SnapDragon Monitoring

What SnapDragon Monitoring does

SnapDragon Monitoring Limited, founded in 2014 and headquartered in Edinburgh, Scotland, provides AI-enabled online brand protection services that combine proprietary machine learning technology with human expert analysts to monitor, detect, and enforce removal of counterfeit listings, unauthorized sellers, trademark infringements, and brand impersonation across 100+ global marketplaces, social media platforms, domains, search engines, NFTs, and app stores. The company's technology stack includes custom web scraping, NLP-based text analysis, image prediction, logo detection, image similarity matching, OCR, and seller network analysis, all unified through a state-machine workflow system and exposed via a Customer API for partner integration and white-labelling.

The platform is delivered through three tiered subscription plans (Launch, Grow, and Protect+) targeting budding brands, scaling brands, and international brands respectively, with pricing varying by coverage breadth, monitoring depth, and takedown volumes. SnapDragon serves a diverse customer base spanning enterprise clients such as Ergobaby, 4moms, Slimming World, Transport for London, L.L.Bean, Nidecker Group, Ooni, and Harris Tweed, alongside SMB brands including Orchard Toys, Malarky Kids, Hornit, Crazy Color, and Morph Costumes, achieving a 90%+ client retention rate over three years and a 98% enforcement success rate. The company has raised £3 million in total funding, most recently a £1.2 million seed round in August 2021 led by ACF Investors, Mercia, and Scottish Enterprise, operates across 9 locations on 4 continents with a multilingual team fluent in 18+ languages, and received The King's Award for Enterprise in 2024 for innovation.

Name

SnapDragon Monitoring

Legal name

SnapDragon Monitoring Limited

Website

https://snapdragon-ip.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SnapDragon Monitoring is an Edinburgh-based AI-enabled brand protection platform that monitors, detects, and enforces removal of counterfeit listings and IP infringements across global marketplaces, social media, domains, and app stores, serving enterprise and SMB brand owners internationally through tiered subscription plans.

Ownership category

akta.pro rank

Product category

Brand Protection Software

akta.pro primary industry

Model Monitoring, Drift & Behavioral Anomaly Detection (HDAAAKAF)

akta.pro secondary industries

App Security, Compliance & Review Automation Platforms (BPAMADAJ), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Runtime Application Self-Protection & In-App Detection (HDADACAI)

Keywords

• Brand protection software
• Online counterfeit detection
• Trademark infringement monitoring
• Marketplace listing enforcement
• Intellectual property protection

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with three plans (Launch, Grow, Protect+) offering different levels of coverage, monitoring, and takedown volumes. Pricing based on brand/product count, platform coverage, and service features.
2. Managed Services: Professional brand protection services including dedicated account management, quarterly reviews, and tailored strategy sessions included in higher-tier plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

SnapDragon Monitoring provides AI-driven brand protection software that monitors online marketplaces, domain registrations, social media, app stores, and search engines to detect counterfeit listings, fakes, and intellectual property infringements. The platform combines machine learning detection with multilingual human analyst review and an enforcement/remediation service that takes down infringing listings on the brand owner's behalf. Findings are delivered through dashboards, email alerts, webhooks, and a customer API for integration into client workflows.

Product overview

SnapDragon Monitoring is a brand protection platform that offers a unified AI-powered software system combined with expert brand protection services. The core offering is the SnapDragon Brand Protection Software, which is complemented by specialized modules including Online Marketplace Monitoring, Domain Protection, Trademark Protection, Anti-Counterfeits, Social Media Brand Protection, and App Store Brand Protection. The platform is available through three pricing tiers (Launch, Grow, Protect+) and includes a Customer API for partner integrations and white labelling options. The system combines AI-powered automated detection (text analysis, image prediction, logo detection, OCR, seller network analysis) with human expert analysts to deliver comprehensive brand protection across marketplaces, social media, domains, search engines, and app stores.

