Mente Group
Mente Group is a Dallas-based, privately held private aviation advisory firm founded in 2009, providing aircraft brokerage, consulting, appraisal, and completion services to Fortune 100 corporations, corporate flight departments, and high-net-worth individuals, supported by its proprietary Mente Values Platform.
- Company typePrivate
- Founded2009
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mente Group does
Mente Group is a privately held business aviation advisory firm founded in 2009 by Brian Proctor and headquartered in Frisco, Texas (Dallas metroplex). The company provides an integrated suite of services across the private aircraft lifecycle: brokerage (Transaction Services for buy/sell), strategic consulting and fleet planning, appraisals (operating the world's largest private aircraft appraisal group, appraising roughly $10B in value annually), completion and refurbishment project management, and the subscription-style Mente 360° retained consulting program. Underlying the service lines is the proprietary Mente Values Platform (MVP), a customizable valuation tool providing real-time market valuations, residual and depreciation analysis, and maintenance/damage impact assessment. The firm reports having served 46 of the Fortune 100, with key executives including Steve Main (CRO), Jack Leach (CFO), and Jay Bushouse (Senior Managing Director).
Mente Group firmographics
Firmographics- Name
- Mente Group
- Legal name
- MENTE Group, LLC
- Website
- https://mentegroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mente Group is a Dallas-based, privately held private aviation advisory firm founded in 2009, providing aircraft brokerage, consulting, appraisal, and completion services to Fortune 100 corporations, corporate flight departments, and high-net-worth individuals, supported by its proprietary Mente Values Platform.
- Ownership category
- akta.pro rank
Where Mente Group is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mente Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Transaction Services (Brokerage): Commission-based aircraft buy/sell services. The company acts as a broker facilitating transactions between buyers and sellers of private aircraft, earning fees on completed deals.
- Consulting Services: Fleet planning, feasibility studies, strategic aviation consulting, operational management services, and startup/audit services for flight departments. Provided to corporations and private individuals.
- Appraisal Services: Private aircraft appraisal services. The company is described as the world's largest private aircraft appraisal group, appraising roughly $10 billion in value annually.
- Completion and Refurbishment Management: Project management services for aircraft completion and refurbishment, working directly with manufacturers and facilities to manage every detail of client projects.
- Mente 360 Program: A dedicated retained consulting program providing access to the MVP platform, fleet studies, dedicated representatives, and discounted transaction fees. Subscription-style access to ongoing consulting and valuation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mente Group product offering
Product offeringCore offering
Mente Group is a private aviation advisory and brokerage firm that facilitates the buying and selling of business aircraft, provides fleet planning and feasibility consulting, conducts private aircraft appraisals, manages completion and refurbishment projects, and offers ongoing advisory through its Mente 360° retained program. Services are delivered to Fortune 100 corporations, growth companies, corporate flight departments, and high-net-worth individuals across the global private aviation market.
Product overview
Mente Group is a private aviation solutions business offering an all-encompassing suite of services from brokerage, consultancy, new aircraft RFPs/completion, appraisal, and asset management. The core product portfolio centers on Transaction Services (Buy/Sell) for aircraft brokerage, supported by Consulting + Fleet Planning for strategic advisory, Appraisal services as the world's largest private aircraft appraisal group, and Completion + Refurbishment for project management. The Mente 360° program serves as an add-on consulting retainer providing access to the proprietary Mente Values Platform (MVP), a valuation and analytics platform offering real-time market data, residual analysis, and depreciation forecasting. Aircraft Inventory provides current marketplace listings of available jets. The company operates from Dallas, Texas and serves Fortune 100 corporations, growth companies, and private individuals worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Transaction Services (Buy/Sell)
- Consulting + Fleet Planning
- Appraisal
- Completion + Refurbishment
- Mente 360° Retained Consulting Program
Quantifiable outcome
- Over $8 billion in aircraft transactions completed
- +3 more outcomes
Companies that use Mente Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Mente Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mente Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights5 records
Mente Group competitors and assessment
Company assessmentDirect peers
- Avpro: Private aviation sales and acquisition broker covering preowned business jets worldwide. Closely comparable service mix to Mente's Transaction Services and Appraisal verticals, serving similar corporate and HNW buyer/seller segments.
- Jeteffect: Private jet brokerage focused on aircraft acquisitions and sales for individuals and corporations. Directly comparable transaction-services offering to Mente's Transaction Services vertical.
- Vref: Provider of aircraft valuation data and appraisal services used across the business aviation industry. Comparable to Mente's Appraisal and MVP (Mente Values Platform) services — a head-to-head data and valuation provider in the same niche.
- Aircraft Bluebook: Industry-standard aviation valuation data platform providing aircraft values, valuation tools, and market intelligence to dealers, brokers, and finance providers. Direct competitive overlap with Mente's appraisal service and MVP valuation product.
- Jetcraft: Global private jet brokerage and advisory firm with comparable buy/sell, consulting, and appraisal-style services for Fortune 500 and HNW clients. The most direct head-to-head competitor to Mente's brokerage and consulting practice.
- Guardian Jet: Boutique private jet brokerage and management firm offering aircraft sales, acquisitions, and management services. Overlaps directly with Mente's brokerage, consulting, and fleet planning offerings for corporate flight departments.
Broad incumbents
- Oliver Wyman: Global management consulting firm with a dedicated aerospace and aviation practice advising corporate flight departments, airlines, and OEMs. Overlaps with Mente's Consulting + Fleet Planning services for Fortune 100 clients, but as part of a much larger consulting portfolio.
- Cirium: Major aviation analytics and data provider covering fleet, schedules, and market intelligence. Broader than Mente but adjacent in providing industry-wide aviation market data that complements or competes with Mente's proprietary valuation platform.
Others
- Priester Aviation: Private aviation charter and management operator with related aircraft sales and brokerage capabilities. Partially adjacent — a charter operator with brokerage exposure rather than a pure advisory peer, but draws on overlapping client budgets and relationship patterns.
- International Aircraft Dealers Association (IADA): Industry association of accredited business aircraft dealers and brokers; Mente Group is an IADA-certified member with leadership roles (former IADA Chairman). Functions as an industry body coordinating accreditation and standards that legitimize Mente's brokerage practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mente Group social profiles
Digital presenceMente Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mente Group leadership team
Management profileNumber of profiles
Profiles19 records
Mente Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mente Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mente Group
What does Mente Group do?
Mente Group is a private aviation advisory and brokerage firm that facilitates the buying and selling of business aircraft, provides fleet planning and feasibility consulting, conducts private aircraft appraisals, manages completion and refurbishment projects, and offers ongoing advisory through its Mente 360° retained program. Services are delivered to Fortune 100 corporations, growth companies, corporate flight departments, and high-net-worth individuals across the global private aviation market.
Is Mente Group a public or private company?
Mente Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mente Group founded?
Mente Group was founded in 2009. It employs 11 to 50 people.
Where is Mente Group based?
Mente Group is headquartered in Dallas, United States, in the North America region.
How does Mente Group make money?
Five revenue lines are on record. Transaction Services (Brokerage) is the primary driver. The others are consulting Services, appraisal Services, completion and Refurbishment Management and mente 360 Program.
Who are Mente Group's main competitors?
Direct peers on record are Avpro, Jeteffect, Vref, Aircraft Bluebook, Jetcraft and Guardian Jet. Broad incumbents are Oliver Wyman and Cirium. Others are Priester Aviation and International Aircraft Dealers Association (IADA).
Does Mente Group have an API?
No public API is recorded for Mente Group.