Lazy E Arena
- Company typePrivate
- Founded1984
- HeadquartersGuthrie, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Lazy E Arena firmographics
Firmographics- Name
- Lazy E Arena
- Legal name
- Lazy E Arena
- Website
- https://lazye.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lazy E Arena industry classification
Industry- Product category
- Rodeo & Western Sports Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Equestrian & Rodeo Facilities (MPAKAEAM)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Concession & Stadium / Arena Catering (THAFAIAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Lazy E Arena is headquartered
LocationHeadquarters
- HQ city
- Guthrie
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Lazy E Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Primary revenue from ticket sales for rodeo events, championships, concerts, and special events. Tickets sold via etix.com, phone, and in-person box office. Pricing varies by event.
- Facility Rentals and Leasing: Venue leasing for external events through the 'Lease The E' program. Available for rodeos, team roping events, horse sales, and western sports competitions.
- Camping and Stalls: Revenue from RV camping sites (starting at $35/night) and permanent horse stalls. Includes 152 paved sites with hookups and 251 grass campsites.
- Sponsorships and Partnerships: Corporate sponsorship revenue from named partners including Cinch, Priefert, Nutrena, Montana Silversmiths, and other western lifestyle brands.
- Food and Beverage: Concession stands and Gold Buckle Cantina full-service bar and catering operations serving arena events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paved camping sites with 30/50 amp and water hookups |
| Unit Pricing | Pay-as-you-go | Grass campsites with 50 amp and water |
| Unit Pricing | Pay-as-you-go | Permanent Horse Stalls |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Lazy E Arena product offering
Product offeringCore offering
Lazy E Arena operates the world's largest indoor rodeo arena in Guthrie, Oklahoma, hosting professional and youth rodeo championships, concerts, conventions, and trade shows. The venue offers event hosting with ticketing via Etix, on-site RV camping and horse stall rentals, full-service catering at the Gold Buckle Cantina, and facility leasing through its "Lease The E" program for external event promoters. Annual event portfolio includes the Cinch Timed Event Championship, Jr. Ironman, Cinch World Championship Junior Rodeo, National Junior High Finals Rodeo, and team roping finals.
Product overview
Lazy E Arena operates as the world's premier western entertainment facility and rodeo venue, offering a comprehensive portfolio of event products and services. The core offering centers on the Lazy E Arena (7,233-seat main arena) and Reliance Arena, complemented by the newly constructed 30,000-square-foot Equinety Center. The event portfolio is anchored by flagship competitions including the Cinch Timed Event Championship (CTEC) for elite all-around cowboys, the Jr. Ironman and Jr. Ironmaiden for youth athletes, the Cinch World Championship Junior Rodeo, and the National Junior High Finals Rodeo—with the National High School Finals Rodeo coming in 2030. Additional events include The Gathering, Fall Bash Rodeo, OCA Ranch Rodeo, BFA Barrel Horse Sale, Western Dressage World Championship, Riata Stallion Incentive, and All Star Team Roping Finals. Supporting infrastructure includes 584 permanent stalls, RV and camping facilities (over 400 sites), the Gold Buckle Cantina event space, and ticketing services through Etix.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinch Timed Event Championship (CTEC) Premier all-around rodeo competition challenging 25 elite athletes in five timed events including team roping heading, team roping heeling, tie-down roping, steer wrestling, and steer roping; offers over $200,000 in prize money with the winner receiving $100,000.
- Jr. Ironman Youth all-around competition for rodeo athletes aged 19 and under featuring team roping, tie-down roping, and steer wrestling across multiple rounds with a $20,000 grand prize.
- Jr. Ironmaiden Championship New all-around competition for female rodeo athletes aged 19 and under featuring a three-round, four-event format including Team Roping Heading, Team Roping Heeling, Breakaway Roping, and Goat Tying.
- Cinch World Championship Junior Rodeo (WCJR) Premier youth rodeo event held annually at Lazy E Arena featuring junior rodeo competitors from across the country, presented by Montana Silversmiths.
- National Junior High Finals Rodeo (NJHFR) The world's largest junior high rodeo event featuring over 1,000 top young athletes from the U.S., Canada, Mexico, and Australia competing in 13 events to win national titles and scholarships.
