EMA Global

What EMA Global does

EMA Global (legally EMA Global Pte Limited, formerly Express Medical Assistance) is a Singapore-headquartered medical assistance company founded in 1991 by Dr. Winston Jong. It provides air ambulance and medical transport services, 24/7 global medical, travel, automotive and security assistance, and corporate travel risk management for international insurance companies, multinational corporations, educational institutions, NGOs and private travellers. The company operates 7 offices and assistance centres across Asia (Singapore, Malaysia, Thailand, Philippines, Japan) and delivers cases across 190 countries, supported by 200 accredited assistance partners in 140 countries through its International Assistance Group membership. Its operating scale is 1M+ individuals supported, 50,000+ assistance cases and 250+ medical evacuations per year, with a stated 100% safety record across 10,000+ missions since inception.

The company's core technology stack centres on a proprietary WeCare customer management system that connects all regional operations centres for case coordination, layered with connected telephony across 24/7 multilingual alarm centres. Its service platform is supported by an advanced air ambulance fleet capable of ICU conversion in-flight, including ECMO, IABP, neonatal and bariatric equipment, and is differentiated by dual EURAMI and CAMTS accreditation — the only assistance provider in Asia holding both — alongside ISO/IEC 27001:2022 information security certification. Revenue is generated primarily on a per-mission transaction basis for air ambulance evacuations and on recurring/contracted bases for global assistance and travel risk management services sold to enterprise insurance and corporate clients, with a small ancillary e-commerce merchandise line.

EMA Global is a privately held, founder-led company (Dr. Winston Jong remains Group CEO and Group Medical Director) with no disclosed external institutional investors. It has grown primarily through organic regional expansion and a single disclosed acquisition — Asia-Jets Medevac Thailand in October 2022, rebranded as EMA Global Thailand — and is now investing in dedicated security/risk, AI/innovation and global sales leadership, suggesting a pivot from regional specialist to integrated APAC-wide assistance platform.

Name

EMA Global

Legal name

EMA Global Pte Limited

Website

https://emaglobal.com.sg

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

EMA Global is a Singapore-headquartered medical assistance company, founded in 1991, providing air ambulance evacuations, 24/7 global medical and travel assistance, and corporate travel risk management to insurers, multinational corporations, educational institutions, NGOs and private travellers across 190 countries.

Ownership category

akta.pro rank

Product category

Medical Assistance Services

NAICS

Ambulance Services (62191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industries

Emergency Response, Assistance & Medical Evacuation Services (THACAEAC), 911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA)

Keywords

• Medical evacuation
• Air ambulance
• Travel assistance
• Medical repatriation
• Crisis management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Air Ambulance & Medical Transport Services: Emergency medical evacuation, medical repatriation, and complex international transfers via air ambulance with ICU capability, stretcher on commercial aircraft, and commercial flights with medical escort. Revenue generated per mission based on distance, medical complexity, and transport modality.
2. Global Assistance Services: Integrated medical and travel assistance services for insurers and travellers including travel assistance, automotive assistance, security assistance, and home assistance. B2B revenue from insurance companies and corporate clients.
3. Corporate Travel Risk Management: Structured travel risk management solutions including travel risk assessments, intelligence and advisory, executive briefings, and real-time incident support for organisations operating across Asia.
4. E-commerce Merchandise: Sale of EMA-branded merchandise including corporate jackets, medical kits, travel pouches, and keychains through online storefront.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

EMA Global provides integrated medical assistance services, primarily emergency medical evacuation and repatriation via air ambulance, commercial stretcher, and medical escort transport. The company also delivers 24/7 global travel, automotive, security, and home assistance for insurers and corporate clients, alongside structured travel risk management and corporate travel security services across 140 countries through 7 Asian offices and a network of 200 accredited partners.

Product overview

EMA Global is a unified integrated assistance platform comprising three core service lines: Air Ambulance & Medical Transport Services (emergency evacuation via air ambulance, commercial stretcher, or medical escort); Global Assistance Services (24/7 emergency medical, travel, automotive, security, and home assistance across 140 countries); and Travel Risk Management & Corporate Travel Services (risk assessments, real-time advisory, and security briefings). The company also operates a Branded Lifestyle e-commerce shop. Founded in 1991 and headquartered in Singapore, EMA Global serves insurers, corporations, and individual travellers across 7 offices in Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Ambulance & Medical Transport Services Emergency medical evacuation and international patient transfer services including air ambulance with ICU capability, stretcher on commercial aircraft, and commercial flights with medical escort support. Handles complex cases including ECMO, IABP, neonatal, and bariatric patient transfers for insurers, corporations, and individual travellers.
• Global Assistance Services Comprehensive emergency medical and travel assistance services for insurers, corporations, and individual travellers. Covers travel assistance, automotive assistance, security assistance, and home assistance. Network spans 140 countries with multilingual alarm centres operating 24/7.
• Travel Risk Management & Corporate Travel Services Structured travel risk management solutions combining intelligence, planning, and on-ground support to protect organisations, executives, and employees. Includes travel risk assessments, corporate travel coordination, real-time incident advisory, and executive traveller security briefings.
• EMA Global Branded Merchandise Branded merchandise including corporate jackets, keychains, medical kits, and travel pouches sold through the company's e-commerce shop.

