What Electric Enjin does

Electric Enjin is a New York-governed, privately held Shopify growth agency that provides conversion rate optimization (CRO), website architecture, engineering, and creative production services to ecommerce merchants operating on the Shopify platform. The company serves a mix of enterprise and mid-market clients, with a documented portfolio that includes Mohegan Sun, Kate Spade, Michael Kors, Pitney Bowes, Smith & Wesson, Jagermeister, YumEarth, Virgin Wines, and WSJ Wine, alongside smaller Shopify brands such as Laurel Denise, BrunoMD, and Ranger Ready. The company operates a hybrid sales motion combining direct website-driven demand capture with self-serve online onboarding, and positions itself as a 'hands-off for the client' execution partner with dedicated account management and sub-1-hour response times.

The core service delivery model is a 14-day conversion sprint — a flat-fee project engagement that includes heatmap and session recording analysis, prioritized fixes by revenue impact, automated performance scans (speed, ADA compliance, technical SEO, cookie compliance), and a live sprint feed dashboard. Conversion to a recurring monthly subscription offering (unlimited request submissions, dedicated development support, bi-weekly CRO insights, ongoing A/B testing, and proactive codebase maintenance) follows the initial sprint. Beyond services, Electric Enjin has productized parts of its methodology into a suite of AI-labeled tools under the CRO Agent brand (Optimize, Compare, Cart, Search, Reviews) available via croagent.io subdomains, signaling a shift from pure services toward a hybrid services-plus-product model.

The company's revenue model is therefore multi-stream: project-based sprint fees (one-time), recurring monthly CRO subscriptions, and a nascent SaaS product line. Marketing is concentrated on case studies (demonstrating outcomes such as 287% sales growth in 90 days for Laurel Denise, 210% sales growth in 4 months for Ranger Ready, 5x conversion lift in 6 months for BrunoMD, and 2x conversion lift in 90 days for AnchorCo), a verified 5.0 Clutch rating, and prominent enterprise customer logos. The company is a certified Shopify Partner with no disclosed funding, headcount, or parent entity, consistent with a bootstrapped specialist agency.

Name

Electric Enjin

Legal name

Electric Enjin

Website

https://electricenjin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Electric Enjin is a New York-based Shopify growth agency serving enterprise and mid-market ecommerce merchants with conversion rate optimization, website redesign, and AI-powered CRO tools via a 14-day sprint and monthly subscription model.

Ownership category

akta.pro rank

Product category

Ecommerce CRO & Shopify Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Shopify conversion optimization
• Ecommerce CRO services
• Website redesign services
• AI ecommerce tools
• Shopify development agency

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. 14-Day Conversion Sprint: A flat-fee project-based sprint offering focused conversion optimization, heatmap analysis, prioritized fixes, and a roadmap for future improvements. This is a one-time engagement that serves as an entry point to the ongoing monthly service.
2. Monthly CRO + Support: Recurring monthly subscription offering unlimited request submissions, dedicated development support, bi-weekly heatmap and recording insights, ongoing CRO and A/B testing, and proactive codebase maintenance. Available after completing the initial 14-day sprint.
3. CRO Agent Products: AI-powered ecommerce tools including CRO Agent Optimize, Compare, Cart, Search, and Reviews - standalone products for Shopify merchants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Electric Enjin provides expert-led Shopify growth services, beginning with a flat-fee 14-day Conversion Sprint that delivers heatmap analysis, prioritized fixes, and performance scans, and continuing with a recurring Monthly CRO + Support subscription covering unlimited optimization requests, A/B testing, and codebase maintenance. The agency also sells a line of AI-powered CRO Agent tools (Optimize, Compare, Cart, Search, Reviews) for Shopify merchants seeking self-serve conversion improvements.

Product overview

Electric Enjin offers a portfolio of AI-powered ecommerce tools (CRO Agent product line) combined with expert-led Shopify growth services. The CRO Agent suite includes Optimize, Compare, Cart, Search, and Reviews — each focused on different aspects of conversion rate optimization for ecommerce stores. These are complemented by professional services including Conversion Rate Optimization, Website Architecture & Engineering, and Creative Production.