- The Gathering Annual event hosted at Lazy E Arena featuring competition and entertainment related to the western lifestyle and rodeo sports.
- Fall Bash Rodeo Youth rodeo event held annually at Lazy E Arena featuring young rodeo competitors.
- OK Cattlemen's Association Ranch Rodeo Event featuring 12 historic Oklahoma ranch teams competing in six events depicting day-to-day ranching jobs, benefiting Children's Miracle Network.
- BFA Barrel Horse Sale Premier barrel racing horse sale event featuring some of the finest barrel racing prospects and proven performers in the industry.
- Western Dressage World Championship Championship event focused on the education and promotion of Western Dressage, hosted at Lazy E Arena.
- Riata Stallion Incentive Groundbreaking rope horse competition event featuring significant prize money and team roping action, promoting the highest standards in rope horse performance and horsemanship.
- All Star Team Roping Finals Team roping championship finals event featuring elite roping competitors at Lazy E Arena.
- Gold Buckle Cantina Full-service event space overlooking the arena with capacity of 275, featuring a bar, large dance floor, small stage, and full-service catering for meetings, banquets, parties, receptions, and special occasions.
- Permanent Horse Stalls 584 permanent stalls with dirt floors, wash racks, electric outlets at every stall, barn page system from both arenas, and a 90x180 warm-up arena for competitors.
- RV and Camping Services On-site camping facilities including 152 paved sites with 30/50 amp electrical and water hook-ups, 251 grass campsites with 50 amp electrical and water hook-ups, dump station, mobile RV repair, general store, and fishing; prices start at $35/night.
Quantifiable outcome
- Over $200,000 in prize money awarded at single CTEC event with $100,000 to champion
- +3 more outcomes
Companies that use Lazy E Arena
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Lazy E Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Lazy E Arena partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- National High School Rodeo Association (NHSRA)flagshipLandmark 10-year partnership beginning 2030 to host National High School Finals Rodeo (NHSFR), the world's largest youth rodeo with 1,800+ contestants. Builds on 2023 agreement for National Junior High Finals Rodeo (NJHFR) hosting starting June 2026.
- National Junior High Rodeo Association (NJHFRA)flagshipPartnership to host National Junior High Finals Rodeo (NJHFR) annually starting June 2026, featuring 1,000+ young athletes from U.S., Canada, Mexico, and Australia in 13 events.
- United States Team Roping Championships (USTRC)flagshipHistoric reunion bringing USTRC Cinch National Finals back to Lazy E Arena in May 2027. USTRC was founded in 1990 and held inaugural finals at Lazy E. Event distributes millions in payouts across youth, senior, and mixed-ability divisions.
- Cinch (Jeans and Apparel)flagshipTitle sponsor of Cinch Timed Event Championship and Cinch World Championship Junior Rodeo. Long-standing corporate partner providing sponsorship and brand association.
- PriefertcoreEquipment and stall manufacturer partner. Facility uses Priefert equipment throughout arenas and has added 426 new Priefert permanent stalls as part of expansion.
- Montana SilversmithscoreAward buckle sponsor for Cinch World Championship Junior Rodeo and championship awards provider for major events.
- NutrenacoreCorporate partner and equine nutrition brand serving horse industry and rodeo community.
- YETIcoreCooler and outdoor gear corporate partner for arena events and competitions.
- Oklahoma Farm Bureau InsuranceminorCorporate partner providing insurance services for Oklahoma agriculture and ranch community.
- Reliance RanchesflagshipOwner of Lazy E Arena and Ranch property. Gary McKinney and Micah McKinney own through Reliance Ranches, continuing Gaylord family legacy of horse industry involvement.
- Morton BuildingscoreBuilding sponsor providing new Morton Building with dedicated office spaces for event promoters during major events.
- EquinetycoreNaming sponsor of the new 30,000-square-foot multi-purpose event center called The Equinety Center.
- PK EquipmentminorCorporate partner providing ranch and rodeo equipment for events.
- National SaddleryminorCorporate partner and saddlery equipment provider.
- CSI Saddle PadsminorCorporate partner providing saddle pads for rodeo events.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
Lazy E Arena competitors and assessment
Company assessmentOthers
- Roper Arena / Roping.com: Digital platform and event-media partner for timed-event rodeo coverage (including CTEC streaming). Comparable as a rodeo ecosystem participant rather than a venue, but influences how Lazy E's CTEC content is distributed and monetized.