Quantifiable outcome

• 100% safety record across 10,000 successful missions since 1991
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• International Assistance GroupcoreStrategic or Co-development Partner · 27 October 2022EMA Global is a member of the International Assistance Group, providing access to a global network of 200 accredited assistance partners in 140 countries. This partnership enables EMA to offer truly borderless medical assistance worldwide.
• Asia-Jets Medevac Thailand (AJAA)coreStrategic or Co-development Partner · 27 October 2022Acquired by EMA Global in October 2022, AJAA has been the preferred partner for international insurance companies providing 24/7 assistance to policyholders travelling into Thailand for over 10 years. Rebranded as EMA Global Thailand to support expansion into Thailand, Indo-China and Asia.
• Malaysian Healthcare Tourism Counsel (MHTC)flagshipStrategic or Co-development PartnerEMA Global works closely with MHTC to promote medical tourism into Malaysia. The Subang SkyPark operations centre serves as flagship alarm centre for Southeast Asian operations, supporting both domestic and international clients with access to Malaysia's network of acute hospitals.
• Global Healthcare Facilities and ProviderscoreStrategic or Co-development PartnerThrough Asia-Jets Medevac, EMA gained strong partner network with leading medical facilities in Thailand, assisting international travellers coming into Southeast Asia and Thailand. General network spans hospitals and healthcare providers worldwide.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• REVA Inc. US-based fixed-wing air ambulance operator specialising in international medical repatriation and ICU-level aeromedical transport. Directly comparable to EMA's air ambulance core service, with similar mission profile and accreditations (EURAMI-accredited), serving insurance and corporate clients worldwide.
• MedAire: A MedAire company providing in-flight medical support, aviation medical kits, and ground-based medical assistance for commercial and business aviation. Directly comparable to EMA's aviation-medical-advisory and commercial-flight-medical-escort services, particularly for the airline and business-aviation segment.
• AirMed International: US-headquartered air ambulance operator providing international fixed-wing medical transport and commercial medical escorts. Direct competitor in the international medevac segment, with similar CAMTS accreditation and corporate membership model — comparable to EMA's premium air ambulance offering.
• Global Rescue: US-headquartered provider of medical evacuation, security extraction, and travel risk management services for individuals and corporate clients. Closely comparable business model combining air ambulance, security assistance, and subscription-based traveller protection — a direct competitive analogue for EMA's corporate and private traveller offerings.
• European Air Ambulance (EAA): Luxembourg-headquartered fixed-wing air ambulance and medical repatriation operator covering Europe, Middle East, and Asia. Comparable to EMA in mission profile, EURAMI accreditation, and insurer client base, with overlapping geographic reach in Asia and the Middle East.
• Medjet: US-based membership organisation providing medical transport and evacuation services for travellers. Comparable to EMA in transport modality and membership/subscription model, with a primarily US-domestic focus that limits direct geographic overlap but mirrors the private-traveller segment of EMA's offering.

Broad incumbents

• Europ Assistance: Global assistance company (Generali Group) providing travel, automotive, health, and home assistance across multiple continents. Broader incumbent with overlapping capabilities to EMA's global assistance, automotive, security, and home assistance product lines, particularly in European-sourced insurer contracts.
• International SOS: Global leader in medical and travel security assistance with 11,000+ employees across 90+ countries. Closest large-scale peer to EMA Global, operating integrated medical evacuation, assistance, and travel risk services for multinational insurers, corporates, and governments — directly competing in EMA's primary segments.
• Crisis24 / GardaWorld: Global security and medical assistance provider (subsidiary of GardaWorld) offering integrated travel risk management, medical evacuation, and crisis response for multinational corporations. Directly comparable to EMA's Travel Risk Management service line and an emerging competitor in the APAC corporate segment.

Regional players

• Assist Card: Latin American–leading travel assistance company providing medical assistance, evacuation, and travel insurance support across the Americas. Comparable business model and client type (insurer and individual traveller) but primarily serves a different geography than EMA's APAC-focused operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emaglobalassist
• Facebookfacebook.com/emaglobal1

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMA Global