Bloomer Trailers
Bloomer Trailers is a privately held, family-owned manufacturer of premium custom aluminum horse trailers, stock trailers, and living-quarters trailers, founded in 1998 and based in Salado, Texas. It sells exclusively through an authorized dealer network across the United States and Canada, serving professional rodeo athletes, livestock owners, and Western lifestyle enthusiasts.
- Company typePrivate
- Founded1998
- HeadquartersSalado, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Bloomer Trailers does
Bloomer Trailers is a custom aluminum horse trailer manufacturer founded in 1998 by Randy Bloomer in LaMarque, Texas, and currently operating from a state-of-the-art production facility built in 2003 in Salado, Texas. The company designs and builds premium custom horse trailers, stock trailers, cargo trailers, and living-quarters trailers, distinguished by an industry-leading 10-year structural warranty and proprietary engineering features including integrated hay pods, torsion axles, extruded tongue-and-groove aluminum floorboards with support legs every six inches, electric hydraulic disc brakes, and Centramatic wheel balancers. Named models include The Evolution (flagship continuous-improvement horse trailer) and The Extreme (livestock/bucking-bull trailer introduced in 2016).\n\nThe company serves four primary customer segments: professional rodeo athletes and Western sports competitors, youth rodeo participants, livestock owners and stock contractors, and Western lifestyle enthusiasts. Bloomer Trailers operates exclusively through a trained network of authorized dealers across the United States and Canada—never selling directly to consumers—with dealers guiding customers through the custom design and quote process. All trailers are quote-based with complete customization, and the company derives additional revenue from trailer parts and accessories sold through a BigCommerce online parts store for existing owners.\n\nThe business is a privately held, family-owned company with Randy Bloomer continuing as CEO and remaining actively involved in daily operations. Bloomer has built deep brand equity through official trailer partnerships with PRCA, NFR, NRCHA, BFI, WSTR, THSRA, NHSRA, Pendleton Roundup, and CBR, and sponsors a Pro Team of elite rodeo athletes including multiple World Champions. A youth rodeo sponsorship program has raised over $2.5 million for THSRA and TJHRA athletes since 2009.
Bloomer Trailers firmographics
Firmographics- Name
- Bloomer Trailers
- Legal name
- Bloomer Trailer Mfg., Inc.
- Website
- https://bloomertrailers.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bloomer Trailers is a privately held, family-owned manufacturer of premium custom aluminum horse trailers, stock trailers, and living-quarters trailers, founded in 1998 and based in Salado, Texas. It sells exclusively through an authorized dealer network across the United States and Canada, serving professional rodeo athletes, livestock owners, and Western lifestyle enthusiasts.
- Ownership category
- akta.pro rank
Bloomer Trailers industry classification
Industry- Product category
- Custom Horse Trailers
- NAICS
- Truck Trailer Manufacturing (336212)
- SIC
- Truck Trailers (3715)
- akta.pro primary industry
- Battery Pack & Module Manufacturing (EV) (IMACACAA)
- akta.pro secondary industry
- Equine Transport & Hauling Services (AFAEAGAI)
Keywords
Where Bloomer Trailers is headquartered
LocationHeadquarters
- HQ city
- Salado
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bloomer Trailers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Horse Trailer Sales: Bloomer Trailers manufactures and sells custom horse trailers, stock trailers, and cargo trailers exclusively through authorized dealers. Trailers are completely customizable with various features, sizes, and configurations. The company focuses on premium, high-end trailers with 'Only the Best' components.
- Trailer Parts and Accessories: Bloomer sells trailer parts and accessories through their BigCommerce online store for existing Bloomer Trailer owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Bloomer Trailers product offering
Product offeringCore offering
Bloomer Trailers manufactures fully customizable aluminum horse trailers, stock/livestock trailers, and living-quarters trailers engineered for the safe and comfortable transport of horses and livestock. Every trailer is built to customer specifications through authorized dealers using proprietary components such as integrated hay pods, electric hydraulic disc brakes, torsion axles, and extruded aluminum floorboards. The horse trailer line carries an industry-leading 10-year structural warranty, while stock and cargo trailers carry standard 3-year and 2-year warranties respectively.