Differentiator

Problem solved

Functional benefit

Products and services

• SnapDragon Brand Protection Software Core AI-powered brand protection software that monitors online marketplaces, domain registrations, social media, app stores, and search engines for counterfeit listings, fakes, and intellectual property infringements, combining machine-learning detection with human analyst review to find, verify, and remove infringing content. Sold as a tiered subscription (Launch, Grow, Protect+) to brand owners of all sizes.
• Online Marketplace Monitoring

Quantifiable outcome

• 98% enforcement success rate vs industry average of 80%
• +6 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• TikTok ShopcoreStrategic or Co-development Partner · 1 July 2026Joint webinar partnership with TikTok Shop to educate beauty brands on protecting innovations and consumer safety on TikTok Shop platform, addressing dupes and counterfeits.
• University of CincinnatiminorStrategic or Co-development Partner · 1 July 2026Academic partnership featuring adjunct professor and cosmetic chemist Kelly Dobos as speaker in joint webinars on beauty industry brand protection.
• ACID (Anti Copying in Design)coreStrategic or Co-development PartnerACID brand protection partnership where SnapDragon serves as a trusted partner to ACID members, providing IP protection services to help members defend against copyists and IP infringement.
• INTA (International Trademark Association)coreStrategic or Co-development PartnerActive participation in INTA Annual Meetings and committees, including the Unreal Campaign Committee, to collaborate with the global IP community on trademark protection and education.
• Unreal CampaignminorStrategic or Co-development PartnerINTA's Unreal Campaign that inspires young people to understand the importance of intellectual property and choose authentic products. SnapDragon participates in presentations and educational outreach.
• Scottish Anti Illicit Trade GroupminorStrategic or Co-development PartnerCollaboration with the Scottish Anti Illicit Trade Group to combat IP crime and support enforcement efforts in Scotland.
• UK Intellectual Property OfficeminorStrategic or Co-development PartnerPartnership with the UK government's Intellectual Property Office for IP protection collaboration and industry advocacy.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Netcraft: Netcraft provides cybercrime detection and takedown services including phishing site and fraudulent domain disruption. Its capabilities intersect with SnapDragon's Domain Protection module and counter-phishing value proposition for enterprise brand-protection teams.
• ZeroFox: ZeroFox provides external threat intelligence and brand protection focused on social media, domains, and the dark web. Its social-first approach overlaps with SnapDragon's Social Media Brand Protection module, though it sells more to security/IT buyers than to brand legal teams.

Direct peers

• BrandShield: BrandShield is an AI-driven brand protection platform focused on counterfeits, phishing, and executive impersonation across marketplaces, social media, apps, and the dark web. Its product scope and AI-first positioning directly mirror SnapDragon's.
• Incopro: Incopro (now part of Corsearch) is a UK-based online brand and IP protection provider with a managed-service model similar to SnapDragon. It is one of the most direct competitors in the UK and European enterprise segment.
• Yellow Brand Protection: Yellow is a Sweden-based online brand protection vendor covering marketplaces, domains, social media and ads. It competes head-to-head with SnapDragon for European enterprise brand-protection RFPs and offers a similar combination of automated detection and human enforcement analysts.
• Red Points: Red Points is the largest pure-play SaaS brand and IP protection platform, offering AI-powered detection and takedowns across marketplaces, websites, social media, and apps. It is the most directly comparable competitor to SnapDragon, with a similar AI + managed-service hybrid model and tiered SaaS pricing.
• Pointer Brand Protection: Pointer is a Dutch online brand protection specialist offering marketplace, domain, social media, and ad monitoring. It directly competes with SnapDragon in mid-market and enterprise deals across EMEA.

Broad incumbents

• MarkMonitor (Clarivate): MarkMonitor, owned by Clarivate, is the largest incumbent in the online brand protection and domain management market. It serves the largest global enterprises and competes with SnapDragon for the top end of the enterprise segment, while also offering broader IP portfolio and domain services.
• OpSec Security: OpSec is an established brand protection and authentication incumbent offering both physical anti-counterfeit solutions (holograms, labels) and online monitoring/takedowns. It overlaps with SnapDragon on the online IP enforcement side while also selling adjacent physical authentication products.
• Corsearch: Corsearch is a broad IP services and brand protection incumbent offering trademark watching, anti-counterfeiting, and domain management. Following its acquisition of Incopro, it competes with SnapDragon across the full brand-protection stack and serves larger enterprise and law-firm clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snapdragon-monitoring-ip
• Xx.com/snapdragon_ip

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnapDragon Monitoring