Yellow Brand Protection
- Company typePrivate
- Founded2014
- HeadquartersVarberg, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Yellow Brand Protection firmographics
Firmographics- Name
- Yellow Brand Protection
- Legal name
- Yellow Brand Protection
- Website
- https://yellowbrandprotection.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Yellow Brand Protection industry classification
Industry- Product category
- Brand Protection Software
- akta.pro primary industry
- Trademark Prosecution & Brand Protection (BPAHAMAB)
- akta.pro secondary industry
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
Keywords
Where Yellow Brand Protection is headquartered
LocationHeadquarters
- HQ city
- Varberg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Yellow Brand Protection business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Protection Services: Subscription-based brand protection services providing online anti-counterfeiting, threat detection, and enforcement capabilities for enterprise brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Yellow Brand Protection product offering
Product offeringCore offering
Yellow Brand Protection operates online anti-counterfeiting and brand protection services through its proprietary ZERO cloud-based platform, now integrated into Corsearch's comprehensive brand protection offering. The company sells AI-native detection (Zeal 2.0) combined with expert human oversight to identify, prioritize, and enforce against counterfeiting, IP infringement, brand impersonation, and pirated content across online channels in Europe, the U.S., and China. Complementary offerings include TrademarkNow for smart trademark search and screening, trademark solutions, and content protection services targeted at global enterprise brands.
Product overview
Yellow Brand Protection, acquired by Corsearch in 2018, operated as a leading global provider of online anti-counterfeiting services built on its proprietary cloud-based ZERO platform. The company offers a comprehensive portfolio of brand protection solutions including AI-native detection (Zeal 2.0), trademark search and screening (TrademarkNow), content protection, investigations, and revenue recovery services. The product architecture combines AI-powered automation with expert human oversight to identify, prioritize, and eliminate brand threats across online channels. Key modules include Investigations 360, Revenue Recovery 360, Domain Protection, Distribution Control, and CVAN, all integrated into Corsearch's unified brand protection ecosystem spanning Europe, the U.S., and China.
Differentiator
Problem solved
Functional benefit
Products and services
- ZERO Platform Proprietary cloud-based anti-counterfeiting platform developed by Yellow Brand Protection, providing online brand protection services across Europe, the U.S., and China. Now integrated into Corsearch's comprehensive brand protection offering.
- Zeal 2.0 AI-native detection platform with expert oversight that uncovers, prioritizes, and eliminates brand threats across online channels. Goes beyond traditional takedown counts to provide comprehensive brand protection for global enterprise brands.
- TrademarkNow Smart trademark search and screening solution powered by proprietary algorithms, enabling accurate trademark clearance and risk assessment for enterprise IP teams.
- Brand Protection Solutions Comprehensive brand protection offering combining AI technology and expert teams to protect enterprise brands from counterfeiting, impersonation, and intellectual property infringement across online channels.
- Trademark Solutions Trademark services delivering results, accurate data, and expert analytics for identifying threats earlier and acting more effectively on IP protection.
- Content Protection Digital asset protection through automated monitoring and removal of pirated content for enterprise brands in media and entertainment.
Quantifiable outcome
- Save hours of manual review time through automated threat detection
- +1 more outcomes
Companies that use Yellow Brand Protection
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
Yellow Brand Protection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Yellow Brand Protection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CorsearchcoreYellow Brand Protection was acquired by Corsearch in 2018 and fully integrated within Corsearch's family. Yellow's advanced technology and years of industry expertise are now factored into Corsearch's comprehensive brand protection offering. The combination of Corsearch's 75-year legacy with Yellow's disruptive technology redefines how brands combat IP infringement.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Yellow Brand Protection competitors and assessment
Company assessmentDirect peers
- Red Points: Red Points is an AI-driven brand and IP protection platform that detects and removes counterfeits, piracy, and unauthorized listings online. It competes head-to-head with Yellow Brand Protection across marketplaces, domains, and social channels for similar enterprise brand-owner customers.
