CounterPoint Health Services

What CounterPoint Health Services does

CounterPoint Health Services, operating under the legal entity Della Behavioral Health Services, LLC, is a Maryland-based behavioral health and memory care practice founded in 2012 and headquartered in Columbia, MD. The company delivers interprofessional behavioral health services — including comprehensive mental health evaluations, cognitive and neurocognitive evaluations, behavior management, counseling and psychotherapy, psychotropic management, and memory care — to residents of skilled nursing facilities, senior living communities, and outpatient settings across the mid-Atlantic, with telehealth extending reach to additional states. Its primary customer segments are post-acute and senior care operators and community-dwelling adults/older adults, and it generates revenue primarily through insurance billing for covered services, monthly Behavioral Health Integration (BHI) fees, and private-pay brain health coaching.

The company's core technology is the BCAT® Approach, a proprietary, evidence-based framework integrating the BCAT® Test System, BCAT® Intervention programs, and the ENRICH® Brain Health Program, supplemented by the proprietary 3D Behavioral Model for dementia care and the MemPics® Book Series. These tools are developed and validated by the affiliated BCAT® Research Center and Mansbach Health Tools, LLC (both under shared founder/CEO Dr. William Mansbach), giving CounterPoint privileged access to branded, validated clinical IP. The National Brain Health Center (NBHC) extends the company's footprint nationally as a consumer-facing resource for brain health coaching, educational content, and cognitive services.

CounterPoint goes to market through a hybrid model combining direct enterprise sales into SNFs and senior living communities with multi-modal telehealth (center-based, transitions in care, and community-based telepsychiatry/psychology). The company is founder-owned and privately held with no external funding rounds, M&A activity, or institutional investors identified, and operates with 51-100 employees across Maryland and Virginia. Leadership is anchored by clinicians with geriatric psychiatry, neuropsychology, and long-term care credentials, and the company has been recognized as a Top Workplaces honoree for 2022-2023.

Name

CounterPoint Health Services

Legal name

Della Behavioral Health Services, LLC

Website

https://counterpointhealthservices.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

CounterPoint Health Services is a Maryland-based behavioral health and memory care practice delivering neuropsychology, therapy, and behavioral management to skilled nursing facilities, senior living communities, and community patients across the mid-Atlantic via on-site clinicians and telehealth.

Ownership category

akta.pro rank

Product category

Behavioral Health and Memory Care Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ), Symptom Checker & Self-Triage Platforms (HLALAJAB)

Keywords

• Behavioral health services
• Memory care services
• Geriatric psychiatry
• Neuropsychology services
• Telehealth behavioral health

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Billing (Covered Services): CounterPoint bills insurance plans for all covered services including evaluations, treatments, and behavioral health integration (BHI) services. Copayments are generally due at check-in for in-office outpatient visits. Copayments for facility-based and telehealth visits are billed after insurance collection.
2. Behavioral Health Integration (BHI) Fees: Monthly fees for team-based approach working with primary or specialty medical providers to manage mental health conditions. May be subject to deductible and/or coinsurance.
3. Brain Health Coaching (Private Pay): Brain health coaching services are entirely private pay as the company does not bill insurance for this program. Fees are listed and accessible upon request from the Resource Center.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

CounterPoint Health Services is a behavioral health and memory care provider that delivers evidence-based interprofessional services—including comprehensive mental health evaluations, cognitive and neurocognitive evaluations, behavior management, counseling/psychotherapy, psychotropic management, and memory care—to skilled nursing facilities, senior living communities, outpatient clinics, and community patients. Its offering is anchored by the proprietary BCAT® Approach (Test System, Intervention Programs, ENRICH® brain health program, and 3D Behavioral Model) and is delivered via on-site facility teams and telehealth.

Product overview

CounterPoint Health Services offers a comprehensive behavioral health and memory care platform built around the proprietary BCAT® Approach, which integrates the BCAT® Test System, BCAT® Intervention programs, and ENRICH® brain health program. The company operates the National Brain Health Center (NBHC) as a national resource, and provides telehealth services including telepsychiatry and telepsychology. Key offerings include cognitive assessments (BCAT®), memory care interventions (MemPics®), brain health coaching, the proprietary 3D Behavioral Model, and Behavioral Health Integration (BHI) services. These products work together to provide end-to-end cognitive evaluation, treatment, and prevention services across skilled nursing facilities, senior living communities, and outpatient settings.

Differentiator

Problem solved

Functional benefit

Brands

• National Brain Health Center (NBHC): A national resource for cognitive health and wellness, powered by a partnership between CounterPoint Health Services and the BCAT® Research Center. Provides brain health coaching, educational materials, neurocognitive evaluations, psychiatric evaluations, and family/caregiver support.