Broad incumbents
- NRG Park / Houston Livestock Show and Rodeo: Houston's NRG Park hosts the Houston Livestock Show and Rodeo, the world's largest livestock show/rodeo. Comparable in rodeo scale, concert overlay, and livestock exhibition; serves as a benchmark for the upper bound of the U.S. rodeo venue market.
- Thomas & Mack Center: Las Vegas venue that has hosted the National Finals Rodeo for decades. Comparable as a large-capacity rodeo host with premium sponsor inventory, but in a different market and entertainment ecosystem.
Direct peers
- Cheyenne Frontier Days: Cheyenne, WY outdoor rodeo and western events venue — comparable as a heritage rodeo venue with PRCA-sanctioned events, livestock exhibitions, and a multi-day western lifestyle event format.
- Will Rogers Memorial Center: Fort Worth, TX multi-venue complex hosting the Fort Worth Stock Show & Rodeo and major equestrian/livestock events. Direct competitor for association-level rodeo and livestock exhibitions with comparable stall and event-center infrastructure.
- National Western Complex: Denver, CO campus hosting the National Western Stock Show — a flagship 16-day rodeo/livestock event. Most analogous U.S. indoor rodeo and livestock exhibition venue in scale and programming mix.
- Mesquite Arena: Mesquite, TX arena hosting the long-running Mesquite Championship Rodeo. Direct competitor for professional and regional rodeo events with a similar multi-event annual calendar.
- Oklahoma State Fair Park: Oklahoma City fairgrounds and arena complex hosting major livestock shows, rodeos, and consumer events in the same Oklahoma market — competes for regional association bookings and consumer-event dollars.
Regional players
- Paycom Center: Oklahoma City arena primarily serving NBA/concert demand. Comparable as a large-capacity Oklahoma venue but focused on different content; relevant for benchmarking regional pricing and competition for major event dates.
- Tulsa State Fairgrounds / Ford Truck Arena: Tulsa-area fairgrounds and arena complex hosting regional rodeo, livestock shows, and consumer events. Direct regional competitor for Oklahoma-based event bookings and stall/camping demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lazy E Arena social profiles
Digital presenceLazy E Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lazy E Arena leadership team
Management profileNumber of profiles
Profiles12 records
Lazy E Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lazy E Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lazy E Arena
What does Lazy E Arena do?
Lazy E Arena operates the world's largest indoor rodeo arena in Guthrie, Oklahoma, hosting professional and youth rodeo championships, concerts, conventions, and trade shows. The venue offers event hosting with ticketing via Etix, on-site RV camping and horse stall rentals, full-service catering at the Gold Buckle Cantina, and facility leasing through its "Lease The E" program for external event promoters. Annual event portfolio includes the Cinch Timed Event Championship, Jr. Ironman, Cinch World Championship Junior Rodeo, National Junior High Finals Rodeo, and team roping finals.
Is Lazy E Arena a public or private company?
Lazy E Arena is a private company. It is classified as family owned and is currently operating.
When was Lazy E Arena founded?
Lazy E Arena was founded in 1984. It employs 11 to 50 people.
Where is Lazy E Arena based?
Lazy E Arena is headquartered in Guthrie, United States, in the North America region.
How does Lazy E Arena make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are facility Rentals and Leasing, camping and Stalls, sponsorships and Partnerships and food and Beverage.
Who are Lazy E Arena's main competitors?
Roper Arena / Roping.com is listed as an others. Broad incumbents are NRG Park / Houston Livestock Show and Rodeo and Thomas & Mack Center. Direct peers are Cheyenne Frontier Days, Will Rogers Memorial Center, National Western Complex, Mesquite Arena and Oklahoma State Fair Park. Regional players are Paycom Center and Tulsa State Fairgrounds / Ford Truck Arena.
Does Lazy E Arena have an API?
No public API is recorded for Lazy E Arena.
What industry is Lazy E Arena in?
Lazy E Arena's product category is Rodeo & Western Sports Venue. Its primary akta.pro industry code is MPAKAEAM, Equestrian & Rodeo Facilities, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7990.