- BrandShield: BrandShield provides digital risk protection focused on counterfeiting, phishing, and brand impersonation across digital channels. It directly competes with Yellow's online anti-counterfeiting and enforcement proposition for enterprise brand owners.
- MarqVision: MarqVision uses AI-powered image and text detection to identify and enforce against counterfeits, pirated content, and trademark abuse online. It targets the same enterprise brand-protection buyer as Yellow and competes on similar AI-native detection capabilities.
- Bolster: Bolster is an AI-native brand protection and anti-phishing platform that automates detection and takedown of counterfeit listings and fraudulent sites. It is a directly comparable next-generation peer to Yellow's Zeal 2.0 offering.
- AppDetex: AppDetex provides digital brand protection across app stores, marketplaces, social media, and domains, with focus on brand abuse monitoring and enforcement. It is a comparable online brand-protection specialist serving enterprise brand owners.
Broad incumbents
- MarkMonitor (Clarivate): MarkMonitor, part of Clarivate, is a long-established broad brand protection incumbent offering domain, anti-piracy, and anti-counterfeiting services. It overlaps with Yellow's online brand protection but sits inside a much larger IP and analytics portfolio.
- CSC Global: CSC provides corporate domain name management, brand protection, and online fraud detection services for large enterprises. It is comparable as a broader incumbent operating in online brand and digital asset protection.
- OpSec Security: OpSec Security provides authentication, brand protection, and anti-counterfeiting solutions spanning both physical and digital channels. As a broader incumbent with extensive licensing programs, it competes in adjacent online brand protection territory.
- Fortra (formerly PhishLabs / HelpSystems): Fortra offers a broad suite of cybersecurity and digital risk protection including anti-phishing and brand protection capabilities. It competes with Yellow in digital brand abuse detection but within a much wider security product portfolio.
Regional players
- Custodian: Custodian is an Australia-based brand protection and anti-counterfeiting platform serving enterprise customers, primarily across APAC. It offers comparable online brand-protection functionality to Yellow but with a different geographic center of gravity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yellow Brand Protection social profiles
Digital presenceYellow Brand Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Brand Protection leadership team
Management profileNumber of profiles
Profiles1 record
Yellow Brand Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Brand Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Brand Protection
What does Yellow Brand Protection do?
Yellow Brand Protection operates online anti-counterfeiting and brand protection services through its proprietary ZERO cloud-based platform, now integrated into Corsearch's comprehensive brand protection offering. The company sells AI-native detection (Zeal 2.0) combined with expert human oversight to identify, prioritize, and enforce against counterfeiting, IP infringement, brand impersonation, and pirated content across online channels in Europe, the U.S., and China. Complementary offerings include TrademarkNow for smart trademark search and screening, trademark solutions, and content protection services targeted at global enterprise brands.
Is Yellow Brand Protection a public or private company?
Yellow Brand Protection is a private company. It is classified as corporate owned and is currently acquired.
When was Yellow Brand Protection founded?
Yellow Brand Protection was founded in 2014. It employs 51 to 100 people.
Where is Yellow Brand Protection based?
Yellow Brand Protection is headquartered in Varberg, Sweden, in the Europe region.
How does Yellow Brand Protection make money?
One revenue line is on record: brand Protection Services.
Who are Yellow Brand Protection's main competitors?
Direct peers on record are Red Points, BrandShield, MarqVision, Bolster and AppDetex. Broad incumbents are MarkMonitor (Clarivate), CSC Global, OpSec Security and Fortra (formerly PhishLabs / HelpSystems). Custodian is listed as a regional player.
Does Yellow Brand Protection have an API?
No public API is recorded for Yellow Brand Protection.
What industry is Yellow Brand Protection in?
Yellow Brand Protection's product category is Brand Protection Software. Its primary akta.pro industry code is BPAHAMAB, Trademark Prosecution & Brand Protection, with a secondary code of BPAMALAN, Brand Safety, Fraud Detection & Ad Verification.