat with natural umami flavor. Sold as a 240g jar at €5.89 (2.45€/100g).
- Daikon Kimchi Fermented daikon radish with carrots and chili, offering juicy heat and a satisfying crunch. Sold as a 240g jar at €4.71 (regular price €5.89).
- Spicy Kimchi Umami kimchi with intense heat and crunch, based on Chinese cabbage with Naturland organic certification.
- Mildes Kimchi (Mild Kimchi) Mild kimchi based on fermented Chinese cabbage with mild heat, featuring ginger and garlic aromas. Sold as a 240g jar at €4.69 (1.95€/100g).
- White Kimchi White kimchi based on fermented Chinese cabbage without chili, featuring crunchy freshness and aromatic garlic notes for those who enjoy kimchi without heat. Sold as a 240g jar at €4.69 (1.95€/100g).
- Mediterranes Kimchi Fermented white cabbage kimchi with Mediterranean vegetables including olives, peppers, and tomatoes; no spiciness, reminiscent of Mediterranean cuisine. Sold as a 230g jar at €4.69 (2.04€/100g).
- Gurken Kimchi Seasonal limited edition kimchi made from fermented cucumbers with spices including chili and paprika.
- Goji Rote Beete Fermented beetroot kimchi with goji berries and horseradish notes, offering earthy and fruity flavors. Sold as a 230g jar at €3.75 (regular price €4.69, 1.63€/100g).
- Kurkuma Blumenkohl Cauliflower kimchi fermented with aromatic spices including turmeric and cumin, delivering a mild yet flavorful taste. Sold as a 230g jar at €4.69 (2.04€/100g).
- Smoky Jalapeño Kraut Fermented white cabbage kraut with smoky flavor from smoked paprika and mild heat from jalapeños. Sold as a 240g jar at €4.69 (1.95€/100g).
- Classic Sauerkraut Limited edition classic fermented sauerkraut made from white cabbage, offering crunchy freshness and mild flavor. Sold as a 220g jar at €3.99 (1.81€/100g).
- Mild Sriracha Live fermented hot sauce with fruity-mild heat, preserving active cultures. Best before date: 25.09.2026.
- Spicy Sriracha Live hot sauce with complex spicy kick, sold as a beauty/label defect product at a discount with same quality.
- Smoky Sriracha Live hot sauce with smoky heat, fermented to preserve active cultures. Best before date: 10.10.2026.
- Alle Fermente (All Ferments Set) Complete discovery set containing 9 different fermented vegetables (Kurkuma Blumenkohl, Goji Rote Beete, Original Kimchi, Smoky Jalapeño Kraut, Daikon Kimchi, Mildes Kimchi, Spicy Kimchi, White Kimchi, Mediterranes Kimchi). 2120g total at €41.99 (regular €44.91, 1.98€/100g).
- Kimchi Set Curated set of 5 different kimchi varieties ranging from mild to spicy, including Spicy Kimchi, Original Kimchi, Daikon Kimchi, and others. 1190g total at €24.49 (regular €26.15, 2.06€/100g).
- Mildes Set (Mild Set) Gentle starter set without spice, featuring mild fermented vegetables for those new to fermented foods.
- Spicy Set Bundle of spicy fermented vegetables targeting heat lovers.
- No Garlic Set Four fermented products with 100% flavor and 0% garlic for those avoiding garlic.
- Brunch Set Set designed for starting the day with more flavor, featuring fermented products suitable for breakfast and brunch.
- BBQ Set Sauces set with shortened best-before date designed to elevate grilling evenings, sold at discounted price.
- Unsere Bestseller (Our Bestsellers Set) Selection of the best fermented products from the entire range, curated based on customer favorites.
- Sriracha Trio Set of three sriracha sauces ranging from mild to smoky-spicy designed for starting a hot sauce journey, with shortened best-before date at discounted price.
- Complete Organics Gift Voucher (Gutschein) €30 gift voucher for gifting Complete Organics fermented products via the online shop.
Quantifiable outcome
- 921 verified customer reviews with 4.47/5 average rating
- +2 more outcomes
Companies that use Completeorganics
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Completeorganics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Completeorganics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AlnaturacoreComplete Organics products sold in Alnatura organic grocery stores throughout Germany. Products placed in refrigerated section for cold-chain maintenance.
- Denns BiomarktcoreComplete Organics products available in Denns Biomarkt organic supermarket chain for refrigerated retail distribution.