Products and services

• BCAT® (Brief Cognitive Assessment Test) Approach Comprehensive cognitive assessment system integrating the BCAT® Test System for evaluating memory and cognitive impairments, BCAT® Intervention programs for treatment, and the BCAT® Working Memory Exercise Book for home-based cognitive training. Used by clinicians serving older adults in clinical, residential, and community settings.
• ENRICH® Brain Health Program Evidence-based brain health and wellness program designed to lower dementia risk and slow cognitive decline, available as educational materials, video learning, and certified coaching services to individuals and families.
• National Brain Health Center (NBHC) National resource for cognitive health and wellness offering educational materials, brain health coaching, family/caregiver support, neurocognitive evaluations, psychiatric evaluations, medication management, and psychotherapy across Maryland, Virginia, and DC, with coaching and education available throughout the US.
• Telehealth Services Telepsychiatry and telepsychology services using telecommunication technologies to deliver psychological and psychiatric evaluation and treatment when patients and clinicians are not in the same location. Includes center-based telehealth integrated with in-person visits at nursing homes and senior living, transitions in care telehealth for post-discharge support, and community-based telehealth for individuals without easy access to mental health providers.
• MemPics® Book Series Evidence-based book series using meaningful engagement activities for people with dementia to increase engagement, lower agitation, reduce psychiatric medication use, support memory skills, and improve mood functioning.
• 3D Behavioral Model Proprietary behavioral model for dementia care and behavioral management, integrated into CounterPoint's clinical and residential care delivery to support non-pharmacological interventions.
• Behavioral Health Integration (BHI) Team-based approach where CounterPoint clinicians work with primary or specialty medical providers to manage mental health conditions including depression, anxiety, and behavioral concerns through regular check-ins, care coordination, and follow-up, with monthly fees that may be subject to deductible and/or coinsurance.
• Brain Health Coaching Certified brain health coaching services aimed at improving brain health, overall well-being, cognition, and lowering dementia risk, available throughout the US as part of the Brain Health-7 (BH-7) program.

Quantifiable outcome

• Reduced hospital readmissions
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• BCAT® Research CentercoreStrategic or Co-development PartnerStrategic partnership committed to the best science available. The BCAT® Research Center, led by Dr. William Mansbach, develops and validates the BCAT® cognitive tools that CounterPoint integrates into its clinical practice. This partnership enables access to cutting-edge assessment and intervention strategies developed by the research center.
• Mansbach Health Tools, LLCcoreStrategic or Co-development PartnerMansbach Health Tools, LLC (Home of the BCAT®) is affiliated with CounterPoint Health Services through shared leadership with Dr. William Mansbach as founder and CEO of both entities. This relationship supports the BCAT® and ENRICH® Systems and allows CounterPoint to leverage the best research and healthcare providers for the National Brain Health Center.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lyra Health: Mental health benefit platform providing therapy, coaching, and medication management through employer contracts. A larger, well-capitalized incumbent in integrated behavioral health that competes for collaborative-care contracts.
• Talkspace: Public online therapy platform providing video, text, and asynchronous counseling with insurance billing. Overlaps with CounterPoint's community-based telehealth therapy offering but serves a much broader employer and consumer base.
• BetterHelp (Teladoc subsidiary): Largest direct-to-consumer online therapy network, owned by Teladoc. Competes at the consumer end of CounterPoint's brain-health and community telehealth offerings.

Emerging players

• Mantra Health: Integrated behavioral health and mental health platform targeting payer and provider contracts with collaborative-care-style services. Emerging analog to CounterPoint's BHI model with similar payer-driven recurring revenue mechanics.
• Cerebral: Telehealth mental health provider focused on medication management and therapy for anxiety, depression, and ADHD. Adjacent competitor in the community-telehealth segment with partial overlap on psychotropic management services.

Direct peers

• Quartet Health: Integrated behavioral health platform connecting patients to mental health care via payer and primary-care partnerships. Comparable on value-based BHI mechanics, though with a payer-first rather than facility-first orientation.
• Forefront Telecare: Telehealth behavioral health services specifically for the senior care continuum including SNFs and senior living. Competes with CounterPoint for facility partnerships and psychiatrist staffing.
• Iris Telehealth: Telepsychiatry and telebehavioral health provider dedicated to skilled nursing facilities, senior living communities, and post-acute settings. Most direct comparable to CounterPoint's facility-based telepsychiatry and integrated behavioral health delivery model.
• Concert Health: Integrated behavioral health collaborative-care model partnering with primary care and specialty providers to manage mental health conditions. Closest analog to CounterPoint's BHI monthly fee revenue stream and collaborative-care approach.
• Array Behavioral Care (formerly Epsychiatry): Telepsychiatry and telebehavioral health platform serving health systems, SNFs, and post-acute providers. Highly comparable on integrated psychiatric care delivery into senior care settings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CounterPointHS
• Facebookfacebook.com/counterpointhealthservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CounterPoint Health Services