Product overview
Bloomer Trailers is a premier manufacturer of custom, state-of-the-art horse trailers, recognized as the world leader in the custom aluminum horse trailer industry since 1998. The company produces multiple product lines including horse trailers (with bumper pull and gooseneck configurations), living-quarters trailers, and stock/livestock trailers. Their flagship horse trailer line comes with an industry-leading 10-year structural warranty and features proprietary components including integrated hay pods. The Evolution model represents their commitment to continuous innovation, while The Extreme marks their entry into the livestock trailer segment. All trailers are completely customizable through a network of trained dealers across the country. The company operates from a state-of-the-art facility in Salado, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Trailers
Quantifiable outcome
- Over $2.5 million raised for youth rodeo athletes through the Bloomer Trailer Giveaway Program since partnership began
- +3 more outcomes
Companies that use Bloomer Trailers
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Bloomer Trailers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Bloomer Trailers partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered supporting, core and strategic.
- Justin Cowboy Crisis Fund (JCCF)supportingThrough PRCA partnership, Bloomer donates trailers for auction at Benny Binion's Bucking Horse and Bull Sale with proceeds supporting the Justin Cowboy Crisis Fund that provides financial assistance to injured rodeo athletes.
- Professional Rodeo Cowboys Association (PRCA)coreBloomer Trailers became the Official Trailer of the PRCA, providing PRCA members with an exclusive rebate program through local dealers. The partnership also supports the Justin Cowboy Crisis Fund to assist injured rodeo athletes.
- Championship Bull Riding (CBR)strategicStrategic partnership to develop the first Bloomer livestock trailer exclusively for the bucking bull industry. Bloomer builds trophy trailers for CBR's Stock Contractor of the Year and World Champion Bull Team awards.
- Bob Feist Invitational (BFI)coreBloomer Trailers signed a three-year sponsorship becoming the Official Trailer of BFI, one of the richest team roping events in the world with over $700,000 in cash and prizes. Randy Bloomer himself is a competitive team roper.
- National Reined Cowhorse Association (NRCHA)coreBloomer Trailers is the Official Trailer of NRCHA, supporting the prestigious Snaffle Bit Futurity and other NRCHA events.
- National Finals Rodeo (NFR)coreBloomer Trailers is the Official Trailer of the Wrangler National Finals Rodeo, the premier professional rodeo championship event.
- World Series of Team Roping (WSTR)coreOfficial Sponsor of the World Series of Team Roping, one of the premier team roping competitions.
- Pendleton RoundupcoreBloomer Trailers is the Official Trailer of the iconic Pendleton Roundup, one of the oldest and most prestigious rodeos.
- United States Team Roping Championships (USTRC)coreNational Sponsor of USTRC, supporting team roping competitions and the sport's growth.
- Lazy E ArenasupportingOfficial Trailer and supporter of the Lazy E Arena, home of major timed event championships including the Cinch Timed Event Championship.
- The American RodeocoreOfficial Trailer of The American, the world's richest one-day rodeo held at AT&T Stadium with over $2 million in prizes.
- Texas High School Rodeo Association (THSRA)coreSince 2009, Bloomer Trailers has been the Official Trailer of THSRA. The partnership includes an annual Bloomer Trailer Giveaway Program that has raised over $2.5 million for youth rodeo athletes over 15+ years. Bloomer donates trailers for raffle, with proceeds funding scholarships, awards, and special programs.
- Texas Junior High Rodeo Association (TJHRA)coreBloomer Trailers partnered with TJHRA in 2009, matching their THSRA partnership. The Bloomer Trailer Giveaway Program benefits junior high rodeo athletes with funds staying at regional levels to support local programs.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Bloomer Trailers competitors and assessment
Company assessmentDirect peers
- 4-Star Trailers: 4-Star Trailers manufactures custom aluminum horse trailers and is one of Bloomer's closest direct competitors in the premium, high-end custom segment with similar dealer-based GTM and rodeo-equestrian customer base.