- REWEcoreMajor German retail chain offering Complete Organics fermented vegetable products in refrigerated sections.
- KauflandcoreGerman hypermarket chain with Complete Organics products available in refrigerated produce section.
- EdekacoreGerman food retail cooperative offering Complete Organics products in selected stores.
- TegutcoreGerman food retailer offering Complete Organics products with refrigerated storage capabilities.
- ebl NaturkostminorOrganic health food retailer chain offering Complete Organics fermented products.
- Judge.mecoreThird-party customer review platform integration. Complete Organics displays Judge.me reviews on product pages with verified review badges.
- DHL GoGreenminorShipping logistics partner for e-commerce fulfillment. All shipments sent via DHL with GoGreen carbon offset program.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Completeorganics competitors and assessment
Company assessmentEmerging players
- Wildbrine: US-based craft fermented vegetable and kimchi brand focused on organic, raw, live-culture products sold in refrigerated retail; closely mirrors Complete Organics on product philosophy and positioning.
- Farmhouse Culture: US specialty fermented foods brand (kimchi, sauerkraut, gut shots) emphasizing live cultures and organic ingredients; a comparable craft/premium positioning to Complete Organics in the fermented vegetable category.
- Naturkost Übelhör: German organic fermented vegetable producer with refrigerated retail presence in organic specialty stores; closest direct regional competitor to Complete Organics in the organic kimchi/sauerkraut niche.
- True Kimchi: Craft Korean-style kimchi producer with similar small-batch, organic, live-culture focus and DTC plus specialty retail distribution model.
Broad incumbents
- Mutti: Italian preserved fruit and vegetable brand; comparable as a broad specialty preserved foods manufacturer operating in European retail, though with focus on tomatoes rather than fermented vegetables.
- Kühne: Major German producer of sauerkraut, pickled vegetables, and condiments with nationwide retail distribution; competes with Complete Organics in the same refrigerated vegetable category at mainstream price points.
- Bauer (Jacob Bauer): German producer of sauerkraut, pickled vegetables and salads with national refrigerated distribution; directly comparable to Complete Organics in retail channel and product type.
- Develey: German mustard, sauerkraut and fermented condiment manufacturer with broad German retail listings; comparable in product category and refrigerated retail placement.
- Hengstenberg: Germany's leading sauerkraut and pickled vegetable brand, established incumbent with mass-market refrigerated shelf presence in REWE, Edeka, Kaufland and other German retailers that Complete Organics also targets.
Others
- Alnatura: Major German organic retailer and private-label producer; comparable because it is both a Complete Organics retail partner and a competitor in the same organic fermented foods category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Completeorganics social profiles
Digital presenceCompleteorganics compliance and trust
Trust signalCompliance2 records
Completeorganics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Completeorganics leadership team
Management profileNumber of profiles
Completeorganics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Completeorganics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Completeorganics
What does Completeorganics do?
Completeorganics manufactures and sells certified organic, vegan, non-pasteurized fermented vegetables — primarily kimchi and sauerkraut variants — plus live-fermented sriracha hot sauces, from its own Manufaktur in Munich. Products are produced by traditional lactic-acid fermentation in salt brine without heating or starter cultures, preserving live bacterial cultures, and are distributed through a direct-to-consumer online shop and German grocery/organic retail chains.
Is Completeorganics a public or private company?
Completeorganics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Completeorganics founded?
Completeorganics was founded in 2017. It employs 11 to 50 people.
Where is Completeorganics based?
Completeorganics is headquartered in Aschheim, Germany, in the Europe region.
How does Completeorganics make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution.
Who are Completeorganics's main competitors?
Emerging players on record are Wildbrine, Farmhouse Culture, Naturkost Übelhör and True Kimchi. Broad incumbents are Mutti, Kühne, Bauer (Jacob Bauer), Develey and Hengstenberg. Alnatura is listed as an others.
Does Completeorganics have an API?
No public API is recorded for Completeorganics.
What industry is Completeorganics in?
Completeorganics's product category is Organic Fermented Vegetables (Kimchi & Sauerkraut). Its primary akta.pro industry code is AFAKACAI, Pickled & Fermented Foods Manufacturing, with a secondary code of AFAKAFAF, Fermented & Pickled Fruit & Vegetable Products (Pickles, Kimchi, Sauerkraut). Its NAICS code is 31142 and its SIC code is 2030.