Reinders, Inc.

Name

Reinders, Inc.

Legal name

Reinders Inc.

Website

https://reinders.com

Company type

Private

Founded year

1866

Operating status

Acquired

Headcount range

251–500 employees

Short description

Reinders is a Midwest B2B wholesale distributor of irrigation, turf, landscape lighting, snow and ice, holiday lighting, and golf course supplies, serving 220 brands through 16 branch locations and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Sussex

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Reinders generates revenue through distribution of irrigation, agronomics, holiday lighting, and landscape supplies to professional customers including golf courses, landscape contractors, and grounds maintenance professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reinders is a wholesale distributor of irrigation, turf and landscaping, landscape lighting and audio, water features, snow and ice management, holiday lighting, and golf course maintenance supplies, carrying more than 220 manufacturer brands plus a Reinders private-label line. The company sells these products to commercial customers through 16 branch locations across the Midwest and an e-commerce storefront, supported by account-based pricing, expert in-branch advice, and CDL-driver delivery.

Product overview

Reinders is a full-service distributor offering a comprehensive portfolio of landscape, irrigation, turf, and outdoor living products through multiple product categories. The company distributes 220 unique brands across irrigation supplies, turf and landscaping products, landscape lighting, water features, snow and ice management, holiday lighting, and golf course supplies, complemented by their own Reinders private label products. Reinders operates as a single unified distribution platform serving commercial and residential customers in the Midwest with a focus on professional contractors, golf courses, and landscape professionals. The company was acquired by SiteOne Landscape Supply in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Irrigation Supplies Comprehensive irrigation equipment and supplies for landscape contractors, golf course operators, and grounds maintenance professionals, including Toro Golf Irrigation, sprinklers, controllers and timers, pipe, fittings, valves, pumps, drainage, drip irrigation, backflow preventers, portable systems, and installation tools and sealants.
• Turf & Landscaping Products Turf and lawn care products for landscape contractors, golf courses, and grounds maintenance professionals, including chemicals, fertilizers, grass seed, erosion control, fabric and edging, paint and marking tools, drainage, hand tools, outdoor power tools, spreaders and sprayers, and sports field supplies.
• Landscape Lighting & Audio Outdoor landscape lighting and low-voltage lighting components for landscape contractors and lighting installers, including accent uplights, transformers and controls, wash lights, deck and structure lights, inground lights, path lights, LED retrofit lamps, underwater lights, cable, connectors, and installation accessories.
• Water Features Water feature products for landscape contractors and homeowners, including watergardens and backyard waterfalls, decorative water features, lake and pond management solutions, and rainwater harvesting systems.
• Snow & Ice Management Supplies Snow removal equipment and ice management supplies for snow and ice management companies and property maintenance crews, including granular and liquid ice melters, shovels and scrapers, spreaders and sprayers, snow blowers, driveway markers, ice melt storage boxes, gas cans, and gloves.
• Holiday Lighting Holiday and Christmas lighting products for commercial holiday lighting installers, municipalities, and landscape contractors, including LED string lights, PixelFusion, ProLumen NXT LED lights, programmable Twinkly systems, RGB tunnel kits, permanent lighting, C7/C9 wire spools, greenery, and 3D commercial displays.
• Golf Course Supplies Golf course maintenance and operations supplies for golf course superintendents and grounds crews, including bunker products, course marking materials, tee, green, and practice area supplies, maintenance tools, cart accessories, and water coolers.
• Toro Commercial Equipment Toro-brand commercial equipment for golf course and landscape maintenance applications, distributed by Reinders as an authorized channel.
• Reinders Brand Products (Private Label) Reinders private-label products sold under the Reinders brand, including lawn seed mixes such as Deluxe 50 and Landscape 40, fertilizers, and assorted landscape supplies.
• Reinders Rewards Program Loyalty program for Reinders customers that lets them earn points on purchases and redeem those points for rewards, supporting repeat purchasing across the catalog.

Quantifiable outcome

• 12 locations operating across Wisconsin, Michigan, Illinois, Indiana, Kansas, and Minnesota at time of acquisition

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SiteOne Landscape SupplycoreChannel Partner/ Reseller/ Distributor · 16 March 2026SiteOne Landscape Supply acquired Reinders as part of its strategic expansion efforts in the Midwest. The acquisition adds approximately $110 million in annualized trailing sales to SiteOne's portfolio. Reinders maintains its established name and service model while leveraging SiteOne's resources and scale.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Others

• Rain Bird Corporation: Rain Bird is a leading manufacturer of irrigation products sold through Reinders and competing distributors. It is comparable as a key brand partner whose distribution strategy and direct-to-customer initiatives directly shape Reinders' competitive environment and margin structure.
• Toro Company: Toro is a major manufacturer of outdoor equipment, including irrigation systems and turf maintenance equipment that Reinders distributes under its Toro commercial equipment line. It is comparable as a key supplier whose brand strength and direct-sales strategy directly affect Reinders' competitive position.
• Hunter Industries: Hunter Industries manufactures irrigation, landscape lighting, and outdoor living products. It is comparable to Reinders as a key brand partner whose distribution model and direct-to-customer initiatives influence distributor economics across Reinders' core irrigation category.

Broad incumbents

• Central Garden & Pet: Central Garden & Pet is a diversified producer and distributor of lawn and garden, pet, and outdoor living products. It is comparable to Reinders as a multi-category lawn and garden distributor with exposure to both professional and consumer channels.
• SiteOne Landscape Supply: SiteOne is the largest U.S. distributor of irrigation, landscape, and turf supplies and is now Reinders' parent company following the March 2026 acquisition. It is directly comparable as a full-line landscape distributor with a national footprint, overlapping product categories, and similar B2B go-to-market.
• Pool Corporation: Pool Corporation is the world's largest wholesale distributor of swimming pool supplies and related outdoor living products. It is a comparable public-market distribution peer in outdoor living, with a similar B2B model serving professional customers and an established multi-branch distribution platform.

Direct peers

• Ewing Irrigation & Landscape Supply: Ewing is one of the largest U.S. distributors of irrigation, landscape, and water management products serving professional contractors. It is one of the closest direct competitors to Reinders in irrigation and turf supply distribution, with overlapping product lines and customer segments.
• Horizon Distributors: Horizon was a regional distributor of irrigation and landscape supplies before being acquired by SiteOne in 2015. It is historically directly comparable to Reinders in product mix, customer segments, and geographic focus within the Midwest.
• BWI Companies: BWI is a wholesale distributor of lawn and garden products serving independent retailers, landscape professionals, and growers. It is directly comparable to Reinders as a multi-category lawn and garden distributor with overlapping product lines and a similar B2B distribution model.

Regional players

• Conserv FS: Conserv FS is a regional agriculture and turf supply cooperative serving northern Illinois, southern Wisconsin, and northwest Indiana. It is comparable to Reinders as a Midwest-based distributor of turf, agronomy, and landscape supplies serving overlapping professional and golf course customers in adjacent geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reindersinc
• Facebookfacebook.com/reinders-inc-1484568928459523
• LinkedInlinkedin.com/company/reinders-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reinders, Inc.