Wiser Market

What Wiser Market does

Wiser Market Ltd. is an Israel-based online brand protection company founded in 2020 that sells a unified 360-degree Digital Protection Suite to brand owners across ten verticals — Automotive, Electronics, Fashion & Apparel, Health/Beauty/Wellness, Home & Garden, Pet Supplies, Software & Technology, Sports & Outdoors, Tools & Work Equipment, and Toys. The platform consists of five integrated modules — Brand Protection, Anti-Counterfeiting, IP Protection, Anti-Piracy, and Domain Protection — that use a proprietary monitoring algorithm to scan marketplaces, social media, websites, domains, and paid ads across 120+ countries and 5,000+ platforms, analyzing text, image, and structured data to detect IP infringements, counterfeits, gray-market activity, and brand abuse.

The underlying technology combines AI-driven anomaly detection with automated enforcement/takedown workflows, with the company claiming a 95%+ takedown success rate and over $100B in counterfeit value addressed. The system is delivered as a subscription service with annual billing on a quote-based pricing model, sold primarily through direct enterprise sales with an additional self-service digital platform layer for mid-market customers. The firm operates with 11-50 employees from its headquarters in Caesarea/Herzliya, Israel, and is privately held with no disclosed external funding.

Name

Wiser Market

Legal name

Wiser Market Ltd.

Website

https://wisermarket.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiser Market is an Israel-based online brand protection platform that uses proprietary AI to monitor 5,000+ platforms across 120+ countries, detect counterfeits and IP infringements, and automate takedowns for brand owners in ten industry verticals.

Ownership category

akta.pro rank

Product category

Online Brand Protection Software

akta.pro primary industry

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)

Keywords

• Online brand protection
• Anti-counterfeiting services
• Intellectual property enforcement
• Domain brand monitoring
• Digital marketplace takedowns

Headquarters

HQ city

Herzliya

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Brand Protection Services: Subscription-based or contract-based services for continuous monitoring, detection, analysis, and enforcement of IP rights takedowns across digital channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Wiser Market provides AI-powered online brand protection services through a single platform that monitors 5,000+ digital channels (marketplaces, social media, websites, domains, paid ads) across 120+ countries to detect counterfeit products and IP infringements. Its offering spans five integrated modules — Brand Protection, Anti-Counterfeiting, IP Protection, Anti-Piracy, and Domain Protection — delivered as subscription or custom contract services with end-to-end detection, analysis, and takedown enforcement for brand owners across multiple verticals.

Product overview

Wiser Market is an online brand protection platform providing a unified 360-degree Digital Protection Suite. The core offering consists of five integrated solution modules: Brand Protection (the overarching platform covering all digital channels), Anti-Counterfeiting, IP Protection, Anti-Piracy, and Domain Protection. These modules work together as a single platform — scanning marketplaces, social media, websites, domains, and paid ads 24/7 to detect IP infringements, analyze threats, and enforce takedowns — delivering over 95% success rate across 120+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Protection Comprehensive 360-degree online brand protection platform providing full IP and digital coverage across marketplaces, social media, websites, web-domains, and paid ads, with end-to-end service from detection to enforcement, for brand owners and IP holders across industries.
• Anti-Counterfeiting Detects and eliminates counterfeit products from digital channels using cutting-edge technology and rapid enforcement; scans marketplaces and websites 24/7 to identify fake goods and remove them with high success rates, for brand owners and manufacturers seeking to combat counterfeit listings.
• IP Protection Protects intellectual property rights including trademarks, designs, copyrights, patents, and trade dresses using advanced monitoring technology; monitors and enforces IP rights across global digital channels for brand owners, IP holders, manufacturers, and content creators.
• Anti-Piracy Combats piracy and copyright infringement online, protecting original content, digital media, software, and other copyrighted works from unauthorized distribution across digital platforms, for software, technology, and digital media companies.
• Domain Protection Monitors and protects brand domain names from cybersquatting, typosquatting, and unauthorized use; defends against rogue websites that imitate or abuse brand domains to deceive consumers, for brand owners and IP holders needing to secure their domain portfolio.

Quantifiable outcome

• 95%+ takedown success rate
• +3 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Red Points: Red Points is a direct competitor offering an AI-driven brand protection and IP enforcement platform covering marketplaces, social media, and domains. It targets the same enterprise and mid-market brand-owner buyers with a comparable subscription model and similar coverage breadth claims.
• BrandShield: BrandShield provides online brand protection, anti-counterfeiting, and anti-phishing solutions to enterprise brands and law firms. It competes head-to-head with Wiser Market across marketplace monitoring, takedown execution, and domain protection use cases.
• Yellow Brand Protection: Yellow Brand Protection is a direct competitor offering online anti-counterfeiting, brand abuse, and IP enforcement services across marketplaces, social media, and domains. Its product scope and target customer profile closely match Wiser Market's positioning.
• Pointer Brand Protection: Pointer Brand Protection provides online brand and IP protection including marketplace monitoring, anti-counterfeiting, and anti-piracy. It is a comparable mid-sized vendor competing for similar brand-owner buyers globally.
• SnapDragon Monitoring: SnapDragon Monitoring offers online brand protection, counterfeit detection, and IP enforcement services for brands. Comparable in scale and go-to-market, it competes directly for the same SME and mid-market brand-owner segment.

Broad incumbents

• Corsearch: Corsearch is a long-established trademark and brand protection incumbent (incorporating Incopro). It offers brand protection alongside broader IP portfolio and watch services, competing for the same enterprise customers but with a wider product portfolio and deeper trademark data assets.
• MarkMonitor (Clarivate): MarkMonitor, part of Clarivate, is a large incumbent in brand protection, anti-counterfeiting, and anti-piracy for Fortune 500 brands. It is comparable as a competing suite for enterprise brand owners but is bundled with Clarivate's broader IP portfolio.
• OpSec Security: OpSec Security is an established incumbent in anti-counterfeiting, brand protection, and authentication solutions. It is comparable as a competitor for anti-counterfeiting and IP enforcement but spans physical and digital brand protection with a larger portfolio.

Emerging players

• Custodian (Counterfind): Counterfind is an emerging brand protection platform focused on counterfeit detection and takedown across e-commerce marketplaces. It overlaps with Wiser Market's core anti-counterfeiting offering but is typically smaller in scale and geographic reach.
• Ruvixx / MarqVision: MarqVision is an AI-powered brand protection and IP management platform addressing counterfeit listings, trademark infringement, and domain abuse. It competes with Wiser Market for digitally native and enterprise brand-owner customers with a modern AI-first stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/WiserMarket
• YouTubeyoutube.com/@wisermarket977
• Facebookfacebook.com/Wiser-Market-Brand-Protection-2014443382196225
• LinkedInlinkedin.com/company/wisermarketltd.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiser Market