- Platinum Coach: Platinum Coach is a premium custom aluminum horse trailer manufacturer competing head-to-head with Bloomer in the high-end rodeo/living-quarters trailer market with comparable customization and warranty positioning.
- Featherlite Trailers: Featherlite manufactures aluminum horse and livestock trailers with a national dealer footprint; overlapping product lines (horse, stock, LQ) and similar aluminum-construction approach make it a relevant direct peer to Bloomer.
- Sundowner Trailers: Sundowner Trailers produces a broad lineup of horse and livestock trailers including custom and entry-level models; comparable product breadth and dealer distribution make it a direct peer in the custom horse trailer space.
- Logan Coach / Logan Riot: Logan Coach manufactures custom aluminum horse trailers and rodeo-specific configurations targeting the same professional and amateur rodeo customer base as Bloomer.
- Exiss / Sooner Trailers: Exiss and Sooner (related brands) produce aluminum and steel horse trailers, living-quarters trailers, and livestock trailers; comparable product mix, dealer network, and customer overlap with Bloomer.
- Cimarron Trailers: Cimarron Trailers builds custom and stock horse trailers with comparable aluminum construction and customization approach, targeting ropers, ranchers, and Western performance customers similar to Bloomer.
- Trails West Trailers: Trails West produces steel and aluminum horse trailers across bumper-pull and gooseneck configurations for Western equine and ranching customers; comparable product portfolio and competitor positioning versus Bloomer.
- Merhow Trailers: Merhow manufactures horse and livestock trailers including living-quarters models; overlapping product mix and a comparable dealer-based distribution model in the rodeo/livestock segment.
- Double D Trailers: Double D Trailers produces custom horse trailers with an emphasis on safety and engineering design; comparable premium positioning and custom-build model targeting the same Western/equine enthusiast segment as Bloomer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bloomer Trailers social profiles
Digital presenceBloomer Trailers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloomer Trailers leadership team
Management profileNumber of profiles
Profiles2 records
Bloomer Trailers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloomer Trailers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloomer Trailers
What does Bloomer Trailers do?
Bloomer Trailers manufactures fully customizable aluminum horse trailers, stock/livestock trailers, and living-quarters trailers engineered for the safe and comfortable transport of horses and livestock. Every trailer is built to customer specifications through authorized dealers using proprietary components such as integrated hay pods, electric hydraulic disc brakes, torsion axles, and extruded aluminum floorboards. The horse trailer line carries an industry-leading 10-year structural warranty, while stock and cargo trailers carry standard 3-year and 2-year warranties respectively.
Is Bloomer Trailers a public or private company?
Bloomer Trailers is a private company. It is classified as family owned and is currently operating.
When was Bloomer Trailers founded?
Bloomer Trailers was founded in 1998. It employs 51 to 100 people.
Where is Bloomer Trailers based?
Bloomer Trailers is headquartered in Salado, United States, in the North America region.
How does Bloomer Trailers make money?
Two revenue lines are on record. Custom Horse Trailer Sales are the primary driver. The others are trailer Parts and Accessories.
Who are Bloomer Trailers's main competitors?
Direct peers on record are 4-Star Trailers, Platinum Coach, Featherlite Trailers, Sundowner Trailers, Logan Coach / Logan Riot, Exiss / Sooner Trailers, Cimarron Trailers, Trails West Trailers, Merhow Trailers and Double D Trailers.
Does Bloomer Trailers have an API?
No public API is recorded for Bloomer Trailers.
What industry is Bloomer Trailers in?
Bloomer Trailers's product category is Custom Horse Trailers. Its primary akta.pro industry code is IMACACAA, Battery Pack & Module Manufacturing (EV), with a secondary code of AFAEAGAI, Equine Transport & Hauling Services. Its NAICS code is 336212 and its SIC code is 3715.