Differentiator

Problem solved

Functional benefit

Brands

• CRO Agent Optimize: AI-powered ecommerce optimization tool
• CRO Agent Compare
• CRO Agent Cart
• CRO Agent Search
• CRO Agent Reviews
• That's My Pup

Products and services

• 14-Day Conversion Sprint A one-time, flat-fee engagement that delivers a focused 14-day conversion optimization sprint for Shopify store owners, including analysis, prioritized fixes, performance scans, and a roadmap for future improvements; serves as the entry point to ongoing monthly CRO services.
• Monthly CRO + Support A recurring monthly subscription for Shopify merchants that provides unlimited optimization requests, dedicated development support, bi-weekly insights, ongoing CRO and A/B testing, and proactive codebase maintenance after completing the initial 14-day sprint.
• CRO Agent Optimize An AI-powered conversion rate optimization tool that analyzes and optimizes ecommerce product pages, funnels, and checkout flows for Shopify merchants on a self-serve basis.
• CRO Agent Compare An AI-powered comparison tool for evaluating different versions of ecommerce pages and experiences, sold as a standalone offering for Shopify merchants.
• CRO Agent Cart An AI-powered tool focused on optimizing the shopping cart experience and reducing cart abandonment for Shopify merchants.
• CRO Agent Search An AI-powered site search optimization tool designed for ecommerce stores on Shopify.
• CRO Agent Reviews An AI-powered product review optimization tool aimed at improving conversion on ecommerce sites through optimized review experiences.

Quantifiable outcome

• 287% Sales Growth in 90 days for Laurel Denise
• +4 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ShopifycoreChannel Partner/ Reseller/ DistributorOfficial Shopify Partner with 11+ years of experience. The company specializes exclusively in Shopify store optimization, offering services including conversion rate optimization, website architecture, and creative production specifically for the Shopify platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Inflow (now Tilt Metrics): Inflow is a Shopify-focused digital marketing agency with strong CRO and analytics capabilities, serving a similar mid-market to enterprise Shopify merchant base with comparable conversion-optimization services.
• The Stable: The Stable is a digital commerce agency specializing in Shopify Plus, Magento, and BigCommerce implementations and growth services — directly comparable on platform-specific ecommerce transformation work for enterprise brands.
• Eastside Co: Eastside Co is a Shopify Plus agency partner providing design, development, and growth services for DTC and enterprise merchants — overlapping directly on the Shopify CRO and redesign service offering.
• We Make Websites: We Make Websites is a London-based Shopify Plus agency offering similar design, build, and CRO services to enterprise merchants, making it a regional-but-comparable peer on capability mix and customer profile.
• Blue Acorn iCi (Bounteous): Blue Acorn iCi (now part of Bounteous) is a Shopify Plus agency serving enterprise DTC brands with CRO, personalization, and ecommerce transformation work — a directly comparable enterprise-Shopify CRO peer.
• Conversion Sciences: Conversion Sciences is a dedicated conversion rate optimization agency using analytics, testing, and user research — closely aligned with Electric Enjin's core CRO methodology and sprint-based delivery model.

Emerging players

• Crazy Egg: Crazy Egg is a heatmap and A/B testing SaaS tool widely used by ecommerce teams for CRO — overlapping with Electric Enjin's analytics-driven CRO approach and competing with the CRO Agent SaaS suite.
• Hotjar: Hotjar offers heatmaps, session recordings, and on-site surveys that power much of the diagnostic step in CRO engagements — a tooling-layer competitor to the underlying methodology Electric Enjin sells as services.
• Klaviyo: Klaviyo is a leading ecommerce CRM and marketing automation platform with growing AI-driven personalization and conversion features that overlap with Electric Enjin's CRO Agent positioning on Shopify.

Broad incumbents

• Shopify (Shopify Magic / Sidekick): Shopify is the underlying platform and a broad incumbent whose native AI features (Shopify Magic, Sidekick) increasingly encroach on third-party CRO services and tooling — relevant as both partner and competitive threat.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/electricenjin
• LinkedInlinkedin.com/company/electric-enjin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Enjin